Europe Bicycle Market Research Report: By Application (Racing, Transportation tools, Recreation) andBy Type (E-bikes, Conventional bikes)- Forecast to 2035

Europe Bicycle Market Overview:

As per MRFR analysis, Europe Bicycle Market Size was estimated at 15.36 (USD Billion) in 2023. Europe Bicycle Market Industry is expected to grow from 16.02(USD Billion) in 2024 to 31.4 (USD Billion) by 2035. Europe Bicycle Market CAGR (growth rate) is expected to be around 6.31% during the forecast period (2025 - 2035).

Key Europe Bicycle Market Trends Highlighted

Europe's Bicycle Market is experiencing significant growth driven by a collective push towards sustainability and environmental concerns. With cities like Amsterdam and Copenhagen embracing cycling as a primary mode of transport, there is an increasing demand for bicycles that cater to both leisure and commuting purposes. Initiatives from European governments aimed at promoting green transportation, such as subsidies for e-bikes and investments in cycling infrastructure, serve as key market drivers, further popularizing cycling. Additionally, awareness around health and fitness continues to rise, leading many Europeans to adopt cycling as part of their lifestyle, fueling the growth of both traditional and electric bicycles.

This robust market has many openings. Integration of smart technologies into lightweight materials can enhance the experience of using bicycles. The increasing acceptance of bike sharing and renting systems, especially in cities, opens up new possibilities for additional businesses and collaborations. Growth in tourism in certain parts of the region, especially in beautiful places where cycling is popular, provides another route for expansion. There's a shift in preference towards more eco-friendly European consumers, which further indicates a recent trend in sociable spending by European consumers.

There is a growing demand for unique bikes that can be customized based on individual riding styles and personal preferences. The shift from brick-and-mortar sales to online retailing channels is making purchasing bicycles easier than before. The culmination of these factors surely indicates a positive change in the Europe Bicycle Market.

Europe Bicycle Market Drivers

Increasing Focus on Sustainable Transportation

Europe's Bicycle Market Industry is witnessing a significant shift towards sustainable transportation modes as cities across Europe are implementing policies to reduce carbon emissions. According to the European Commission, the transportation sector contributes about 29% of greenhouse gas emissions in the EU. Governments are actively promoting cycling as a sustainable alternative, encouraging significant investments in cycling infrastructure.

For instance, cities like Amsterdam and Copenhagen have invested heavily in bike lanes, parking facilities, and bike-sharing programs, leading to increased bicycle usage. In line with this trend, data from the European Cyclists' Federation underscores a growth in cycling trips by approximately 60% in urban areas over the last decade. This heightened focus on eco-friendly transportation options highlights the potential for substantial growth within Europe's bicycle market industry, with more consumers opting for bicycles as a primary mode of transport.

Health and Fitness Awareness

Rising health consciousness among the population in Europe significantly impacts the Europe Bicycle Market Industry. Public Health England has reported that physically active individuals have a 20-30% reduced risk of chronic diseases, driving a surge in recreational cycling. According to health advocacy groups, cycling is promoted as an effective way to maintain physical fitness, leading to an increase in bicycle sales for leisure and commuting purposes.In many European countries, initiatives like European WEEK OF SPORT encourage communities to engage in physical activities, boosting participation rates in cycling. Consequently, the emphasis on health and fitness continues to provide a substantial boost to the market.

Advancements in Bicycle Technology

Europe's Bicycle Market Industry is experiencing advancements in technology, which is attracting new customers. Innovative features such as electric bicycles (e-bikes) are gaining immense popularity, especially in urban centers. The European Bikes Market is projected to see e-bike sales grow significantly, with the European Association for Battery and Electric Hybrid Vehicles reporting a rise of over 30% in e-bike sales in 2020 alone. These advancements lead to improved designs, better performance, and enhanced user experience, making cycling more convenient and appealing.Consequently, the introduction of smart bikes with integrated tracking and navigation systems is also revolutionizing the consumer base, further contributing to market growth.

