In-store Music Service Market Research Report: By Store Type (Supermarkets and Hypermarkets, Clothing and Footwear Stores, Specialty Stores, Convenience Stores, Other Store Types), By Music Genre (Pop, Rock, Hip-Hop/Rap, Electronic, Classical, Jazz, Other Music Genres), By Music Service Provider (Pandora, Spotify, Apple Music, Amazon Music, SiriusXM, Muzak, Other Music Service Providers), By Delivery Method (In-Store Radio, Background Music Streaming, Interactive Music Kiosks, Mobile Music Apps, Other Delivery Methods), By Functionality (Am

In-store Music Service Market Overview

As per MRFR analysis, the in-store music service market size was estimated at 3.92 (USD Billion) in 2022. The in-store music service market is expected to grow from 4.21 (USD Billion) in 2023 to 8.09 (USD Billion) by 2032. The in-store music service market CAGR (growth rate) is expected to be around 7.53% during the forecast period (2024-2032).

Key In-store Music Service Market Trends Highlighted

The In-Store Music Service market is expanding rapidly, driven by the growing recognition of the impact of music on customer behavior and sales. Businesses are increasingly investing in customized music solutions to create ambiance, enhance brand identity, and influence purchasing decisions. The use of mobile technology, such as Bluetooth beacons and location-based services, is becoming more prevalent, enabling businesses to tailor music experiences to individual customers.

Emerging trends in the market include the adoption of artificial intelligence (AI) to analyze customer behavior and preferences, and the integration of music services with loyalty programs and marketing campaigns. These advancements enhance the effectiveness of in-store music and drive greater engagement. The growing popularity of subscription-based music services is also creating opportunities for partnerships between music providers and businesses, enabling the delivery of premium music experiences to customers.

Furthermore, market participants are exploring partnerships with artists and musicians to create exclusive and engaging content that resonates with specific target audiences. The use of immersive technologies, such as augmented reality (AR) and virtual reality (VR), is also expected to shape the future of in-store music, providing customers with interactive and memorable experiences.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

In-store Music Service Market Drivers

Rising Demand for Enhanced Customer Experience

In today's competitive retail landscape, businesses are increasingly recognizing the importance of creating a positive and engaging customer experience. In-store music has emerged as a powerful tool to enhance the shopping environment, influence customer behavior, and drive sales.

Music can create a desired ambiance, evoke emotions, and influence purchasing decisions, making it an essential element of the overall customer experience strategy. The growing demand for personalized and immersive shopping experiences is fueling the adoption of in-store music services, as businesses seek to differentiate themselves and attract customers.

Technological Advancements and Integration with IoT

The global in-store music service market is changing rapidly due to the advent of new technologies. IoT is increasingly integrated into in-store music services as connected devices and sensors used to deliver music become more sophisticated. Moreover, the deployment of IoT devices in business facilities is carried out to collect data on customers’ behavior, such as customer preferences, and to optimize the time customers spend in the store.

The data received is later used to adjust music playlists and further ensure the most appropriate volume levels. Another factor is the deployment and operation of cloud-based music streaming services that broaden the selection while allowing remotely manage the service delivered.

Growing Focus on Employee Satisfaction and Productivity

Employee satisfaction and productivity are paramount for the success of any retail business. Music in-stores is a contributing factor that serves to increase employee morale, as well as decrease stress and improve productivity.

By offering a more stimulating work environment that is appreciated by employees, businesses may foster a greater degree of involvement, which translates into better customer service, and, consequently, greater efficacy. Furthermore, musical sounds provide a degree of masking, removing background noise and, to a certain extent, improving the work environment for the employees by making it more focused and productive.

In-store Music Service Market Segment Insights

In-store Music Service Market Store Type Insights

The global in-store music service market is segmented by store type into supermarkets and hypermarkets, clothing and footwear stores, specialty stores, convenience stores, and other store types. Among these segments, supermarkets and hypermarkets held the largest market share of approximately 34.5% in 2023.

This dominance can be attributed to the high footfall in these stores and the need to create a pleasant shopping experience for customers. Additionally, the increasing adoption of in-store music services by supermarkets and hypermarkets to enhance brand image and customer loyalty is driving the growth of this segment.

Clothing and Footwear Stores are expected to witness a significant growth rate during the forecast period, owing to the increasing focus on creating an immersive shopping experience for customers and the need to differentiate themselves from competitors. Specialty Stores, Convenience Stores, and Other Store Types are also expected to contribute to the growth of the overall market, albeit at a slower pace.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

In-store Music Service Market Music Genre Insights

The music genre segment plays a significant role in shaping the global in-store music service market. Pop music holds a dominant position, capturing a substantial market share. The revenue for pop music is projected to reach $1.85 billion by 2024, owing to its widespread popularity and appeal across various demographics. Rock music follows closely, with a market valuation of $1.2 billion in 2024.

Hip-hop/rap, electronic, and classical genres also contribute significantly to the market growth. Jazz and other music genres collectively account for a considerable market share, catering to niche audiences with specific preferences. Analyzing these genre-specific market data and insights is crucial for businesses to tailor their in-store music services effectively, enhance customer experience, and drive market expansion.

In-store Music Service Market Music Service Provider Insights

The global in-store music service market segmentation by music service provider is driven by factors such as the increasing adoption of streaming services, the growing popularity of personalized music experiences, and the rising demand for in-store music solutions. The growth of the market is attributed to the increasing adoption of in-store music solutions by retailers to enhance customer experience and drive sales. Among the key players, Pandora and Spotify hold a significant market share due to their extensive music libraries, personalized recommendations, and user-friendly interfaces.

