Amusement Parks Market Research Report Information By Type (Theme Parks, Water Parks, Adventure Parks, Zoo Parks), By Ride (Mechanical Rides, Water Rides, Others), By Age-group (Up to 18 years, 19 to 35 years, 36-50 years, 51-65 years, Above 65 years), By Revenue Source (Tickets, Food & beverage, Merchandise, Hotel & Resorts, Others) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

Global Amusement parks Market Overview

Amusement parks Market Size was valued at USD 64.3 Billion in 2022. The Global amusement parks market industry is projected to grow from USD 68.02 Billion in 2023 to USD 106.80 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2023 - 2032). Rising tourism activities across the globe and increasing disposable income across the globe are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

In December 2023, Disney Cruise Line opened a new cruise terminal at Port Everglades. Additionally, the company disclosed new community investments in Junior Achievement South Florida and Boys & Girls Clubs of Broward County. These partnerships are particularly important in the case of such organizations as Disney Cruise Line dedicated to facilitating the development of modern society. And since there is more than financial backing from them, it is about preparing for the future. The Collaboration also gives opportunities to the cast and crew of Disney Cruise Line, both on land and at sea, to act as mentors to the local children through educational activities.

Amusement parks Market Trends

• 
  

  Technological advancements in attractions is driving the market growth

  
  

One prominent trend in the amusement parks market is the continuous integration of cutting-edge technologies into attractions. Virtual reality (VR), augmented reality (AR), and interactive elements are transforming traditional rides, enhancing visitor experiences. Parks are investing in innovative technologies to create immersive, interactive, and personalized attractions, attracting tech-savvy visitors and providing a competitive edge. This factor drives the Market CAGR

Additionally, Amusement parks are increasingly adopting sustainability practices as a key trend. From eco-friendly ride designs to waste reduction and energy-efficient operations, parks are prioritizing environmental responsibility. Sustainable practices not only appeal to environmentally conscious visitors but also contribute to long-term cost savings and positive brand image.

Themed entertainment is a significant trend driving the amusement parks market. Parks are investing in elaborate themes and immersive experiences to create a storytelling environment for visitors. Whether it's recreating movie sets, fantasy worlds, or historical eras, the emphasis on themed attractions enhances storytelling, providing visitors with a captivating and memorable experience, thereby fostering repeat visits and positive word-of-mouth marketing. For instance, November 2022: Orange & Disneyland Paris renew longstanding partnership. Disneyland Paris has partnered with Orange to allow millions of guests to connect and share their magical memories from the happiest place on earth. Thus, driving the amusement parks market revenue.

Amusement parks Market Segment Insights:

Amusement parks Type Insights

The amusement parks market segmentation, based on type includes Theme parks, Water parks, Adventure parks, Zoo parks. Theme parks emerge as the dominating category due to their widespread popularity and diverse attractions, including rides, shows, and themed entertainment experiences. Theme parks are known for catering to a broad audience and offering a wide range of activities, making them a go-to choice for families and individuals seeking immersive and entertaining experiences. Conversely, the fastest-growing category is water parks, driven by the increasing demand for water-based attractions, thrilling rides, and refreshing aquatic activities, especially during warm seasons, contributing to their rapid expansion and popularity.

Amusement parks ride Insights

The amusement parks market segmentation, based on ride, includes Mechanical Rides, Water Rides, Others. Mechanical rides constitute the dominating category, largely due to their versatility and widespread appeal across different age groups. Mechanical rides include a diverse range of attractions such as roller coasters, carousels, and ferris wheels, providing a broad spectrum of thrilling experiences for visitors. On the other hand, water rides emerge as the fastest-growing category, fueled by the increasing popularity of water-based attractions, slides, and splash zones, offering a refreshing and enjoyable experience, especially in warmer climates. The growing demand for unique and immersive water-based entertainment contributes to the rapid expansion of this category.

