Increasing consumer awareness of the health benefits of oats, such as high fiber content the growth of the global Oat Based Cereals market at a CAGR of 4.57% during the forecast period 2024 to 2032

Market Research Future (MRFR) has published on the “Global Oat Based Cereals Market”.

The Oat Based Cereals market is estimated to register a CAGR of 4.57% during the forecast period of 2024 to 2032.

MRFR recognizes the following companies as the key players in the global Oat Based Cereals market including PepsiCo, Kellanova, General Mills, Bobs Red Mill, Natural Foods, The Ancient Grain Company Ltd, Morning Goods       Nestle Sa, B & G Foods Inc, The Hain Celestial Groups.

Market Highlights

The global Oat Based Cereals market is accounted for to register a CAGR of 4.57% during the forecast period and is estimated to reach USD 34,037.09 million by 2032.

In today's fast-paced world, breakfast cereals have become a staple in many households, offering a convenient and quick morning meal option for busy individuals. However, with the growing focus on health and wellness, consumers are becoming more discerning about the nutritional content of their breakfast choices. This shift in consumer preferences has led to a rise in demand for breakfast cereals perceived as healthier alternatives to traditional options. Oat-based cereals have emerged as a popular choice among health-conscious consumers due to their numerous nutritional benefits. Oats are renowned for their high fiber content, which not only promotes digestive health but also helps in lowering cholesterol levels, making them a heart-healthy option. Additionally, oats are a rich source of protein, essential vitamins, and minerals, making them a nutrient-dense choice for breakfast. As consumers become more educated about the importance of a balanced diet, they are increasingly turning to oat-based cereals as a nutritious and fulfilling breakfast option. Manufacturers in the breakfast cereal industry have responded to this growing demand by continuously innovating and introducing new oat-based cereal products to the market. These innovations come in the form of diverse flavors, textures, and functionalities, catering to different consumer preferences and dietary needs. From classic oat flakes to flavored varieties like honey almond or maple brown sugar, there is a wide range of options available to suit every taste palate.

Furthermore, manufacturers have developed oat-based cereal products with added ingredients such as fruits, nuts, seeds, and even probiotics to enhance their nutritional profile and offer additional health benefits. These product innovations not only provide consumers with more choices but also keep the market dynamic and exciting, encouraging experimentation and exploration of new flavors and combinations. One of the key drivers behind the popularity of oat-based cereals is the growing preference for on-the-go breakfast options. With more individuals leading busy lifestyles, there is a higher demand for convenient breakfast solutions that can be easily prepared and consumed on the move. Oat-based cereals offer this convenience in various forms, including instant oats that can be quickly prepared with hot water or milk, as well as single-serve packages that are perfect for grabbing on the way out the door. The demand for organic and natural products extends to the oat-based cereal market as well. Consumers are increasingly seeking out cereals made with organic ingredients and minimal processing. The rising awareness of health issues is driving the demand for cereals with lower sugar content and higher fiber content. Manufacturers are responding to this demand by offering a wider variety of low-sugar and high-fiber oat-based cereals. Manufacturers are constantly introducing new flavors and incorporating various ingredients like fruits, nuts, and seeds to cater to diverse consumer preferences and create exciting product offerings.

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Segment Analysis

The global Oat Based Cereals market has been segmented based on Product Type, Category, Packaging Type, Distribution Channel.

Based on product type, the market is segmented into Muesli/Granola, Flakes/Bran and Instant Oatmeal. The Instant Oatmeal were attributed to holding the largest market share in 2023, with a market share of ~51.00% revenue, as estimated by MRFR analysts. This segment is expected to maintain its dominance through 2032, reaching a projected value of USD 17,794.33 million. It is made from pre-cooked oats that have been dried, flavored, and packaged to be easily reconstituted with hot water or milk. Instant oatmeal usually comes in individual serving packets, often with added sweeteners, fruits, or nuts to enhance its taste and texture. The surge in the market is primarily propelled by the escalating desire for nutritious breakfast options. A continuously evolving lifestyle fuels the need for convenient, health-conscious meal solutions, including ready-to-eat, ready-to-cook, and on-the-go options. Consumers are increasingly recognizing the health advantages of incorporating foods rich in nutritional value into their diets. Oat-based products, such as instant oatmeal, align perfectly with the demand for quick and healthful breakfast choices.