Apple Music and Amazon Music are also gaining traction, driven by their integration with smart devices and voice assistants. SiriusXM and Muzak cater to the niche market of satellite radio and background music services, respectively. Other Music Service Providers include a wide range of regional and local providers that offer customized music solutions for specific retail environments.

In-store Music Service Market Delivery Method Insights

The delivery method segment plays a crucial role in shaping the Global In-store Music Service Market landscape. In 2023, in-store radio dominated the market, accounting for nearly 45% of the market revenue. This dominance is attributed to its widespread adoption in retail stores, supermarkets, and other commercial establishments.

Background music streaming is another significant segment, projected to exhibit steady growth over the forecast period. The increasing popularity of streaming services and the growing demand for personalized music experiences are driving the adoption of this method.

Interactive music kiosks, mobile music apps, and other delivery methods are gaining traction, offering customers interactive and engaging music experiences. The Global In-store Music Service Market segmentation provides valuable insights into the preferences and behaviors of customers, enabling businesses to tailor their strategies accordingly.

In-store Music Service Market Functionality Insights

The functionality segment is expected to witness significant growth in the coming years, driven by the increasing adoption of advanced technologies and the growing demand for personalized customer experiences.

Among the key functionalities, ambient background music accounted for the largest revenue share in 2023 and is projected to maintain its dominance throughout the forecast period. This is primarily attributed to its ability to create a positive and engaging atmosphere in retail stores, enhancing customer satisfaction and dwell time.

Targeted music marketing is another important functionality, leveraging data analytics to deliver tailored music experiences to specific customer segments, resulting in increased sales and brand loyalty. Customized music experiences allow businesses to create unique and memorable soundtracks that align with their brand identity and target audience, fostering a deeper connection with customers.

Music analytics and reporting provides valuable insights into customer behavior and music preferences, enabling retailers to optimize their music strategies for maximum impact. Other functionalities, such as interactive music experiences and integration with loyalty programs, are also gaining traction, contributing to the overall growth of the functionality segment in the global in-store music service market.

In-store Music Service Market Regional Insights

Regionally, the market is segmented into North America, Europe, APAC, South America, and MEA. North America is the largest regional segment, accounting for a significant share of the global in-store music service market revenue.

The region's growth is attributed to the increasing adoption of in-store music services by retail businesses to enhance customer experience and drive sales. Europe is another major regional segment, with several countries adopting in-store music services to create a positive and engaging shopping environment.

The APAC region is expected to witness the fastest growth during the forecast period, driven by the rising disposable income and growing retail sector in countries like China and India. South America and MEA are expected to have a moderate growth rate, with increasing demand for in-store music services in shopping malls, retail stores, and hospitality sectors.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

In-store Music Service Market Key Players and Competitive Insights

The in-store music service market has been witnessing an increase in competition, with an array of leading players solidifying their positions. These players have employed a diverse range of strategies to gain a competitive edge, including product innovations, strategic partnerships, and acquisitions.

Key players include Mood Media, Soundtrack Your Brand, Muzak, and PlayNetwork. These companies have been at the forefront of In-store Music Service Market development, driving industry innovation and expanding their global reach. The competitive landscape is constantly evolving, with new entrants and mergers and acquisitions shaping the market dynamics.

A notable example is Mood Media. The company has gained prominence through its comprehensive portfolio of music solutions, which cater to a wide range of industries, including retail, hospitality, and healthcare. Mood Media's focus on data-driven insights and customer engagement has enabled it to establish a strong foothold in the market. Moreover, the company's strategic partnerships with content providers and technology companies have further enhanced its competitive position.

Another prominent player is Soundtrack Your Brand. The company has differentiated itself through its emphasis on creating customized music experiences tailored to specific brand identities. Soundtrack Your Brand's ability to leverage artificial intelligence and machine learning in its music curation process has set it apart from competitors. The company's focus on brand storytelling and emotional connection has resonated with clients, solidifying its position as a leading provider in the industry.

Key Companies in the In-store Music Service Market Include

• Soundtrack Your Brand


• Mood Media


• Custom Channels


• DMX Music


• Samsung Electronics


• Royal Philips Electronics


• SoundMachine


• Muzak


• Sony Electronics


• Bose Professional


• Harkness Screens


• SiriusXM Media


• LG Electronics


• PlayNetwork

In-store Music Service Market Developments

The in-store music service market is projected to reach USD 8.09 billion by 2032, exhibiting a CAGR of 7.53% from 2023 to 2032. The growth of the market is attributed to the increasing adoption of in-store music services by retailers to enhance customer experience and brand recall. Major players in the market include Mood Media, PlayNetwork, Muzak, and Soundtrack Your Brand.

Recent developments in the market include the integration of artificial intelligence (AI) and machine learning (ML) to personalize music selections based on customer demographics and preferences. Additionally, the growing popularity of cloud-based music streaming services is expected to drive market growth in the coming years.

In-store Music Service Market Segmentation Insights

In-store Music Service Market Store Type Outlook

• Supermarkets and Hypermarkets


• Clothing and Footwear Stores


• Specialty Stores


• Convenience Stores


• Other Store Types

In-store Music Service Market Music Genre Outlook

• Pop


• Rock


• Hip-Hop/Rap


• Electronic


• Classical


• Jazz


• Other Music Genres

In-store Music Service Market Music Service Provider Outlook

• Pandora


• Spotify


• Apple Music


• Amazon Music


• SiriusXM


• Muzak


• Other Music Service Providers

In-store Music Service Market Delivery Method Outlook

• In-store Radio


• Background Music Streaming


• Interactive Music Kiosks


• Mobile Music Apps


• Other Delivery Methods

In-store Music Service Market Functionality Outlook

• Ambient Background Music


• Targeted Music Marketing


• Customized Music Experiences


• Music Analytics and Reporting


• Other Functionality

In-store Music Service Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa