Sports Bras Market is predicted to reach USD 21,351.39 million at a CAGR of 8.96% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global Sports Bras Market”.

Sports Bras Market Overview

According to the MRFR analysis, the global sports bras market was valued at USD 9,805.88 million in 2023 and is projected to reach USD 21,351.39 million by 2032 at a CAGR of 8.96%.

The key factors driving the growth of the Sports Bras market include increasing number of sportswomen boosts market growth, and technology-integrated sports bras. Also shift towards comfort and functionality and rise of inclusivity and diversity will expand the global sports bra market.

COVID-19 Impact on the Sports Bras Market

The COVID-19 epidemic has unquestionably had a substantial impact on the sports bra business, much like it has on several international industries. Physical retail stores and gyms were temporarily closed because of lockdowns and social distancing tactics, which significantly reduced sales through these channels. Moreover, the economic consequences of the pandemic led to a decrease in consumer purchasing power, hence influencing discretionary expenditures such as athletic wear. But there was a clear shift in the sales channels as customers adjusted to new lifestyles that included working from home and putting more emphasis on being healthy during the epidemic. Sports bra sales on e-commerce platforms increased dramatically as people tried to maintain their exercise routines at home. This change has led to a rise in the market for premium, cozy sportswear that is appropriate for at-home workouts. Despite these developments, the sports bra business as a whole saw problems with inventory management, supply chain interruptions, and customer behavior changes that prompted the sector to reevaluate its marketing and sales tactics.

Competitive Landscape

The market for the sports bra market is very competitive, major players are competing based on product quality, reliability, and affordability. Thus, to remain competitive manufacturers must innovate and provide safe products that meet the needs of the sports bra market. The key players operating in the Global Sports Bras market comprise Louis Vuitton (LVMH) (France), Wacoal (Japan), Lululemon Athletica Inc. (Canada), H&M Group (Sweden), Under Armour Inc (USA), Decathlon (France), Nike Inc. (USA), Puma (Germany), Adidas (Germany), Jockey (USA), among others.

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Segmentation

By Product Type

1. Compression Sports Bras: Compression sports bras have a cropped top appearance and compress breast tissue towards the chest. There is little to no structure inside them. These bras typically lack fasteners, the under band cannot be opened and closed. Instead, they need to be pulled over the head and shoulders. The problem is that the under band provides the primary support in any bras. Compression bras are easy to fit and available in XS, M, L, and XL sizes; however, if the cup size is B or higher, they give inadequate support and are not suggested. When picking this style of bra, keep in mind that compressed breast tissue does not shrink, but rather redistributes itself.


2. Encapsulation Sports Bras: Encapsulation sports bras are those that encapsulate, raise, and hold each breast independently to reduce breast movement. They are like an everyday bra and include cups that separate the left and right breasts. Instead of squeezing the breast tissue, they lift it off the chest wall and secure it in place. As they have less stretch, they tend to be stiffer, making them more effective at preventing breast movement. Encapsulation sports bras are harder to fit than compression sports bras and come in cup and band sizes. However, due to their adjustable under bands and shoulder straps, they tend to fit better and give superior support. These are specifically designed for the women with large breast size, older women and patients for comfort and support.


3. Criss Cross Back: Criss-cross backs are adjustable sports bras and are a perfect fit that have straps and bands which can be tightened or eased. This flexibility ensures optimal comfort and support for any activity. The ability to modify the fit increases the bra's longevity by allowing it to accept variations in body form and size over time. The straps have a crisscross pattern on the back. They provide a more stable basis when coupled with deep back tanks, these look amazing. They are fashionable and have an excellent appearance. The two straps allow for maximum flexibility—and as we all know, ease of mobility equals comfort. These are usually pullovers rather than clasp styles, and they look fashionable too. These bras are mostly used by young generation.


4. Racerback: Racerback sports bras have straps that make a Y curve in the back. This design uniformly distributes weight over the shoulders, resulting in greater support. The racerback design provides a wider range of motion, making these bras excellent for rigorous activities such as weightlifting and cross-training. This silhouette pairs beautifully with T-back tank shirts. Straps stay in place but are usually not adjustable, so it's a good idea to make sure the fit is appropriate from the get-go.


5. Pullover: Pullover sports bras are distinguished by their design, which resembles a tank top with an elasticized band sitting beneath the breasts. This form is especially popular among young women and is ideal for low-impact activities including yoga and stretching. However, they often give less support than other types, making them less suitable for women with larger busts or high-impact workouts.

By Application

1. Running: Sports bras are vital for women's running activities as they provide support and reduce pain. They are constructed from advanced fabrics that wick sweat and moisture, keeping the runner cool and dry. Running bras come in a variety of fits, but most have adjustable straps and back closures for a tailored fit. Adjustable straps, underwire, and cushioned cups are common characteristics found in running sports bras. They're made of waterproof fabric to keep customers dry and comfortable during long runs.


