Gluten Free Foods Beverages Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The market for gluten-free foods is set to grow. The gluten-free food and beverage market is expected to reach around $ 4.67 billion in 2024 and is projected to reach around $ 7.12 billion by 2032. It is expected to grow at a CAGR of 7.29% during the forecast period. The rising prevalence of celiac disease and gluten sensitivity, along with the growing consumer preference for healthy eating, are the main growth drivers of the gluten-free food and beverage market. The growing awareness of gluten-related disorders has increased the demand for gluten-free products, resulting in an expansion of the product portfolio in various food and beverage categories. The technological developments in food processing and formulation also contribute to the growth of the market. This has enabled manufacturers to develop gluten-free products that do not compromise on taste or texture. The leading players in the gluten-free food and beverage market, such as General Mills, Kellogg’s, and Mondelez International, are investing in research and development to introduce gluten-free alternatives and expand their product portfolios. Strategic collaborations with health-focused brands and the launch of new gluten-free products are further enhancing the market dynamics. The gluten-free food and beverage market is expected to grow in the future, driven by the growing demand for gluten-free products and the increasing focus on health and well-being.

Regional Market Size

Regional Deep Dive

The gluten-free food & beverage market is experiencing significant growth in all regions, mainly driven by the growing awareness of gluten-related disorders and the increasing trend towards a healthy diet. In North America, the market is characterised by a well-established supply chain for gluten-free products and a strong presence of both large food manufacturers and niche brands. In Europe, the market is characterised by a wide range of gluten-free products, which are influenced by regional dietary preferences and strict food safety regulations. In the Asia-Pacific region, the gluten-free diet is gaining ground, driven by health-conscious consumers and the introduction of new gluten-free products. The Middle East and Africa are also beginning to embrace the gluten-free diet, but at a slower pace. In Latin America, interest in gluten-free products is increasing, especially amongst urban consumers seeking a healthier diet.

Europe

• The European Union has established comprehensive regulations regarding gluten-free labeling, which has led to a surge in product innovation and market entry for gluten-free brands.
• Countries like Italy and Germany are leading the way in gluten-free product development, with local companies such as Schär and Dr. Schär AG focusing on high-quality gluten-free offerings.

Asia Pacific

• The rise of health and wellness trends in countries like Australia and Japan is driving the demand for gluten-free foods, with local brands introducing innovative gluten-free snacks and meals.
• Government initiatives in countries like India are promoting awareness about gluten intolerance, leading to an increase in gluten-free product availability in urban areas.

Latin America

• Brazil is witnessing a surge in gluten-free product launches, driven by a growing middle class and increased health consciousness among consumers.
• Local companies are innovating with traditional gluten-free grains like quinoa and amaranth, catering to both health-focused consumers and those with dietary restrictions.

North America

• The U.S. Food and Drug Administration (FDA) has implemented strict labeling regulations for gluten-free products, enhancing consumer trust and safety in the market.
• Major companies like General Mills and Kellogg's are expanding their gluten-free product lines, responding to the increasing demand for gluten-free options among consumers.

Middle East And Africa

• The growing prevalence of celiac disease awareness in countries like South Africa is prompting local manufacturers to explore gluten-free product development.
• Regional health organizations are beginning to advocate for gluten-free diets, which is expected to increase consumer interest and market growth in the coming years.

Did You Know?

“Approximately 1 in 100 people worldwide are affected by celiac disease, a condition that necessitates a strict gluten-free diet, highlighting the importance of gluten-free product availability.” — World Health Organization (WHO)

Segmental Market Size

The gluten-free foods and beverages market is growing rapidly due to the growing awareness of gluten-related disorders and the growing trend towards healthier eating. The gluten-free market is being driven by a number of factors, including the growing prevalence of coeliac disease and gluten sensitivity, the trend towards clean label products and the increasing preference for natural ingredients. Regulations, such as labeling requirements in the European Union and the United States, are also driving the market, as they ensure transparency for consumers. At present, the gluten-free market is in its early growth phase, and the leaders are General Mills and Kellogg’s. The main product categories are snacks, baked goods and beverages, with notable examples including gluten-free beer and ready-to-eat meals. Moreover, macro-level trends, such as the flu pandemic of 1918, are influencing the search for healthier products and driving the gluten-free market. Furthermore, advances in food technology, such as the development of gluten-free flour substitutes and new processing methods, are shaping the evolution of the market and making gluten-free products more accessible and appealing to a broader audience.

Future Outlook

The gluten-free foodstuffs market is expected to grow at a hefty annual growth rate of 7.29% from 2024 to 2032. This growth is driven by the growing awareness of gluten-related disorders such as coeliac disease and non-celiac gluten sensitivity, which is encouraging consumers to seek out gluten-free products. As the trend towards health-consciousness continues, the demand for gluten-free products is expected to penetrate further into the main market, with an estimated penetration rate of gluten-free products reaching 30% by 2032, up from around 20% in 2024. The market will also benefit from a number of technological advances in food processing and product development, which are expected to further enhance the quality and variety of gluten-free products and make them more appealing to a broader audience. In particular, innovations in the use of alternative grains and legumes will not only improve the taste and texture of gluten-free products, but will also meet the growing demand for clean-label products. In addition, supportive policies and regulations promoting gluten-free labeling will also support the market’s growth, as consumers are increasingly relying on clear and trustworthy information to make their dietary choices. Also, the rise of plant-based diets and the integration of gluten-free products into the menus of mainstream restaurants and food services will have a significant impact on the future of the gluten-free market.