Immunity Boosting Food Products Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The market for immune-stimulating food products is worth $11.8 billion in 2023, and is projected to reach $18.9 billion by 2030, growing at a CAGR of 7.9 per cent between 2023 and 2030. This is a result of a growing trend in consumers’ preferences towards health and well-being, which is further accelerated by the recent global health crises, which have increased awareness of the importance of the immune system. With the rising demand for natural and functional food products, the demand for immune-stimulating food products is expected to grow at a fast pace. A number of factors are contributing to this market growth, including the growing awareness of health and preventive care, the advancement of food technology, which has enhanced the effectiveness of immune-stimulating ingredients. Also driving the market is the formulation of products, which include probiotics, vitamins and herbal extracts. The market leaders, such as Nestlé, Danone and Herbalife, are expanding their product portfolios in this segment. Companies have also collaborated with health organisations to promote the immune-enhancing properties of their products.

Regional Market Size

Regional Deep Dive

Immune enhancing food market is gaining significant momentum across various regions, driven by increasing health awareness and a shift towards preventive healthcare. In North America, the increasing trend towards natural and organic food products is driving the demand for immune-enhancing foods. In Europe, the market is highly regulated and there is a high demand for food products with a high level of nutrients. In Asia-Pacific, the market is experiencing rapid growth with increasing innovation and a demand for products based on local and indigenous remedies. The Middle East and Africa are gradually adopting immune-enhancing foods, with the increasing availability of health care and the rising awareness of the importance of a healthy diet. The Latin American market is characterized by a mix of traditional and modern immune-enhancing foods.

Europe

• The European Food Safety Authority (EFSA) has been actively involved in assessing health claims related to immunity-boosting ingredients, leading to a more informed consumer base and increased demand for scientifically backed products.
• Sustainability trends are influencing product development, with companies like Unilever and Nestlé investing in plant-based immunity-boosting foods that cater to environmentally conscious consumers.

Asia Pacific

• The integration of traditional herbs and spices, such as turmeric and ginger, into mainstream food products is gaining traction, with companies like Amul and Patanjali leading the charge in India.
• Government initiatives promoting health and wellness, such as the 'Eat Right India' movement, are encouraging consumers to adopt immunity-boosting foods as part of their daily diets.

Latin America

• The rise of local superfoods, such as açaí and quinoa, is driving the market for immunity-boosting products, with companies like Açaí Roots promoting these ingredients in their offerings.
• Health campaigns by governments in countries like Brazil are focusing on nutrition education, which is increasing awareness and consumption of immunity-enhancing foods among the population.

North America

• The rise of e-commerce platforms has significantly impacted the distribution of immunity-boosting food products, with companies like Amazon and Walmart expanding their health food sections to meet consumer demand.
• Recent regulatory changes by the FDA have allowed for more flexible labeling of health claims on food products, encouraging manufacturers to innovate and market their immunity-boosting offerings more aggressively.

Middle East And Africa

• The growing popularity of health and wellness trends in the UAE has led to an increase in the availability of immunity-boosting products in supermarkets and health stores, with brands like Al Ain Farms capitalizing on this trend.
• Cultural practices emphasizing natural remedies are being embraced by younger generations, leading to a resurgence in traditional foods known for their immunity-boosting properties.

Did You Know?

“In 2020, the global demand for immunity-boosting food products surged by over 30% due to the COVID-19 pandemic, highlighting a significant shift in consumer priorities towards health and wellness.” — Market Research Future

Segmental Market Size

Immunity-enhancing foods are a key element in the health and well-being market, which is currently experiencing robust growth. A number of factors are driving the market, including the increasing importance of preventive medicine and the rising prevalence of lifestyle-related diseases, which are prompting consumers to seek natural ways to enhance their immune systems. Furthermore, the regulatory framework for health claims on food products is bolstering demand. The market penetration of immunity-enhancing foods is now at a mature stage. Herbalife and Nestlé are the market leaders in terms of product development and market penetration. The main products are functional foods, food supplements and drinks enriched with vitamins, minerals and probiotics, which are aimed at health-conscious consumers. In addition, the pandemic of Avian Influenza (H5N1), which has shifted the focus of consumers’ attention to their immune systems, is helping to accelerate growth. So too are the sustainability initiatives, which are promoting natural ingredients. In terms of product development, the use of new extraction and fermentation processes is enhancing the effectiveness and appeal of these products.

Future Outlook

From 2023 to 2030, the market for foods that boost immunity is expected to grow at a robust CAGR of 7.9 percent. Among the factors driving this upward trend are a growing awareness of health and a rising emphasis on the importance of a strong immune system, which is being prompted by the many health crises that have hit the world in recent years. Consequently, the market penetration of foods that enhance immunity is expected to rise. In 2030, about 30 percent of the world population will regularly eat foods that enhance immunity, up from an estimated 20 percent in 2023. In addition, major technological developments and government initiatives will further shape the market. The development of foods that are enriched with probiotics, vitamins and minerals will increase the number of products available and thus the market share of foods that enhance immunity. In addition, government policies that encourage healthy eating and nutritional education will further support market growth. Also, the trend toward plant-based foods and a personalization of nutrition will be of great importance in driving consumer demand. The companies that can take advantage of these developments and use data to their advantage will capture a larger share of the growing market for foods that enhance immunity.