Cognitive Health Ingredients Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The market for the dietary supplement is valued at $ 4.33 billion in 2023 and is expected to reach $ 6.75 billion by 2032, at a CAGR of 5.0%. This shows a strong demand for solutions for the health of the brain, especially for the elderly who want to maintain their mental faculties. Also, the growing health consciousness of consumers is driving the market towards natural and active ingredients that support brain health. There are many factors that support this upward trend, including the development of nutritional science and the increasing frequency of mental disorders. Moreover, the use of new products, such as nootropics and adaptogens, has become more popular and is reaching a wide audience, including not only the elderly but also younger people who want to improve their mental performance. DuPont, BASF and Herbalife are launching new products and entering into strategic alliances to meet the evolving needs of consumers. Recent collaborations to develop new products that support the health of the brain, for example, illustrate the keen competition and the determination of the companies to maintain growth in this dynamic market.

Regional Market Size

Regional Deep Dive

The cognition-enhancing substances market is growing at a rapid pace in many regions of the world, due to the increasing awareness of mental health, the aging population, and the increasing demand for dietary supplements that support the functioning of the brain. In North America, the market is characterized by the strong presence of key players and the introduction of new products, while in Europe, the traditional herbal ingredients and modern formulas are gaining popularity. In the Asia-Pacific region, the rapid growth of the cognition-enhancing substances market is attributed to the changing lifestyles of the middle class and the rising middle class. Middle East and Africa are slowly embracing cognition-enhancing substances, as the awareness of health issues is rising. Latin America is also emerging as a potential market, with a focus on natural ingredients and a natural approach to health.

Europe

• The European Food Safety Authority (EFSA) has been actively evaluating health claims related to cognitive health ingredients, leading to stricter regulations that ensure product efficacy and safety, thus enhancing consumer trust.
• Innovative companies such as Ginkgo BioWorks are leveraging biotechnology to develop new cognitive health ingredients, which are gaining traction in the European market due to their scientifically-backed benefits.

Asia Pacific

• The rise of e-commerce platforms in countries like China and India has significantly increased the accessibility of cognitive health products, allowing consumers to easily purchase supplements that support mental performance.
• Traditional herbal ingredients, such as Ginseng and Ginkgo Biloba, are being integrated into modern formulations by local companies, reflecting a blend of cultural practices and contemporary health trends.

Latin America

• The Latin American market is seeing a surge in interest for natural and organic cognitive health ingredients, driven by a cultural shift towards holistic health and wellness.
• Local startups are emerging, focusing on indigenous plants known for their cognitive benefits, which are gaining popularity among health-conscious consumers.

North America

• The U.S. Food and Drug Administration (FDA) has recently updated its guidelines on nootropic ingredients, which has encouraged innovation and investment in cognitive health products, particularly in the dietary supplement sector.
• Key companies like Herbalife and Amway are expanding their product lines to include cognitive health ingredients, responding to consumer demand for supplements that enhance mental clarity and focus.

Middle East And Africa

• The growing awareness of mental health issues in the region has led to increased demand for cognitive health products, with local governments promoting mental wellness initiatives.
• Companies like NutraBlast are introducing cognitive health supplements tailored to the unique dietary preferences and cultural practices of consumers in the Middle East.

Did You Know?

“Studies have shown that nearly 60% of adults in the U.S. are interested in cognitive health supplements, highlighting a significant market opportunity.” — National Institutes of Health (NIH)

Segmental Market Size

The market for cognitive health is growing fast, driven by the growing interest of consumers in mental health and the benefits of enhancing their brain function. The main drivers of this market are the growing prevalence of brain disorders and the ageing population seeking preventive health solutions. Also, the growing interest in nootropics and the use of foods with added health benefits is reshaping consumers' preferences towards brain-healthy ingredients. The market is currently in its early stages of commercialisation, with DuPont and BASF as the leaders in the development of ingredients for brain health, such as omega-3 fatty acids and phosphatidylserine. In this market, the main application areas are dietary supplements, functional beverages and foods aimed at improving memory, concentration and overall brain health. The most important trends driving growth are the increasing use of ingredients for brain health in conventional products and the pandemic of influenza A (H1N1), which has focused public attention on mental health. Also, the development of new extraction methods and the improvement of bioavailability are shaping the market, enabling consumers to access effective and scientifically proven brain-healthy solutions.

Future Outlook

Among the various dietary supplements, the dietary supplement market is expected to grow from $ 4.3 billion in 2023 to $ 6.7 billion in 2032, a compound annual growth rate (CAGR) of 5%. This growth is based on an increased awareness of the importance of mental health and the growing prevalence of mental disorders, especially in the elderly population. This is due to the growing number of people over the age of 50. The increased health consciousness of consumers will lead to an increased demand for natural and active ingredients to support brain health, resulting in the penetration of these ingredients into dietary supplements, functional foods and beverages. By 2032, it is estimated that approximately one-quarter of the adult population will actively seek brain health solutions, up from an estimated 15% in 2023. This is a major change in the way consumers think about their health. The market will be influenced by technological developments and policy changes. A major change in the way we produce the active ingredients, for example in the form of bio-available nootropics and adaptogens, will enhance the effectiveness and consumer appeal of the products. A regulatory support for health claims for brain health will encourage manufacturers to invest in R & D and stimulate competition. Also, the integration of brain health ingredients into daily products and the development of a personal approach to nutrition will have a major impact on the growth of the market. In this fast-moving market, the players need to be agile to respond to these developments and meet the growing demand for effective brain health solutions.