Europe Bicycle Market Segment Insights:

Bicycle Market Application Insights

The Application segment within Europe's Bicycle Market plays a crucial role in shaping market dynamics, reflecting diverse usage patterns and consumer preferences across various lifestyles. With an overall market valuation predicted to reach 16.02 billion USD in 2024 and further growth projected in the subsequent years, this segment delineates itself through applications such as Racing, Transportation tools, and Recreation. Racing, as a prominent application, attracts enthusiasts and competitive cyclists across Europe, where countries like France and Italy have a robust history of cycling events, contributing to the popularity and growth of racing bicycles.

The increasing emphasis on fitness and competitive sports is driving demand for lightweight racing bikes designed for high performance and speed. This segment significantly captures the attention of manufacturers seeking to innovate and enhance technology to improve the cycling experience. Transportation tools represent another vital application within the market as urbanization continues to accelerate across Europe. Cities are increasingly adopting bicycles as a sustainable and eco-friendly mode of transportation, leading to reduced congestion and decreased carbon emissions. Government initiatives promoting cycling infrastructure further bolster the adoption of bicycles for everyday commuting, making them an essential aspect of urban mobility solutions. This shift toward cycling for transportation purposes not only supports individual health and well-being but also aligns with broader sustainability goals set by various European nations.Recreation is a third significant application, appealing to diverse demographics seeking outdoor activities and leisure opportunities.

The rise in recreational cycling has seen an increase in demand for comfortable, versatile bicycles suitable for family outings and leisurely activities, making this market segment important for retailers. Many European countries boast beautiful landscapes and dedicated cycling trails, which enhance the appeal of recreational cycling, encouraging participation and offering unique experiences to cycling enthusiasts and casual riders alike.As Europe Bicycle Market evolves, these applications remain integral to understanding the broader market landscape. Trends focused on sustainability, health awareness, and lifestyle changes continue to shape consumer preferences and market direction. By catering to these applications, manufacturers and retailers can capitalize on growing opportunities while also addressing challenges such as competition and changing regulations in the cycling industry.

Notably, the segmentation within the European bicycle Market, such as Racing, Transportation tools, and Recreation, highlights the diverse motivations behind cycling and the potential for significant growth across various consumer segments. The evolving landscape presents both challenges and chances for stakeholders aiming to align their strategies with the expanding focus on cycling in Europe, thus offering pathways for innovative solutions in response to the unique demands of this specific market segment.

Bicycle Market Type Insights

Europe's Bicycle Market has seen a diverse categorization in its Type segmentation, primarily encompassing E-bikes and Conventional bikes. E-bikes have rapidly surged in popularity across Europe, driven by increasing environmental awareness and the shift towards sustainable transportation solutions. The convenience of electric assistance makes them a preferred choice for both urban commuting and recreational use, appealing largely to a demographic that values efficiency alongside sustainability. Meanwhile, Conventional bikes have retained a strong foothold, particularly favored for their simplicity and durability.

They are often seen as a cost-effective option for everyday commuting and recreational cycling. The growing investment in cycling infrastructure and governmental push towards greener transportation also fuels the expansion of both segments. Additionally, rising health consciousness among consumers significantly boosts the demand for cycling, highlighting an opportunity for cross-market collaboration to promote cycling culture in urban areas. Together, these market dynamics illustrate a robust and evolving landscape within Europe Bicycle Market, laying the groundwork for growth and innovation in the coming years.

Europe Bicycle Market Key Players and Competitive Insights:

The European Bicycle Market is characterized by a dynamic landscape that reflects the growing trends of health-conscious living, environmental sustainability, and urban mobility. Increasing awareness surrounding physical fitness and eco-friendly transportation has led to a surge in demand for bicycles across various demographics. The competitive environment features a multitude of manufacturers and brands vying for market share, resulting in innovation and advancements in bicycle technology. Companies are continually evolving their product offerings, with a focus on electric bicycles, enhanced accessories, and superior design features, positioning themselves to cater to both casual riders and serious cyclists.

