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Dried Grapes Market

ID: MRFR/Agri/39898-HCR
128 Pages
Snehal Singh
October 2025

Dried Grapes Market Research Report By Product Type (Raisins, Currants, Sultanas, Golden Raisins), By Packaging Type (Bulk Packaging, Retail Packaging, Custom Packaging), By Distribution Channel (Online Retail, Supermarkets, Convenience Stores, Wholesale), By End Use (Food Industry, Beverage Industry, Confectionery Industry, Health and Wellness) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035.

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Dried Grapes Market Summary

As per MRFR analysis, the Dried Grapes Market Size was estimated at 3.399 USD Billion in 2024. The Dried Grapes industry is projected to grow from 3.533 in 2025 to 5.199 by 2035, exhibiting a compound annual growth rate (CAGR) of 3.94 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Dried Grapes Market is experiencing robust growth driven by health trends and innovative product offerings.

  • The North American market remains the largest for dried grapes, primarily driven by a strong health and wellness focus.
  • In the Asia-Pacific region, the dried grapes market is the fastest-growing, fueled by increasing consumer demand for natural snacks.
  • Raisins dominate the market as the largest segment, while sultanas are emerging as the fastest-growing segment due to their versatility.
  • Key market drivers include rising demand for natural snacks and growing awareness of nutritional benefits, which are shaping consumer preferences.

Market Size & Forecast

2024 Market Size 3.399 (USD Billion)
2035 Market Size 5.199 (USD Billion)
CAGR (2025 - 2035) 3.94%

Major Players

Sun-Maid Growers of California (US), Dole Food Company (US), Sunkist Growers (US), California Raisins (US), Kraft Heinz Company (US), Hain Celestial Group (US), Pineapple Company (US), Bergin Fruit and Nut Company (US)

Dried Grapes Market Trends

The Dried Grapes Market is currently experiencing a notable transformation, driven by evolving consumer preferences and increasing health consciousness. As individuals become more aware of the nutritional benefits associated with dried grapes, there is a growing demand for these products across various demographics. This shift appears to be influenced by a broader trend towards healthier snacking options, as dried grapes are perceived as a convenient and nutritious alternative to traditional snacks. Furthermore, the market is witnessing a rise in innovative product offerings, including organic and flavored varieties, which cater to diverse consumer tastes and preferences. In addition to changing consumer behavior, the Dried Grapes Market is also impacted by advancements in agricultural practices and supply chain efficiencies. Enhanced cultivation techniques and improved drying processes contribute to higher quality products, which may further stimulate market growth. Retail channels are expanding, with online platforms gaining traction, allowing consumers easier access to a wider range of dried grape products. As the market continues to evolve, it is likely that sustainability and ethical sourcing will play increasingly important roles in shaping consumer choices and brand loyalty.

Health and Wellness Focus

The Dried Grapes Market is increasingly influenced by a growing emphasis on health and wellness. Consumers are actively seeking nutritious snacks, and dried grapes are often viewed as a wholesome option. This trend suggests that brands may need to highlight the health benefits of their products to attract health-conscious buyers.

Product Innovation

Innovation within the Dried Grapes Market is becoming more pronounced, with manufacturers introducing new flavors and organic options. This trend indicates a response to consumer demand for variety and quality, suggesting that companies may need to invest in research and development to stay competitive.

E-commerce Growth

The rise of e-commerce is significantly impacting the Dried Grapes Market, as more consumers turn to online shopping for convenience. This trend implies that businesses may need to enhance their online presence and distribution strategies to effectively reach a broader audience.

Dried Grapes Market Drivers

Expansion of Retail Channels

The Dried Grapes Market is benefiting from the expansion of retail channels, particularly in the e-commerce sector. With the rise of online shopping, consumers have greater access to a variety of dried grape products, including specialty and organic options. This shift is reflected in market data, which shows that online sales of dried fruits have increased significantly, accounting for a notable percentage of total sales. Retailers are also diversifying their offerings, making dried grapes more accessible to a broader audience. This expansion in retail channels is expected to enhance the visibility and availability of dried grapes, thereby driving growth in the Dried Grapes Market.

