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The global automotive Over-the-Air (OTA) updates market is on the cusp of significant growth, driven by the proliferation of connected cars and the rising adoption of electric vehicles. Original Equipment Manufacturers (OEMs) are actively investing in OTA update solutions to provide car owners with seamless and convenient updates, contributing to the expansion of this burgeoning market. Currently, several global technology players have entered the automotive OTA updates arena, intensifying their research and development efforts to deliver secure and cost-effective solutions to car manufacturers. While a few major players dominate the market, the potential for revenue in regions such as Asia-Pacific, the Middle East and Africa, and South America is attracting new entrants, thereby increasing competition.
One of the primary factors fueling the growth of the automotive OTA updates market is the surge in connected cars and the advent of electric vehicles. As vehicles become more integrated with advanced technologies and software-driven functionalities, the need for efficient and streamlined update processes becomes paramount. OTA updates present a solution that allows car manufacturers to deliver updates directly to vehicles without requiring them to visit service centers physically. This not only enhances the user experience but also ensures that vehicles are equipped with the latest software and features, contributing to overall safety and performance.
OEMs are recognizing the importance of investing in robust OTA update solutions to stay competitive and meet the evolving expectations of car owners. The ability to remotely update software, fix bugs, and introduce new features is becoming a key differentiator for car manufacturers. This trend is not only prevalent in traditional automotive markets but is gaining traction globally.
In the current landscape, established technology players are making substantial investments in research and development to offer secure and cost-effective OTA update solutions. These solutions need to address the growing concerns related to cybersecurity, ensuring that the update process is protected from potential threats. The focus is on delivering end-to-end encrypted OTA updates, safeguarding sensitive information and ensuring the integrity of the update process. Additionally, the integration of advanced security measures, including blockchain-based techniques, is being explored to fortify the entire ecosystem against cyberattacks.
While the market is currently dominated by a few major players with a global presence, the attractiveness of emerging regions is drawing the attention of new entrants. The Asia-Pacific, the Middle East and Africa, and South America present untapped opportunities due to the increasing number of connected cars and the rising automotive market in these regions. As a result, new players are expected to enter the market, introducing fresh perspectives and technologies, thereby intensifying competition.
The entry of new players is poised to stimulate innovation and drive advancements in OTA update solutions. This competition is beneficial for the industry as a whole, fostering the development of more efficient, secure, and cost-effective solutions. Car manufacturers will have a wider array of choices, and consumers can expect a more dynamic landscape of OTA update offerings.
In conclusion, the global automotive OTA updates market is poised for significant growth, driven by the proliferation of connected cars, the rise of electric vehicles, and the industry's recognition of the importance of seamless software updates. Established technology players are actively shaping the market with their research and development initiatives, while the potential for revenue in untapped regions is attracting new entrants. This dynamic landscape promises innovation, competition, and ultimately, a more advanced and connected future for the automotive industry.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Size Value In 2022 | USD 4.5 billion |
| Market Size Value In 2023 | USD 5.3424billion Billion |
| Growth Rate | 18.72% (2023-2030) |
Automotive Over The Air Updates Market Highlights:
Automotive Over-The-Air (OTA) Updates Market Overview:
Automotive Over-The-Air (OTA) Updates Market Size was valued at USD 4.5 billion in 2022. The Automotive Over-The-Air (OTA) Updates industry is projected to grow from USD 5.34 Billion in 2023 to USD 14.95 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 18.72% during the forecast period (2024 - 2030), Increasing connectivity-embedded passenger cars, which heavily depend on advanced software, the demand for the over-the-air (OTA) updates continues to grow are the key market driver enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Automotive Over-The-Air (OTA) Updates Market Trends
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Rise In Demand For Connected Vehicles is driving market growth
Connected cars facilitate wheel connectivity, offering comfort, convenience, performance, safety, security, and powerful network technology. This enables drivers to connect to online platforms, thereby facilitating real-time communication. The rise in consumer demand for connectivity solutions, the surge in need for constant connectivity, the increase in dependency on technology, and the surge in the tech-savvy population are the key factors contributing to market CAGR growth in demand for global connected cars. Network connectivity solutions such as vehicle-2-vehicle (V2V) and vehicle-to-infrastructure (V2I) systems can share content with various devices inside and outside a vehicle. In a vehicle connected to various devices, the driver receives real-time data around the vehicle to increase safety. The main goals of connected car adoption are to avoid collisions, reduce fatalities, and increase fleet management efficiency.
