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Global Poultry Feed Market Share

ID: MRFR//0782-HCR | 115 Pages | Author: Harshita Gorade| November 2024

Poultry Feed Market, Share positioning strategies are integral for companies seeking to establish a strong presence and thrive in the industry. One common strategy employed by companies is product differentiation. By developing unique and specialized feed formulations, companies can distinguish themselves in the market, catering to the specific needs of different poultry segments. Tailoring feeds for broilers, layers, and specialty poultry, for example, allows companies to capture market share by addressing the diverse nutritional requirements of various poultry farming operations.

Price positioning is another crucial strategy in the Poultry Feed Market. Companies often aim to capture market share by offering competitive pricing structures that appeal to a broad range of poultry farmers. Strategic pricing can involve providing cost-effective options without compromising on the nutritional quality of feeds. This approach targets both large-scale commercial poultry operations and smaller, independent farmers, enabling companies to secure a substantial market share by accommodating diverse budget considerations within the industry.

Technological innovation plays a significant role in market share positioning strategies within the Poultry Feed Market. Companies that invest in research and development to create advanced feed formulations, incorporate precision feeding technologies, and explore novel ingredients gain a competitive edge. By offering innovative solutions that enhance feed efficiency, improve poultry health, and address emerging challenges, companies can position themselves as industry leaders and capture a larger share of the market.

Strategic partnerships and alliances are effective market share positioning strategies in the Poultry Feed Market. Collaborations with poultry farmers, agricultural organizations, and research institutions can provide companies with valuable insights into market needs and preferences. By forming strategic alliances, companies can leverage collective expertise and resources, allowing for the development of targeted feed solutions that resonate with specific segments of the poultry farming community, thereby securing a notable market share.

Brand positioning is crucial for market share success in the Poultry Feed Market. Building a strong and reputable brand image enhances customer loyalty and trust. Companies that establish themselves as reliable providers of high-quality and consistent feed formulations can command a larger market share. Brand recognition, coupled with effective marketing strategies that highlight the nutritional benefits and performance outcomes of their feeds, positions companies as preferred choices among poultry farmers.

Geographical expansion is a market share positioning strategy that involves reaching new markets and regions. Companies may focus on expanding their distribution networks to serve a broader customer base, both domestically and internationally. By tailoring feed formulations to meet the specific needs of different regions and climates, companies can capture market share in diverse geographic locations, tapping into the global demand for poultry products.

Responsive customer service and support contribute to market share positioning strategies in the Poultry Feed Market. Providing farmers with expert advice, technical assistance, and educational resources establishes strong relationships. Companies that prioritize customer satisfaction and engagement differentiate themselves, fostering loyalty and repeat business. A positive customer experience enhances a company's market share by retaining existing customers and attracting new ones through word-of-mouth referrals.

Sustainability and corporate social responsibility (CSR) initiatives are increasingly becoming key components of market share positioning strategies. Companies that prioritize eco-friendly and socially responsible practices, such as sustainable sourcing of ingredients and reduced environmental impact, appeal to consumers and contribute to a positive brand image. Market share positioning that aligns with ethical and sustainable values resonates with a growing segment of environmentally conscious consumers and stakeholders.

In conclusion, market share positioning strategies in the Poultry Feed Market encompass a multifaceted approach that includes product differentiation, competitive pricing, technological innovation, strategic partnerships, brand positioning, geographical expansion, responsive customer service, and sustainability initiatives. Successful companies leverage these strategies to carve out a distinct identity in the market, cater to diverse customer needs, and secure a significant share of the dynamic and competitive Poultry Feed Market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2024
Forecast Period 2024-2033
Growth Rate  6.76% (2024-2033)

Poultry Feed Market Overview


Poultry Feed Market Size was valued at USD 139.39 billion in 2023. The Poultry Feed Market industry is projected to grow from USD 147.82 Billion in 2024 to USD 249.39 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.76% during the forecast period (2024 - 2032). Overall creation of poultry meat and eggs has expanded reliably throughout the long term, and this pattern is relied upon to proceed, subsequently driving the development of the worldwide poultry feed market. Poultries that are seriously raised need a reasonable cluster of supplements in their eating regimen for most extreme development and great wellbeing. The various sorts of supplements important for poultry wellbeing are amino acids, unrefined protein, unsaturated fats, nutrients, and minerals. 


Poultry Feed Market Overview


The measure of sustenance needed by birds changes as indicated by species, age, and the reason for raising, for example, meat or eggs. Economically, the detailing of poultry feed incorporates parts that are directed by administrative bodies across the world. Corn is by and large utilized in poultry feed as an energy hotspot for poultries. 


Besides, the developing number of embarrassments identified with poultry creation is prompting expanding worry for sanitation, and clean names are straightforwardly affecting the deals of poultry feed across the globe. 


