growth of e-commerce are driving the growth of the Beauty Products Market at a CAGR of 3.22% during the forecast period 2025 to 2035

Market Research Future (MRFR) has published a cooked research report on the “Global Beauty Products Market” that contains the information from 2019 to 2035.

The Global Beauty Products Market is estimated to register a CAGR of 3.22% during the forecast period of 2025 to 2035.

MRFR recognizes the following companies as the key players in the Global Beauty Products Market — Procter & Gamble, Unilever, Estée Lauder Companies Inc., Kao Corporation, Shiseido Co., Ltd., L'Oréal, Beiersdorf, Johnson & Johnson Inc., Coty Inc., Henkel AG & Co. KGaA and others.

Beauty Products Market Highlights

The Global Beauty Products Market is accounted for registering a CAGR of 3.22% during the forecast period and is estimated to reach USD 909.92 Billion by 2035.

The global beauty products market is significantly influenced by Gen Z, a generation that places a strong emphasis on skincare, natural ingredients, and a more holistic approach to beauty. This shift is primarily driven by their unique values, digital engagement, and changing perceptions around beauty standards. According to a recent study, more than half of Gen Z consumers (56%) are now more focused on skincare than before the pandemic, highlighting a move towards health and self-care. These demographic values their physical health over mere appearance, with 41% placing skincare as their top beauty category. When shopping for beauty products, the most important consideration for Gen Z is the presence of natural, non-toxic ingredients. They are more likely than older generations to prioritize cruelty-free and vegan products, reflecting their growing concern for ethics and sustainability in beauty.

A major driver of Gen Z's influence on the beauty market is social media. Platforms like TikTok, Instagram, and YouTube have become integral to their beauty purchasing habits. A survey by Statista found that 83% of Gen Z women bought beauty products online after being recommended by content creators on TikTok. Gen Z's reliance on these platforms for beauty inspiration is evident, with 53% of them turning to TikTok for beauty-related content. The constant stream of tutorials, product reviews, and beauty challenges not only showcases the latest trends but also creates a sense of urgency and aspiration among young consumers. This exposure is often at a high cost, with beauty brands like Kim Kardashian's SKKN line offering products priced as high as $673, signaling that beauty is now an aspirational commodity tied to exclusivity and curated perfection.

The visibility and accessibility of beauty content on social media have reshaped the way beauty products are marketed and consumed. Gen Z’s interaction with beauty brands goes beyond product selection; it is driven by their desire for inclusivity, sustainability, and authenticity. They are vocal about the need for diversity in beauty standards and expect brands to align with their values. For this reason, beauty companies are increasingly incorporating these ideals into their offerings. Gen Z consumers are not only seeking personalized products but also personalized experiences. Brands are responding by embracing AI and AR technologies, offering virtual try-ons, skin health assessments, and tailored recommendations, making the shopping experience more interactive and customized.

This generation is also reshaping the beauty industry by demanding transparency and a more conscientious approach to product development. Gen Z is known for its advocacy of diversity and inclusivity, and they expect brands to represent all skin tones, body types, and identities. This shift influences product formulations, marketing campaigns, and even the way brands communicate with their audience. For Gen Z, beauty is about more than just looking good—it’s about feeling good and aligning with brands that share their values. Beauty brands that fail to resonate with these values risk losing the trust of this powerful consumer group, as they are less likely to support brands that do not reflect their own commitment to sustainability, transparency, and inclusivity.

Additionally, Gen Z's tech-savviness plays a crucial role in their purchasing behavior. This generation is deeply self-educated, using platforms like TikTok, YouTube, and Instagram to learn about skincare, makeup, and wellness products. The rise of "skintellectuals," or individuals who are well-informed about skin health, has further driven the demand for scientifically backed products. Gen Z actively seeks out product reviews, tutorials, and recommendations from both influencers and other consumers, making them one of the most well-informed generations when it comes to beauty products.

