Growing outdoor and social activities is expected to drive market expansion in the near future at a CAGR of 3.80% during the forecast period 2023 to 2032

Market Research Future (MRFR) has published a cooked research report on the “Global Single Serve Wine Market” that contains information from 2018 to 2032. The single serve wine market is estimated to register a CAGR of 3.80% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global single serve wine market— Grote Company, Wander + Ivy Kim Crawford Sauvignon Blanc, Domaine Chandon Brut Rose, 19 Crimes Red Blend, Union Wine Co., Pacific Rim Eufloria, Bonterra Organic Vineyards, Changyu Pioneer Wine Co. Inc., Constellation Brands, E&J Gallo Winery, Viña Concha y Toro SA, Caviro, Grupo Penaflor S.A., The Wine Group, Accolade Wines Australia Limited, Casella Family Brands, Treasury Wine Estates, Carlyle Group, Brown- Forman, Campari Group, Castel Winery plc. And others

Single Serve Wine Market Highlights

The global single serve wine market is accounted to register a CAGR of 3.80% during the forecast period and is estimated to reach USD 0.716 Billion by 2032.

The single-serve wine market is expanding as consumers seek convenient and portable options. This trend is driven by changing lifestyles and preferences for smaller portions. Ready-to-drink wine formats, such as canned and bottled single servings, are gaining popularity, attracting both traditional wine enthusiasts and new consumers.

Segment Analysis

The global single serve wine market has been segmented based type, texture, container type, shape, flavor, nature and application.

On the basis of type, the market is segmented into red wine, white wine, muscat wine, full bodied wine, riesling and sauvignon blanc. The red wine segment dominated the market in 2022. Single serving red wine is a simple option for customers who want to enjoy a glass of wine without committing to opening a whole bottle.   

Based on texture, the global single serve wine market has been segmented into smooth, course, creamy, waxy and silky. The smooth segment dominated the market in 2022. The rise of smaller meetings and social gatherings has raised the need for single-serve wine options.

Based on container type, the global single serve wine market has been segmented into glass bottle and metal can. The glass bottle segment dominated the market in 2022. As people become more conscious of the environment, glass bottles are seen as a more environmentally friendly packaging alternative to single-use plastics.

Based on shape, the global single serve wine market has been segmented into burgundy, bordeaux, alsace, phone valley, provence, jura and champagne. The burgundy segment dominated the market in 2022. This history and the area's standing as a producer of some of the best wines in the world fuel interest in single-serve choices that let consumers enjoy this grandeur without buying an entire bottle.

Based on flavor, the global single serve wine market has been segmented into blackberry, blueberry, cherry, cranberry, fig, plum, raisin, raspberry and strawberry. The raspberry segment dominated the market in 2022. The raspberry market's growth is attributable to its ability to entice a younger, more adventurous demographic. Because they are creative and generally seen as approachable and less intimidating than traditional wine, fruity wine alternatives are popular with Gen Z and Millennial consumers.

Based on nature, the global single serve wine market has been segmented into organic and conventional. The conventional segment dominated the market in 2022. Wine sold in single servings is in high demand, and moderation is becoming more popular. Customers are paying closer attention to quantity control and responsible alcohol consumption.

Based on application, the global single serve wine market has been segmented into store, restaurant, bar and hotel. The in store category generated the most income in 2022. Stores sell single-serving wines, which are ideal for impulsive purchases, lone drinkers, or consumers seeking variety.

Regional Analysis

The global single serve wine market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Single Serve Wine market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Single Serve Wine market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Single Serve Wine market comprises of Middle East, Africa, and Latin America.

The North America single serve wine market dominated this market in 2022 (45.80%). North America's lively culture has contributed to the success of the single serve wine industry. As an illustration, consider the congested streets of New York City. Here, where time is a precious resource, single serve wine options are readily available in delis and corner stores. For commuters traveling home from work, single-serving wine bottles are available, allowing them to unwind with a glass without committing to a full bottle. Due to their portability, single serve wines are frequently drank in large cities across the continent.

Moreover, the market share for single serving wine is the second-highest in Europe. In Europe, drinking single-serve wine is deeply associated with both culture and cuisine. In Italy, for instance, where meals are cherished social engagements, it is common for restaurants to sell single serve bottles with delicacies like pasta or pizza. It will enhance their eating experience for visitors to be able to sip on a glass of Chianti while seeing Rome's ancient streets.

Additionally, the Asia-Pacific single serve wine market is expected to grow at the fastest CAGR from 2023 to 2032. Changes in the region's demographics and cultural characteristics have a considerable impact on the growth of the single serve wine market. Think of the cramped living spaces in modern-day Japanese cities, where it is challenging to keep full wine bottles. Single-serve wine in small bottles or cans works best in refrigerators and small kitchens.

Furthermore, the rest of the world's single serve wine market is divided into the Middle East, Africa, and Latin America. The Latin American single serve wine market is thriving as on-the-go lifestyles and convenience drive demand. Ready-to-drink wine options, including canned and bottled single servings, align with the region's dynamic social culture and emerging wine consumption trends.

Key Findings of the Study

• The global single serve wine market is expected to reach USD 0.716 Billion by 2032, at a CAGR of 3.80% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market. The expansion of the single serve wine market in the Asia Pacific area is significantly influenced by shifting demographics and cultural factors.


• Based on application, the in store segment was attributed to holding the largest market in 2022.