French Fries Market Trends

Global French Fries Market Overview

French Fries Market Size was valued at USD 15.9 Billion in 2023. The French Fries industry is projected to grow from USD 16.7 Billion in 2024 to USD 24.7 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.00% during the forecast period (2024 - 2032).Growing global demand for quick-service restaurants and rising popularity of online food delivery, are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

French Fries Market Trends

• Growing popularity of online food delivery is driving the market growth

Take any number of online meal delivery services such as UberEats, Swiggy, meal Panda, etc., as examples. The convenience and ease with which these enterprises sell food online has contributed to the growth of this market. The market is being pushed forward by an increase in the number of new products being introduced by major competitors in the French fry industry. When it comes to the food and drink industry, the QSR (Quick Service Restaurant) sector is one of the most varied. Fast food establishments generate the highest revenue. The benefit of eating at a quick service restaurant is that you can have your food quickly and with low wait time. Quick-service restaurant POS systems have benefited greatly from the growing adoption of smartphones and mobile apps.

Consumers today prefer instantaneous meals to anything which requires them to wait. Because they are the most popular snack across the board for all age groups, French fries are very much in style. Demand for ready-to-eat frozen foods is up 53% year over year; ready-to-eat non-vegetarian snacks are up 43% and frozen potatoes are up 42%. Unquestionably, one of the things that young people eat the most frequently is fries. They are ketchup or mayonnaise on the side with deep-fried potato chips. French fries are regarded as one of the most well-liked appetisers and a very well-known side dish worldwide. Even fish is served with them in several locations across North America. Homemade French fries provide a tasty Sunday night treat to enjoy with family or friends.

French fries serve as a convenience as well as a symbol of westernisation. International frozen potato goods are widely accessible in developing economies, which increases their sales. French fries are a good choice for consumers who are busy because they are simple to prepare and consume. It also helps to improve tastes to try other variations, like adding regional flavours to these French fries, which might increase demand. The demand for French finger chips is also rising as a result of consumers' shifting food choices and the ongoing changes in their eating habits. These frozen fast foods are readily available in remote places because to the growing trend towards internet retail. Additionally, it is predicted that the growth of quick-service restaurants and meal delivery services like Uber Eats, Zomato, and Swiggy in first- and second-tier cities will support sales of these French fries chips. Thus, driving the French Fries market revenue.

French Fries Market Segment Insights

French Fries Product Insights

The French Fries Market segmentation, based on product, includes fresh and frozen. Frozen segment accounted for the largest revenue share in 2022. The frozen fries market is being driven by consumer concern over the expected standard of flavour. People discover that the fries at fast food outlets like McDonald's and KFC are frozen. People frequently think that fresh equals higher taste and quality, however variations in potato oil, temperature, and moisture can drastically affect the texture and flavour of freshly cut fries, leading to inconsistent results. By buying frozen French fries, you can put an end to this issue. The rise of the frozen French fry market is being driven by this.

French Fries End Use Insights

The French Fries Market segmentation, based on end use, includes food service and retail. Food service segment dominated the French Fries Market in 2022. The demand for the food service segment of the market has increased due to factors like the rise in fast food franchises, quick service restaurants, and the expanding spending power of the working population. The global market's retail segment is growing at the fastest rate. The projected period will see rising demand for the product due to the closure of traditional food service shops and the rapid growth of products bought online, in supermarkets, and at hypermarkets. Additionally, customers are increasingly interested in food delivery. In a study conducted by Toluna in 2020, 98% of participants said they had used takeaway or delivery services to order food during the lockdown. In the near future, it is anticipated that these factors will raise demand for the retail sector.

