Dehydrated Meat Products Market Analysis

Dehydrated Meat Products Market (Global, 2023)

Introduction

The dehydration of meat has become a significant branch of the food industry, in response to the ever-increasing demand for convenient, long-lasting, high-quality food products. In our ever more hectic lives, the demand for ready-to-eat and easy-to-prepare food has soared. Dehydration of meat is a practical solution for busy people and families. It offers a wide variety of products, including jerky, meat snacks, and other dehydration products, which can meet all dietary requirements and culinary needs. In recent years, camping and hiking have become increasingly popular, and people need food to take with them, which is light and easy to carry. Dehydration of meat products have thus become a favorite of outdoor enthusiasts. Moreover, with advances in food preservation technology and greater concern for health and nutrition, the market is set for innovation and expansion, attracting both established players and new entrants.

PESTLE Analysis

Political

In 2023, the dehydration market will be influenced by a variety of political factors, such as trade policies and regulations. The new import regulations of the United States Department of Agriculture (USDA) stipulate that all dehydration products must meet certain food safety standards, which will affect about 15% of the total imported products. In addition, the current trade negotiations between the United States and Brazil and other major meat exporters such as Australia have led to a certain number of dehydration products being imposed on the tariff, which will also affect the price and supply of the market.

Economic

The economic situation for dehydrated meat in 2023 will be influenced by the rate of inflation and the buying power of the consumers. In the United States, the rate of inflation has reached 4.2%, resulting in increased costs for raw materials and production. The average price of dehydrated meat products has increased by 10%. The total expenditure on food by consumers has increased by 5%, and the tendency has been towards more convenience food and dehydration, as a result of busy lifestyles.

Social

The trend in 2023 was for high-protein diets, and sixty-two percent of consumers actively sought out high-protein foods. This trend was especially pronounced among the health-conscious and fitness freaks, who increasingly included dehydration meats in their diets. Also, the increase in camping and other outdoor activities prompted a twenty-five percent increase in the consumption of dehydration meats, which were appreciated for their lightness and long shelf life.

Technological

By 2023, the market for dehydration meats is expected to be significantly influenced by technological advancements in food processing and preservation. Freeze-drying and advanced dehydration have significantly improved the quality and shelf life of the products, and some products have a shelf life of up to two years. In addition, smart packaging, such as moisture indicators and traceability labels, has been adopted by more than 30% of the manufacturers, which has further enhanced the safety and security of the products.

Legal

Legal factors affecting the dehydration of meat products in 2023 are stricter food safety regulations and labeling requirements. The FSIS requires detailed nutritional information and a warning label on all dehydration products, which will affect about 80% of the products on the market. These regulations require manufacturers to make investments in labeling systems, which can cost small and medium-sized companies more than 50,000 dollars.

Environmental

In 2023, the market for dehydrated meats will be increasingly influenced by the environment, especially with regard to the sustainable procurement and production of these products. Approximately 40 percent of consumers are likely to favor products that have been certified as sustainable. In addition, the meat industry is under pressure to reduce its carbon footprint and aims to reduce its greenhouse gas emissions by 25 percent by 2030. In this regard, the industry is investing in renewable energy sources and waste reduction techniques, with some companies allocating up to $1 million per year to sustainable development.

Porter's Five Forces

Threat of New Entrants

The dehydration of meat market has a moderate degree of difficulty in entering it, owing to the need for special machinery and the necessity of complying with food safety regulations. In this market, where the demand for convenient and long-lasting food is increasing, the established brands have strong distribution and brand loyalty, which poses a challenge to new entrants.

Bargaining Power of Suppliers

The bargaining power of the suppliers in the market for dried meat is relatively low. There are many suppliers of raw meat and ingredients, and manufacturers can easily change suppliers. Also, the availability of alternative meat and the ability to source from different regions of the country weakens the bargaining power of suppliers.

Bargaining Power of Buyers

The buyers of dehydration meats have a high degree of power, owing to the wide variety of products available and the large number of competitors. Price and quality can be easily compared, and the manufacturer is under pressure to maintain a high level of quality and to lower prices.

Threat of Substitutes

“The threat of substitutes in the dehydration market is moderate. While consumers enjoy the convenience and shelf life of dehydration, there are many other sources of protein, such as plant-based products and fresh meat. However, the unique benefits of dehydration, such as portability and shelf life, can help mitigate this threat.

Competitive Rivalry

Competition in the market for dehydrated meat is intense. There are many players trying to capture a share of the market. The companies compete on the basis of quality, price and innovation. Brands are striving to be the first to offer consumers healthy and convenient food.

SWOT Analysis

Strengths

• Long shelf life, reducing waste and storage costs.
• High protein content appealing to health-conscious consumers.
• Versatile applications in various cuisines and meal types.
• Growing popularity among outdoor enthusiasts and travelers.

Weaknesses

• Perception of being less fresh compared to refrigerated products.
• Potential high sodium content may deter health-conscious buyers.
• Limited consumer awareness about the benefits of dehydrated meat.
• Higher production costs compared to traditional meat products.

Opportunities

• Increasing demand for convenient and ready-to-eat food options.
• Expansion into emerging markets with rising protein consumption.
• Innovations in flavors and product offerings to attract diverse consumers.
• Partnerships with outdoor and fitness brands for co-marketing.

Threats

• Intense competition from alternative protein sources, such as plant-based products.
• Regulatory challenges regarding food safety and labeling.
• Economic downturns affecting consumer spending on premium products.
• Supply chain disruptions impacting raw material availability.

Summary

Dehydration products are in the market for a long time, and the future is uncertain. Competition and the regulatory environment are a threat to the expansion of the market. Opportunities for dehydration are emerging. The strengths of the industry are long shelf life and versatility, and the weaknesses are health perceptions and production costs.