Hair Removal Devices Market Size

Hair Removal Devices Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The world hair-removal apparatus market is expected to grow significantly. The market is expected to be worth $ 1.19 billion in 2025 and $ 3.04 billion in 2034. This growth rate is a strong CAGR of 9.82% over the forecast period. This growth is largely driven by the growing demand for effective and convenient hair removal methods, and the technological developments. The increasing demand for home-use hair removal appliances that give professional results is also driving the market. The growing awareness of personal care and hygiene and the preference for non-invasive hair removal methods are other growth drivers for the hair removal devices market. Also, the innovations in laser technology and the introduction of more convenient appliances are increasing the satisfaction of consumers. The major players in the market, such as Philips, Braun, and Lumenis, are actively investing in research and development to launch new products and improve existing products. Strategic alliances and collaborations, as well as targeted marketing campaigns, are also important in capturing a larger market share and meeting the evolving needs of consumers.

Regional Market Size

Regional Deep Dive

The hair removal devices market is experiencing significant growth across various regions, driven by growing awareness of personal grooming and advancements in technology. In North America, consumers are increasingly opting for at-home devices because of the convenience and privacy they offer. Europe is a diverse market, influenced by cultural preferences and regulatory standards. The Asia-Pacific region is seeing rapid uptake of hair removal devices, especially in the emerging economies where beauty standards are changing. The Middle East and Africa region is a challenging market with many opportunities, due to cultural and religious differences. Similarly, the Latin America region is seeing an increase in demand for at-home and professional hair removal devices, driven by the changing beauty standards and increasing disposable income.

North America

• The COVID-19 pandemic has led to the rise in popularity of home hair removal devices such as laser and IPL. The COVID-19 pandemic has favored the use of these devices, which are a convenient and safe way to remove hair.
• The major players, such as Philips and Braun, are investing heavily in R & D to improve the performance and safety of their products, leading to innovations such as skin sensors and pain-reduction systems.
• The increasing scrutiny of the authorities for the safety and efficiency of hair removal devices has forced manufacturers to follow stricter guidelines and to improve the quality of their products.

Europe

• The European market is influenced by the strict rules of the European Commission, which regulates the safety of the devices.
• In the case of the hair-removal appliances, the smart devices, which are connected to mobile applications, are gaining in popularity.
• Culture has a strong influence on hair removal. In Italy and France, professional hair removal is more popular, while in the United Kingdom, home hair removal is on the rise.

Asia-Pacific

• The increasing population of India and China is driving the demand for hair removal devices, as they seek effective and affordable solutions.
• Besides Panasonic and other Japanese companies, Chinese companies such as Xiaomi and Mi are also making their own hair removal devices. They are mainly small, portable and easy to use.
• The influence of the beauty-industry celebrities is growing and is influencing the preferences of the younger generations.

MEA

• It is to be noted that the social attitude to hair removal varies considerably from country to country. In some countries, the use of modern appliances is common, while in others, the use of the traditional methods is still in vogue.
• The local preferences of the region are taken into account by companies like Veet. The convenience and effectiveness of their products are emphasized in areas where there is a high demand for personal care.
• In cities, the government, through its health and beauty measures, has promoted the use of hair removal appliances.

Latin America

• Latin America is a rapidly expanding market for beauty and personal care products, and a growing number of consumers are buying hair removal devices.
• The brands Philips and Remington are launching targeted marketing campaigns to educate consumers about the benefits of home hair removal devices, particularly in Brazil and Mexico.
• Economic development is bringing higher incomes to the region, which in turn enables consumers to spend more money on personal care products, including the latest hair removal devices.

Did You Know?

“About seventy per cent of the women in America use some kind of hair-removal apparatus, which demonstrates the demand for personal-grooming products.” — Statista, 2023

Segmental Market Size

The hair removal market is currently experiencing stable growth, driven by an increase in demand for home hair removal solutions. A rise in the importance of personal grooming and aesthetics has been accompanied by a rise in the availability of new hair removal devices that are more effective and safer than previous models. As a result, consumers are increasingly seeking convenient and effective solutions for hair removal.

The market for hair removal is currently in a very advanced stage of development, with Philips and Braun leading the way in the development of new systems, such as the laser and IPL (intense pulsed light). These devices are primarily used in the home, for the removal of hair on the face and body, for both sexes. In this field, too, the trend towards greater environmental responsibility is gaining ground, with the focus now on sustainable materials and energy-saving devices. The CovId pandemic has also led to a greater desire for home beauty treatments, which is driving demand for hair removal devices. The development of new systems, such as the laser and skin-sensing technology, will continue to shape the evolution of this market, and will ensure that users benefit from a safer and more effective experience.

Future Outlook

The market for hair-removal equipment is projected to increase from $1.19 billion in 2025 to $3.04 billion by 2034, at a strong compound annual growth rate of 9.82%. The growing demand is being driven by the increasing importance of personal grooming and aesthetics among consumers, and the increasing use of advanced hair-removal technology. The penetration rate of hair-removal equipment is expected to increase, with the penetration rate of adult consumers reaching approximately 30% by 2034, up from about 15% in 2025. In particular, the penetration rate of hair-removal equipment among young people is increasing, and they are more willing to use at-home beauty solutions.

The hair-removal market is dominated by a number of major factors, including the development of laser and light-based hair-removal devices, which have enhanced the effectiveness and safety of these products and thereby contributed to the growth of the market. Moreover, new developments in the form of more convenient designs and smart technology, such as a connection to the Internet and the possibility of using mobile phones to make a treatment plan, are expected to appeal to a wider range of consumers. In addition, the growing trend towards the use of eco-friendly products and sustainable practices will also affect consumers’ buying decisions, enabling brands that place a priority on sustainable practices to compete more successfully in the market. Lastly, the increased availability of home beauty devices, as well as the rising number of people with disposable income, will also boost the market, as hair-removal devices become more accessible to a wider range of consumers.