Automotive Rear Seat Infotainment Market is Projected to Witness 10.2% CAGR by 2032

Market Research Future (MRFR) has published on the “Global Automotive Rear Seat Infotainment Market”.

The rear-seat infotainment system provides the rear-seat passengers in a vehicle to directly access the functionalities required for desired media and entertainment whether it may be an audio file, TV show or a movie. The system is simple, easy to operate, highly flexible to share, browse, and play the audio/video content either independently or simultaneously, helping passengers travel with comfort and spend quality time in the vehicle. Passengers are increasingly seeking ways to keep entertained and connected while on the road, and rear seat infotainment systems provide an ideal option. These systems can offer passengers a variety of entertainment options, including movies, TV shows, games, and music. They can also be used to connect to the internet, allowing passengers to read the news or check their social media accounts.

The Automotive Rear Seat Infotainment market is estimated to register a CAGR of 10.2% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Automotive Rear Seat Infotainment market - Panasonic Corporation, Harman International, Alps Alpine Co Ltd, LG Electronics, Clarion Co. Ltd., Pioneer Corporation, Garmin Ltd., JVCKENWOOD Corporation, VOXX International Corp., NSV Auto, and Others.

Market Highlights

The global Automotive Rear Seat Infotainment market is accounted to register a CAGR of 10.2% during the forecast period and is estimated to reach USD 1,324.8 million by 2032.

In the last few years, the demand for luxury cars has substantially increased primarily due to the rising per capita individual disposable incomes in the emerging economies. Furthermore, many luxury car manufacturers are developing strategies to attract potential customers through brand differentiation. The major players in the global luxury car industry are focusing on launching products and services that are incorporated with technology-driven innovation, feature compact designs, and are sustainable. Highly populated markets such as China, India, and a few European countries have witnessed a rapidly increasing demand for luxury passenger vehicles. In contrast, in mature markets such as the US and countries in the Middle East, the demand for luxury vehicles is increasing at a moderate pace. Thus, the growth of the global luxury car market is expected to drive the growth of the global rear-seat infotainment market during the forecast period. According to International Energy Agency (IEA) the rising number of electric supports utility vehicle (SUV), in 2022, approximately 55% of electric car models on the road were SUVs, witnessing up from 45% over 2 years period. Furthermore, manufacturers are developing infotainment systems for luxury vehicles as LG Electronics has developed its in-vehicle infotainment system that will be installed in the 2022 Mercedec-Benz EQS EV sedan, with the pillar-to-pillar display built into the MBUX Hyperscreen. It has a unique interior concept as well as a revolutionary human-machine interface. Similarly, NXP Semiconductor N.V and Turbocharge together have developed an infotainment system for luxury sports cars. The NXP i.MX 8QaudMax application processor provides power to the ARTIST 8 infotainment system which is incorporated in the year 2022 vehicle production. Thus, these factors are boosting the growth of the market.

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Segment Analysis

The global Automotive Rear Seat Infotainment market has been segmented based on Operating System, Technology Type, End User, and Type.

Based on Operating System, the global Automotive Rear Seat Infotainment market segmentation includes Qnx, Linux, Microsoft, and Others. The Qnx segment held the majority share in 2022, contributing around ~39.8% to the market revenue. The QNX CAR Platform for Infotainment Systems is a full-fledged set of software applications that integrates middleware components, operating system, and other technologies. The majority of all, QNX offers navigation, voice recognition, and connectivity with the user’s smartphone. QNX can be used with all key automotive-grade hardware components. It supports voice control, speech recognition, and natural language understanding for multiple domains from multiple vendors. Being an open-source platform, it offers extensive flexibility and versatile frameworks that enable the addition of enhanced new features as well as substitute third-party software.

Based on Technology Type, the global Automotive Rear Seat Infotainment market segmentation includes Multimedia Player and Navigation Systems. The Multimedia Player segment held the majority share in 2022 contributing around ~56.3% to the market revenue. A multimedia rear seat infotainment system is an audio and visual entertainment system that is installed in the backseat of a car. It is designed to provide entertainment to passengers in the rear seats of the car, such as children or adult passengers who want to watch movies, play games, or listen to music during a long journey.

Based on the End User, the global Automotive Rear Seat Infotainment market segmentation includes OEM and Aftermarket. By End User, OEM segment hold the majority market share in 2022 contributing 75.8% of the market share. OEM (Original Equipment Manufacturer) automotive rear seat infotainment refers to infotainment systems that are designed and installed by the vehicle manufacturer during the production of the vehicle. These systems are typically integrated into the vehicle's electrical and electronic systems and are specifically designed to work seamlessly with the vehicle's other components.

Based on the Type, the global Automotive Rear Seat Infotainment market segmentation includes Headrest Monitor System, Overhead System, and Plug and Play System. By Type, Headrest Monitor System segment hold the majority market share in 2022 contributing 43.5% of the market share. A headrest monitor system is a type of automotive rear seat infotainment system that is designed to provide a personalized entertainment experience for passengers in the back seat of a vehicle.

Regional Analysis

By Region, the study provides market insights into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. In terms of revenue, North America held the largest share of 31.9% in the Automotive Rear Seat Infotainment market in 2022 and is expected to maintain its dominance during the forecast period. North America rear seat infotainment market is a rapidly growing market that is driven by the increasing demand for advanced in-car entertainment and information systems. The market is anticipated to expand over the next several years as linked car technology adoption and demand for personalized in-car experiences both increase. Several factors are driving the growth of the North America rear seat infotainment market, including an increasing demand for rear seat entertainment due to more families taking road trips and spending more time in their vehicles, advancements in technologies like touchscreen displays, voice recognition, and connectivity options, the increasing adoption of connected car technologies such as telematics and in-car connectivity, and a rising demand for personalized in-car experiences from consumers.

Europe is one of the major hubs for automotive manufacturing, which includes luxury car manufacturers such as BMW, Audi AG, Volkswagen Group, and others. The demand for premium rear-seat experiences is fueling growth in Europe's rear seat infotainment market.

The Asia-Pacific rear seat infotainment market is poised for strong growth due to increasing vehicle ownership and demand for technological experiences. Consumers spend more time in vehicles, elevating comfort, connectivity, and entertainment expectations.

The Middle East region has been witnessing a surge in demand for rear seat infotainment systems, owing to a number of factors. One of the primary drivers of this demand is the increasing popularity of luxury vehicles in the region. As consumers opt for more high-end vehicles, they also seek out advanced features such as rear seat entertainment systems.

The South American rear seat infotainment market is anticipated to expand steadily as car ownership and level of living rise. Economic development, expanding middle classes and improving road infrastructure are increasing vehicle usage across the region.

Key Findings of the Study

• The global Automotive Rear Seat Infotainment market is expected to reach USD 1,324.8 million by 2032, at a CAGR of 10.2% during the forecast period.


• The North America region accounted for the fastest-growing global market, imperative factors, such as the significant number of investments in North America, making it the primary contributor to the market share.


• Based on Operating System, the Qnx segment was attributed to holding the largest market in 2022, with an approximate market share of 39.8 %.


• Panasonic Corporation, Harman International, Alps Alpine Co Ltd, LG Electronics, Clarion Co. Ltd., Pioneer Corporation, Garmin Ltd., JVCKENWOOD Corporation, VOXX International Corp., NSV Auto, and Others are the key market players.