Rising Demand for Natural Snacks

The Dried Grapes Market is experiencing a notable increase in demand for natural and healthy snack options. Consumers are increasingly seeking alternatives to processed snacks, which has led to a surge in the popularity of dried fruits, including dried grapes. This trend is supported by a growing awareness of health benefits associated with dried grapes, such as their high antioxidant content and natural sweetness. Market data indicates that the dried fruit segment is projected to grow at a compound annual growth rate of approximately 5.5% over the next few years. This shift towards healthier snacking options is likely to drive the Dried Grapes Market further, as manufacturers respond by expanding their product lines to include organic and minimally processed dried grapes.

Sustainability Trends in Agriculture

The Dried Grapes Market is influenced by the growing emphasis on sustainability within agricultural practices. As consumers become more environmentally conscious, there is a rising demand for sustainably sourced dried grapes. This trend is prompting producers to adopt eco-friendly farming methods and certifications, which can enhance product appeal. Market data suggests that sustainably produced dried fruits are gaining traction among consumers, leading to increased sales. The focus on sustainability not only addresses consumer preferences but also aligns with broader environmental goals. As the Dried Grapes Market adapts to these sustainability trends, it is likely to attract a more diverse consumer base, further driving market growth.

Increased Use in Culinary Applications

The Dried Grapes Market is witnessing a significant rise in the use of dried grapes in various culinary applications. Chefs and home cooks alike are incorporating dried grapes into a wide range of dishes, from salads to baked goods, enhancing flavor profiles and adding nutritional value. This trend is bolstered by the growing popularity of Mediterranean and Middle Eastern cuisines, where dried grapes are a staple ingredient. Market analysis suggests that the culinary sector's demand for dried grapes is expected to contribute to a substantial portion of the overall market growth. As consumers become more adventurous in their cooking, the versatility of dried grapes is likely to be a key driver for the Dried Grapes Market.

Growing Awareness of Nutritional Benefits

The Dried Grapes Market is experiencing growth due to increasing consumer awareness of the nutritional benefits associated with dried grapes. Rich in vitamins, minerals, and antioxidants, dried grapes are being recognized for their potential health benefits, including improved digestion and heart health. This awareness is leading to a shift in consumer preferences towards healthier food options. Market Research Future indicates that consumers are more inclined to purchase products that are perceived as beneficial to their health, which is likely to propel the demand for dried grapes. As health-conscious consumers continue to seek out nutritious snacks, the Dried Grapes Market is poised for continued expansion.

Market Segment Insights

By Type: Raisins (Largest) vs. Sultanas (Fastest-Growing)

In the dried grapes market, the primary segment values include raisins, currants, sultanas, and golden raisins, with raisins commanding the largest share due to their widespread popularity and versatile usage across various culinary applications. Currants and golden raisins also hold significant market positions but lag behind in overall shares. Sultanas, meanwhile, have carved a niche for themselves, appealing to health-conscious consumers and those seeking natural sweetness in their diets, contributing to their growth in recent years.

Raisins (Dominant) vs. Sultanas (Emerging)

Raisins have established their dominance in the dried grapes market, being favored for their rich flavor and natural sweetness, making them a popular choice for snacking, baking, and cooking. Their high antioxidant content, along with their ability to enhance the taste of various dishes, drives their continued demand. On the other hand, sultanas are rapidly emerging as a preferred option among health-conscious consumers due to their natural sugar content and softer texture. They are increasingly being used in salads, granola, and as a healthier snack alternative, making them a key player in the evolving dried fruits landscape.

