Europe Hummus Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The world hummus market is growing rapidly and is expected to reach a value of $795.8 million in 2024, which will rise to $2,545.37 million by 2035. This remarkable growth is based on a CAGR of 11.14 percent between 2025 and 2035, indicating a strong upward trend in both demand and penetration. This is largely due to the increasing popularity of plant-based diets and the growing health and well-being of consumers, which has increased the consumption of hummus as a nutritious and versatile food. The emergence of new flavors and product variants has also attracted a wider audience and has further increased market growth. As a result, companies such as Sabra Dipping, Tribe, and Athenos have launched strategic alliances and product launches to expand their market presence and respond to changing consumer preferences. These alliances have allowed these companies to take advantage of the growing demand for hummus in the food service and retail industries.

Regional Market Size

Regional Deep Dive

The hummus market in Europe is characterized by a growing preference for plant-based diets, driven by health concerns and environmental concerns. The demand for hummus is growing and the market is characterised by a demand for organic products and by a variety of flavors that reflect the diverse culinary traditions of the region. Also, hummus is becoming more and more available in the retail and food service channels. Moreover, the growing popularity of vegetarianism and veganism is expected to drive the market.

Europe

• In Europe, the trend towards organic and clean-label products is gaining momentum, with companies like Alfez and Osem launching new organic hummus lines to cater to health-conscious consumers.
• The European Union's Green Deal is influencing the market by promoting sustainable agricultural practices, which is expected to enhance the quality and environmental footprint of hummus production.

Asia Pacific

• The Asia-Pacific region is experiencing a gradual introduction of hummus, with local brands beginning to adapt traditional recipes to include regional flavors, thus expanding its appeal.
• Increased health awareness among consumers is leading to a rise in demand for plant-based protein sources, positioning hummus as a favorable option in the growing health food market.

Latin America

• In Latin America, the introduction of hummus is being driven by the growing trend of Mediterranean diets, with local brands experimenting with unique ingredients like avocado and chili.
• The region's increasing focus on health and wellness is leading to a rise in the availability of hummus in supermarkets and health food stores, making it more accessible to consumers.

North America

• The North American market is seeing a significant rise in the popularity of hummus as a healthy snack alternative, with brands like Sabra and Tribe leading the charge in product innovation and marketing strategies.
• Recent regulatory changes in food labeling have prompted companies to emphasize transparency in ingredient sourcing, which is reshaping consumer trust and brand loyalty in the hummus segment.

Middle East And Africa

• The Middle East and Africa region remains the historical birthplace of hummus, with traditional recipes being preserved while also seeing modern adaptations that cater to younger consumers.
• Local companies are increasingly exporting hummus products to Europe and North America, capitalizing on the growing global demand for authentic Middle Eastern cuisine.

Did You Know?

“Hummus is not only popular as a dip but is also increasingly being used as a spread in sandwiches and wraps, showcasing its versatility in modern cuisine.” — Market research reports and culinary trend analyses

Segmental Market Size

The European hummus market is expected to grow at a steady rate, driven by the increasing demand for healthy snack options and plant-based products. The growing trend for vegetarian and vegan diets is also a driving factor for the hummus market. The growing influence of Mediterranean cuisine on the European diet is also boosting hummus consumption across all age groups. The hummus market is currently in a mature stage of development, with Sabra, Houmous, and Osem leading the way in product development and distribution. The most common uses of hummus are as a dip, a spread, and an ingredient in various dishes, from appetizers to main courses. Growth will also be driven by the growing importance of clean-label products and sustainable sourcing. Technology, such as advanced food processing and packaging, is also reshaping the market, improving the shelf life and convenience of products, which is in line with the expectations of the modern consumer.

Future Outlook

The market for hummus in Europe is expected to grow significantly between 2024 and 2035, with a projected market value of €795.8 million in 2024 and a CAGR of 11.14 percent between 2024 and 2035. The demand for healthy, plant-based and nourishing food is growing, which is why hummus is in great demand. Vegetarian and vegan diets are becoming more popular. The penetration of hummus is expected to increase, and in 2035 the penetration rate could reach 30 percent of the population, up from 15 percent in 2024. There is a growing trend towards clean label products and consumers are looking for more transparency in the origin of the raw materials and the production process. Also, technological developments and government initiatives will shape the market. The shelf life and the convenience of hummus are improving, which makes it more accessible to a wider audience. The government's promotion of plant-based diets and its support for sustainable initiatives will also help to increase market growth. The introduction of new flavours and organic products is expected to increase the market share and attract a wider audience, responding to the ever-changing tastes and dietary needs of consumers. As the market matures, companies that take advantage of these trends and invest in sustainable practices will be able to take advantage of the growing opportunities in the European hummus sector.