Figure 1: French Fries Market, by End Use, 2024 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

French Fries Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America French Fries Market dominated this market in 2022 (45.80%). Over the projected period, it is expected that the expanding fast food industry in North America would have a sizable market share in terms of value. Demand for French fries in North America is being driven by an increase in fast food consumer preference as well as a rise in the proportion of consumers who prefer to eat without overcooking. Additionally, the expansion of fast food restaurants, an increase in the region's disposable income, a rise in the penetration of online shopping, and the use of home delivery services all help to fuel the expansion of the French Fries market in North America. Further, the U.S. French Fries market held the largest market share, and the Canada French Fries market was the fastest growing market in the North America region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: FRENCH FRIES MARKET SHARE BY REGION 2024 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe French Fries market accounted for the healthy market share in 2022. An increase in fast food consumer choice as well as a growth in consumers who prefer frozen dishes that can be prepared quickly are driving the demand for French fries in Europe. Further, the German French Fries market held the largest market share, and the U.K French Fries market was the fastest growing market in the European region

The Asia Pacific French Fries market is expected to register significant growth from 2023 to 2032. The growth of fast-food restaurants, rising disposable income, expanding online shopping penetration, and the use of home delivery services are all contributing to the French fry industry's expansion in the Asia Pacific region. Moreover, China’s French Fries market held the largest market share, and the Indian French Fries market was the fastest growing market in the Asia-Pacific region.

French Fries Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the French Fries market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, French Fries industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global French Fries industry to benefit clients and increase the market sector. In recent years, the French Fries industry has offered some of the most significant advantages to medicine. Major players in the French Fries market, including McCain Foods Limited, J.R. Simplot Company, Lamb Weston, Farm Frites International B.V., Aviko, Ore-Ida, Cascadian Farm Organics, Alexia Foods, Checkers Rally’s, and Arby’s IP Holder, are attempting to increase market demand by investing in research and development operations.

The company Lamb Weston Holdings Inc. (Lamb Weston) produces and markets frozen potato goods. Fries, sweet potato fries, various potato goods and appetisers make up the company's product line. Products from Lamb Weston are available straight, sliced, diced, and mashed, among other forms. Lamb Weston, Lamb Weston Supreme, Lamb Weston Private Reserve, Lamb Weston Colossal Crisp, Lamb Weston Stealth Fries, Lamb Weston Seasoned, Lamb Weston Crispy on Delivery, and Sweet Things are some of the brand names under which the company sells its goods. Distributors, mass merchants, supermarket and specialty retailers, foodservice distributors, educational institutions, regional chain restaurants, individual restaurants, and convenience stores are among the recipients of its product distribution. In addition to the United States, the corporation also conducts business in Singapore, Australia, China, Mexico, Canada, and Japan.

The J. R. Simplot Co. is a food and agricultural enterprise. It is engaged in the distribution, frozen food processing, seed production, and fertiliser manufacture industries. Simplot provides products for plant fertilisation and maintenance, crop protection, crop nutrition, seed, specialised goods, frozen, canned, and fresh food items. The company also provides liquid and dry industrial products, as well as turf colourants, spray adjuvants, soil surfactants, turf and ornamental plant management products, turf fertilisers, controlled-release fertilisers, fertilisers for tees and greens, organic fertilisers, herbicide combinations, chemicals, supplies, and animal health and agricultural products. The company offers a variety of services, including pest control, feedlot management, reproductive options for dairy and beef cattle producers, bespoke application and sampling, crop advice, organic agriculture, and Simplot smart farms. It conducts business in North America, the Asia-Pacific region, and Europe. Simplot's U.S. headquarters are in Boise, Idaho.

Key Companies in the French Fries market include

• McCain Foods Limited


• R. Simplot Company


• Lamb Weston


• Farm Frites International B.V.


• Aviko


• Ore-Ida


• Cascadian Farm Organics


• Alexia Foods


• Checkers Rally’s


• Arby’s IP Holder

French Fries Industry Developments

January 2022 An Individual Quick Freezing processing line has been added by Kenyan food processing company Simplifine in order to create frozen French fries..

January 2021 Aviko, a chip and value-added potato product maker located in the Netherlands, has introduced a line of frozen potatoes including New Super Crunch Julienne Fries and New Bistro Garlic & Herb Wedges. The frozen, gluten-free New Super Crunch Julienne Fries are french fries.

French Fries Market Segmentation

French Fries Product Outlook

• Fresh


• Frozen

French Fries End Use Outlook

• Food Service


• Retail

French Fries Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America