The energy drink industry is growing because people are changing the way they live and becoming more interested in being healthy and fit. People are realizing that taking care of their health is important, so they are doing activities like exercise to make their bodies and well-being better. This change is causing more people to choose energy drinks instead of fizzy drinks. Fizzy drinks are a big business, with the average person around the world drinking almost 90 liters of them each year. In the United States alone, people drink about 48 billion liters of fizzy drinks every year. People are learning about the good things that energy drinks can do for them, and they are also worried about health issues like obesity. The U.S. Department of Health & Human Services says that very few adults, less than 5%, do 30 minutes of exercise every day. Only about one in three adults do the recommended amount of exercise each week.
Even though the FDA doesn't control energy drinks, it does limit how much caffeine can be in fizzy drinks to 71mg in a 12-ounce can, while energy drinks usually have around 120mg in the same size. Some people are becoming more aware of the bad effects that too much caffeine can have, which might slow down the growth of the energy drink industry. But the way people are choosing what to drink and how they live is changing, and this is creating chances for the energy drink industry to grow even more.
People's lives are busier now because of changes in how they live, work, and other things like globalization. They often have a lot of work to do and not much time to do it. Energy drinks are a good solution for this because they have ingredients like ginseng and caffeine that can boost energy and help the mind and body stay alert. Caffeine, especially, can make people more active and alert, which can improve productivity. Some energy drinks also have electrolytes and different vitamins that can restore the balance of important nutrients after things like sports, gym workouts, or tiring work. Energy drinks can quickly give the body the energy and vitamins it needs. They also come in different flavors, so people can enjoy the good taste while getting health benefits.
Report Attribute/Metric | Details |
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Segment Outlook | Form, Route of Administration, Product, Application, End User and Region |
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