Allergen free food products market Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The food market for food free of gluten and other food intolerances is growing, with a current value of USD 19.97 billion in 2024, projected to reach USD 45.0 billion by 2035. This is a very robust CAGR of 7.66 % from 2025 to 2035. The growing frequency of food intolerances and food allergies and the increasing demand for healthier and safer food options are driving this growth. Also, the development of new production methods and the formulation of food products, enabling manufacturers to create new products free of gluten and other food intolerances, is a factor driving market growth. The major players in this market, such as Enjoy Life Foods, Free2b Foods and MadeGood, are constantly engaged in strategic initiatives, such as product launches and new collaborations, in order to strengthen their market position and meet the evolving needs of consumers. These initiatives illustrate the dynamic nature of the food free of gluten and other food intolerances market and the potential for continued growth in the coming years.

Regional Market Size

Regional Deep Dive

Increasingly, consumers are becoming more aware of food intolerance and food allergies. In North America, the market is characterized by a high demand for gluten-free, nut-free, and dairy-free products, which are largely influenced by the growing health consciousness of consumers. In Europe, the trend towards plant-based diets and the stricter food safety regulations are reflected in the wide range of available products. In Asia-Pacific, changing dietary habits and a growing middle class are driving the market for free-from products. In the Middle East and Africa, meanwhile, the demand for free-from products is growing steadily, supported by a growing health consciousness and government initiatives to improve food safety. In Latin America, too, the demand for free-from products is increasing steadily, supported by the growing interest in healthy lifestyles and the growing awareness of the dangers of food allergies.

Europe

• The European Union has introduced new regulations aimed at improving food labeling and safety standards, which are expected to boost consumer confidence in allergen-free products.
• Companies like Free2b Foods and Alpro are leading the charge in developing innovative allergen-free snacks and dairy alternatives, reflecting the region's commitment to health and wellness.

Asia Pacific

• The rise of e-commerce platforms in countries like China and India is facilitating greater access to allergen-free products, making it easier for consumers to find and purchase these items.
• Local startups are emerging, such as Wellbeing Nutrition in India, focusing on allergen-free health supplements, indicating a shift towards personalized nutrition in the region.

Latin America

• The increasing prevalence of food allergies in countries like Brazil is prompting a rise in demand for allergen-free products, leading to new market entrants focusing on this niche.
• Health organizations in Latin America are launching campaigns to educate consumers about food allergies, which is expected to drive awareness and sales of allergen-free products.

North America

• The FDA has implemented stricter labeling regulations for allergen-free products, ensuring transparency and safety for consumers, which is expected to enhance market trust and drive sales.
• Major companies like General Mills and Kraft Heinz are investing in R&D to innovate allergen-free alternatives, such as plant-based dairy substitutes, catering to the rising demand for healthier options.

Middle East And Africa

• Government initiatives in countries like the UAE are promoting food safety and allergen awareness, which is expected to increase the availability of allergen-free products in the market.
• Local companies are beginning to introduce allergen-free options, such as gluten-free bread and snacks, catering to the growing health-conscious consumer base in the region.

Did You Know?

“Approximately 32 million Americans are affected by food allergies, with 1 in 13 children experiencing a food allergy, highlighting the critical need for allergen-free food options.” — Food Allergy Research & Education (FARE)

Segmental Market Size

Consequently, the Allergen-free food products market is booming, driven by the growing public awareness of food allergies and intolerances. This market is playing a crucial role in catering for the dietary needs of people with certain food allergies, such as gluten, nuts, and dairy, thereby enhancing food safety and the availability of dining options. This is also a result of the rising prevalence of food allergies, which affect millions of people worldwide, and the stringent regulations governing the labelling of food products. In addition, technological advances in food processing and formulation are enabling the development of innovative allergen-free alternatives. These factors have led to the development of a number of companies, such as Enjoy Life Foods and Free2b Foods, which have been able to offer a wide range of products free from the most common allergens. The main applications of these products are in the snack foods, bakery, and meal replacements markets, and these are increasingly available in both grocery stores and on the web. Further trends, such as the growing emphasis on health and well-being, and the growing concern for sustainable practices, are also fuelling the growth of the market. Plant-based ingredients and advances in food processing are enabling these products to meet consumers’ requirements for taste and nutrition.

Future Outlook

From 2024 to 2035, the Allergen-free Foods Market is projected to grow at a CAGR of 7.66 per cent, with a base of 19.97 billion US dollars and a projected market value of 45 billion US dollars. This growth is largely due to the rising prevalence of food allergies and intolerances, which affects about 32 million Americans, according to the Food Allergy Research and Education (FARE) organization. Awareness of food allergies is also on the rise, which has increased the demand for products that cater to these dietary restrictions. By 2035, it is estimated that the market for allergen-free products will account for over 15 per cent of the total food market, which shows a substantial shift in consumer preferences towards safer food alternatives. The market is expected to be further accelerated by technological developments and regulatory initiatives. The advancement of food processing and the emergence of new ingredients have allowed manufacturers to create products that are not only free of the top eight allergens but also of high quality and taste. Regulations that promote transparency in food labeling and safety standards will also encourage market penetration. Plant-based diets and clean label products are also influencing the market as consumers are increasingly focusing on health and sustainability. This will turn the market for food free of the eight most common food into a dynamic sector with a variety of products that will meet the demands of health-conscious consumers.