Brown Rice Market Trends

Global Brown Rice Market Overview

Brown Rice Market Size was valued at USD 9.37 Billion in 2023. The brown rice market industry is projected to grow from USD 9.98 Billion in 2024 to USD 15.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.73% during the forecast period (2024 - 2032). Increasing consumption by the world's rapidly growing diabetic and obese populations are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Brown Rice Market Trends

• The growing diabetics and obese population is driving the market growth

Market CAGR for the brown rice is driven by the rise of healthy and nutrient-dense diets in the food industry has been sparked by the growing number of health-conscious consumers. Brown rice has become much more popular than white grain due to its high content of fiber, phosphorous, vitamins, selenium, and magnesium. As a rich source of phenols, antioxidants, and flavonoids, it also aids in reducing the risk of cell damage and premature aging. However, there are some significant barriers to the growth of the brown rice market, including higher product costs, growing worries about the product's short storage life, and less processing. With significant supply chain disruptions and the war-related rise in inflation, the Russia-Ukraine conflict may also adversely affect how much of a product is consumed. Due to its growing popularity and its quick cooking time, medium-grain brown rice is expected to experience tremendous growth through the year 2032. Due to its sweetness, tenderness, and nutty flavor after cooking, this brown rice is used in soups and salads. Demand for fiber-rich, prebiotic foods that improve gut health has increased as consumers become more aware of how improved gut health lowers the risk of lifestyle-related health conditions like diabetes, cardiovascular disease, and obesity. Manufacturers are being prompted to create tan-colored rice products by the rapidly expanding trend of consuming high-fiber functional foods. In addition, research and studies have demonstrated that fermented tan-colored rice can be used as a functional food because it has been shown to be anti-diabetic.

The market growth in the upcoming years is expected to be driven by the increasing investments in innovation and development of novel brown-colored rice-based products, like tan-colored rice syrup and pasta. Foods with high fiber content, which help to improve gut health and reduce a number of chronic problems, are in high demand on the market. Vitamins B1, B3, and B6,, as well as phosphorus, manganese, and iron,, are among the vitamins and minerals that the product is high in. It has four times as much insoluble fiber as white rice. Prebiotics and gut health are receiving more consumer attention, which will boost market expansion. Because studies have shown that fiber helps control blood glucose levels, this variety of rice is also linked to weight loss. The trend of accelerating weight loss is currently growing across retail channels. Organic tan-colored rice consumption will be fueled by the growing trend for organic foods because it is believed that these products are safer. Future demand for instant brown rice is anticipated to be driven by the rising popularity of convenience foods. Thus, driving the brown rice market revenue.

Brown Rice Market Segment Insights

Brown Rice Category Insights

Based on category, the brown rice market segmentation includes conventional and organic. The conventional segment dominated the market, led by its broad appeal and reach on a scale. Conventional brown rice is less expensive and simpler to find in retail outlets than organic tan-colored rice. The awareness of organic farming practices is lower in developing Asia-Pacific markets than in North America and Europe. As a result, conventional tan-colored rice is a significant production and the most popular. But as consumers become more health-conscious, organic and clean-label products are quickly gaining ground in the functional food industry. Customers can choose from various brown-colored rice easily and according to their needs. Additionally, these channels provide various promotions and discounts that draw in more customers and boost product sales.

Brown Rice Packaging Type Insights

Based on packaging type, the brown rice market segmentation includes bags, stand-up pouches, jars, and others. The bags category generated the most income. Families who frequently eat brown rice should opt for bag packaging. It preserves the rice's freshness and shields it from moisture and pests while making storage simple. The bags are frequently resealable, ensuring the rice is kept clean and fresh between uses. Brown rice is frequently packaged in smaller quantities, such as 1 kg or 5 kg bags, for retail purposes. The bags feature appropriate labeling and branding to draw customers and offer crucial product information.

Brown Rice Distribution Channel Insights

Based on the distribution channel, the brown rice market segmentation includes store and non-store. The store category generated the most income. Due to their unique and uncommon goods availability, specialty shops are very well-liked in European nations. Sales through specialty stores are fueled by consumers' growing interest in purchasing high-end goods. As they offer a huge selection of products and offer home deliveries of consumers' preferred products, e-commerce or online retail stores are expanding tremendously. Due to the expansion of internet infrastructure and growing awareness of online food ordering, online retail is anticipated to grow at the highest CAGR during the forecast period.

