Microsoft Security Essentials Campaign

PROBLEM STATEMENT/REQUIREMENT
Microsoft came up with its unique offering on data protection and threats. Microsoft Security Essentials to provide comprehensive malware protection that will help guard against viruses, spyware, and other malicious software. It provides free* real-time protection for small to large business PCs.
Pain Area: Microsoft’s list of target audience included IT Managers, CIO’s, VP of technology.
The key challenge was to address this pain area to make sure that Microsoft’s message resonates.
BACKGROUND
Microsoft Security Essentials is a free antivirus program for personal computers, which provides real-time protection against viruses, spyware and other malicious software . Microsoft Security Essentials, built for individuals and small businesses, is based on the same technology that Microsoft uses to protect giant businesses. The client approached the company with specific campaign goals on targeting, and the volumes to be delivered, with specified timelines. The main objective of the overall product promotion focused on the following points for IT heads and CIOs of large tech companies and enterprises.

• Do you feel limited by budget or staff size?
• How often do you see unsanctioned cloud services in use?
• Are you protecting yourself against insider threats?
• Do you have a cyber security task force in place?

APPROACH
Based on the client’s requirement, the Lead Generation team proposed a scope that covered all these requirements. Further, the Account Management team suggested a one-to-one marketing approach by telemarketing. This gave them, a strong understanding of their client requirement.
SOLUTION DELIVERED:
LeadsQ delivered the campaign on following lines :
Defined Objectives:
- Email Marketing
- Webinar
- White Paper
- Video Promotions
- E-Book
Mass Email Shoot:
Scheduled a mass email shoot on target audience as per campaign requirements
Verify Leads:
Once the lead generated it is verified on platforms like
Linkedin, Zoom Info, Hoover, Google
Telemarketing:
Verified leads are contacted by our telemarketing team. To confirm that the contacted person is an employee present within the target company.
IMPACT
After the lead generation, Microsoft has found the prospects, who are really interested in buying security services for there PCs and prospects who want to understand the benefit of having security software.

Client Needs

Key Data Points for Informed Decision-Making

Analysis of Regulatory Landscape

The Health Sciences Authority (HSA) is the primary regulatory authority responsible for overseeing pharmaceuticals, medical devices, and clinical trials in Singapore. HSA sets and enforces regulations to ensure the safety, efficacy, and quality of healthcare products and services.

CROs conducting clinical trials in Singapore must adhere to the Clinical Trial Regulations. These regulations are in alignment with international standards, emphasizing ethical conduct, patient safety, and data integrity. Approval from HSA is required before initiating clinical trials in Singapore.

ASIA CRO MARKET, BY service type, 2019–2032 (USD MILLION)

SingHealth (Singapore) and A*STAR (Singapore) have announced a Healthcare Translation Partnership (HTP) to accelerate the translation, deployment, and commercialization of healthcare research and innovation projects for better patient care. The collaboration, which will provide USD 8 million in project funding, focuses on three areas of healthcare innovation: (i) medical technology, (ii) data science, Artificial Intelligence (AI), and digital health, and (iii) health services innovation.