Electronic Adhesives Market Share

Introduction: Navigating the Competitive Landscape of Electronic Adhesives

The market for the gluing of electric devices is going through a profound transformation, mainly due to the rapid development of new technology, the changing regulatory framework and the increased consumer demand for performance and a sustainable product. The main players, such as original equipment manufacturers, IT systems suppliers and specialized glue manufacturers, are competing for leadership in the market by integrating advanced technology such as artificial intelligence, IoT and big data to optimize product performance and operational efficiency. Moreover, the rise of green building initiatives is causing suppliers to develop new eco-friendly glues to further differentiate their products. Moreover, the emergence of new markets, especially in Asia-Pacific and North America, is creating significant opportunities for the industry. Strategic developments are increasingly focused on automation and smart manufacturing processes. In this context, C-level managers and strategic planners need to be agile, quickly adapting to emerging trends and aligning their strategies to effectively capture market share in the coming years.

Competitive Positioning

Full-Suite Integrators

These vendors offer comprehensive solutions across multiple adhesive applications, leveraging extensive R&D capabilities.

Specialized Technology Vendors

These vendors focus on niche adhesive technologies, often providing unique solutions for specific applications.

Infrastructure & Equipment Providers

These vendors supply the necessary equipment and materials to support adhesive application processes.

Emerging Players & Regional Champions

• Adhesive Technologies (Germany): manufacturer of high-performance electronic glues for automobile and consumer electronics. Recently won a contract from a major automobile manufacturer for its new electric car. It competed with the established suppliers with its faster curing time and higher temperature resistance.
• The Henkel Group of Germany, which manufactures a wide range of e-components, has recently introduced a line of bio-based e-components, which complement the offerings of the established suppliers and respond to the growing demand for eco-friendly solutions in the field of e-components.
• Master Bond Inc., of the United States, known for its special formulations of electrical and other adhesives, has recently formed a joint venture with a leading semiconductor company to develop specialized epoxies for high-temperature applications, thus positioning itself as a specialist that can compete with the bigger players.
• This German company specializes in UV-curable adhesives for the electronics industry. Its products were recently used in a new assembly line for smart phones, enabling the company to compete with the established suppliers in terms of speed and energy efficiency.
• 3M (USA): 3M, a leading manufacturer of adhesives, continues to be a pioneer in the field of electrically conductive adhesives, and recently has expanded its product line to include conductive adhesives. The company is a challenge to traditional adhesive manufacturers by integrating electrical components into its products.

Regional Trends: In 2023, a strong trend toward the use of eco-friendly, high-performance, and high-density electronic glues is expected, especially in Europe and North America. In the field of the automotive industry and the field of consumer electronics, the demand for special solutions is driving innovation. The main focus of the industry is on efficiency and the environment. Electric vehicles are also creating new opportunities for the use of glues. In Asia, thanks to its manufacturing strength, the demand for traditional glues is strong.

Collaborations & M&A Movements

• Henkel and 3M entered into a partnership to develop advanced electronic adhesives aimed at enhancing the performance of electric vehicle components, thereby strengthening their competitive positioning in the growing EV market.
• H.B. Fuller acquired the adhesive division of a leading electronics manufacturer to expand its product portfolio and market share in the electronic adhesive sector, responding to increasing demand for high-performance materials.
• Dow and Samsung SDI collaborated to innovate new adhesive solutions for battery applications, aiming to leverage each other's technological strengths and improve their market presence in the rapidly evolving battery technology landscape.

Competitive Summary Table

Conclusion: Navigating the Electronic Adhesive Landscape

In 2023 the market for e-adhesives will be characterized by intense competition and significant fragmentation. Both old and new players will compete for a share of the market. The geographical development of the market is expected to be dominated by a significant increase in demand in Asia-Pacific and North America. In this respect, manufacturers will have to change their strategies. The long-established players are able to rely on established relationships and brand loyalty, while the newcomers are able to distinguish themselves by focusing on innovation and sustainability. As the market evolves, capabilities such as the integration of artificial intelligence, automation of production processes and commitment to sustainable development will be key to gaining a leading position. In order to remain competitive, manufacturers must be able to respond quickly and flexibly to technological changes and changing consumer preferences.