COVID-19 Analysis


The poultry feed market share will enlist a CAGR of 6.4% during the figure time frame. The new COVID-19 lockdown has affected the poultry business harshly, and it was seen that the second quarter of 2020 had caused noticeable misfortunes for the poultry area, as it prompted the closure of numerous poultry feed organizations because of the lockdown limitations. 


The business caused huge overall deficits because of a sharp decrease sought after, acknowledgment, and productivity. The spread of deception about poultry being a wellspring of Covid-19 via online media vigorously affected utilization during the underlying months, in this manner affecting the poultry feed market. 


The poultry feed market growth for poultry meat items is the central point that is driving the market. Some significant drivers supporting the market development are expanding interest for high-esteem creature protein, expanded mindfulness concerning the wellbeing of meat items, and expanded modern animals’ creation. 


Poultry Feed Market Dynamics

Drivers, Restraints, Opportunities, and Challenges: 


Ranchers utilize poultry feed as feed for poultry birds, including ducks, turkey, chickens, geese, and other homegrown birds. Present-day takes care of are delivered by exactly choosing and mixing fixings to give exceptionally nourishing eating regimen that keeps up with the wellbeing of the poultry birds and works on the nature of final results like meat and eggs. 


According to the poultry feed market analysis that poultry birds need for development, generation, support, and wellbeing incorporate minerals, nutrients, starches, proteins, and water. The energy required for development and different exercises is gotten basically from sugars and fats. 


What's more, protein is a critical wellspring of energy for poultry birds, especially if the admission of carbs and fats is deficient. The need for poultry feed is ascending because of the shortfall of hostile to healthful fixings, for example, phytic corrosive and impact of recommended feed consumption on stomach-related arrangement of poultry birds. 


Ascend in poultry feed market value is a key component, which is relied upon to help the poultry feed market development of the worldwide poultry feed market. This is credited to the way that poultry meat interest, and accordingly meat creation limit and supply, has expanded to address the issues of the developing populace. 


Moreover, the Poultry feed market Trends of poultry-based items has expanded at a critical rate across the globe, inferable from their minimal expense and shift of shopper inclination toward white meat rather than red meat. Besides, ascend in mindfulness about protein admission in the daily diet fills in as a vital element for expansion in worldwide per capita meat utilization. 


Besides, Poultry feed market Forecasting Asia-Pacific and MEA nations have supported meat creation and utilization in these locales, significantly driving the poultry feed industry development. 


Segmentation Overview

The Poultry feed market Outlook is sectioned dependent on feed type and area. Contingent upon feed type, the poultry feed market is ordered into complete feed, concentrates, and premix. Locale astute, it is broken down across North America (U.S., Canada, and Mexico), Europe (Sweden, Finland, Germany, the Netherlands, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and Rest of Asia-Pacific), and LAMEA (Brazil, KSA, South Africa, and Rest of LAMEA). 


By feed type, the total feed section drove the poultry feed market size in 2021 and is relied upon to proceed with this pattern all through the poultry feed market figure period. This is credited to the minimal expense of complete feed and its higher creation. 


By Animal sort, the layer portion overwhelms the market. The expansion in the number of inhabitants in egg-laying birds from 4,821 thousand out of 2016 to 5,028 thousand every 2019 has sped up the interest in poultry feed. The populace expanded in North America, Europe, and Africa also, which has improved the speculations of organizations towards item advancement in the section. 


Asia-Pacific district is recognized to be the quickest developing business sector. At the same time, it keeps on overwhelming the market during the review time frame attributable to the different factors, for example, enormous poultry meat customer base, business poultry creation with a target further developing poultry item yields that are lapidating the market development in the locale. 


Present-day feed for poultry comprises grain, protein supplements, mineral enhancements, and nutrient enhancements to a great extent. The sort of poultry feed required relies upon the weight and age of the poultry, their pace of development, the pace of egg creation, and the climate. 


These outcomes in a wide assortment of feed details and the demand for novel items with a high nourishing base have bothered the organizations to present creative items in various structures for the simplicity of utilization of layer poultry birds. 


Recent News :


In September 2023, Americana, the leading quick-service restaurant operator in the Mena region, intends to establish a new poultry feed mill in Ethiopia to bolster its operations, as stated by its chairman. Americana, now in the process of constructing 84 outlets as of June 30, anticipates the addition of 250-260 new restaurants by the conclusion of this year.

The company has expressed a specific emphasis on expanding its presence in Saudi Arabia, as previously stated. During the first half of 2023, the firm inaugurated 108 additional outlets, resulting in a total of 2,277 restaurants by the end of June. Americana, established in Kuwait in 1964, pioneered the introduction of fast-food restaurants in the region in 1970. It is the dominant eating operator in 12 countries around the Mena area and Kazakhstan, specializing in out-of-home dining.