Additionally, by strengthening collaboration with solution providers and partners, automotive OEMs optimize R&D spending to prioritize connected car programs. For instance, in 2021, Ford and Google announced their unique strategic partnership to accelerate Ford's transformation and reinvent the connected car experience with embedded Google apps and services. Similarly, in 2019, Airbiquity announced that it had become a member of the Japan Automotive Software Platform and Architecture (JASPAR), which promotes the standardization of automotive software and networks to improve development efficiency and stability. Thus, manufacturers' rise in the adoption of connected car devices is expected to increase the growth of the surveillance automotive over-the-air market revenue during the forecast period.
Automotive Over-The-Air (OTA) Updates Market Segment Insights:
Automotive Over-The-Air (OTA) Updates Technology Insights
Based on technology, the Automotive Over-The-Air (OTA) Updates Market segmentation includes firmware over-the-air [FOTA] and software over-the-air [SOTA]. The Software over-the-air (SOTA) segment has had the largest market share in the past few years. The growth of the automotive SOTA segment is expected to be mainly driven by growing infotainment applications such as live traffic updates, park assistance, e-mail applications, and social media apps.
Figure1: Automotive Over-The-Air (OTA) Updates Market, By Platform, 2024 & 2030 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Automotive Over-The-Air (OTA) Updates Application Insights
Based on application, the Automotive Over-The-Air (OTA) Updates Market segmentation includes Electronic Control Unit (ECU), Infotainment, Safety & Security, and Telematics Control Unit (TCU), among others. The Telematics Control Unit (TCU) segment is expected to grow at the highest CAGR during the forecast period due to the progress in the number of telecommunication applications. Numerous automotive manufacturers offer telematics control units as conventional devices in their vehicles.
July 2022: new cyber security law will be mandatory for all new vehicle types in the European Union, and from July 2024, all new cars manufactured. For instance, South Korea and Japan attempt to establish cyber security rules. Furthermore, the automotive industry is developing ISO/SAE 21434, Road vehicles – Cyber security engineering standard within the International Organization for Standardization (ISO) and the Society of Automotive Engineers (SAE). The standard implementation is intended to assist manufacturers in keeping up with evolving technology and cyber-attack strategies. Hence, cyber security regulations in the automotive sector are expected to fuel the growth of the global automotive OTA market during the forecast period.
Automotive Over-The-Air (OTA) Updates Propulsion Insights
Based on propulsion, the Automotive Over-The-Air (OTA) Updates Market data includes ICE, Electric vehicles. The ICE segment dominated the Automotive Over-The-Air (OTA) Updates market. This can be credited to cars and most medium- and heavy commercial vehicles powered by conventional engines. The electric category will witness faster growth, with a rate of 28%. This has much to do with government support, such as grants and initiatives, for the acceptance of EVs and the strict emission regulations. Furthermore, nearly all EVs are equipped with innovative connected systems for effective processes and high security and safety.
Automotive Over-The-Air (OTA) Updates Vehicle Type Insights
Based on vehicle type, the global automotive over-the-air (OTA) updates industry includes passenger cars, light commercial vehicles, and heavy commercial vehicles. Passenger car segments dominated the market. Passenger vehicles had the larger share, of about 68%, and it will be like this in the future. It will be because of the growing sales of mid-range and premium passenger vehicles with added features, including autonomy. Moreover, Light Commercial Vehicle has numerous systems for virtual assistance, eye tracking, driver monitoring, speech recognition, gesture recognition, and natural language interfaces. These systems rely on regular OTA updates for safe operation, further contributing to the market's growth.