By Packaging Type: Bulk Packaging (Largest) vs. Retail Packaging (Fastest-Growing)

In the Dried Grapes Market, the packaging type segment is primarily dominated by bulk packaging, which accounts for a significant share of the overall market. Retail packaging, however, shows a rising trend as consumer preferences shift towards convenient and ready-to-eat options. While bulk packaging remains the largest segment due to its cost-effectiveness and suitability for commercial use, retail packaging is gaining traction, especially among health-conscious consumers and those purchasing for personal use. The growth of the retail packaging segment is fueled by increasing demand for dried grapes in retail grocery stores and health food outlets. As consumers become more health-aware, they seek convenient snack options, pushing retailers to offer dried grapes in attractive, easy-to-carry packaging. The custom packaging segment, although smaller, is also witnessing interest as brands focus on unique designs and sustainability, aligning with market trends towards eco-friendly and personalized products.

Bulk Packaging: Dominant vs. Retail Packaging: Emerging

Bulk packaging of dried grapes serves major suppliers and food manufacturers, providing cost-effective solutions for high-volume distribution. This segment is characterized by larger quantities and minimalistic packaging, reflecting efficiency and stability in supply chains. Conversely, retail packaging is emerging as a significant force in the market, appealing to individual consumers seeking portability and convenience. Retail packaging often features vibrant designs and eco-friendly materials, targeting health-conscious shoppers. The focus on aesthetics and convenience in retail packaging is reshaping consumer perceptions, positioning it as an attractive alternative to bulk options. As trends in consumer behavior evolve, both packaging types will continue to coexist, catering to diverse market needs.

By Distribution Channel: Online Retail (Largest) vs. Supermarkets (Fastest-Growing)

In the Dried Grapes Market, Online Retail holds the largest market share, driven by the increasing preference of consumers for the convenience of online shopping. Supermarkets also play a vital role in distribution, providing consumers with a wide variety of dried grapes in one-stop shopping environments. Convenience Stores and Wholesale channels, while essential, represent a smaller portion of the market when compared to these larger segments.

Online Retail (Dominant) vs. Convenience Stores (Emerging)

Online Retail has established itself as the dominant channel for dried grapes, benefiting from the rise in e-commerce and a wider reach to consumers who prefer to shop from home. It offers advantages such as convenience, greater product selection, and often better price comparison opportunities. In contrast, Convenience Stores represent an emerging distribution channel, catering to consumers seeking quick purchases. While their market share is currently smaller, they are gaining traction by stocking popular brands and products for on-the-go consumers, making them increasingly relevant in urban areas where speed and accessibility are key.

By End Use: Food Industry (Largest) vs. Beverage Industry (Fastest-Growing)

The Dried Grapes Market is witnessing significant share distribution across various end-use segments, with the Food Industry currently holding the largest portion. This segment encompasses a variety of applications, including baking, cooking, and snack products, which contribute to its substantial market presence. In contrast, the Beverage Industry, while smaller, is gaining momentum as manufacturers increasingly incorporate dried grapes into wine production and health drinks.

Food Industry: Dried Grapes Market (Dominant) vs. Beverage Industry: Dried Grapes Market (Emerging)

The Food Industry remains the dominant force in the Dried Grapes Market, characterized by robust demand from manufacturers of snacks, baked goods, and culinary products. Its established infrastructure and consumer familiarity contribute to sustained growth. On the other hand, the Beverage Industry is emerging as a significant player, driven by trends toward healthier choices and innovative beverage formulations. The growing popularity of wine, especially organic varieties incorporating dried grapes, is propelling this segment forward, attracting new investments and product innovations.

Get more detailed insights about Dried Grapes Market

Regional Insights

North America : Market Leader in Dried Grapes Market

North America is the largest market for dried grapes, accounting for approximately 45% of the global share. The region benefits from a strong agricultural base, with California being a key producer. Increasing health consciousness among consumers is driving demand for dried fruits, including grapes. Regulatory support for organic farming and food safety standards further catalyzes market growth. The United States is the leading country in this market, with major players like Sun-Maid Growers and Dole Food Company dominating the landscape. The competitive environment is characterized by innovation in product offerings and marketing strategies. The presence of established brands and a growing preference for healthy snacks are expected to sustain market growth in the coming years.