The company manages popular restaurant brands including Pizza Hut and KFC. The firm also possesses other brands such as Costa Coffee, Hardees, Baskin Robbins, Krispy Kreme, Wimpy, and TGI Fridays. In November of last year, the firm successfully generated $1.8 billion through its initial public offering. As a result, it became listed on both Saudi Arabia's major Tadawul market and the Abu Dhabi Securities Exchange, which are the two largest stock markets in the Arab world. Last year, the IPO in Saudi Arabia was the most significant in terms of size.

In May 2023, Animpet Ecomm Pvt Ltd, an agritech firm, launched an e-commerce platform for the trading of livestock, dairy items, poultry-meat products, animal feed, nutrients, medicines, and veterinary services. An India-based company, incorporated in 2021, has launched the hybrid e-marketplace Animstok.com. The launch follows successful trial runs with over 25,000 suppliers offering 150,000 products and services, according to a company release.


Competitive Landscape : Charoen Pokphand Foods PCL (Thailand),Cargill Inc. (U.S.),Alltech Inc. (U.S.), Archer Daniels Midland (U.S.), De Heus B.V. (Netherlands), Land O' Lakes Inc. (U.S.), ForFarmers N.V. (Netherlands), Nutreco N.V. (Netherlands), NEOVIA Group (France), and BASF SE (Germany) are a portion of the central members in the worldwide poultry feed market.


Because of the divided idea of the market, existing global organizations are taking on a few procedures, including yet not restricted to consolidations and acquisitions, extensions, associations, and item advancements, to keep up with the portion of the overall industry. The rising interest for top-notch business poultry feed in the market is relied upon to drive ventures toward improving market position. 


Regional Analysis


Asia-Pacific Dominates the Market 


The quickly expanding interest for poultry meat items is the main consideration driving the market. Poultry is considered as one of the most prudent wellsprings of protein, attributable to which poultry items, for example, egg and meat, are reliably seeing development sought after. Besides, the rising livelihoods of the purchasers and expanding Urbanization in Asia – Pacific district are prompting expanded interest for poultry items, which like this, is prompting the development of the market contemplated. 


The poultry feed in the district is chiefly made out of corn, rice grain, and soybean supper with minor supplementation from other coarse grains, like wheat and other oilseed dinners, contingent upon the relative valuing of the elective dinners. 


The Chinese poultry industry benefits from government motivations to help recovery and restocking. The expanding development of the poultry business is in this manner prompting the development of the market examined in the country. Poultry feed makers in India have been zeroing in on advancing feeds with prebiotic and probiotic supplements to upgrade the usefulness and nature of poultry items. This would set out freedom for feed makers. 


Report Overview



  • This report gives a quantitative examination of the current poultry feed market patterns, assessments, and elements of the worldwide poultry feed industry from 2022 to 2030 to distinguish the predominant market openings. 

  • The key nations in every one of the significant areas are planned dependent on their poultry feed piece of the pie. 

  • Porter's five powers examination features the intensity of purchasers and providers to empower partners to create gain arranged business choices and fortify their provider purchaser organization. 

  • A far-reaching poultry feed market investigation of variables that drive and limit the development of the poultry feed market is given. 

  • An inside and out investigation of the worldwide market assists with deciding the overall market openings. 

  • The report incorporates subtleties of the examination of the provincial and worldwide business sectors, vital participants, poultry feed market fragments, application regions, and development methodologies. 


Recent Developments 


Regal DSM N.V.; Alltech Inc.; Novus International Inc.; Evonik Industries; Kent Nutrition Group, Inc.; and BASF are a portion of the organizations present in the business. Poultry feed makers intend to accomplish ideal business development and build up a solid market position through the execution of different procedures like acquisitions, joint endeavors, creation limit extensions, new item dispatches, advancement of key item marks, and critical interests in the examination and improvement.


Industry News and Events:



  • Mergers and Acquisitions: The recent merger of Novozymes and Chr. Hansen in the feed enzyme sector signifies a consolidation trend in the industry. (Source: Feed Strategy)

  • IPPE 2024 discussions: Poultry owners in India are exploring collaborative feed procurement strategies to combat rising costs and ensure supply chain stability. (Source: Poultry Dairy Feed)


Regional Developments:



  • Kerala, India: The poultry market faces a shortage of free-range feed, highlighting the need for improved infrastructure and local feed production. (Source: Poultry Dairy Feed)

  • North America: The poultry feed market is expected to witness steady growth due to factors like rising demand for organic and antibiotic-free poultry products. (Source: Poultry Feed Market by Type)

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