Automotive Over-The-Air (OTA) Updates Regional Insights
By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. North American automotive over-the-air (OTA) updates market, due to the increasing number of connected car devices in vehicles, the rise in production of electric vehicles, and standard infotainment & telematics services updates will boost the market growth in this Region.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: Automotive Over-The-Air (Ota) Updates Market Share By Region 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe's automotive over-the-air (OTA) updates market accounts for the second-largest market share due to the increased penetration of internet services in the Region and the adoption of advanced technology. Further, the German automotive over-the-air (OTA) updates market held the largest market share, and the UK automotive over-the-air (OTA) updates market was the fastest-growing market in the European Region.
The Asia-Pacific automotive over-the-air (OTA) updates market is expected to grow at the fastest CAGR from 2024 to 2030. This is due to major automotive manufacturers of countries, like China and India, in significant automotive hubs in the Region, which are anticipated to boost the procurements of automotive over-the-air (OTA) Updates Market. Moreover, China’s automotive over-the-air (OTA) updates market held the largest market share. The Indian automotive over-the-air (OTA) updates market was the fastest-growing market in the Asia-Pacific region.
Automotive Over-The-Air (OTA) Updates Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development to expand their product lines, which will help the automotive over-the-air (OTA) updates to the market grow even more. Market participants are also undertaking various strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The Automotive over-the-air (OTA) updates industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the global automotive over-the-air (OTA) updates industry to benefit clients and increase the market sector. The automotive over-the-air (OTA) updates industry has offered the military some of the most significant advantages in recent years. Major players in the automotive over-the-air (OTA) updates to market, including Robert Bosch GmbH, NXP Semiconductors N.V, Verizon Communications Inc., Continental AG, Infineon Technologies AG, Qualcomm Incorporated, Intel Corporation, HARMAN International, Airbiquity Inc, Aptiv, HERE Technologies, BlackBerry QNX Software Systems Limited, Garmin Ltd., Intellias Ltd., and others, are attempting to increase market demand by investing in research and development operations.
Qualcomm is an American multinational corporation headquartered in San Diego, California, and incorporated in Delaware. It creates semiconductors, software, and services related to wireless technology. It owns patents critical to the 5G, 4G, CDMA2000, TD-SCDMA, and WCDMA mobile communications standards. Qualcomm Technologies Inc, a subsidiary of Qualcomm Inc, had announced the expansion of 5G test networks. The expansion of networks included Over-the-air configuration for sub-6 GHz bands and millimeter waves.
Verizon Communications Inc., commonly known as Verizon, is an American multinational telecommunications conglomerate and a corporate component of the Dow Jones Industrial Average. The company is headquartered at 1095 Avenue of the Americas in Midtown Manhattan, New York City, but is incorporated in Delaware. Verizon had launched Hum, the first 4G LTE-connected solution for cars that came with built-in Google Assistant.
Key Companies in the Automotive Over-The-Air (OTA) Updates market include
- Robert Bosch GmbH
- NXP Semiconductors N.V
- Verizon Communications Inc.
- Continental AG
- Infineon Technologies AG
- Qualcomm Incorporated
- Intel Corporation
- HARMAN International
- Airbiquity Inc
- Aptiv
- HERE Technologies
- BlackBerry QNX Software Systems Limited
- Garmin Ltd.
- Intellias Ltd.
Automotive Over-The-Air (OTA) Updates Industry Developments
February 2019: Qualcomm Technologies Inc, a subsidiary of Qualcomm Inc, announced the expansion of 5G test networks. The expansion of networks included Over-the-air configuration for sub-6 GHz bands and millimeter waves.
January 2019: Verizon launched Hum, the first 4G LTE-connected solution for cars that came with built-in Google Assistant.
Automotive Over-The-Air (OTA) Updates Market Segmentation:
Automotive Over-The-Air (OTA) Updates Technology Outlook
- Firmware Over-The-Air [FOTA]
- Software Over-The-Air [SOTA]
Automotive Over-The-Air (OTA) Updates Application Outlook
- Electronic Control Unit (ECU)
- Infotainment
- Safety & Security
- Telematics Control Unit (TCU)
- others
Automotive Over-The-Air (OTA) Updates Propulsion Outlook
- ICE
- Electric Vehicle
Automotive Over-The-Air (OTA) Updates Vehicle Type Outlook
- Passenger Car
- Light Commercial Vehicle
- Heavy Commercial Vehicle
Automotive Over-The-Air (OTA) Updates Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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