Europe : Emerging Market with Potential

Europe is witnessing a growing demand for dried grapes, holding approximately 30% of the global market share. The increasing trend towards healthy snacking and the rise of organic products are significant growth drivers. Regulatory frameworks in the EU promote sustainable agriculture, which is beneficial for the dried fruits sector. Countries like Turkey and Greece are key players in production, contributing to the region's growth. Turkey is the largest producer of dried grapes in Europe, followed by Greece. The competitive landscape features both local and international brands, with a focus on quality and sustainability. The presence of key players like Hain Celestial Group enhances market dynamics, as they adapt to consumer preferences for organic and natural products. The market is expected to expand further as health trends continue to influence consumer choices.

Asia-Pacific : Emerging Powerhouse in Dried Grapes Market

Asia-Pacific is emerging as a significant market for dried grapes, accounting for about 20% of the global share. The region's growth is driven by increasing disposable incomes and changing dietary habits, with consumers leaning towards healthier snack options. Countries like China and India are witnessing a surge in demand for dried fruits, supported by favorable trade policies and growing health awareness. China is the leading country in this region, with a growing number of local producers entering the market. The competitive landscape is evolving, with both domestic and international players vying for market share. Key players are focusing on product innovation and marketing strategies to cater to the diverse consumer base. The increasing popularity of dried grapes as a versatile ingredient in various cuisines is expected to further boost market growth.

Middle East and Africa : Untapped Market with Opportunities

The Middle East and Africa region is an untapped market for dried grapes, holding approximately 5% of the global share. The growth potential is significant due to increasing urbanization and changing consumer preferences towards healthy snacks. Countries like South Africa and Egypt are beginning to explore the dried fruits market, supported by local agricultural initiatives and trade agreements. South Africa is emerging as a key player in the dried grapes market, with a focus on quality production and export opportunities. The competitive landscape is still developing, with local producers gaining traction. The presence of international brands is also increasing, as they recognize the potential of this market. As awareness of the health benefits of dried grapes grows, the market is expected to expand significantly in the coming years.

Dried Grapes Market Regional Image

Key Players and Competitive Insights

The competitive landscape of the  Dried Grapes Market is characterized by a dynamic interplay of established and emerging players who continually strive to gain market share. This sector is influenced by several factors, including changing consumer preferences toward healthy snacks, the growing trend of plant-based diets, and the increasing demand for organic and natural food products.

Manufacturers are focusing on product innovation, quality enhancement, and extended distribution networks to secure a competitive edge. Strategic partnerships, mergers, and acquisitions are also prevalent as companies seek to expand their geographical reach and enhance their product offerings.

The market is poised for growth, driven by robust demand in both developed and developing regions, a trend that is likely to stimulate competition among key players.

Tropicana Products has carved a niche for itself in the  Dried Grapes Market, leveraging its brand reputation and extensive distribution channels to enhance its presence. The company's strengths lie in its commitment to quality and consumer trust, which are critical in the dried fruits sector.

Tropicana Products emphasizes a natural approach to food processing, which resonates well with health-conscious consumers. Moreover, the brand's focus on innovation has led to the introduction of various dried grape products that cater to diverse tastes and preferences. This adaptability in product offerings, along with a sustainable supply chain, further bolsters Tropicana Products' competitive position in the market.

In the  Dried Grapes Market, Mountain Fruit Company stands out for its dedication to sourcing high-quality grapes for drying while maintaining strong relationships with growers. The company's emphasis on sustainable farming practices positions it favorably in a market that increasingly values environmental responsibility.

Mountain Fruit Company's ability to offer a wide range of dried grape products tailored to specific consumer needs enhances its competitive edge. Additionally, the firm's investments in processing technology ensure that it maintains high standards in quality control and product consistency.

This focus on quality and sustainability is a significant strength for Mountain Fruit Company, allowing it to effectively compete in the growing  demand for dried grapes.

Key Companies in the Dried Grapes Market market include

Industry Developments

The  Dried Grapes Market has experienced various recent developments, showcasing growth and dynamic shifts among key players such as Tropicana Products, Del Monte Foods, and Sunsweet Growers. Increased consumer demand for healthy snack options has stimulated interest in dried grapes, leading companies to innovate and expand their product lines.

