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Amaranth Color Market Research Report By Grade (Amaranth Premium, Amaranth Food, Amaranth Feed), By Application (Food Coloring, Cosmetics, Pharmaceuticals, Textiles), By Extraction Method (Solvent Extraction, Supercritical Fluid Extraction, Ultrasound Assisted Extraction), By Source (Amaranthus hypochondriacus, Amaranthus cruentus, Amaranthus caudatus) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032


ID: MRFR/F-B & N/23552-HCR | 128 Pages | Author: Varsha More| November 2024

Global Amaranth Color Market Overview


Amaranth Color Market Size was estimated at 0.35 (USD Billion) in 2022. The Amaranth Color Market is expected to grow from 0.38 (USD Billion) in 2023 to 0.62 (USD Billion) by 2032. The Amaranth Color Market CAGR (growth rate) is expected to be around 5.74% during the forecast period (2023 - 2032).


Amaranth Color Market Overview


Source Primary Research, Secondary Research, MRFR Database and Analyst Review


Key Amaranth Color Market Trends Highlighted


The Amaranth Color Market is experiencing significant growth due to its unique properties and increasing demand in various industries. Key market drivers include the growing popularity of natural and plant-based food colorings, the expansion of the cosmetics and personal care industry, and the increasing use of colorants in the textile and paper industries.


Opportunities for exploration include the development of new application areas, such as in pharmaceuticals and medical imaging, as well as the exploration of sustainable and environmentally friendly production methods.


Recent market trends indicate a shift towards natural and organic colorants, with a growing focus on traceability and transparency in the supply chain. Additionally, the use of amarant color as a natural alternative to synthetic dyes is gaining traction due to rising consumer demand for clean-label products.


Amaranth Color Market Drivers


Rising Demand for Natural Colorants in the Food and Beverage Industry


Natural Colorants Market – Amaranth Color Market Description Since customers are becoming very health-conscious, the demand for natural colorants by food and beverage industrialists has increased rapidly.


As a natural red-violet colorant, amaranth is being used in many food and beverage products. This colorant is derived from the amaranth plant, a modification from FD Red No. 2, with various applications such as beverages, confectionery, dairy products, and baked goods.


It can be applied where heat and pH should be high. This market is likely to grow rapidly in the years to come since the demand for natural colorants is increasing. Source Natural Colorants Industry, 2019. Main Industry Amaranth color, pp. 17-19.


Growing Health Consciousness Among Consumers


Consumers are becoming more sophisticated for the quality and safety of the food as well as the protection of the environment, thus demanding clean-label products and specialty ingredients. Clean-labeled quality products create value.


Amaranth color is a natural colorant that does not involve any chemicals that can be harmful to people's lives and health. The utilization of amaranth color becomes more popular nowadays as society becomes more and more health-oriented.


Expansion of the Food and Beverage Industry in Developing Countries


The food and beverages industry is expanding at a rapid rate in underdeveloped and developing countries due to the rising population along with an increase in disposable income.


This expansion is likely to generate new opportunities for this industry. Owing to the economic cost and natural properties impacting less on humans, it serves as the best choice as an alternative to synthetic colorants.


Amaranth Color Market Segment Insights


Amaranth Color Market Grade Insights


The Grade segment of the Amaranth Color Market provides a detailed insight into the classification and utilization of amaranth color in various industries. Breakdowns within this segment reveal three key classifications Amaranth Premium, Amaranth Food, and Amaranth Feed, which contribute significantly to the market dynamics.


The Amaranth Premium segment, valued at 0.14 USD Billion in 2023, was noteworthy due to its focus on high-quality applications, including cosmetics and textiles.


 This sub-segment demonstrated a significant demand driven by consumers seeking natural alternatives, thus highlighting its potential for growth.


In parallel, Amaranth Food held a valuation of 0.15 USD Billion in the same year and plays a vital role in food coloring due to its vibrant hues and authenticity. Given the rising consumer preference for natural food ingredients, this sub-segment reflected a growing trend that catered to health-conscious consumers and offered opportunities for product innovation.


Meanwhile, the Amaranth Feed segment, valued at 0.09 USD Billion in 2023, showcased its use as a coloring agent in animal feed, which aids in improving product appeal and enhancing nutritional value.


 Despite its smaller market share compared to the other segments, it remained crucial as the livestock sector increasingly values the quality of feed products.


As the Amaranth Color Market continues to expand, the increasing demand for natural ingredients across these three categories ensures that each segment retains its importance in contributing to overall market growth and catering to diverse industry requirements.


