Hummus Market Trends

Global Hummus Market Overview

Hummus Market Size was valued at USD 2.821 billion in 2023. The Hummus industry is projected to grow from USD 3.183216 Billion in 2024 to USD 7.4145 billion by 2032, exhibitinga compound annual growth rate (CAGR) of 11.15% during the forecast period (2024 - 2032). An increased trend towards a healthy diet among the population and manufacturers moving towards producing organic hummus are the key market drivers enhancing market growth.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Hummus Market Trends

• Increasing adoption of vegan diets and high organic hummus is driving market growth.

The widespread trend of veganism has grown rapidly in the last few years, especially in developed economies of North America and Europe. The vegan trend is gaining mainstream popularity due to the increasing awareness among consumers regarding animal welfare and environmental sustainability. This has considerably boosted worldwide sales as it is one of the most popular plant-based dips. The demand for organic hummus is growing due to the increased number of health-conscious consumers and their pro-environmental purchasing behavior, which would drive the industry's growth.Furthermore, manufacturers are introducing new and improved organic product variants to suffice the increasing demand. For instance, in January 2020, Blue Moose of Boulder announced the launch of organic on-the-go hummus snack packs and single-serve cups in original, roasted red pepper, and lemon turmeric flavors to offer consumers convenient and healthy snacks. This factor drives the Market CAGR.

Additionally, The growing popularity of various unique and novel flavors in dips across the consumer base worldwide has played a crucial role in propelling the market growth. Manufacturers are continuously conducting product innovation to meet the consumer's preferences and tastes. For instance, in June 2020, O'Dang Foods launched two new flavors of classic Mediterranean and balsamic feta hummus in the U.S. to expand its flavor offerings and address the growing consumers' interest in Mediterranean cuisine. Functional ingredients with immunity attributes are at the forefront of consumers' preferences in the wake of the pandemic. Functional flavors inspired by herbs and spices, such as turmeric, lavender, lime, and blueberry, are growing widely popular due to the increased emphasis on health.

Furthermore, the higher shelf-life and affordability of the product have augmented the market growth. Furthermore, the potential health-beneficial attributes of hummus due to the presence of various proteins, fiber, antioxidants, vitamins, and other nutritional constituents have significantly driven its demand. The demand for healthy snacks is growing between meals and on the go, with health indulgence playing a crucial role. In addition, the product has grown increasingly popular among millennials, as they are among the most health-conscious consumers group. Further, hummus is widely consumed for its unique taste, convenience, and as a plant-based dip option, thereby significantly drawing consumers' attention to achieve a position as a fridge staple. Further, consumers' increasingly hectic and fast-paced lifestyles have surged the need for healthy bite-sized snacks, which has aided in boosting its sales performance.Thus, driving the Hummus market revenue.

Segment Insights

Hummus Type Insights

Based on type, the Hummus market segmentation includes classic, lentil, garlic, edamame, white, black, and others. The classic segment dominated the market due to its familiar and authentic taste, which appeals to a wide range of palates. Classic hummus is characterized by its smooth and creamy texture, balanced flavors, and versatility in pairing with various foods. It has become a staple in many households and is often used as a dip, spread, or ingredient in various recipes. The demand for classic hummus is driven by its widespread availability, established consumer preferences, and ability to cater to different dietary preferences, including vegetarian and vegan diets.

Hummus Packaging material Insights

Based on packaging material, the Hummus market segmentation includes packaging materials, Tubs/Cups, jars/bottles, and others. The tubs/cups segment dominated the market; they are the preferred packaging materials for hummus due to their convenience, ease of use, and portability. These packaging options provide a ready-to-eat and ready-to-serve solution, making it convenient for consumers to enjoy hummus at home, work, or on the go. Tubs and cups offer a hygienic and mess-free way to store and consume hummus, ensuring its freshness and quality. These containers' transparent or semi-transparent nature allows consumers to easily see the product, enhancing its appeal. Additionally, tubs and cups control portions, allowing consumers to enjoy hummus in desired quantities without waste.

Hummus Distribution Channels Insights

Based on distribution channels, the Hummus market segmentation includes convenience stores, supermarkets, hypermarkets, and e-commerce. The supermarkets segment dominated the market; Supermarkets have a wide reach and are easily accessible to many consumers. They offer a one-stop shopping experience where customers can find various products, including hummus, in a single location. Supermarkets typically have a dedicated section for refrigerated and packaged foods, where hummus is prominently displayed, making it convenient for consumers to find and purchase the product.