Promotions and sustainability initiatives are being emphasized by organizations, including California Raisin Marketing Board and Ocean Spray Cranberries, to cater to the evolving consumer preferences towards healthy and natural food products.

In terms of mergers and acquisitions, there has been notable activity, although detailed announcements involving companies like H.B. Fuller Company and Dole Food Company have recently surfaced, signifying a strategic consolidation in the market.

Additionally, growth in market valuation among firms is evidence of the sector's robustness, with companies such as Bergin Fruit and Nut Company and T. Marzetti Company adapting to industry trends and enhancing their market positions. The overlapping interests in product diversification and eco-friendly practices indicate a proactive approach to meeting the  demand for dried grapes, strengthening their market foothold.

    Future Outlook

    Dried Grapes Market Future Outlook

    The Dried Grapes Market is projected to grow at a 3.94% CAGR from 2024 to 2035, driven by increasing health awareness, demand for natural snacks, and expanding applications in food industries.

    New opportunities lie in:

    • Development of organic dried grape product lines
    • Expansion into emerging markets with tailored marketing strategies
    • Investment in advanced drying technologies to enhance product quality

    By 2035, the Dried Grapes Market is expected to achieve robust growth and diversification.

    Market Segmentation

    Dried Grapes Market Type Outlook

    • Raisins
    • Currants
    • Sultanas
    • Golden Raisins

    Dried Grapes Market End Use Outlook

    • Food Industry
    • Beverage Industry
    • Confectionery Industry
    • Health and Wellness

    Dried Grapes Market Packaging Type Outlook

    • Bulk Packaging
    • Retail Packaging
    • Custom Packaging

    Dried Grapes Market Distribution Channel Outlook

    • Online Retail
    • Supermarkets
    • Convenience Stores
    • Wholesale

    Report Scope

    MARKET SIZE 20243.399(USD Billion)
    MARKET SIZE 20253.533(USD Billion)
    MARKET SIZE 20355.199(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR)3.94% (2024 - 2035)
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledMarket analysis in progress
    Segments CoveredMarket segmentation analysis in progress
    Key Market OpportunitiesGrowing consumer preference for healthy snacks drives innovation in the Dried Grapes Market.
    Key Market DynamicsRising consumer demand for healthy snacks drives innovation and competition in the dried grapes market.
    Countries CoveredNorth America, Europe, APAC, South America, MEA

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    FAQs

    What is the current valuation of the Dried Grapes Market?

    The Dried Grapes Market was valued at 3.399 USD Billion in 2024.

    What is the projected market size for the Dried Grapes Market by 2035?

    The market is projected to reach 5.199 USD Billion by 2035.

    What is the expected CAGR for the Dried Grapes Market during the forecast period?

    The expected CAGR for the Dried Grapes Market from 2025 to 2035 is 3.94%.

    Which types of dried grapes are expected to show significant growth?

    Raisins, with a projected growth from 1.5 to 2.2 USD Billion, appear to lead the market.

    How does the packaging type influence the Dried Grapes Market?

    Bulk packaging is anticipated to grow from 1.5 to 2.2 USD Billion, indicating a strong preference for this format.

    What distribution channels are most prominent in the Dried Grapes Market?

    Supermarkets are expected to dominate, with growth from 1.199 to 1.799 USD Billion.

    Which end-use sectors are driving demand for dried grapes?

    The food industry is likely to remain the largest segment, growing from 1.5 to 2.2 USD Billion.

    Who are the key players in the Dried Grapes Market?

    Key players include Sun-Maid Growers of California, Dole Food Company, and Sunkist Growers.

    What is the market trend for currants in the Dried Grapes Market?

    Currants are projected to grow from 0.6 to 0.9 USD Billion, suggesting a steady increase in demand.

    How does the health and wellness trend impact the Dried Grapes Market?

    The health and wellness sector is expected to grow from 0.4 to 0.7 USD Billion, reflecting increasing consumer interest.

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