Amaranth Color Market Grade Insights


Source Primary Research, Secondary Research, MRFR Database and Analyst Review


Amaranth Color Market Application Insights


The Amaranth Color Market showcases a multifaceted application landscape characterized by various industries, including food coloring, cosmetics, pharmaceuticals, and textiles. The food coloring segment is particularly prominent, driven by the growing demand for natural and synthetic colorants in food products that enhance visual appeal and consumer preference.


Meanwhile, the cosmetics industry relies heavily on amaranth color for its vibrant hues, catering to a diverse range of cosmetic products. The pharmaceutical application gains significance due to the necessity of additives that ensure product differentiation and compliance with regulatory standards.


Textiles utilize amaranth color for its stability and hue variety, making it a significant choice for dyeing processes. Overall, the Amaranth Color Market segmentation indicates a consistent trend toward natural alternatives, with market growth driven by health-conscious consumers and regulatory focuses on safe colorants.


The market faces challenges such as stringent regulations and competition from synthetic dyes but presents ample opportunities for innovation and expansion across these key applications.


Amaranth Color Market Extraction Method Insights


The market segmentation based on extraction methods reveals significant insights into various techniques utilized in the industry. Solvent Extraction is widely recognized for its efficiency and effectiveness in obtaining high yields of colorants, which is essential for the food and beverage sector.


Supercritical Fluid Extraction, known for its environmentally friendly approach, is gaining traction due to its ability to produce high-purity products without harmful solvents, aligning with consumer trends favoring natural ingredients.


Ultrasound-assisted extraction is also becoming prominent as it enhances extraction rates while reducing processing time and energy consumption, catering to the need for efficient manufacturing processes. Together, these methods contribute to the market's growth as they adapt to consumer demands for quality and sustainability.


The market statistics indicate a positive trajectory, driven by innovations within these extraction methodologies, which ultimately support the broader objectives of the Amaranth Color Market.


Amaranth Color Market Source Insights


The Source segment of this market comprises distinct types such as Amaranthus hypochondriacus, Amaranthus cruentus, and Amaranthus caudatus. These sources play a crucial role in the market as they contribute significantly to the colorant's diversity and application versatility.


Amaranthus hypochondriacus is known for its vibrant coloration and is prevalent in cosmetics, while Amaranthus cruentus is recognized for its culinary uses and nutritional benefits, particularly in health-oriented products.


Amaranthus caudatus is celebrated for its unique hue and finds applications in the textiles and food industries. The interplay of these sources helps Drive the market's growth as industries seek natural alternatives to synthetic dyes, enhancing the Amaranth Color Market revenue.


The overall market growth can also be attributed to shifting consumer preferences towards sustainable practices and the growing awareness of the potential health benefits associated with natural colorants. The Amaranth Color Market statistics indicate a favorable environment that allows for the dynamic evolution and segmentation of the market, presenting ample opportunities for stakeholders.


Amaranth Color Market Regional Insights


Within this market, North America emerged as a leader, valued at 0.12 USD Billion in 2023, and anticipated to increase to 0.19 USD Billion by 2032, showcasing its significant contribution. Europe followed with a value of 0.08 USD Billion in 2023, enhancing to 0.14 USD Billion in 2032, reflecting a strong interest in natural food colorants.


The Asia Pacific region also played a vital role, holding a market value of 0.10 USD Billion in 2023 and expected to grow to 0.16 USD Billion by 2032, driven by a growing demand for organic products.


South America the Middle East and Africa were smaller segments, with values of 0.04 USD Billion and projected growth to 0.06 USD Billion, and 0.04 USD Billion to 0.07 USD Billion, respectively.


Despite their smaller market shares, these regions offered opportunities for future growth as consumer preferences shift towards natural food coloring alternatives. The importance of these regions is underscored by their growing markets, driven by increased health consciousness among consumers and the rising popularity of clean-label products, providing robust opportunities for market expansion.


Amaranth Color Market Regional Insights


Source Primary Research, Secondary Research, MRFR Database and Analyst Review


Amaranth Color Market Key Players And Competitive Insights


The Leading Major Players in the Amaranth Color Market Research include the availability of natural and organic amaranth colors. Thus, the increasing consumer preference for natural colors and flavorings derived from natural sources for their food and beverage products is the main factor driving the demand for amaranth color.


Major Market Players Are Constantly trying to develop New Products to provide better products to the customers. In the Road To 2025, they tend to add new distribution channels in order to increase their customer base. In summary, The Amaranth Color Market is going to reach a competitive landscape in the coming years.


The most important competitor Of the amaranth industry is Sensient Technologies Corporation because the company is an innovator in developing the amaranth dye industry, and it is also a licensor for amaranth dye.


Sensient Technologies Corporation is a leading food coloring and amaranth color manufacturer and supplier of various industries such as food, beverage, and cosmetics. Sensient Technologies Corporation is also involved in the bulk production of amaranth color.