In the United States, Gen Z's online beauty shopping habits are reflective of a broader trend toward digital-first retail experiences. The U.S. is the largest beauty e-commerce market globally, with over $10 billion in annual revenue. Among U.S. Gen Z consumers, nearly 40% bought beauty products online in 2023, and in Sweden, the figure was even higher, with almost half of Gen Z purchasing beauty products via digital channels. Websites like Ulta and Sephora are the most popular for beauty research and purchasing among this generation, while brand-specific sites like Glossier also attract significant attention. Gen Z’s purchasing decisions are heavily influenced by user-generated content, such as customer ratings, reviews, and photos, with these factors playing a central role in their decision-making process.

The economic impact of Gen Z in the online beauty market is evident in their spending behavior. Most Gen Z shoppers spend between $51 and $100 per month on beauty products online, reflecting their commitment to self-care and skincare. However, their preferences also reveal a demand for more personalized, authentic, and sustainable beauty products. Gen Z shoppers increasingly favor brands that align with their values, such as cruelty-free, vegan, and natural beauty products, with a growing interest in non-toxic and environmentally friendly ingredients. These ethical considerations are crucial for brands targeting Gen Z, as they expect transparency and authenticity from the companies they support.

In terms of product innovation, Gen Z is driving brands to adopt hybrid products that blend skincare with makeup, allowing consumers to enjoy the benefits of both in one formula. This trend has prompted major beauty companies like L'Oréal and Estée Lauder to focus more on skincare-first products. The demand for personalized beauty experiences is also leading to the integration of new technologies, such as AI-powered skin analysis and virtual try-ons, which cater to the desire for tailored beauty solutions. As the beauty industry continues to evolve, Gen Z’s influence will remain a dominant force, pushing brands to be more inclusive, sustainable, and technologically advanced. Their preference for natural ingredients, ethical practices, and a more personalized shopping experience is reshaping the global beauty landscape, setting the stage for a more inclusive and conscious beauty industry.

Access full report @ https://www.marketresearchfuture.com/reports/beauty-products-market-55355

Segmental Analysis

The Global Beauty Products Market has been segmented based on Product Type, by Category, by Form, by Demographics, by Packaging Type and by Distribution Channel.

Based on  Product Type, this segment includes Skincare (Face (Cleansers, Toners, Moisturizers, Serums, Masks, Eye Creams), Body (Body Wash/Shower Gel, Body Lotion, Body Scrub, Hand Cream)), Makeup (Face (Foundation, Concealer, Compact powder, Loose powder, Blush, Bronzer, Highlighter), Eyes (Eyeshadow, Eyeliner, Mascara, Brows), Lips (Lipstick, Lip Gloss, Lip Liner, Lip Balm)), Haircare (Shampoos, Conditioners, Hair Masks, Hair Oils, Hair Styling Products), Nail Care, Fragrance (Perfume, Deodorants, Others). The Skin Care segment dominated the global market in 2024, while the Makeup (Eyes (Eyeshadow)) segment is projected to be the fastest–growing segment during the forecast period. The skincare segment holds a substantial share in the beauty products market. This category encompasses a wide range of products, including moisturizers, cleansers, serums, masks, toners, body lotion, body scrub, hand cream and other solutions. The rising prevalence of skin-related concerns such as acne, hyperpigmentation, and dryness has fueled demand for targeted skincare formulations. Additionally, the trend toward natural and organic products is reshaping the industry, with consumers favoring clean beauty brands offering chemical-free and sustainable options. Technological advancements, such as dermatologically tested formulations and personalized skincare solutions, are further boosting the segment. The influence of social media and beauty plays a pivotal role in driving consumer preferences, particularly among millennials and Gen Z. Growing disposable incomes in emerging markets and the proliferation of e-commerce platforms are expanding access to high-quality skincare products. With increasing male grooming trends and anti-pollution products gaining traction, the skincare segment continues to evolve, offering ample growth opportunities globally.