Figure1: Amusement parks Market, by Ride, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Amusement parks age-group Insights

The amusement parks market segmentation, based onage-group, includes Up to 18 years, 19 to 35 years, 36-50 years, 51-65 years,  Above 65 years. The dominating category is the age-group of 19 to 35 years, as this demographic represents a significant portion of the population seeking thrill-seeking experiences and entertainment. This age group often comprises young adults and families with children, contributing to a steady influx of visitors. Simultaneously, the fastest-growing category is the age-group of 51-65 years, driven by the rising trend of active and adventurous lifestyles among the older population. Amusement parks increasingly cater to this demographic by offering a mix of exciting and age-appropriate attractions, leading to the category's rapid growth.

Amusement parks revenue source Insights

The amusement parks market segmentation, based on revenue source, includes Up to Tickets, Food & beverage, Merchandise, Hotel & resorts, Others. The dominating category is tickets, as it serves as the primary source of income for amusement parks. Admission fees contribute significantly to the overall revenue, and as attendance increases, so does the revenue generated from ticket sales. On the other hand, the fastest-growing category is merchandise, driven by the growing popularity of branded products, souvenirs, and themed merchandise. Amusement parks strategically leverage merchandise sales by offering unique and exclusive items, creating a lucrative avenue for revenue growth

Amusement parks Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American amusement parks market area will dominate this market, owing to continuous innovation and investment and the combination of iconic attractions, diverse offerings; accessibility will boost market growth in this region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2: AMUSEMENT PARKSMARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe amusement parks market accounts for the second-largest market share due to the historical significance, iconic attractions, favorable climate, accessibility, and commitment to innovation. Further, the German amusement parks market held the largest market share, and the UK amusement parks market was the fastest growing market in the European region

The Asia-Pacific Amusement parks Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to rising disposable incomes and increasing urbanization. Moreover, China’s amusement parks market held the largest market share, and the Indian amusement parks market was the fastest growing market in the Asia-Pacific region.

Amusement parksKey Market Players& Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the amusement parks market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, amusement parksindustry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the amusement parks industry to benefit clients and increase the market sector. In recent years, the amusement park industry has offered some of the most significant advantages to medicine. Major players in the amusement parks market, including The Walt Disney Company (U.S.), Cedar Fair Entertainment Company (U.S.), SeaWorld Parks & Entertainment, Inc. (U.S.), Ardent Leisure (Australia), Fantawild (China), IMG Worlds of Adventure (UAE), DISNEY PARKS, EXPERIENCES AND PRODUCTS (U.S.), Six Flags Entertainment Corporation. (U.S.) are attempting to increase market demand by investing in research and development operations.

Disneyland Paris, located in Marne-la-Vallée, France, is one of Europe's premier tourist destinations and the largest theme park resort in Europe. Opened in 1992, Disneyland Paris encompasses two theme parks, Disneyland Park and Walt Disney Studios Park, as well as multiple resort hotels, shopping, dining, and entertainment venues. The partnership between Orange and Disneyland Paris exemplifies the synergy between two industry leaders committed to delivering exceptional experiences and services to their customers. Through their collaboration, Orange and Disneyland Paris continue to enrich the visitor experience, combining the magic of Disney with the connectivity and innovation of Orange's telecommunications solutions. November 2022, Orange & Disneyland Paris renew longstanding partnership. Disneyland Paris has partnered with Orange to allow millions of guests to connect and share their magical memories from the happiest place on earth.

Universal Parks & Resorts is a leading entertainment company renowned for its world-class theme parks, resorts, and attractions. Owned and operated by Comcast through its subsidiary NBCUniversal, Universal Parks & Resorts has established itself as a global leader in the theme park industry, offering immersive experiences that captivate guests of all ages. Universal Parks & Resorts continues to expand its global footprint, with plans for new theme park developments and resort expansions in strategic locations around the world. September 2022, in a strategic expansion of its global consumer products and retail business, Universal Parks & Resorts has announced that it has merged two of its businesses to create a new division, Universal Products & Experiences (UP&E) division.