2. Cycling: The major challenge in selecting a decent sports bra for cycling is that a piece of clothing that sits against the skin during high-intensity activity must be breathable and sweat-wicking, whereas supporting or compressive fabric must be denser. Sports bras are designed exclusively for riding, giving outstanding comfort while maintaining optimal compression. The bra is designed for cycling, with a strap structure that appropriately distributes pressure and ensures outstanding performance. These cycling sports bras feature a simple design for lightweight, breathable support on the bike and exceptional comfort over long distances.


3. Fitness: Fitness bras are usually designed for various fitness activity’s purpose must be adaptable and excellent for a variety of exercises, such as weightlifting, cardio workouts, and strength training. It provides moderate support and comfort, making them an excellent choice for gym visitors who engage in a variety of activities. These bras include a regular or racerback style for ease of movement. Sports bras are designed pieces of apparel that make sure the stability and comfort of a woman during physical activity, specifically sports and exercise. In a variety of physical fitness activities including cycling, running, yoga, and other high-impact workouts sports bra plays an important role in athletic clothing for women who participate in physical activities.


4. Yoga: The yoga sports bra promotes comfort and freedom of movement over high-impact support. They are typically soft and constructed of breathable materials, with seamless construction and a racerback or crisscross shape that allows for free stretching and bending. Sports bra yoga is intended to offer gentle compression and encapsulation, keeping the breasts in place without feeling restrictive. Yoga bras are usually some of the most stylish options on the market, as they tend to be intended for reduced impact and can boast daintier detailing, lighter fabrics, and strappy designs.

By Price Range

1. Economy: Sports bras designed at economic price for those shoppers who have budget-constraint while still providing essential features. These bras are made to offer essential support and comfort while engaging in physical activities at a lower cost. Usually made from affordable yet long-lasting fabrics including polyester blends, they provide excellent elasticity and breathability to ensure the person remains comfortable while exercising. These bras typically offer basic support and are suitable for light exercises such as walking or yoga.


2. Premium: Premium pricing sports bras designed with advanced features and superior quality materials to offer outstanding support, comfort, and performance. These are the bras designed to be used by fitness enthusiasts and athletes, with advanced technologies such as moisture-wicking fabrics, breathable mesh panels, and seamless construction to reduce chafing and irritation. To improve its quality and body fit these sports bras have usually come with adjustable straps, cups that are padded, and designs that are ergonomic. It offers increased support, which makes them perfect for activities requiring more movement, like running or intense workouts.

By Distribution Channel

1. Supermarkets/Hypermarkets: Supermarkets and hypermarkets are the large stores that facilitate shoppers with the accessibility of purchasing sports bras along with their regular groceries and household products. These stores play an important role in distributing sports bras, making up a large portion of total sales. These supermarkets have a wide range of collections based on various styles, designs and features to meet the changing needs of customers and based on their preference. Moreover, there are usually different rooms or aisles allocated for sports and fitness garments, simplifying the process for customers to locate the sports bras they are looking for. Additionally, provide a convenient and accessible shopping experience that enables shoppers to buy sports bras while running their regular grocery shopping.


2. Specialty Stores: Based on distribution channel, the specialty stored accounted for largest share and hold more than half of the worldwide bra market and is expected to retain its dominance during the forecast period. Specialty stores that sell lingerie products including bras offer an exclusive shopping experience that allows clients to receive personalized fittings and assistance from trained employees. Furthermore, specialty stores frequently have a wide range of brands, styles, and sizes that cater to consumers' different interests and body types.


3. Online: The online sector is witnessed a substantial growth in sports bra market. The segment's rise is due to the benefits provided by online platforms, such as convenience, extensive choice, quick return and exchange, and others. Customers may look through and purchase sports bras online from the comfort of their own homes or while on the go, removing the need to visit physical locations. Furthermore, they have a large assortment of sports bras in a variety of brands, designs, and prices. Customers may quickly compare products to discover the best fit and style for their needs.

By Material

1. Cotton: Cotton is used extensively because it is gentle, absorbent and comfortable and the first material preferred for the sports bras. Since cotton is a natural fiber, it is not abrasive to the skin and therefore persons with skin sensitivities or allergies are able to wear the fabric. The cotton fabric has a good ventilation effect to enhance air circulation especially on the skin during any activity. In addition, cotton is appreciated for its high ability to absorb moisture, which eliminates sweat on the skin’s surface. This could prevent skin chafing and rubbing during such activities as yoga or walking, among others. With regards to man-made fabrics like polyester, and nylon, cotton cannot dry as fast, and may therefore remain wet for long.


2. Nylon: Nylon (Polyamide) is a type of material which is commonly used for manufacturing sports bras. This is a synthetic fiber material which has a characteristic of strong, robust and ability to effectively wick away moisture. This material does not have elasticity and is light when worn, which offers constant support to the customers and helps in staying to shape during physical activities. The soft consistency of material provides a pleasant feel against the skin, which decreases the chance of chafing and irritation. Also, nylon's ability to retain color helps sports bras to preserve their bright look through numerous washes.


