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Beauty Personal Care Packaging Market Share

ID: MRFR//4081-HCR | 111 Pages | Author: Pradeep Nandi| November 2024

The powerful and dynamic environment of the Beauty and Personal Care Packaging Market provides companies to choose the market share positioning strategies that would help to develop the competitive advantage and capture consumer’s attention. A common tactic here includes product differentiation through packaging innovation designed to be different from all the others in the market. Generally, it includes the involvement in the research and development that introduces new materials, designs or specifications to give consumers a better experience and suit the varied consumer needs.

Pricing strategies too should not be ignored as far as positioning a company's market share in the Beauty and Personal Care Packaging industry is concerned. Some organizations concentrate on the production of quality packaging solutions for the high end users in the market. This endeavor is about making the brand synonymous with luxury and quality to reach consumers who would be willing to pay a fair price for an enhanced aesthetics and added value. On the other side, cost leadership techniques aim at offering consumers with financial savings by providing them cheaper packaging than its competitors. And gain market share through affordability.

The issue of distribution channels is also a most crucial determinant in the Beauty and Personal Care Packaging Industry. Companies can choose to get affiliation with specific up-market retailers to emphasize on the prestigious value of the products or opt for wide-market distribution to get more people buy their products. In addition to that collaborations and alliances can play a role in widening the market and being a stronger player on the market.

Besides segmentation and pricing, sustainability now provides a crucial base to the brand positioning strategy in the Global Beauty and Personal Care Packaging Market. Nowadays, because of the growing customer concern about the environment, companies are moving towards sustainable packaging more and more in order to cater to the changing consumer attitude. The use of recyclable materials, minimizing packaging waste and the implementation of sustainable practices attract not only environmental responsible consumers, but also have a positive brand positioning, customer delight and growth in market share.

Besides, marketers' branding and marketing tactics are the key aspect in determining market share within the Beauty and Personal Care Packaging industry. Brands find ways to create powerful brand stories, use social media, and utilize influencers for brand visibility and appeal. Having a powerful brand identity enables products to be placed in the minds of consumers and this leads to the choice of a brand in place of the other products in the competitive market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 4.07% (2024-2032)

Global Beauty and Personal Care Packaging Market Overview


The beauty and Personal Care Packaging Market Size was valued at USD 25.43 Billion in 2023. The beauty and personal care packaging industry is projected to grow from USD 26.62 Billion in 2024 to USD 36.61 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.07% during the forecast period (2024 - 2032). The main market driver of market growth is an increase in disposable income. Other important factors include an increase in technological advancements and innovative product launches that result in improved product protection and shelf-life, which in turn drive up demand for the product. The beauty and personal care industry is a creative industry that is constantly innovating and developing new products and services.Beauty and Personal Care Packaging Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Beauty and Personal Care Packaging Market Trends




  • The growth of the cosmetics product industry is driving the market growth




The industry for cosmetics is expanding in both developed and developing countries. The movement in consumer choice towards high-end beauty and cosmetics items, together with the rise in consumer disposable money, is a key trend happening ly. Customers are increasingly preferring cosmetics with eco-friendly, organic, and healthful components. Better products are made by cosmetics businesses, but they also cleverly market their products with eye-catching packaging to appeal to a wider audience. Through social media and online platforms, more consumers are becoming aware of the many items that are offered on the market, and this is leading to profitable prospects being created by digital transformation. Rapid advancements in digital technology have boosted competitiveness in highly specialized and personalized beauty and personal care packaging. Innovative packaging strategies are being used by up-and-coming cosmetic businesses to boost their market presence and gain an edge over more well-established rivals.


Furthermore, there is a huge rise in demand for eco-friendly cosmetic packaging options due to rising consumer concern for the environment. Nowadays, consumers are pickier when choosing goods and packaging that promote "green" or eco-friendly packaging techniques. In order to expand the availability of green packaging options in this sector, manufacturers are doing a lot of effort. No longer seen as a new trend, green packaging. This transition is being driven by public indignation over the dangers of conventional packaging. Legislators also place a strong emphasis on implementing stringent environmental standards, which puts pressure on package suppliers to adopt and create green packaging solutions for a range of industries because unsuitable decomposition frequently causes serious environmental issues. As a result, customer attitudes towards more transparent and sustainable packaging in the personal care industry have changed as ecological life cycles are increasingly disrupted and the public becomes more aware of the negative consequences of plastic. Thus, driving the beauty and personal care packaging market revenue.


Beauty and Personal Care Packaging Market Segment Insights


Beauty and Personal Care Packaging Materials Insights


The beauty and personal care packaging market segmentation, based on materials includes Plastics, Glass, Metal, and Others. The plastic segment dominated the market due to the range of plastics' simple availability and inexpensive cost. Since plastic is inexpensive, more cosmetic companies are using it to package their products because it makes container manufacture simple and results in lighter containers. The plastic beauty and personal care packaging business has been stimulated by this significant advantage of plastic over alternative packaging materials.


Figure 1: Beauty and Personal Care Packaging Market, by Materials, 2022 & 2032 (USD Billion) 


Beauty and Personal Care Packaging Market, by Materials


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Beauty and Personal Care Packaging Product Insights


The beauty and personal care packaging market segmentation, based on product, includes Bottles, Cans, Tubes, Pouches and Others. The bottles category generated the most income because more perfumes, liquid soaps, shampoos, lotions, and moisturizers are being packaged in plastic bottles. Growing consumer expenditure on skincare and hair care goods should accelerate the usage of bottles for packaging various cosmetics, driving the beauty and personal care packaging market growth. These products include liquid soap, shampoos, and lotions.


