Cleaning Services Market is predicted to reach USD 1,51,900 million at a CAGR of 11.90% during the forecast period 2023-2032

Market Synopsis
The global cleaning services market was valued at USD 55,200 million in 2023 and is expected to reach USD 1,51,900 million by 2032, with a CAGR rate of 11.9 % during 2023–2032.
Key growth factors include infrastructure development and urbanization, expansion of manufacturing and industrial sectors, technology integration, a focus on green energy services, regional construction activity, and focus to the franchise model
Competitive Landscape
The cleaning services market in 2023 is characterized by significant fragmentation, with large players like ABM Industries and ISS Facility Services holding modest market shares compared to the numerous smaller and local firms that dominate the majority of the market. This fragmentation reflects the industry’s diversity and the range of service offerings available to clients, from broad facility management solutions to specialized cleaning services. In 2023, the cleaning services market remains highly fragmented, characterized by a diverse array of players, from large multinational corporations to numerous smaller, local firms. This fragmentation is evident from the market share distribution, where the leading companies command only a small fraction of the overall market. ABM Industries holds the largest share among the top players with 6.34% of the market. As one of the leading providers in the cleaning services industry, ABM Industries benefits from its extensive experience and broad service offerings. Their market presence reflects a strong operational footprint across various sectors, including commercial, residential, and industrial cleaning services.
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Segmentation
By Product Type

1. Services: In 2023, the floor care segment in this type was the largest, with a market value of USD 23,418.9 million. This dominance is expected to continue through 2032, where the market is projected to reach USD 66,406.8 million, representing a robust CAGR of 12.27%. The floor care segment's growth is driven by the rising demand for maintaining different types of flooring, especially in commercial spaces, where appearance and cleanliness are crucial. The segment's growth is further supported by technological advancements in floor care equipment and the increasing trend of hard surface flooring. Following floor care, the carpet and upholstery segment also shows significant growth, with the market expected to increase from USD 9,162.6 million in 2023 to USD 24,647.9 million by 2032, at a CAGR of 11.62%. The rise in demand for carpet and upholstery cleaning services is fueled by increasing awareness of indoor air quality, especially in residential and corporate spaces.


2. Equipment & Accessories: In 2023, the global market for cleaning equipment and accessories continues to experience significant growth across various segments, driven by increasing demand for cleanliness and hygiene in both residential and commercial settings. The vacuum cleaners segment leads the market in 2023, with a valuation of USD 8,304.1 million, reflecting their indispensable role in maintaining clean environments. This segment is expected to maintain its dominance through 2032, reaching a projected value of USD 14,720.8 million, with a Compound Annual Growth Rate (CAGR) of 6.52% from 2024 to 2032. The widespread adoption of vacuum cleaners, particularly in emerging markets, and technological advancements such as robotic vacuum cleaners are key growth drivers in this segment.

1. One-time: Many factors drive the demand for one-time cleaning services. For example, busy lifestyles have become more common in urban areas. Therefore, people want things to be convenient because they need more time. Also, after the COVID-19 pandemic, there has been an increasing consciousness of hygiene and cleanliness worldwide. These companies, businesses such as real estate companies, hotels, event planning, and agencies might require clean-ups before or after their special days; moving in or out of new houses may also necessitate professional cleaning service provision in certain instances. Furthermore, deep cleansing is needed occasionally alongside disinfection and environmentally friendly methods, which makes this market thrive even more.


2. Contractual: Contractual cleaning services are in high demand due to several factors, primarily driven by the consistent need for maintenance and hygiene across various sectors. The primary demand driver is the long-term operational requirements of industries such as healthcare, hospitality, retail, and corporate offices, where maintaining cleanliness is essential for safety, compliance, and creating a professional environment. The trend toward outsourcing non-core activities like cleaning to specialized service providers further fuels this demand as businesses seek cost-efficiency, scalability, and quality in their operations. Moreover, regulatory requirements in sectors like healthcare and food services, where hygiene standards are strictly enforced, add to the need for contractual cleaning services.

