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Market Size
The vibrant elements that fuel the demand for green tea and contribute to its rise to popularity tell its story. The addition of awareness of the health advantages of drinking green tea is one of the main forces behind this market. Antioxidants and polyphenols, which are abundant in green tea, are thought to provide a number of health benefits, including as improved metabolism, heart health, and implied cancer prevention. The growing health consciousness among consumers has led to a notable increase in the demand for green tea as a natural and functional beverage. A significant influence in forming the green tea desire is also provided by artistic elements. Asian civilizations have a long history of using green tea, which is commonly seen as a part of customs and traditions as well as a libation.
Green tea's broad appeal is partly attributed to its artistic importance. Businesses in the market may leverage the aesthetic association to present green tea as a representation of wholesomeness, consciousness, and a robust lifestyle, thereby drawing in a new clientele. One major aspect influencing the demand for green tea is product creation. Innovative green tea products, such as ready-to-drink potables, seasoned green teas, and green tea extracts, are becoming more and more in demand than traditional loose-splint green tea. These innovations respond to the changing preferences of customers who want new tastes, convenience, and diversity. Businesses must make research and development investments in order to stay competitive and offer fresh, endearing green tea goods that satisfy shifting consumer needs.
The green tea market is only one example of how consumer preferences and demand trends are becoming less influenced by sustainability. Customers are becoming more aware of the environment and are looking for items that adhere to ethical and sustainable business practices. Businesses in the green tea industry must take into account ecologically friendly product designs, eco-friendly packaging, and sustainable tea leaf procurement. Consumers who are concerned about the environment are likely to be more impacted by green tea companies that emphasize sustainability, which will affect their purchase decisions. Another aspect influencing the green tea market is availability. Consumer availability and convenience are impacted by the variety of colored green tea items, such as tea bags, loose tea, bottled beverages, and ready-to-drink choices.
Companies that cater to diverse tastes and cultural norms by providing a diverse array of green tea products tend to garner a greater market share. Availability is not limited to physical spaces; it also includes online platforms, where e-commerce outlets are crucial for expanding one's audience. A few aspects that influence the dynamics of the green tea demands include trade and profitability. The story of the world's green tea market is recounted by elements like trade agreements, tariffs, and advantageous circumstances. Variations in international trade agreements and currency exchange rates may have an effect on the cost and availability of green tea goods.
In order to manage price plans, generate well-informed judgments, and negotiate the complexities of the worldwide green tea market, companies must remain aware of these lucrative elements. In the case of the green tea market, the marketing and consumer education components are crucial. Stronger relationships with customers are anticipated for brands that successfully convey the advantages of their green tea products' quality, authenticity, and health benefits. In a congested market, marketing behemoths that highlight the provenance, processing techniques, and distinctive qualities of green tea may distinguish their products. Providing consumers with information on the unique qualities of various types of green tea and its potential health benefits will help to boost their trust and loyalty.
In conclusion, a variety of elements, including trade and economic aspects, product invention, sustainability considerations, health trends, creative influences, and successful marketing methods, affect the demand for green tea. Companies hoping to capitalize on green tea's increasing popularity, differentiate their offerings, and build a solid foothold in this ever-changing market must adeptly handle these variables.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Growth Rate | 7.50% (2023-2030) |
Green Tea Market Highlights:
Global Green Tea Market Overview
Green Tea Market Size was valued at USD 14.2 billion in 2023. The Green Tea Industry is projected to grow from USD 15.265 Billion in 2024 to USD 23.558 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024- 2032). Growing knowledge of the health advantages of green tea and an increase in the prevalence of chronic diseases are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Green Tea Market Trends
- Growing knowledge of the health advantages of green tea is boosting the market growth
Green tea contains bioactive compounds like polyphenols and caffeine that help break down fat cells and release them into the circulatory system, causing weight loss. Due to the increasing consumer tendency to spend on weight management products, the demand for green tea is increasing globally. Additionally, drinking green tea lowers triglyceride and cholesterol levels, reducing heart attack risk. Additionally, green tea protects against cavities, reduces plaque development, lowers saliva acidity, and stops oral bacteria from producing acids that erode tooth enamel. Other significant factors influencing the demand for green tea include growing health consciousness, value addition, the rapid expansion of online retail, etc. Green tea is an unoxidized beverage made from Camellia sinensis leaves with a pale green color and a mildly bitter flavor. It was traditionally used as a medicine in China and India to treat various conditions, including easing digestion, controlling bleeding, regulating body temperature, enhancing heart and mental health, and healing wounds. Due to consumer lifestyle changes, an increase in the prevalence of chronic diseases, and growing knowledge of the health advantages of green tea, it is quickly rising in popularity worldwide. Producing beverages, dietary supplements, dental care products, and cosmetics use green tea as a raw material.
Green tea is expensive because of its high nutritional value and the extensive processing of green tea leaves in manufacturing facilities. Because of this, only a small portion of the populace in developing nations has access to green tea. This factor is anticipated to restrict the growth of the green tea market during the forecast period. Further expected market restraint comes from rural residents of developing nations' need to gain knowledge about the availability of healthy tea drinks like matcha green tea has enhanced the green tea industry CAGR across the globe in recent years.
Segment Insights
Green Tea Type Insights
Based on type, the Green Tea market segmentation includes Green Tea Bags, Instant Tea Mixes, Iced Green Tea, and Loose-Leaf. The Green Tea Bags segment held the majority share in 2022, contributing to the green tea industry revenue. Green tea bags are convenient and light, making them perfect for travel. Green tea bags also make it simple to make tea because they are hassle-free and don't need much equipment. In addition, young people use used green tea bags to treat itchy skin and other skin issues like rashes. These are anticipated to be the main factors influencing the popularity of green tea during the forecast period.
