Introduction: Navigating the Future of Connected Mobility Solutions
The Connected Mobility Solution market is experiencing an unprecedented level of competition. This is due to the rapid evolution of technology, the changing regulatory environment and the growing demand for seamless mobility experiences. The leading players, including the carmakers, IT system integrators, vehicle manufacturers and new AI companies, are competing to be the leaders in the market by leveraging advanced technologies such as artificial intelligence, Internet of Things and automation. The carmakers are focusing on the smart features of the vehicle, while the IT system integrators are building a robust platform for data sharing and interoperability. The vehicle manufacturers are investing in green technology to support sustainable mobility. The new AI companies are disrupting the traditional business model with new business models and new solutions. We see that in 2024 and 2025, new growth opportunities are emerging, especially in the urban areas where demand for smart mobility solutions is rising. It is necessary to adopt a strategic deployment model in line with local regulations and consumers' preferences.
Competitive Positioning
Full-Suite Integrators
These vendors provide comprehensive mobility solutions, integrating various technologies for seamless connectivity and user experience.
Vendor | Competitive Edge | Solution Focus | Regional Focus |
Toyota Motor |
Strong brand loyalty and innovation |
Connected vehicles and mobility services |
Global |
General Motors |
Diverse vehicle portfolio and tech integration |
Connected and autonomous vehicles |
North America, China |
Ford Motor |
Robust R&D in mobility solutions |
Connected vehicle technologies |
North America, Europe |
Volkswagen |
Strong focus on electric and connected vehicles |
Mobility services and electric vehicles |
Europe, North America, Asia |
Daimler |
Luxury brand with advanced tech integration |
Connected and autonomous driving |
Global |
Specialized Technology Vendors
These vendors focus on specific technologies that enhance connectivity and mobility solutions.
Vendor | Competitive Edge | Solution Focus | Regional Focus |
Qualcomm |
Leading in wireless technology and chipsets |
Telematics and connectivity solutions |
Global |
Alphabet |
Innovative software and data analytics |
Autonomous driving and mobility platforms |
Global |
Xiaomi |
Affordable technology with strong IoT integration |
Smart mobility solutions |
Asia, expanding globally |
Luxury and Performance Brands
These vendors focus on high-end vehicles with advanced connectivity features, appealing to premium market segments.
Vendor | Competitive Edge | Solution Focus | Regional Focus |
Audi |
Premium brand with cutting-edge technology |
Connected luxury vehicles |
Europe, North America, Asia |
Porsche |
Performance-oriented with advanced tech |
Connected sports cars |
Global |
BMW |
Strong focus on driver experience and connectivity |
Connected luxury vehicles |
Global |
Tesla |
Leader in electric and autonomous technology |
Electric vehicles with advanced connectivity |
Global |
Mobility Service Providers
These vendors focus on providing mobility services, including ride-sharing and transportation solutions.
Vendor | Competitive Edge | Solution Focus | Regional Focus |
Uber Technologies |
Pioneering ride-sharing platform |
Mobility as a service |
Global |
Nissan |
Innovative electric mobility solutions |
Connected mobility services |
Global |
Emerging Players & Regional Champions
- APTI (USA): ADAS and connected vehicle technology specialist, it has just teamed up with a major car manufacturer to develop its own self-driving system, and is challenging established players like Continental and Robert Bosch with its new software solutions.
- Cohda Wireless, from Australia, specializes in V2X communication and has recently developed a smart city project in Melbourne. Cohda complements the work of the traditional automobile suppliers by providing the critical communication infrastructure for smart mobility.
- Otonomo (Israel): Provides a data platform for connected cars, recently signed contracts with several OEMs to support their data monetization strategy, and positions itself as a challenger to established data service companies such as Here.
- Ridecell (US): Provides a platform for mobility-as-a-service solutions. Recently launched a pilot program in San Francisco, the platform enables fleet operators to manage multiple mobility services from a single platform.
- Zenuity (Sweden): Focuses on software for autonomous driving and driver assistance, recently collaborated with Volvo on a new safety feature, challenging established vendors by leveraging AI and machine learning for real-time decision-making.
Regional Trends: In 2023, there is a considerable increase in the regional uptake of connected mobility solutions, particularly in North America and Europe, where the governments are promoting smart city projects and the development of the circular economy. Moreover, the technological focus shifts towards V2X and data management, and a greater emphasis is placed on collaboration between technology companies and established vehicle manufacturers to accelerate innovation.
Collaborations & M&A Movements
- Ford and Google have just signed a partnership in which they will integrate the cloud-based machine learning and AI capabilities of the Google Cloud Platform into the Ford IoT platform, in order to improve customer experience and optimize operations and thus strengthen their position in the industry.
- Then, in a major move, the Volkswagen Group took over the software company CARIAD. Its aim was to accelerate its digital transformation and to further improve its connected car offerings. Its objective was to become a leader in the growing field of vehicle software, which is coming under increasing pressure from the big IT companies.
- BMW and Qualcomm have signed an agreement to develop advanced driver assistance systems based on 5G technology, which will help them to improve vehicle safety and connectivity and strengthen their market position in the rapidly growing field of connected mobility.
Competitive Summary Table
Capability | Leading Players | Remarks |
Biometric Self-Boarding |
Gemalto, SITA |
Biometrics and the automation of boarding are a major success of Gemalto in major airports. The SITA Smart Path solution, which has been adopted by several airlines, has demonstrated the effectiveness of its boarding automation. |
AI-Powered Ops Mgmt |
IBM, Siemens |
IBM's Watson AI is utilized for predictive maintenance in connected vehicles, improving operational efficiency. Siemens leverages AI for real-time traffic management, demonstrating significant reductions in congestion in pilot cities. |
Border Control |
Thales, Accenture |
Thales has deployed advanced border control systems in Europe, integrating biometric verification to enhance security. Accenture's partnership with governments has led to the implementation of smart border solutions that improve processing times. |
Sustainability |
Tesla, ChargePoint |
Tesla's electric vehicles are at the forefront of sustainable mobility, with a robust charging infrastructure. ChargePoint has expanded its network significantly, supporting the transition to electric mobility with over 100,000 charging stations. |
Passenger Experience |
Airbus, Delta Airlines |
Airbus has introduced connected cabin solutions that enhance passenger comfort and connectivity. Delta Airlines has implemented a comprehensive app that allows for seamless travel experiences, from booking to boarding. |
Conclusion: Navigating the Connected Mobility Landscape
The Connected Mobility Solution market is characterized by high competitive dynamics and significant fragmentation, with both traditional and new players vying for market share. Region-wise, the trend is towards a greater focus on sustainable mobility and smart city initiatives, resulting in the need for vendors to adapt their strategies accordingly. The established players are able to rely on their existing customer base and existing infrastructure, while new entrants are able to differentiate themselves through the implementation of new technological capabilities such as automation, artificial intelligence and mobility as a service. In the future, the ability to integrate these capabilities will be essential for market leadership, with a focus on sustainable mobility and agile solutions to meet the needs of a rapidly changing mobility landscape. The decision-makers need to keep an eye on these trends, to seize opportunities and mitigate risks in this dynamic environment.