The market's geographical diversity also influences the competition, as different regions demonstrate varied preferences and infrastructure for cycling, which in turn impacts the strategies employed by manufacturers.Accell Group has established a formidable presence in the European Bicycle Market, and it is recognized for its diverse portfolio of bicycle brands that cater to various segments of the market. The company has a strong emphasis on innovation and quality, enabling it to consistently meet consumer demands for performance and sustainability. Accell Group's strategic focus on electric bicycles and urban mobility solutions aligns well with the increasing preference for environmentally friendly transportation options. The company's well-developed distribution channels across Europe contribute to its robust market presence, allowing for extensive reach and visibility.

Strengthened by a commitment to sustainability and green practices, Accell Group has garnered a loyal customer base, further enhancing its competitive positioning in the region.Merida Industry Co has emerged as a significant player in Europe Bicycle Market, offering a range of high-quality mountain, road, and electric bicycles, combining advanced technological features with contemporary design. The company has a strong reputation for its engineering expertise and innovative manufacturing processes, which enable it to produce bicycles that meet the demands of both recreational and competitive cyclists.

Merida's market presence in Europe is bolstered by a network of partnerships and collaborations, enhancing its distribution capabilities. The company's strategic investment in research and development allows it to consistently introduce cutting-edge products, making it a preferred choice among cycling enthusiasts. Through a series of strategic mergers and acquisitions, Merida has been able to strengthen its market position and expand its product range, allowing it to adapt to evolving consumer preferences and maintain its competitiveness in the European bicycle market.

Key Companies in Europe Bicycle Market Include:

• Accell Group


• Merida Industry Co


• Daimler AG


• Canyon Bicycles


• Bianchi


• Specialized Bicycle Components


• Brompton Bicycle


• Trek Bicycle Corporation


• Frog Bikes


• Scott Sports


• Giant Manufacturing Co


• Cervélo Cycles


• Santa Cruz Bicycles


• Cannondale

Europe Bicycle Industry Developments

Europe's Bicycle Market has witnessed significant growth, with a surge in demand for both traditional and electric bicycles driven by rising health awareness and environmental concerns. Companies like Accell Group and Merida Industry Co have reported strong sales figures, demonstrating a continued interest in cycling as a sustainable mode of transport. Notably, Canyon Bicycles and Bianchi have expanded their product lines to include more e-bikes, catering to the modern commuter’s needs.

In September 2023, Trek Bicycle Corporation announced its acquisition of a small e-bike startup in Germany, enhancing its product portfolio in the electric segment. This move reflects a broader trend of consolidation in the bicycle sector, with many brands focusing on innovative technologies and sustainability practices. European market saw a reported valuation growth of 10% in 2022, fueled by an increasing urban cycling infrastructure investment from governments across the continent. Additionally, the presence of brands like Specialized Bicycle Components and Brompton Bicycle has intensified competition, making the market dynamic. Recent developments, such as new cycling paths in major cities, continue to support the growth of this sector, reinforcing cycling as a key component of urban mobility planning in Europe.

Europe Bicycle Market Segmentation Insights

Bicycle Market Application Outlook

• Racing


• Transportation tools


• Recreation


• Bicycle MarketTypeOutlook


• E-bikes


• Conventional bikes

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	15.36 (USD Billion)
MARKET SIZE 2024	16.02 (USD Billion)
MARKET SIZE 2035	31.4 (USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	6.31% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Accell Group, Merida Industry Co, Daimler AG, Canyon Bicycles, Bianchi, Specialized Bicycle Components, Brompton Bicycle, Trek Bicycle Corporation, Frog Bikes, Scott Sports, Giant Manufacturing Co, Cervélo Cycles, Santa Cruz Bicycles, Cannondale
SEGMENTS COVERED	Application, Type
KEY MARKET OPPORTUNITIES	E-bike demand surge, Urban cycling infrastructure investments, Sustainable materials adoption, Bike-sharing program expansion, Health and fitness trend integration
KEY MARKET DYNAMICS	sustainable transportation trends , increasing urbanization , rising health consciousness , government initiatives for cycling , technological advancements in bicycles
COUNTRIES COVERED	Germany, UK, France, Russia, Italy, Spain, Rest of Europe