Air Purifier Market Trends

Global Air Purifier Market Overview

Air Purifier Market Size was valued at USD 13,150.5 billion in 2023. The air purifier market industry is projected to grow from USD 14,107.2 billion in 2024 to USD 27,571.7 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.64% during the forecast period (2024 - 2032). Factors such as Factors such as increasing health consciousness, improving the standard of living, raising disposable income, and growing awareness regarding healthy living are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst ReviewAir Purifier Market Trends

July 2024: Honeywell released an upgraded air purifier model with a new HEPA filter technology that claims to capture 99.97% of airborne particles. The new model also features enhanced smart connectivity options.

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  Rising Awareness of Airborne Diseases to boost market growth

  
  

Increasing air pollution among developed economies such as the US, Germany, and France, combined with the rising prevalence of airborne diseases, will account for positive market growth during the forecast period. Various government bodies are focused on regulating air pollution by introducing a vast number of policies for improving standards of indoor air quality will allow the air purifier market to grow at an accelerated pace.

The ongoing pandemic has propelled the air purifier market's growth towards incremental growth. Governments of various countries introduced various activities and measures to contain the spread of COVID-19. Stay-at-home and work-from-home norms intensified the demand for air purifiers. Increased demand from institutes such as hospitals, universities, and government agencies further drove the market demand. Consumers were actively looking for methods for avoiding coronavirus. Factors such as changing lifestyle preferences, deteriorating indoor air quality, rising health concerns, and increasing awareness among consumers about the benefits associated with air purifiers will further augment the growth of the air purifier market during the forecast period.

In urban areas, a rising prevalence of airborne disorders is expected to widen the air cleaner purifier market during the forecast period. Various surveys have indicated that clean and pure air is essential for consumers to avoid serious health issues. Growing industrialization combined with rising construction and mining activities expansion within developing economies will propel the demand for air purifiers. The availability of a surplus of natural resources within the setting and under-developed regions combined with the rising number of lucrative opportunities will increase the market's footprint. Therefore, rising awareness regarding air pollution has enhanced the air purification system market CAGR across the globe in the recent years.

Rising environmental protection laws and growing industrialization will add to the revenue for air purifiers. The new generation of water purifiers can filter dust, germs, mold spores, vapor ingredients, pet pander, and smoke particles, adding to the air cleaner purifier market revenue.

Air Purifier Market Segment Insights

Air Purifier Type Insights

The air purifier market segmentation, based on product type, includes HEPA purifiers, UV air purifiers, activated carbon air purifiers, ion & ozone generator air purifiers, and others. The HEPA segment held the majority share in 2022 contributing around ~55-57% in respect to the air purifiers market revenue. This is primarily due to HEPA filters being efficient in trapping airborne particles, including pollen, dust, smoke, and other bio-contaminants. 

August 2022: Camfil USA, a prominent leader in clean air solutions and a developer in the research, development, and building of modern air filtration technology, announced the launch of City M filter. City M can eradicate allergens, such as molecular contaminants, dust, pollen, and pet pander.

August 2022: Electrolux, a home appliance brand, announced a wide range of air purifiers in India with in-built Wi-Fi connectivity. The latest range of these purifiers comes in three variants that start from INR 29,000 onwards.

Air Purifier Sales Channel Insights

The air duct cleaner market data has been bifurcated by sales channel into offline and online. The offline channel is expected to occupy the largest market share during the forecast period owing to rising consumer interest in buying air purifiers from supermarkets/hypermarkets, convenience stores, and specialty stores. Studies have indicated that consumers are prone to purchase products if they can view them in person. Additionally, salespeople are often trained to deal with consumer inquiries and handle them on the spot. These factors will contribute to the segmental growth during the forecast period.

July 2020: VironAire announced two affordable HEPA technology-based medical-grade air cleaners for hospitals, businesses, and homes. The systems employ HEPA-13 and an engineered 254 nm ultraviolet UV-C light to kill numerous viruses.

October 2021: Dyson launched two needed air purifiers with hot and cold air output. This air purification device has a fully-sealed HEPA 13 standard filtration that can remove 899.95% particles as small as 0.1 microns. These factors will contribute to the expanding air purifier industry.

Figure 2:  Air Purifier Market, by Sales Channel, 2024 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

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Air Purifier Regional Insights

By Region, the study provides the market insights into North America, Europe, Asia-Pacific, and Rest of the World. Asia Pacific Air cleaner market accounted for USD 2.8 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. This is attributed to rapid urbanization and industrialization combined with a growing population with increased disposable income.

Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3:  AIR PURIFIER MARKET SHARE BY REGION 2021 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Air Purifier market accounts for the third largest market share owing to rising cases of smog and air pollution and a rising number of political policies. Additionally, increasing focus on industrialization and rising awareness of health hazards and diseases caused by exposure to harmful particulates at workplaces or homes will account for the regional growth.  Further, the Germany Air Purifier market held the largest market share, and the UK Air Purifier market was the fastest growing market in the European region

The Asia-Pacific Air Purifier Market is expected to grow at the fastest CAGR from 2023 to 2030. Factors such as the rising number of installations of comprehensive ambient air quality monitoring systems, development and implementation of regulatory actions, and organizing air quality management programs will increase the market's footprint in the region. Moreover, China Air Purifier market held the largest market share, and the India Air Purifier market was the fastest growing market in the Asia-Pacific region

For instance, India Air Purifier market is expected to increase due to a higher population inclining towards home appliances and rising consumption of home care products. Additionally, the region is home to various leading manufacturers, expected to push a broader range of products among the consumer base. Higher penetration of people, rapid industrialization, and expanding consumption of automobiles will aid the market for air purifiers in India.