3. Spandex: Spandex is a synthetic cloth that has been artificially processed to be highly flexible. It is the spandex that makes a sports bra stretchable. Spandex-based sports bras are very stretchy, making them ideal for active individuals. Spandex is also known as elastane and is usually referred to as a synthetic material with the ability to extend up to five times from its natural length without losing its shape. This element makes spandex sports bras ideal to have a tight yet very stretchy fit that easily moves with the body.


4. Lycra: Sports bras made with LYCRA material are designed to reduce irritation by drawing perspiration away from the skin, keeping the wearer comfortable during exercise. These materials are stretchable, absorbent fabrics and are commonly used in sports bra designs to minimize breast movement and alleviate discomfort during physical activity.


5. Polypropylene: Polypropylene fabric is one of the lightest synthetic fibers in existence, and it is incredibly resistant to most acids and alkalis. In addition, the thermal conductivity of this substance is lower than that of most synthetic fibers, which means that it is ideally suited for cold weather wear. These materials are very advantageous in sports bras made for intense physical activities that prioritize minimal weight as it does not increase bulk, The material's ability to withstand repeated stretching and movement without losing its shape or performance is ensured by its durability. Furthermore, polypropylene possesses special properties that it does not shrink or fade, hence maintaining look and fit of the sports bra's for an extended period.

By Impact

1. High: High impact bras are used for activities that need maximum breast movement with considerable bounce. These bras are usually distributed the weight equally and helps in lowering the weight on shoulders and back. These include cross-fit training, running, dancing, kickboxing, and any other sport that requires a lot of jumping, among others. These bras give maximum support while keeping bust movement to a minimum. These emphasize more vigorous kinds of exercise, such as jogging, racquet sports, aerobics, and dancing. Popular brands such as Nike, Adidas and others offer high impact bras for customers.


2. Medium: Medium-impact sports bras are perfect for moderate-intensity workouts since they provide just the right amount of support without sacrificing comfort. More structured designs and broader straps are common elements that offer extra support in these types of bras. These physical activities aren’t too demanding like cycling, Zumba, brisk walking, hiking, etc. encourage moderate levels of physical activity. These medium impact bras come in different forms such as crisscross back, racerback and can be used for various activities as well as for daily routine.


3. Low: Low impact bras are designed for activities that need minimal bounce and bust movement. It comes with no padding or minimal padding and lack of underwire with simple design thin straps. These include activities such as walking, yoga, and pilates. Low impact bras rarely have distinct cups. Some low impact bras include replaceable cups. These sports bras are ideal for passive, slow-moving activities such as yoga, pilates, and stretching.

By Region

1. 
   

   North America: North America in the sports bras market is witnessing substantial growth due to an increase in the number of women who actively participate in sports. Furthermore, as women become more aware of the differences between sports bras and regular bras, the sports bras market in the region will develop even faster throughout the projected period. Also, one of the major factors driving the considerable rise of the global sports bras market in this region is the growing number of women participating in sports and fitness activities. Women are becoming more health conscious, which is leading to a desire for an active healthy lifestyle, including increased engagement in various sports, yoga, and gym activities.

   
   


2. 
   

   Europe: Europe is projected to witness a significant amount of growth in the sports bras market due to the occurrence of key companies. Moreover, the rise in technological development is further anticipated to propel the growth of the growth of the sports bras market in the region in the coming years. Women in European nations are famous for their physical fitness. Almost all medical professionals advise women to engage in regular physical exercise, even if it's not for work-related reasons, because physical and mental health are directly correlated. This is one of the primary reasons why many women in this region are known to routinely engage in leisure activities.

   
   


3. 
   

   Asia-Pacific: The APAC region consists of China, India, Japan, South Korea and rest of APAC. Sports bras have become increasingly popular in recent years and witnessing the growth in this region. This expansion contributed to several factors including the advent of athleisure as a fashion trend, increased awareness of health and fitness, and many women’s involvement in sports and physical activities. Further, there are rising number of women’s who are prioritizing their comfort and functionality while doing intense workouts. This is mainly due to urbanization, rising disposable incomes and increased accessibility of fitness facilities along with online workout content. Young people tend to lead an active lifestyle hence boosting the demand for premium quality sports bras that ensure comfort, support and style.

   
   


4. 
   

   South America: South America sports bras Market is bifurcated into Brazil, Argentina and the Rest of South America. Increasing involvement in fitness activity has major impact on growing demand for stylish and comfortable sports bras for different physical exercises. The introduction of innovative materials and designs that prioritize comfort and style has also enhanced the appeal of sports bras among consumers. Additionally, the rise of athleisure trends, where sports bras are worn as everyday apparel, further boosts demand.

   
   


5. 
   

   The Middle East & Africa: The Middle East and Africa consist of Saudi Arabia, the UAE, South Africa, and the rest of the MEA. The market for sports bras is increasing significantly in MEA owing to several factors, such as women’s participation in sports and rising awareness of fitness. Further, educational institutions are encouraging all genders to participate in various physical activities and the shift in cultural attitudes about women's participation in physical driving the market during the forecast period. As more women engage in sports, the demand for supportive and functional sports bras has surged, catering to their specific needs during physical activities.