Sensient Technologies Corporation is an innovator of sustainability and innovation, therefore conducting research and development in the field of dyes and technologies intended to develop the manufacturing of dyes.


It invests heavily in research and development and, as such, is one of the most significant amaranth dye manufacturers. Its demand for amaranth color is expected to increase during the forecast period.


The best competitor in the Amaranth Market is DDW The Color House, Inc. DDW The Color House, Inc. is also a player in the Amaranth Color Market. It has various amaranth colors, including both natural and synthetic ones.


North America is where the company's strength lies, and it is amaranth color used in the food, beverage, and cosmetics industries. The company is known for its highly skilled experts and significant experience. The company ensures that the raw materials and final products are of a high standard.


Key Companies in the Amaranth Color Market Include



  • Naturex

  • DSM

  • Symrise

  • Frutarom

  • Archer Daniels Midland

  • Sensient Technologies

  • Hansen

  • FMC

  • Dohler

  • Lycored

  • GNT Group

  • Kerry Group

  • Kalsec

  • Ingredion


Amaranth Color Market Developments


The increasing demand for natural food colors and growing awareness about the health benefits of amaranth are the key factors driving market growth. Amaranth color is derived from the seeds of the amaranth plant, which are naturally rich in antioxidants and other beneficial compounds.


The color is highly stable and can withstand heat, light, and pH changes, making it suitable for use in a wide range of food and beverage applications. Key market players are focusing on expanding their production capacities and developing innovative applications for amaranth color to meet the growing demand.


Recent news developments include the launch of new amaranth color products with enhanced functionalities and the acquisition of amaranth color manufacturers by larger companies to strengthen their market presence.


Amaranth Color Market Segmentation Insights



  • Amaranth Color Market Grade Outlook

    • Amaranth Premium 

    • Amaranth Food 

    • Amaranth Feed 





  • Amaranth Color Market Application Outlook

    • Food Coloring 

    • Cosmetics 

    • Pharmaceuticals 

    • Textiles 





  • Amaranth Color Market Extraction Method Outlook

    • Solvent Extraction 

    • Supercritical Fluid Extraction 

    • Ultrasound-Assisted Extraction 





  • Amaranth Color Market Source Outlook

    • Amaranthus hypochondriacus 

    • Amaranthus cruentus 

    • Amaranthus caudatus 





  • Amaranth Color Market Regional Outlook

    • North America 

    • Europe 

    • South America 

    • Asia Pacific 

    • Middle East and Africa 



Report Attribute/Metric Details
Market Size 2022 0.35(USD Billion)
Market Size 2023 0.38(USD Billion)
Market Size 2032 0.62(USD Billion)
Compound Annual Growth Rate (CAGR) 5.74% (2024 - 2032)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year 2023
Market Forecast Period 2024 - 2032
Historical Data 2019 - 2023
Market Forecast Units USD Billion
Key Companies Profiled Naturex, DSM, Symrise, Frutarom, Archer Daniels Midland, Sensient Technologies, Chr. Hansen, FMC, Dohler, Lycored, GNT Group, Kerry Group, Kalsec, Ingredion
Segments Covered Grade, Application, Extraction Method, Source, Regional
Key Market Opportunities Growing demand for natural dyes  Increasing awareness of sustainability  Rising popularity of plant-based products  Expanding applications in the food and beverage industry  Emerging markets in AsiaPacific
Key Market Dynamics 1 Rising Demand for Functional Foods 2 Health Benefits Antioxidants 3 Synthetic Dyes Regulatory Restrictions 4 Food Industry Natural Colorants 5 Consumer Preference Clean Label
Countries Covered North America, Europe, APAC, South America, MEA


Frequently Asked Questions (FAQ) :

The Amaranth Color Market is expected to be valued at 0.62 USD Billion by the year 2032.

The CAGR for the Amaranth Color Market is projected to be 5.74% from 2024 to 2032.

North America held the largest share of the Amaranth Color Market, valued at 0.12 USD Billion in 2023.

The market size for Amaranth Food is expected to reach 0.24 USD Billion by the year 2032.

Major players include Naturex, DSM, Symrise, Frutarom, and Archer Daniels Midland, among others.

The Amaranth Feed segment was valued at 0.09 USD Billion in the year 2023.

The market in Europe is expected to grow to 0.14 USD Billion by the year 2032.

The forecasted market size for Amaranth Premium is anticipated to be 0.23 USD Billion by 2032.

Key trends include increasing demand for natural colorants and growing health consciousness among consumers.

The projected market size for the Asia Pacific region is expected to reach 0.16 USD Billion by 2032.

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