Air Purifier Key Market Players & Competitive Insights

Major market players are expected to widen their spending on their respective research and development departments to occupy a wider consumer base. Market leaders in the  air purifiers are resorting to strategic tactics to cater to incremental market developments such as new product launches, contractual agreements, mergers, and acquisitions, rising investments, and collaboration with other organizations. The prominent players in the air purifier industry are reducing their product prices by focusing on their operations and supply chains.

The primary strategy that the market leaders in the air purifier industry are based on is promoting products that consumers are demanding. In recent years, air purifier industry has spruced their product portfolios which cater to numerous end-use industries. The air filtration market major player such as Sharp Corporation (Japan), Dyson (Singapore), Panasonic Corporation (Japan), Honeywell International Inc (US), Unilever (UK), Midea Group (China), Xiaomi Inc (China), COWAY CO. LTD (South Korea), Koninklijke Philips N.V. (the Netherlands), and Blueair (Sweden), are working towards including many features within their products.

Xiaomi Corporation Inc. was founded in April 2010 and was listed on the Main Board of the Hong Kong Stock Exchange on July 9th, 2018. They are a leading manufacturer and distributor of smartphones and innovative hardware connected by an IoT platform at its core. Xiaomi continues to pursue innovations that contribute to a higher-quality user experience and operational efficiency. The company builds products with consistent prices and is ranked number 3rd ly in smartphone shipments in 2022. The company is also regarded as the world's leading consumer AIoT (AI+IoT) with more than 526.9 million intelligent devices connected to their platform on June 2022. These products include smartphones, tablets, and laptops. They are available in more than 100 countries.

Panasonic Corporation, formerly Matsushita Electrical Industrial Company, Ltd., manufactures electric appliances and consumer electronics products. They are headquartered in Kadoma, near Osaka, Japan. The company was founded in 1918 by Matsushita Konosuke for manufacturing and marketing electric lamp sockets and plugs that the owner designed. It was incorporated in 1935 and rapidly expanded into a wide range of electrical product lines. In the 1950s, they began producing transistor radios, television sets, tape recorders, and stereo equipment. During the next decade, Panasonic started to manufacturing microwave ovens, air conditioners, and videotape recorders.

List of the Key Companies in the Air Purifier market includes

• Sharp Corporation (Japan)


• Dyson (Singapore)


• Panasonic Corporation (Japan)


• Honeywell International Inc (US)


• Unilever (UK)


• Midea Group (China)


• Xiaomi Inc (China)


• COWAY CO. LTD (South Korea)


• Koninklijke Philips N.V. (the Netherlands)


• Blueair (Sweden)


• Daikin Industries Ltd (Japan)


• LakeAir (US)


• Samsung (South Korea)


• IQAir (Switzerland)


• Broad Group (China)


• AB Electrolux (Sweden)


• Whirlpool Corporation (US)


• YADU Int’l Technology (Beijing) Co. Ltd (China)


• BONECO AG (Switzerland)


• Austin Air (US)


• Airgle Corporation (US)


• Rabbit Air (US)


• Airdogusa (US)


• Levoit (US), among others

Air Purifier Industry Developments

December 2020: Zeco Aircon announced introducing an air purification technology that can destroy harmful viruses, including COVID-19 and SARS-CoV-2. The Centre for Cellular and Molecular Biology (CCMB) has certified Zircon air purifiers as an effective anti-viral technology. They can be used within centralized ventilation systems and stand-alone units.

June 2021: Panasonic Corporation announced the developing of a new nanoe X device that generates 100 times more Hydroxyl (OH) radicals than the traditional nanoe device.

May 2024

AirDoctor and AquaTru manufacturer Ideal Living has announced the release of the latest AirDoctor 2500 Wall Mounted Air Purifier. With its sophisticated three-stage filtration technology, the AirDoctor 2500 guarantees the best possible air quality in every room in a house. It can be controlled remotely to change settings or automatically adjust the fan speed based on the air quality of a given room.

Air Purifier Market Segmentation

Air Purifier Product Outlook (USD Million, 2018-2030)

• HEPA Purifiers


• UV Air Purifiers


• Activated Carbon Air Purifiers


• Ion & Ozone Generator Air Purifiers


• Others

Air Purifier Sales Channel Outlook (USD Million, 2018-2030)

• Offline


• Online

Air Purifier Regional Outlook

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  North America

  
  
  
  
  • US
  
  
  • Canada
  
  
  
  


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  Europe

  
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


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  Asia-Pacific

  
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


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  Rest of the World

  
  
  
  
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    Middle East

    
    
  
  
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    Africa

    
    
  
  
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    Latin America