Key Companies in the amusement parks market include

• The Walt Disney Company (U.S.)


• Cedar Fair Entertainment Company (U.S.)


• SeaWorld Parks & Entertainment, Inc. (U.S.)


• Merlin Entertainments (U.K.)


• Ardent Leisure (Australia)


• Fantawild (China)


• IMG Worlds of Adventure (UAE)


• DISNEY PARKS, EXPERIENCES AND PRODUCTS (U.S.)


• Six Flags Entertainment Corporation. (U.S.)

Amusement parks Industry Developments

September 2023: Crescent Real Estate LLC acquired the Element Orlando Universal Blvd., a 165-key hotel operated under a franchise agreement with Marriott International. Located just outside the confines of the mixed-use development known as Icon Park, Element Orlando hotel guests have immediate access to 20 acres of entertainment opportunities.

January 2022: Asacha Media Group, a European consolidator, acquired a majority share in Arrow International Media, the producer of Disney's Animal Kingdom. Asacha has financed the Arrow acquisition through a mix of equity from existing shareholders and debt financing from Tikehau Capital.

In November 2023, kebabs, knitting and royalty were set aside, and Disney opened Zootopia, one of the newest theme lands in the world, at Shanghai Disney Resort last December. The new attraction featuring rides and restaurants is in tune with Disney’s new global theme parks and resorts investment to the tune of 60 billion US dollars. The strategy is intended to take advantage of China’s budding interest in internal tourism. Some of the attractions include the fun ‘Hot Pursuit’ ride, where guests take on the role of the character Officer Judy Hopps and chase after Nick Wilde in an effort to recover Gazelle, a kidnapped pop star, at Shanghai Disneyland Resort.

In October 2023, the parent company of Walt Disney revealed that as part of the project investment worth USD 60 billion, the world's first frozen-themed area within the Hong Kong Disneyland Resort will be introduced. This enchanting experience will include two separate attractions; the first consists of a dark ride, which is presented in the form of a boat ride through a winter landscape featuring songs from the movies. Simultaneously, the other is a roller coaster based on the theme of a sleigh ride. Besides that, a restaurant will be available and will serve yummy food based on Nordic culture.

In March 2023, it was reported that Imagicaaworld Entertainment Ltd launched Aquamagicaa, a water park located in Surat. An area of 4 acres of the park is reported by the company in its official regulatory filing to have 16 water-based rides and attractions sourced from popular global manufacturers. Again, Aquamagicaa has a variety of restaurants, shops, and day-use ‘Cabana’ rooms for guests who wish to make use of rooms during opening hours available.

Perhaps the most recent example is the announcement made in July 2023 of the establishment of The American Heartland Theme Park and Resort, which will invest an amount of USD 2 billion to build an amusement park of the ‘Americana’ concept in 2026. The park will have an amusement park the size of the Magic Kingdom at Walt Disney World in Florida or Disneyland in California. Similarly, the Park and resort are located on a development site of 1,000 acres in northeast Oklahoma. The development is also supposed to welcome tourists from all corners of the globe to enjoy and appreciate the various cultures and native American values.

Amusement parks Market Segmentation

Amusement parks Type Outlook (USD Billion, 2018-2032)

• Theme parks


• Water parks


• Adventure parks


• Zoo parks

Amusement parks Ride Outlook (USD Billion, 2018-2032)

• Mechanical rides


• Water rides


• Others

Amusement parks Age-group Outlook (USD Billion, 2018-2032)

• Up to 18 years


• 19 to 35 years


• 36-50 years


• 51-65 years


• Above 65 years

Amusement parks Revenue source Outlook (USD Billion, 2018-2032)

• Tickets


• Food & beverage


• Merchandise

Amusement parks Regional Outlook (USD Billion, 2018-2032)

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America