Figure1: Hummus Market, By Distribution Channels, 2022 &2032 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Hummus Regional Insights

By Region, the study providesmarket insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American Hummus market area will dominate this market, owing to increasing production and consumption of dips & spreads in the Region will boost the market growth in this Region.

Further, the major countries studiedin the market reportare The U.S., Canada, German, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2: HUMMUS MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe's Hummus market accounts for the second-largest market share due to the low cost of bariatric surgery and the rise in the number of diabetes people. Further, the German hummus industry held the largest market share, and the U.K. market of hummus was the fastest-growing market in the European Region.

The Asia-Pacific Hummus Market is expected to grow fastest from 2023 to 2032. This is due to expanding awareness of a healthy lifestyle and nutrition and rising per capita disposable income. Moreover, China’s hummus held the largest market share, and the Indian hummus industry was the fastest-growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development to expand their product lines, which will help the Hummus market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The Hummus products industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Hummus industry to benefit clients and increase the market sector. In recent years, the Hummus industry has offered some of the most significant advantages to medicine. Major players in the Hummus market, including Haliburton International Foods Inc. (California), Sabra Dipping Co. LLC (U.S.), T. Marzetti (U.S.), Tribe Mediterranean Foods Inc. (Massachusetts), Churny Company Inc. (U.S.), Cedar's Mediterranean Foods Inc. (Massachusetts), and Pita Pal Industries Inc. (Texas)., and others, are attempting to increase market demand by investing in research and development operations.

Meats, cheeses, and sauces for delicatessens are offered by Boar's Head Provision Co., Inc. The business was established in Brooklyn, New York, in 1905, and today it sells its goods all across the country. Since 2001, Sarasota, Florida, has served as its headquarters. Boar's Head Brand launched its new FallSpice Selection Pumpkin Pie Dessert Hummus. The hummus is prepared with organic sugar, pumpkin, chickpeas, vanilla beans, and pleasant fall spices like cinnamon and nutmeg. The product launch will help attract customers who try different flavors of hummus.

Hannah Foods yearns to promote progress by innovating the methods used in today's food industries to create a better tomorrow. We are more than just a food company; Hannah Foods is an extended member of your community and family. Hannah Foods' vision is to encourage a change in our customer's ordinary lifestyles to guide them to a healthier way of life through alternative and delicious cuisines. Hannah Foods launched a new product called roasted red pepper cauliflower hommus, which has been a huge success in the Costco Southeast Region. They are pleased to announce that roasted red pepper cauliflower hommus will be available at all Costco Southeast Region locations beginning in January. This enables the corporation to attract more clients who prefer ready-to-eat foods, increasing output and income.

Key Companies In The Hummus Market Include

• Lancaster Colony Corporation


• SABRA DIPPING CO., LLC


• Bakkavor Group plc


• Boar’s Head Brand


• Tribe Mediterranean Foods, Inc.


• SAVENCIA SA


• Abraham's Natural Foods


• Ithaca Hummus


• CEDAR’S MEDITERRANEAN FOODS, INC.


• Lantana Foods


• Haliburton International Foods, Inc.


• Roots Hummus


• Hannah Foods


• PELOPAC INC.

Hummus Industry Developments

June 2021: The country's leading producer and co-manufacturer of hummus, CEDAR'S MEDITERRANEAN FOODS, INC., has increased distribution to include Amazon Fresh. With over 8,000 locations nationwide, including Whole Foods Market, Sprouts, Kroger, and Publix, Cedar's is a leading Mediterranean food brand in the natural and organic grocery channel. It will help the company expand its business and reach wider customer reach.

November 2019: Hannah Foods launched a new product called roasted red pepper cauliflower hommus, which has been a huge success in the Costco Southeast Region. They are pleased to announce that roasted red pepper cauliflower hommus will be available at all Costco Southeast Region locations beginning in January. This enables the corporation to attract more clients who prefer ready-to-eat foods, increasing output and income.

Hummus Market Segmentation

Hummus Type Outlook

• Classic


• Lentil


• Garlic


• Edamame


• White


• Black


• Others

Hummus Packaging Material Outlook

• Packaging materials


• Tubs/cups


• Jar/bottles


• Others

Hummus Distribution Channels Outlook

• Convenience stores


• Supermarkets


• Hypermarkets


• E-commerce

Hummus Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America