Children’s Cosmetics Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The Children's Make-Up Market is projected to cross the $1.80 billion mark by the end of 2025, and is expected to reach the same figure by the end of the forecast period. The growth of the market from 2024 to 2025 is projected to be 6.69%, which reflects the changing preferences of consumers and the increasing demand for child-friendly cosmetics. The market's resilience can be attributed to the growing awareness of parents regarding the safety and quality of cosmetics designed for children, as well as the growing trend of self-expression among the younger population. A number of factors are contributing to the growth of this market, such as the formulation of products with natural and organic ingredients, which is well received by health-conscious consumers. In addition, the influence of social media and celebrity endorsements has increased the visibility of children's makeup and has encouraged parents to buy it. Several market players, such as Little Cosmetics and Snails, are launching new products and entering into strategic alliances to capture a larger market share. These companies have recently collaborated with celebrities and launched eco-friendly products, which has further increased the demand for these products.

Regional Market Size

Regional Deep Dive

Children’s cosmetics market is experiencing a dynamic growth across different regions, primarily driven by the increasing awareness of the public regarding personal hygiene and the growing influence of social media on children’s beauty standards. In North America, Europe, and Asia-Pacific, the market is characterized by a mixture of innovation and a rising demand for safety and natural ingredients. In addition, cultural factors, such as the acceptance of cosmetics for children in certain societies and regulatory frameworks, which favor child safety, are also shaping the market.

Europe

• European brands are focusing on sustainability, with companies like Naïf and Weleda launching eco-friendly packaging and formulations that appeal to environmentally conscious parents.
• The EU's stringent regulations on cosmetic ingredients are pushing manufacturers to innovate and reformulate products, ensuring they meet safety standards while appealing to health-conscious consumers.

Asia Pacific

• In Asia-Pacific, the influence of K-beauty is significant, with brands like Etude House and Innisfree introducing children's lines that cater to the growing trend of early beauty routines among young girls.
• The region is witnessing a surge in online retail platforms, such as Tmall and Shopee, which are facilitating access to a wider range of children's cosmetic products, thus expanding market reach.

Latin America

• In Latin America, the market is being shaped by the increasing popularity of beauty influencers on social media, which is driving demand for children's cosmetics that are trendy and visually appealing.
• Local brands are emerging with a focus on affordability and accessibility, catering to a diverse consumer base that seeks quality products at competitive prices.

North America

• The rise of clean beauty trends has led to an increase in demand for organic and non-toxic children's cosmetics, with brands like Little Green and Pipette gaining traction for their safe formulations.
• Regulatory bodies such as the FDA are increasingly scrutinizing children's cosmetic products, prompting companies to enhance transparency in ingredient sourcing and labeling, which is expected to build consumer trust.

Middle East And Africa

• Cultural acceptance of cosmetics for children is growing in the Middle East, with brands like Huda Beauty launching kid-friendly lines that resonate with local beauty standards.
• Government initiatives aimed at promoting safe cosmetic use among children are emerging, leading to increased awareness and education about product safety and ingredient transparency.

Did You Know?

“Approximately 70% of parents in the U.S. report that their children have expressed interest in using cosmetics, highlighting a significant market opportunity for brands targeting young consumers.” — example.com, 2023

Segmental Market Size

The children's cosmetics market is booming and shows steady growth, thanks to the growing concern among consumers for the safety of children's cosmetics. Buying parents are more and more opting for organic and hypoallergenic products. Among the younger generations, the influence of social media and celebrity recommendations is also very strong. There are now many companies on the market that are child-friendly and offer a wide range of products, such as Little Green and Snail. The most important products are the care products for the skin, hair and nails. Examples of these are hypoallergenic shampoos and non-toxic nail polishes. Besides that, trends such as sustainable initiatives and a growing demand for cruelty-free products also contribute to the growth of this market. Likewise, clean formulations and sustainable packaging contribute to the development of the market.

Future Outlook

OVERVIEW OF CHILDREN’S COSMETICS MARKET – MARKET STUDY, ANALYSIS AND OPINION BY MARKET RESEARCHERS, ESTIMATIONS AND ANALYSIS, MARKET RESEARCH AND ANALYSIS, INC. This growth is expected to be influenced by growing consumer awareness of the safety and quality of children's cosmetics and by the trend of self-expression among younger generations. Brands that focus on natural and hypoallergenic ingredients will be able to compete more effectively. By 2030, the share of cosmetics in the market of children's cosmetics in households with children aged 3 to 12 will be about one quarter. This is a significant share of the market. The development of technological innovations in the composition and packaging of cosmetics will also have a significant impact on the structure of the market. The use of biodegradable packaging and the use of more skin-friendly ingredients will be more attractive to consumers who are more interested in the environment. The influence of social media and digital marketing will also continue to increase brand awareness, especially among Generation Z parents who are more inclined to buy goods on the Internet. Brands that can effectively respond to these changes and trends and adapt to the values of consumers will be able to increase their share of the children's cosmetics market by 2030.