BLE Beacons Market Size

BLE Beacons Market Growth Projections and Opportunities

BLE beacons are small devices that are not only cheap but also use very little power. Because of this, many of them can be placed in an area to provide different services. They can also work together with other devices like Wi-Fi access points. BLE beacons use a basic but flexible structure called BLE advertisement packets, allowing them to be customized for various uses. They can be used in places like retail stores to share information or help with indoor navigation and asset monitoring.
As more and more wireless devices and services become common, BLE beacons are finding new applications regularly. The Bluetooth Special Interest Group (SIG) recognized the need for a Bluetooth standard that focuses on saving power and can be easily used in many products. This led to the development of Bluetooth Low Energy (BLE). BLE is a type of wireless communication, similar to regular Bluetooth but with its own technology. The great thing about BLE is that it uses so little energy that devices with batteries can work for months or even years. BLE devices send short bursts of data instead of constantly streaming data, making them ideal for controlling things and using sensors.
Nowadays, many devices already have BLE capability, opening up countless possibilities for using BLE beacons. These beacons can be small and inexpensive, or they can be integrated into other devices like Wi-Fi access points. They can range from simple phone app alerts to more advanced position monitoring. With an indoor range of up to 50 meters (though typically only a few meters), BLE beacons can work well in places where GPS signals may not reach.
Imagine a scenario in a museum where BLE beacons are installed. As a visitor enters, they receive a beacon message guiding them to the best route for seeing all the exhibits. Other beacons provide information about the museum's free Wi-Fi and direct visitors to the first display. As the visitor approaches each exhibit, the beacon gives details about it. The visitor follows these beacon directions until they've seen all the exhibits. At the end of the tour, a beacon message suggests a visit to the museum's store. When the visitor leaves the museum, a final beacon message thanks them and informs them about an upcoming special exhibition.
While BLE beacons have been around for some time, their use has grown as other wireless technologies have improved. Thanks to their low cost and power consumption, BLE beacons can be scattered across indoor or outdoor spaces, providing assistance to users who can use smartphone apps to understand the beacon messages. The structure of BLE beacon advertisement packets allows for extensive customization, offering operators the flexibility to create new applications. As a complementary technology to Wi-Fi and cellular wireless, BLE beacons have a niche with numerous possibilities for current and future growth.
In 2021, the global BLE Beacons market was valued at USD 1,091.1 million, and it is expected to reach USD 7,448.3 million by 2030, growing at a CAGR of 26.8%. The study of the global BLE Beacons market provides detailed information about industry trends, market size, competition, and growth opportunities. The market is categorized based on types like iBeacon, Eddystone, and AltBeacons, modes like non-connectable beacons and connectable beacons, and applications such as retail, healthcare, manufacturing, media & entertainment, travel & tourism, transportation & logistics, and others. The market is also segmented by region into North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.