Based on Category, this segment includes Natural, Conventional, Vegan. The Conventional segment dominated the global market in 2024, while the Natural segment is projected to be the fastest–growing segment during the forecast period. The conventional beauty products segment dominates the beauty industry. These products, ranging from skincare and makeup to haircare and fragrances, are widely available across retail and e-commerce platforms. Renowned for their consistency in performance, conventional beauty products are formulated using well-established ingredients and manufacturing practices, appealing to a broad customer base. This segment benefits significantly from strong brand loyalty, effective marketing strategies, and an extensive distribution network. Conventional beauty products are particularly popular in emerging markets due to their cost-effectiveness and accessibility, catering to mass-market needs. Leading brands in this category continually innovate with enhanced formulations and packaging, ensuring consumer retention and market expansion. Despite facing challenges from the growing preference for natural and organic alternatives, conventional beauty products maintain a competitive edge through economies of scale, a broad product portfolio, and aggressive promotional campaigns. Additionally, advancements in sustainable packaging and ingredient transparency are helping brands in this segment address evolving consumer expectations while maintaining their market share.

Based on Form, this segment includes Powder, Liquid, Gel. The Gel segment dominated the global market in 2024, while the Liquid segment is projected to be the fastest–growing segment during the forecast period. The gel segment in the beauty products market has seen substantial growth due to its versatile nature and skin-friendly properties. Gels are popular for their lightweight texture, quick absorption, and non-greasy finish, making them suitable for a variety of skincare applications such as moisturizers, cleansers, and serums. Consumers prefer gel-based products for their ability to hydrate without clogging pores, especially in humid climates or for oily skin types. Gel formulations also allow for easy incorporation of active ingredients, such as vitamins, antioxidants, and plant extracts, offering targeted solutions for concerns like acne, aging, or pigmentation. Furthermore, the transparent and often soothing appearance of gels adds to their appeal. In the cosmetics space, gels are widely used in makeup products like primers, foundations, and brow gels, benefiting from long-lasting, smudge-resistant finishes. As the demand for multifunctional, lightweight, and non-comedogenic beauty solutions rises, the gel segment is expected to continue its upward trajectory, driven by innovation and increasing consumer awareness of skin health.

Based on Demographics, this segment includes Gen X, Gen Z, Millennials, Boomers. The Gen Z segment dominated the global market in 2024, while it is projected to be the fastest–growing segment during the forecast period. The Beauty Products Market, driven by demographics, sees a significant impact from Gen Z. This group is highly influential due to their tech-savvy nature and preference for digital shopping, often influenced by social media platforms. Gen Z is known for prioritizing authenticity, diversity, and sustainability when selecting beauty products. They are particularly drawn to brands that promote inclusivity and eco-friendly practices, with clean beauty products—free from harmful chemicals—gaining strong appeal. Additionally, skincare products, including serums, moisturizers, and sunscreens, are seeing increased demand among Gen Z as they emphasize skincare over makeup. This generation also values transparency in ingredient sourcing and ethical practices, which has led brands to innovate with vegan, cruelty-free, and sustainable products. With their tendency to seek both value and quality, Gen Z's preferences are reshaping the beauty landscape, making them a pivotal demographic for the industry’s growth and transformation.

Based on Packaging Type, this segment includes Airless Packaging (Airless Bottles, Airless Jars, Airless Tubes), Dip Tube Bottles and Pumps (Dip Tube Bottles, Dip Tube Pumps- Perfume/Mist, Dip Tube Pumps- Lotion), Traditional Bottles and Tubes (Bottles, Tottles (Tube-Bottle Hybrids), Tubes (Squeeze Tubes)), Jars and Compacts (Jars, Compacts, Cushion Compacts), Droppers and Applicators, Lip and Eye Packaging, Specialty Packaging. The Dip Tube Bottles and Pumps segment dominated the global market in 2024, while the Jars and Compacts (Cushion Compacts) segment is projected to be the fastest–growing segment during the forecast period. The beauty products market, categorized by packaging type, shows significant growth in dip tube bottles and pumps, essential for delivering liquid formulations in a controlled and convenient manner. Dip Tube Bottles, widely used for a range of personal care products, offer an efficient way to dispense lotions, shampoos, and creams while maintaining product integrity. These bottles are equipped with a long tube that ensures the last bit of product can be accessed, enhancing user satisfaction and minimizing waste. Within the dip tube pump segment, the perfume/mist pumps are designed for delivering fine, even sprays, ideal for fragrances, body mists, and setting sprays. These pumps are engineered for precision and an appealing experience. On the other hand, dip tube pumps for lotions ensure smooth dispensing of thicker formulations, providing a controlled flow of viscous liquids, including moisturizers and body creams. This segment is driven by the demand for convenience, hygiene, and innovative designs that enhance both product functionality and aesthetic appeal.     