Beauty and Personal Care Packaging Application Insights


The beauty and personal care packaging market segmentation, based on application, includes Skincare, Cosmetics, Fragrances, Hair care, and Others. The skincare category generated the most income. The importance of skincare has increased as customers place more emphasis on maintaining healthy skin and overall attractiveness. The use of beauty and personal care packaging for skin care products has increased due to rising sales of beauty and skin care products, which should drive the growth of the skin care beauty and personal care packaging market.


Beauty and Personal Care Packaging Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American beauty and personal care packaging market area will dominate this market. The demand for premium quality packaging to maintain product quality and shelf life is likely what is driving the expansion in the North American beauty and personal care packaging industry. The market for beauty and personal care packaging is also expected to develop as a result of the rising demand for recyclable packaging in the United States and Canada.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: BEAUTY AND PERSONAL CARE PACKAGING MARKET SHARE BY REGION 2022 (USD Billion)                               


BEAUTY AND PERSONAL CARE PACKAGING MARKET SHARE BY REGION


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe's beauty and personal care packaging market accounts for the second-largest market share driven by consumers' increased preference for natural and vegan cosmetics, particularly in France, Germany, and the United Kingdom. The presence of major players and the growing use of beauty and personal care products are the main driving forces behind the beauty and personal care product packaging industry in Europe. Further, the German beauty and personal care packaging market held the largest market share, and the UK beauty and personal care packaging market was the fastest-growing market in the European region


The Asia-Pacific Beauty and personal care packaging Market is expected to grow at the fastest CAGR from 2023 to 2032. The rise in demand for beauty and personal care packaging in the area can be ascribed to the region's expanding population, urbanization, and disposable income of the inhabitants. Along with the simple accessibility of small tasks, there are also less strict rules and regulations for the use of raw materials or the creation of packaging goods, which is luring the central parts to increase their operations in the area. Moreover, China’s beauty and personal care packaging market held the largest market share, and the Indian beauty and personal care packaging market was the fastest-growing market in the Asia-Pacific region.


Beauty and Personal Care Packaging Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the beauty and personal care packaging market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the beauty and personal care packaging industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the beauty and personal care packaging industry to benefit clients and increase the market sector. In recent years, the beauty and personal care packaging industry has offered some of the most significant advantages to the market. Major players in the beauty and personal care packaging market attempting to increase market demand by investing in research and development operations include Albea SA, Amcor PLC, Silgan Holdings Inc., Gerresheimer AG, and AptarGroup Inc.


Amcor Plc is a company that offers packaging services. Pet bottles, plastic bottles, and jars, capsules, and closures, free films, specialty folding cartons, bags and pouches, wrappers, rigid containers, laminates, and flow packs are just a few of the plastic, fiber, metal and glass packaging solutions it offers. Products from the company are used in a variety of technical applications as well as the beverage, food, pharmaceutical, medical device, home care, personal care, and animal care industries. In December 2022, the opening of a brand-new, cutting-edge production facility by Amcor Packaging Solutions in Huizhou, China, was announced. The 590,000 square foot plant, the largest flexible packaging plant in China by production capacity, represents an investment of approximately USD 100 million, further enhancing Amcor's capacity to satisfy rising client demand throughout Asia Pacific.


Beauty Protection Albéa provides the broadest selection of cosmetic and personal care packaging available anywhere in the world. It holds the top spots in plastic and laminate tubes, lipsticks, samplers, and mascaras, and it is renowned for its competence in compacts, lipgloss, promotional products, and accessories. 35 sites are run by its 13,000 employees across Europe, Asia, and the Americas, who work with big and small businesses in 15 different nations. Albéa's dedicated teams offer local presence and  reach, strong capabilities in innovation and design as well as project management, world-class manufacturing, decoration, solid operating excellence, and full-service, as well as a strong commitment to corporate social responsibility.


Key Companies in the beauty and personal care packaging market include



Beauty and Personal Care Packaging Industry Developments


August 2022: The Body Shop's growth, the debut of J-Beauty, and a Korean packaging facility Toly, a manufacturer of packaging for cosmetics, has expanded its production capacity in Asia by constructing a new facility in South Korea. The production building houses the Aoki stretch injection blow molding equipment used by the Malta-based business. PET (polyethylene terephthalate) bottles and jars are produced using machinery for the beauty sector.


July 2022: The first of OnTop Cosmetics' four main facial cream products with packaging constructed of the copolyester with the patented name Eastman Cristal Renew has been released: Renewal Oil Cream. OnTop collaborated with WWP Beauty to create the primary packaging for Renewal Oil Cream version 2.0, which was named an "Innovative Product" by Mintel in January 2022.


April 2022: Olive Natural Skincare, a firm that offers natural beauty products, will soon launch new packaging that is almost entirely recyclable. The company recently declared that the independent New Zealand organization Ekos has awarded its business operations the zero-carbon certification. The process's CO2 emissions have been measured and completely offset, according to the Ekos Zero Carbon certification.


Beauty and Personal Care Packaging Market Segmentation


Beauty and Personal Care Packaging Materials Outlook (USD Billion, 2018-2032)



  • Plastics

  • Glass

  • Metal

  • Others


Beauty and Personal Care Packaging Product Outlook (USD Billion, 2018-2032)



  • Bottles

  • Cans

  • Tubes

  • Pouches

  • Others


Beauty and Personal Care Packaging Application Outlook (USD Billion, 2018-2032)



  • Skincare

  • Cosmetics

  • Fragrances

  • Hair Care

  • Others


Beauty and Personal Care Packaging Regional Outlook (USD Billion, 2018-2032)



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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