Biometric System (Global, 2024)
Introduction
The biometrics market is in a state of transition, driven by the increasing need for improved security in various industries such as government, finance, health, and consumer electronics. In order to combat identity theft and unauthorized access, organizations are turning to biometrics to help them manage these risks. Biometrics is a broad term that includes all types of biometrics—fingerprint, iris, face, and voice—that can be used to verify an individual’s identity. These are increasingly being used in the growing IoT and smart device markets. Biometrics offers a more natural and convenient way for consumers to authenticate their identity, while ensuring that the authentication process is strong and reliable. Moreover, recent developments in artificial intelligence and machine learning have improved the accuracy and efficiency of biometric solutions, making them more appealing to businesses and consumers alike. As a result, the market for biometrics is undergoing a major transformation, with innovations that address privacy concerns and regulatory requirements while delivering reliable and convenient solutions.
PESTLE Analysis
- Political
- In 2024, the biometrics market will be largely driven by government policy, which will focus on increasing national security and public safety. For example, in the US the budget for the Department of Homeland Security included $ 1.5 billion for biometrics, demonstrating the importance of identity verification in the fight against terrorism and crime. In addition, India has introduced the Aadhaar system, which has enrolled over 1.3 billion people and demonstrates the political will to integrate biometrics into public services.
- Economic
- In 2024 the market for biometric systems will be characterized by increased investment in security technology. The global market for biometrics is expected to reach about thirty billion dollars, mainly due to the growing concern over identity theft and fraud. And the unemployment rate in the IT industry is estimated to be only three and a half percent. The market is therefore healthy and biometrics companies are actively recruiting skilled workers.
- Social
- Biometrics are becoming increasingly acceptable. According to recent research, approximately 70 per cent of the public is prepared to use biometric identification to authenticate transactions. This is partly due to the growing awareness of data security and privacy issues. Recent research shows that approximately 65 per cent of the public are concerned about the vulnerability of passwords. The integration of biometrics into everyday applications such as mobile payments and access control is also becoming more common. This reflects the changing attitudes of the public towards security.
- Technological
- By 2024, technological developments will have transformed the biometric systems market. Fingerprint recognition accuracy has reached 99.4 per cent. Facial recognition systems can now identify a person in less than half a second. Artificial intelligence and machine learning are the driving forces behind this progress. By 2024, the biometrics market will be worth over $US10 billion. It will have benefited from these technological advances. As the systems become more reliable and user-friendly, they will be adopted more widely across a wide range of sectors.
- Legal
- In 2024 the regulations on the use of biometric data are becoming more and more restrictive. The European Union’s General Data Protection Regulation (GDPR) imposes fines of up to 20 million euros or 4 per cent of turnover for non-compliance, and this has forced companies to take more precautions. Meanwhile, several states in the USA have passed laws regulating the use of biometric data, the most important of which is Illinois’s Biometric Information Privacy Act (BIPA). This has led to over a thousand lawsuits since it was passed, demonstrating the difficulties that companies are facing in this field.
- Environmental
- Among the biometrics market, environment has become a major issue. By 2024, it is estimated that about 25% of the biometrics manufacturers will be using eco-friendly materials and processes to reduce their carbon footprint. The average power consumption of biometric devices has decreased by 15% in the last three years, in line with the sustainable development goals and the demand for eco-friendly products.
Porter's Five Forces
- Threat of New Entrants
- The biometric system market has a medium barrier to entry because of the high level of technical knowledge and capital investment required. However, as the market matures, the barrier to entry will decrease with the advancement of technology. In addition, there are many strong players with high brand recognition and customer loyalty. Competition is high and it is difficult for new entrants to enter the market.
- Bargaining Power of Suppliers
- The bargaining power of suppliers in the biometric system market is relatively low. There are many suppliers of various components such as sensors, software and hardware. These suppliers can be easily changed, thereby reducing the bargaining power of suppliers. Also, the increasing technological development of suppliers has further weakened the bargaining power of suppliers.
- Bargaining Power of Buyers
- The buyers of biometric systems have significant bargaining power because of the growing number of suppliers and the growing number of alternatives. As buyers become more knowledgeable about the benefits of biometric systems, they are demanding better price, features, and service. The trend is especially strong in security and health care, where buyers are looking for a more tailored solution, thereby increasing their bargaining power.
- Threat of Substitutes
- The threat of substitutes in the biometric system market is moderate. The substitution is possible with passwords, PINs and two-factor authorizations. Biometrics offer a unique advantage in terms of security and convenience. However, with the development of technology, new identification and authorization methods may arise, which may represent a threat to biometric solutions. To some extent, however, the unique advantages of biometrics reduce the threat of substitutes.
- Competitive Rivalry
- Competition in the biometrics market is high, with numerous established players and new entrants competing for market share. Competition is fierce, and companies are constantly improving their offerings and introducing new ones to differentiate themselves from the competition. This leads to aggressive marketing strategies and price competition. The fast-moving technological developments further intensify competition. Companies have to be at the forefront of a rapidly changing market.
SWOT Analysis
Strengths
- High accuracy and reliability in identity verification.
- Growing adoption across various sectors including security, healthcare, and finance.
- Technological advancements leading to improved biometric solutions.
- Enhanced user convenience and experience compared to traditional methods.
- Strong government support and regulations promoting biometric systems.
Weaknesses
- High initial implementation costs for businesses.
- Privacy concerns and potential misuse of biometric data.
- Dependence on technology which may lead to system vulnerabilities.
- Limited public awareness and understanding of biometric systems.
- Challenges in integration with existing security systems.
Opportunities
- Expansion into emerging markets with increasing security needs.
- Development of innovative biometric technologies such as facial recognition and fingerprint scanning.
- Growing demand for contactless biometric solutions post-pandemic.
- Partnerships with tech companies to enhance product offerings.
- Increased investment in smart city projects incorporating biometric systems.
Threats
- Rapid technological changes leading to obsolescence of current systems.
- Regulatory challenges and potential legal issues regarding data protection.
- Competition from alternative security technologies.
- Public backlash against surveillance and privacy invasion.
- Cybersecurity threats targeting biometric databases.
Summary
The biometrics market will be characterized by its high accuracy and growing adoption in various sectors. However, high costs and privacy issues will remain a major obstacle. Opportunities for growth lie in the emerging markets and in new technology, while the threat of rapid technological changes and regulatory changes are also present. Strategically, companies must be able to use their strengths and opportunities to counteract their weaknesses and threats.