Based on Distribution Channel, this segment includes Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores, Online, Others. The Supermarkets & Hypermarkets segment dominated the global market in 2024, while the others segment is projected to be the fastest–growing segment during the forecast period. Supermarkets and hypermarkets have become key distribution channels in the beauty products market, offering consumers a convenient and accessible shopping experience. These retail formats cater to a broad audience, providing a diverse range of beauty products under one roof, from skincare and haircare to cosmetics and fragrances. The rise of hypermarket chains, often featuring international and local beauty brands, has contributed significantly to the growth of this segment. The expansive store layouts, promotions, and in-store marketing campaigns attract foot traffic, enhancing product visibility. Additionally, the increasing consumer preference for shopping in bulk and the availability of discounts or bundle offers in supermarkets & hypermarkets have bolstered sales. Many of these retail outlets also provide exclusive beauty product lines, which attract brand-loyal customers. With the rise of organized retail in emerging markets, supermarkets and hypermarkets are anticipated to continue expanding their role in the beauty products distribution landscape, ensuring a strong foothold in both urban and suburban regions.

Regional Analysis

Geographically, the Global Beauty Products Market has been segmented into North America, Europe, Asia-Pacific, South America, Middle East and Africa.

Major demand factors driving the Asia Pacific market are the increasing use in automotive industry and surge in energy harvesting applications. Countries like China, Japan, South Korea, and India dominate the region due to their strong cultural emphasis on beauty and skincare. The adoption of natural and organic products, coupled with the influence of K-beauty and J-beauty trends, has significantly shaped consumer preferences. South Korea continues to set global beauty trends with innovations such as multi-functional cosmetics and skincare products infused with probiotics, snail mucin, and centella asiatica. The Chinese market, driven by Gen Z and millennials, has seen robust demand for luxury beauty brands and domestic indie labels. For example, Perfect Diary, a Chinese beauty brand, has leveraged e-commerce platforms like Tmall and social media influencers to capture significant market share. India's market is expanding due to a surge in e-commerce, urbanization, and a growing inclination toward Ayurvedic and herbal beauty products. Brands like Forest Essentials and Mamaearth have gained prominence by blending traditional remedies with modern formulations. Moreover, the region has witnessed an uptick in male grooming products, fueled by increasing social acceptance and self-care awareness. Leading companies, including L’Oréal, Shiseido, and Amorepacific, have heavily invested in R&D and marketing strategies tailored to local markets. With e-commerce giants such as Alibaba and Lazada and the rise of social commerce, beauty products are reaching even remote consumers, reinforcing the Asia Pacific's position as a global beauty hub.

North America stands as a significant market for beauty products, fueled by high consumer awareness, disposable income and the requirement for luxurious, organic and custom-made beauty products. There has also been an increase in innovation and sustainability efforts, as brands have embraced clean beauty in the effort to win over the conscious consumer. The United States and Canada takes the lead in this market owing to the fast growth of their skincare, nailcare, haircare and cosmetics industries. Brands such as Kolmar Korea, the global No.1 cosmetic original development manufacturer, is accelerating its expansion into the US sunscreen market, having secured key certifications and established a new R&D center to understand better and cater to local consumers. An additional trend witnessed within North America is the growing appetite for beauty products that come with both skin care and make-up functions. To illustrate this trend, Fenty Beauty, which was established by Rihanna, is still the most successful brand in the market for its diverse skin tones and hybrid products such as the Eaze Drop Blurring Skin Tint which mixes skin care with makeup.