Figure 1: Brown Rice Market, by Distribution Channel, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Brown Rice Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific and Rest of the World. The Asia Pacific brown rice market area will dominate this market because more people are becoming aware of this type of rice’s advantages for their health. Consumers can now purchase products that improve their health thanks to rising discretionary income. Rice and rice with a tan color are common staple foods across the Asia Pacific region, fueling the market's expansion. Changes in eating habits and lifestyles will encourage regional growth.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: BROWN RICE MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe’s brown rice market accounts for the second-largest market share of the rising popularity of whole grains and specialty rice. Furthermore, the region poses tremendous opportunities for market growth due to the growing product demand among health-conscious consumers to boost immunity and improve overall health. The increasing demand for organic brown-colored rice across various European markets, such as Germany, Italy, and Spain, drives market growth. Further, the German brown rice market held the largest market share, and the UK brown rice market was the fastest-growing market in the European region.

The North America Brown Rice Market is expected to grow at the fastest CAGR from 2023 to 2032 due to consumers' rising levels of health consciousness. The rapidly growing obese population in the area and the rising income levels will also impact the market's expansion. Obesity affects about 93 million people in the United States, according to the OAC. Moreover, U.S. brown rice market held the largest market share, and the CANADA brown rice market was the fastest-growing market in the North American region.

Brown Rice Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the brown rice market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the brown rice industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the brown rice industry to benefit clients and increase the market sector. In recent years, the brown rice industry has offered some of the most significant advantages to medicine. Major players in the brown rice market, including Asia Golden Rice Co Ltd (Thailand), LT Foods Limited (India), Amira Nature Foods Ltd (UAE), T.K. Rice Mill And Ash (Thailand), Ebro Foods, S.A. (Spain), Agistin, Biotech Pvt. Ltd. (India), Riviana Foods Inc. (US) and others, are attempting to increase market demand by investing in research and development operations.

Ebro Foods, S.A. (Spain) operate using a multi-company, multi-country, and multi-brand business model. In this regard, we have 34 subsidiaries that have established themselves in the rice and pasta markets in Europe and North America, and they are also becoming more and more established in the Middle East, Africa, and Asia. With a clear focus on an appropriate business for each country, considering its unique quirks, culture, laws, etc., it has a decentralized culture in our subsidiaries for certain management areas, such as commercial and marketing, logistics, procurements, human resources, and environment. The parent company (Ebro Foods, SdotA), which has a flexible, dynamic structure, is in charge of establishing the Group's overarching strategy and management principles.

LT Foods Limited (India), hunger is not satisfied by mere numbers. Only the customers' faith in us can. That is why we rose to become India’s No. 1 brand of rice. In the US, the No. 1 specialty food brand. They didn't pause. Beyond that, they wished to go. LT Foods Limited (India) is a recognized brand on four continents thanks to the desire to deliver the best, which has earned us many awards. Prestige awards both in India and abroad. The commitment to innovation has raised the bar. For the food sector to adopt. The solemn responsibility of packaging only the best specialty grains and foodstuffs for families worldwide comes with harvesting nature's finest produce. From farm to fork, the entire supply chain is accessible and controlled by flawlessly integrated operations.

Key Companies in the brown rice market include

• Asia Golden Rice Co Ltd (Thailand)


• LT Foods Limited (India)


• Amira Nature Foods Ltd (UAE)


• K. Rice Mill and Ash (Thailand)


• Ebro Foods, S.A. (Spain)


• Agistin Biotech Pvt. Ltd. (India)


• Riviana Foods Inc. (US)

Brown Rice Industry Developments

August 2022: Obesity affects about 93 million people in the United States, according to the OAC (Obesity Action Coalition). Demand for fiber-rich, prebiotic foods that improve gut health has increased as consumers become more aware of how improved gut health lowers the risk of lifestyle-related health conditions like diabetes, cardiovascular disease, and obesity.

Brown Rice Market Segmentation

Brown Rice Category Outlook

• Conventional


• Organic

Brown Rice Packaging Category Outlook

• Bags


• Stand-up pouches


• Jars


• Others

Brown Rice Distribution Channel Outlook

• Store


• Non-Store

Brown Rice Regional Outlook

• North America


• US


• Canada


• Europe


• Germany


• France


• UK


• Italy


• Spain


• Rest of Europe


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America