Based on category, the global Oat Based Cereals market has been segmented into Organic and Conventional. The Conventional segment was expected to hold the largest market share in 2023. contributing around ~90.05% to the market revenue. Conventional Oats-Based Cereals are made from oats that have been conventionally grown using synthetic fertilizers, pesticides, and herbicides. Conventional farming practices may involve the use of genetically modified organisms (GMOs) in some cases. The processing methods for conventional oats-based cereals may include additional additives and preservatives. Conventional oatmeal, also known as rolled oats, is made by steaming oat groats and pressing them into flakes with steel rollers. The steaming and flattening process gives rolled oats a milder flavor, softer texture, and shorter cooking time than other types of oats.

Based on packaging type, the global Oat Based Cereals market has been segmented into Bottles/Jars, Cartons, Tubs and Others. The others segment was expected to hold the largest market share in 2023. Inner bags or liners are often used within the box or carton to provide an additional layer of protection against moisture and air. These bags are usually made of materials like polyethylene or other food-grade plastics to maintain freshness. Stand-up pouches or resealable pouches are gaining popularity for their convenience and reusability. These pouches are often made of laminated films that provide a barrier against moisture, oxygen, and light to keep the cereal fresh for a longer time. Muesli Oats Meal packaged in stand-up zipper bags has become increasingly popular. This packaging option offers convenience and eco-friendliness compared to glass or plastic bottles. The thinner composition of stand-up pouches makes them more environmentally friendly, and with features like BPA-free materials and reclose able zippers, they ensure product freshness for longer periods. Additionally, we prioritize sustainability by offering Recyclable Laminate Pouches made from Mono PE or PP materials, reducing waste and promoting a cleaner planet while maintaining the same level of protection and convenience for your product.

Based on distribution channel, the global Oat Based Cereals market has been segmented into store based and non-stored based. The store-based segment was expected to hold the largest market share in 2023. Supermarkets and hypermarkets are the go-to destinations for shoppers looking for convenience, variety, and competitive prices, making them key players in the distribution network of oat-based products. Within these expansive retail spaces, consumers encounter a wide assortment of oat items, from traditional whole oats and oatmeal to innovative oat-based products such as granola bars, flavored instant oats, and oat-infused snacks. The supermarket and hypermarket setting allows consumers to compare different brands, flavors, and packaging sizes, enabling them to make informed choices based on their preferences, dietary requirements, and budget. These retail giants stock a diverse array of oat products, catering to various consumer needs and preferences. Consumers can find regular oats for cooking, quick oats for instant breakfast solutions for a chewy texture, and oat bran for added nutritional benefits. Furthermore, specialty oats, such as gluten-free and organic options, are readily available on supermarket shelves, addressing the dietary requirements of health-conscious consumers. Supermarkets and hypermarkets collaborate with multiple oat suppliers and brands, ensuring a broad selection that encompasses both well-known labels and niche producers, thus satisfying the demands of a diverse customer base.

Regional Analysis

The global Oat Based Cereals market, based on region, has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. The North America consists of US, Canada, and Mexico. The Europe Oat Based Cereals market comprises of UK, Germany, France, Italy, Spain, and Rest of Europe. The Oat Based Cereals market in Asia-Pacific has been segmented into China, Japan, India, South Korea, and the rest of Asia-Pacific, and the rest of words.

North America holds the largest market share in the oat industry, with Europe following closely behind. The Organization for Economic Co-Operation and Development (OECD) predicts that health expenditures related to overweight and associated conditions will constitute around 14% of total health spending in the United States from 2020 to 2050. The region's increasing demand for convenience foods, coupled with rising rates of obesity and diabetes, has led to a surge in interest in healthier breakfast options like oats. Oatmeal, renowned for its effectiveness in weight loss, stands out among other breakfast cereals. Moreover, oats are rich in fiber, particularly beta-glucans, which are known to help regulate blood sugar levels, making them an excellent choice for diabetic individuals. North America maintained its position as the second most diabetes-prevalent region globally. Oats, classified as prebiotic, support the nourishment of gut microbes, contributing to improved gut health. Prebiotic products are increasingly popular worldwide due to growing awareness of their benefits, including enhanced digestion, reduced stress response, improved hormonal balance, and decreased risk of cardiovascular diseases among consumers. The region's consumers are not only incorporating oats into their daily diets for their health benefits but also embracing the diverse culinary possibilities that oats offer. With a strong focus on health, taste, and sustainability, the North America oat-based cereals market is poised to continue its growth trajectory, catering to the evolving preferences of consumers, and playing a vital role in shaping the future of the global oat industry.