Europe is a dominant region in the global beauty products market, driven by a strong emphasis on innovation, sustainability, and premiumization. The region boasts a high demand for skincare, nailcare, makeup, haircare, and cosmetics, fueled by increasing consumer awareness regarding personal grooming and wellness. Key players such as L'Oréal, Beiersdorf, and Estée Lauder continually invest in research and development to meet evolving consumer needs. One of the defining trends in Europe is the rise of sustainable beauty. Consumers increasingly prefer eco-friendly and cruelty-free products, compelling brands to adopt recyclable packaging and natural ingredients. For instance, L’Oréal's Garnier brand launched a “No Plastic Waste”, focusing on refillable packaging and zero-waste solutions. Online retail and digital engagement are significant growth drivers in the European beauty market. The widespread adoption of e-commerce platforms like Sephora and Look Fantastic enables consumers to access a wide range of products conveniently.

South America represents a dynamic and evolving market for beauty products, driven by a combination of cultural emphasis on appearance, increasing urbanization, and growing disposable incomes. Brazil and Argentina lead the region, contributing significantly to the demand for skincare, haircare, and color cosmetics. Brazil stands out as one of the largest beauty markets globally, supported by its rich beauty traditions and a thriving cosmetics industry. One of the latest examples is the expansion of Natura & Co., a leading Brazilian beauty brand. In 2023, Natura focused on strengthening its digital ecosystem and sustainability initiatives, launching refillable packaging for skincare products, a move that resonated well with eco-conscious consumers. This reflects a broader regional trend of integrating sustainability into beauty offerings, with companies like Natura and Avon championing ethical practices.

The beauty products market in the Middle East has experienced substantial growth. The region's beauty-conscious population, combined with high disposable income, has created a lucrative environment for global and regional beauty brands. The market spans skincare, haircare, cosmetics, and fragrance, with a growing trend toward natural, organic, and halal-certified products catering to cultural preferences. Countries like the UAE and Saudi Arabia are leading this growth. For example, Sephora Middle East has expanded its portfolio to include clean and sustainable beauty products, reflecting the global demand for ethical beauty. Additionally, brands like Huda Beauty, founded in Dubai, have tapped into regional aesthetics and become global successes, reinforcing the Middle East's role as a beauty trendsetter. E-commerce is also reshaping the market, with platforms such as Ounass and Namshi offering curated selections of beauty products, supported by rapid delivery services.

The beauty products market in Africa is experiencing significant growth. The region's diverse cultures and beauty traditions present a unique opportunity for global and local brands to cater to a broad consumer base with varying preferences. Products tailored for African skin tones, hair textures, and climatic conditions are particularly in demand, fueling the rise of niche brands. The natural and organic beauty segment is gaining traction as consumers increasingly prefer products with sustainable and skin-friendly ingredients. Brands such as Alaffia and SheaMoisture have capitalized on this trend by sourcing indigenous ingredients like shea butter and baobab oil from African countries, emphasizing sustainability and community impact. South Africa is a leading market within the region, with well-established retail networks and e-commerce platforms driving accessibility. For instance, Woolworths and Clicks Group offer extensive beauty product portfolios, including local and international brands.

Key Findings of the Study

• The Global Beauty Products Market is expected to reach USD 909.92 Billion by 2035, at a CAGR of 3.22% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market.


• Based on the Demographics, the Gen Z segment was attributed to holding the largest market in 2024.


• Procter & Gamble, Unilever, Estée Lauder Companies Inc., Kao Corporation, Shiseido Co., Ltd., L'Oréal, Beiersdorf, Johnson & Johnson Inc., Coty Inc., Henkel AG & Co. KGaA and others are some of the players in the market.