Green Tea Flavors Insights
Based on Flavors, the Green Tea market segmentation includes Aloe-Vera, Cinnamon, Lemon, Vanilla, Basil, and Others. The Lemon segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. The rise in demand can be attributed to consumers' growing desire for flavored beverages to improve their taste. Many businesses have launched new green tea beverages with various flavors to appeal to a wider range of consumers, including lemon and ginger. In addition, many people prefer different flavors of green tea because they don't like the beverage’s taste. During the forecast period, these are also anticipated to be the main factors influencing the size of the market of green tea implants for Green Tea positively impact the impact growth.
Green Tea Distribution Channel Insights
Distribution Channels have bifurcated the Green Tea market data into Online, Convenience Stores, Supermarkets, and Hypermarkets. The Supermarkets segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. expected to increase rapidly because of the enormous number of shopping stores worldwide. Supermarkets and hypermarkets offer the joy of making physical product selections. Customers can better understand the item they intend to buy because the products are neatly arranged on the shelves. Green tea in any flavor is also available for immediate purchase by customers. During the forecast period, these are anticipated to be the main factors driving up green tea industry demand.
Figure 1: Green Tea Market, by Distribution Channel, 2022 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Green Tea Regional Insights
By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. Asia Pacific Green Tea market accounted for USD 6.5036 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. The growth is attributed to significant green tea-producing nations like China, Pakistan, India, and Sri Lanka. Many nations, including China and India, have concentrated on planting tea plants across vast tracts of land because the region's natural features, such as temperature, humidity, and soil texture, favor tea growth.
Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: GREEN TEA MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe’s Green Tea market accounts for the second-largest market share. European consumers actively seek high-quality specialty teas with a distinctive and authentic experience. The origin and varieties of tea are now better understood by consumers. Millennials' constant demand for novel and healthy teas presents opportunities for producers to invest in distinctive tea flavors, blends, and ready-to-drink teas. The demand for clean-label and organic green teas is fueled by sustainability, a significant issue in the European tea market. Further, the Germany market for green tea held the largest market share, and the UK green tea industry was the fastest-growing market in the European region.
The North America Green Tea Market is expected to grow at the fastest CAGR from 2022 to 2030. The expanding knowledge of the health advantages of green type tea is primarily responsible for the region's tea market's expansion. Obesity, diabetes, and cardiovascular disorders are now more common among consumers as a result of the fast-paced lifestyle of today. Due to this, tea is becoming increasingly popular as a way to lower the risk of developing these conditions. Millennials in the area are drinking more tea due to the rising appeal of functional beverages. Moreover, the US Green Tea held the largest market share, and the CANADA market for green tea was the fastest-growing in Asia-Pacific.
Green Tea Key Market Players & Competitive Insights
Major market players are spending much on R&D to increase their product lines, which will help the Green Tea market grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Green Tea industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
Manufacturing locally to reduce operating costs is one of the primary business strategies manufacturers adopt in the Green Tea industry to benefit clients and expand the market sector. The Green Tea industry has provided medicine with some of the most significant benefits in recent years. The Green Tea markets major players such as Celestial Seasonings, Finlay's Beverages Ltd., Frontier Natural Products Co-Op., Tata Beverages, The Coca-Cola Company, Unilever, Cape Natural Tea Products, Associated British Foods LLC, Arizona Beverage Company, AMORE Pacific Corp., Arizona Beverage Company and others are working on expanding the market demand by investing in research and development activities.
Celestial Seasonings We started more than just a tea company in 1969. We pioneered a new way of thinking about tea as the first herbal tea company. We inadvertently kicked off a movement that encourages squeezing healthier, happier moments into days that are getting busier and busier. We've stayed true to those roots for more than 45 years. Our commitment to our customers, neighbors, and planet is driven by our conviction that our delicious teas enhance people's lives by encouraging balance. The history of Celestial Seasonings began in 1969 when a creative group of young businesspeople started gathering wild herbs from the Rocky Mountains forests and fields.
Also, Finlay's Beverages Ltd. In the world of beverage brand owners, Finlays is a top independent B2B manufacturer and supplier of tea, coffee, and botanical solutions. Nobody is more qualified to unlock the potential of natural beverages by assisting brand owners in bringing the best from the bush to the cup, thanks to their extensive experience, roots, and wealth of knowledge.
Finlays grows, processes, and supplies tea, tea extracts, coffee, and botanical solutions for the biggest beverage brand owners. But our distinctive method of doing this is what sets us apart.
Key Companies in the Green Tea market include
- Celestial Seasonings
- Finlay's Beverages Ltd.
- Frontier Natural Products Co-Op.
- Tata Beverages
- The Coca-Cola Company
- Unilever
- Cape Natural Tea Products
- Associated British Foods LLC
- Arizona Beverage Company
- AMORE Pacific Corp.
Green Tea Industry Developments
November 2020: Inc. Keurig Dr. Pepper. For its ready-to-drink green tea brands, Snapple and Core, the company introduced 100% recycled plastic bottles.
November 2020: Matcha Plus is a new product from OZiva, India’s top clean-label nutrition brand. It is a nutritious combination of organic Japanese matcha, licorice, activated charcoal, and ginger root.
Green Tea Market Segmentation
Green Tea Type Outlook
- Green Tea Bags
- Instant Tea Mixes
- Iced Green Tea
- Loose-Leaf
Green Tea Flavors Outlook
- Aloe-Vera
- Cinnamon
- Lemon
- Vanilla
- Basil
- Others
Green Tea Distribution Channel Outlook
- Online
- Convenience Stores
- Supermarkets
- Hypermarkets
Green Tea Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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