1. Residential: The demand for cleaning services in the residential sector is rising due to several key factors. Firstly, the increasing pace of urbanization has led to a higher number of households in densely populated areas, where professional cleaning services are often preferred for maintaining cleanliness and hygiene. Secondly, the growing number of dual-income households leaves less time for individuals to manage domestic chores, driving the need for outsourcing cleaning tasks. Additionally, heightened awareness of health and hygiene, particularly following the COVID-19 pandemic, has led to a greater emphasis on regular and deep cleaning to prevent infections and maintain a healthy living environment. Technological advancements, such as the availability of online platforms for booking services, have also made it easier for consumers to access professional cleaning services. Lastly, the rise in disposable income has allowed more people to afford such services, further fueling demand in the residential sector.


2. Commercial: The demand for cleaning services in commercial buildings is driven by several key factors. The heightened awareness of hygiene and sanitation, particularly in the wake of the COVID-19 pandemic, has made regular cleaning and disinfection an essential part of maintaining safe work environments. This has led to increased demand across various sectors, including retail, healthcare, education, and corporate offices, as businesses strive to ensure the health and safety of their employees and customers. Additionally, the expansion of commercial spaces and the growth of industries that rely heavily on maintaining clean and professional environments further fuel the demand for specialized cleaning services. However, the market also faces restraints, such as the cost pressures associated with hiring skilled labor and investing in advanced cleaning technologies, which can limit growth for some service providers. Additionally, economic fluctuations can impact businesses' budgets for outsourcing cleaning services, leading to potential reductions in demand during downturns.

1. North America: The North American cleaning services market benefits from several key strengths that drive its robust performance. High market demand is supported by a diverse range of commercial and residential properties requiring regular cleaning and maintenance. Established players with strong brand recognition and extensive customer bases further solidify the market's position. Additionally, advancements in cleaning technologies and the adoption of green cleaning solutions enhance service efficiency and effectiveness, while strict regulatory compliance ensures high standards of cleanliness, fostering consumer trust.


2. Europe: The Europe cleaning services market is characterized by several strengths, weaknesses, opportunities, and threats. Among its strengths is the high demand for professional services driven by a strong emphasis on cleanliness and hygiene standards across residential, commercial, and industrial sectors. The market benefits from the presence of well-established companies like ISS Facility Services, Mitie Group, and Rentokil Initial, which offer extensive service portfolios. Additionally, the sector is supported by strict regulations and standards that mandate cleanliness in public spaces, healthcare facilities, and workplaces, ensuring consistent demand. The adoption of advanced cleaning technologies and eco-friendly products also enhances service efficiency and market appeal.


3. South America: The Latin America cleaning services market is characterized by several strengths that position it for growth. The rising middle-class population, with increasing disposable income, drives demand for both residential and commercial cleaning services. Rapid urbanization in key cities across the region also contributes to the higher demand for organized cleaning services. Additionally, stronger government regulations focused on health and safety create new opportunities for cleaning service providers, particularly in the commercial and industrial sectors. The diverse market demand across various industries, such as healthcare, hospitality, and commercial offices, offers ample opportunities for service providers to cater to different customer needs.


4. Asia Pacific: The Asia-Pacific cleaning services market is characterized by several key strengths that drive its dynamic growth. Rapid economic growth across many countries in the region fuels increased development of commercial and residential properties, thereby boosting demand for cleaning services. The accelerating rate of urbanization leads to a proliferation of commercial buildings, shopping centers, and residential complexes that require regular maintenance. Additionally, the diverse needs across various sectors, including healthcare, education, and retail, create opportunities for specialized cleaning services. Growing awareness of hygiene and cleanliness standards, particularly in light of recent global health crises, further enhances the demand for professional cleaning services.


5. Middle East & Africa: The Middle East and Africa cleaning services market is bolstered by several key strengths. Rapid urbanization in major cities is driving the demand for cleaning services across residential, commercial, and industrial sectors. Additionally, the post-pandemic surge in awareness of health and hygiene has led to an increased reliance on professional cleaning services. Government initiatives focused on promoting cleanliness and hygiene in public spaces further contribute to market growth, while the diverse range of available services, including residential, commercial, industrial, and specialized cleaning, caters to a wide array of customer needs.