Europe:  Oat-based breakfast options are rising in popularity among consumers, fueled by a growing health consciousness and a shift towards convenient, nutritious grain-based snacks. European consumers' busy lifestyles drive the demand for food products that provide both energy and nutrition, prompting manufacturers to expand production capabilities and introduce innovative offerings such as Ready-to-Eat breakfast meals to meet evolving consumer needs. The European market is characterized by a growing awareness of the health benefits associated with oats, including their high fiber content, antioxidants, and beta-glucans, which are recognized for their positive impact on heart health and overall well-being. This awareness has propelled the consumption of oats across the continent, with consumers integrating oats into their diets in various forms, from classic oatmeal porridge to innovative oat-based products, catering to the diverse tastes and preferences of European consumers. The rising health consciousness European population has embraced oats as a nutritious alternative, appreciating their ability to enhance cardiovascular health, aid digestion, and provide sustained energy. Oats have become a prominent ingredient in muesli, a popular breakfast choice in many European countries, offering a nutritious blend of oats, nuts, seeds, and dried fruits. Additionally, oat-based products have gained prominence in the rapidly expanding plant-based diet trend. Furthermore, the European oat-based cereals market is also influenced by traditional culinary practices and cultural preferences. In countries like Scotland, oats are a celebrated part of the national cuisine, with dishes like haggis, porridge, and oatcakes forming an integral part of the culinary heritage. In Nordic countries, oatmeal is a staple breakfast, often served with berries, nuts, and seeds, highlighting the region's focus on natural and wholesome ingredients. Eastern European cuisines have incorporated oats into soups and side dishes, showcasing the grain's ability to enhance the texture and nutritional value of traditional recipes. This cultural diversity has led to the development of unique oat products, each catering to the specific tastes and preferences of different European regions, thereby enriching the overall oat-based cereals market.

Asia Pacific: The rapid urbanization in the Asia Pacific region is leading to a shift in breakfast habits, with consumers increasingly opting for convenient and ready-to-eat breakfast options. As disposable incomes rise in the Asia Pacific region, consumers are willing to spend more on premium breakfast options, such as oat-based cereals. Ready-to-eat oatmeal cups, instant oatmeal packets, and portable oat bars have gained prominence as convenient breakfast and snack options, offering a nutritious and filling meal on the go. Oats have become an integral part of the fast-paced urban lifestyle, providing a convenient and healthy alternative to traditional, time-consuming breakfast options.

Rest of World: The rest of the world is further segmented into South America, the Middle East, and Africa. As global health trends influence consumer choices, oats have gained prominence owing to their various health benefits. Oats are rich in dietary fiber, vitamins, minerals, and antioxidants, making them a valuable addition to balanced diets. In regions where malnutrition is a concern, oats serve as a cost-effective and nutritious food source, addressing dietary deficiencies and promoting overall well-being. Moreover, the perception of oats as a heart-healthy food, capable of reducing cholesterol levels and supporting cardiovascular health, has resonated with consumers, driving the demand for oat-based products across South America, the Middle East, and Africa. The influence of globalization and cultural exchange has introduced diverse oat-based products to these regions. International food trends and culinary innovations have permeated local markets, leading to the introduction of exotic oat products and flavors. This exchange has sparked creativity among local producers and chefs, inspiring them to experiment with oats in novel ways. Therefore, the region's growing health consciousness, increasing disposable incomes, culinary creativity, and government support have collectively contributed to the rise of oats as a versatile and nutritious food choice. As consumers in South America, the Middle East, and Africa continue to embrace the health benefits and culinary possibilities of oats, the oat-based cereals market in these regions is poised for further expansion. The integration of oats into local cuisines, coupled with the development of innovative oat products, reflects the dynamic nature of the oat industry, creating a robust and promising future for oats in the Rest of the World

Key Findings of the Study

• The global Oat Based Cereals market is expected to reach USD 34,037.09 million by 2032, at a CAGR of 4.57% during the forecast period.


• The Rest of the World region accounted for the fastest-growing global market, as it has region's large manufacturing and logistics industries.


• Based on product type, the instant oatmeal was attributed to holding the largest market in 2023, with an approximate market share of 51%.


• The key players in the market PepsiCo, Kellanova, General Mills, Bobs Red Mill, Natural Foods, The Ancient Grain Company Ltd, Morning Goods, Nestle Sa, B & G Foods Inc, The Hain Celestial Group.