India Candles Market Research Report By Material Type (Synthetic Wax, Paraffin Wax, Vegetable Wax, Animal Wax) and By Category (Economical, Luxury) - Forecast to 2035.

India Candles Market Overview

India Candles Market Size was estimated at 356.12 (USD Million) in 2024. The India Candles Market Industry is expected to grow from 750(USD Million) in 2025to 1,200 (USD Million) by 2035. The India Candles Market CAGR (growth rate) is expected to be around 4.365% during the forecast period (2025 - 2035).

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Key India Candles Market Trends Highlighted

The India Candles Market is witnessing significant growth, driven by a variety of factors. One of the key market drivers includes the rising consumer preference for eco-friendly and natural products. As awareness about the negative impact of synthetic materials increases, more Indian consumers are gravitating towards candles made from organic wax like soy or beeswax. Additionally, the burgeoning home décor segment is contributing to the market's expansion, as candles are increasingly regarded as aesthetic elements in interior design. Urbanization is another important factor shaping the landscape of the candle market in India. With more individuals moving to urban areas, lifestyle changes are leading to increased consumption of candles for ambiance and relaxation.

Moreover, the trend of gifting decorative candles during festivals and celebrations is widely embraced in Indian culture, creating seasonal demand spikes that help sustain market growth. There are substantial opportunities to be explored in the area of scented candles, as the Indian preference for fragrances is high. Consumers are becoming more discerning, seeking unique scents that create a calm and inviting environment. Furthermore, the increasing penetration of online retail is facilitating access to a wider variety of candle products, enabling consumers to explore and purchase candles from different regions of the country with convenience.

Recent trends also show an upsurge in handmade and artisanal candles, as consumers appreciate craftsmanship and quality. This focus on individuality and customization reflects the broader interests of Indian consumers, catering to the demands of a diverse and vibrant marketplace.

India Candles Market Drivers

Growing Demand for Aromatherapy and Home Fragrance Products

The increasing awareness about the benefits of aromatherapy is significantly driving the India Candles Market Industry. According to a survey conducted by the Ministry of AYUSH, approximately 77% of Indians reported using some form of aromatherapy for relaxation and well-being purposes in the past year. Candles infused with essential oils have gained popularity as they are seen as effective tools for creating a calming atmosphere at home. Established companies such as India’s ITC Limited have started focusing on this segment, launching premium scented candles that cater to the growing consumer interest in wellness and self-care.

As more consumers seek out products that contribute to mental and emotional health, the emergence of such trends reinforces the potential for growth in the aromatherapy candle sector, contributing to the overall market expansion in India. The recent growth in urban populations, where awareness and premium offerings are particularly strong, further supports this trend.

Rise of Eco-Friendly and Sustainable Products

With heightened environmental awareness, the demand for eco-friendly candles is rising rapidly in the India Candles Market Industry. According to the Federation of Indian Chambers of Commerce Industry (FICCI), around 68% of consumers expressed a preference for sustainable products in their purchasing decisions, a trend propelled by various public campaigns emphasizing sustainability. This shift has prompted manufacturers to innovate and create biodegradable candles made from natural waxes and essential oils.

For instance, companies like BURN BOOST are leading the way with their sustainable product lines, seeing a significant increase in sales in the last few years. The push for sustainability is not only a consumer preference but also aligns with India's commitments to the United Nations Framework Convention on Climate Change, making this driver crucial for future market growth.

Increase in Gifting Culture

The gifting culture in India has been evolving and expanding, thus influencing the India Candles Market Industry positively. Recent trends observed by the National Retail Federation indicate that around 70% of Indian consumers engage in gifting during festivals and special occasions. Candles have increasingly become popular gift items thanks to their aesthetic appeal and availability in various designs and fragrances. Major retail chains, including Reliance Retail, are capitalizing on this trend by collaborating with local artisans to offer unique candle gift sets.

Furthermore, this shift in consumer spending behavior reflects a broader social trend aiming to enhance occasions with thoughtful and personalized gifts, which further drives the demand for candles, positioning them as essential commodities in the gifting segment.

Expansion of E-Commerce and Online Retail Channels

The rise of e-commerce has revolutionized the way consumers purchase candles, spurring growth in the India Candles Market Industry. According to the Ministry of Electronics and Information Technology, online retail in India is projected to grow by over 28% annually, with more consumers opting for the convenience of shopping from home. Established platforms like Amazon India and Flipkart have reported significant increases in candle sales, particularly during festivals and holidays.

The influx of small businesses entering the online marketplace, focusing on unique handcrafted candles, enhances consumer choices. The e-commerce channel not only broadens market reach but also helps in promoting niche brands, thus contributing to the overall growth of the candles market in India.

India Candles Market Segment Insights

Candles Market Material Type Insights

The India Candles Market is experiencing notable growth, influenced by a variety of material types that cater to diverse consumer preferences and applications. Among these materials, Paraffin Wax has historically held a significant position due to its cost-effectiveness and availability, making it a popular choice for mass production. Paraffin candles are commonly used for decorative purposes and in households, contributing to broader market accessibility. On the other hand, Synthetic Wax is gaining traction, especially among manufacturers looking for specific attributes such as improved fragrance retention and enhanced burning characteristics. This segment appeals to eco-conscious consumers who prioritize sustainability without compromising on performance.

Vegetable Wax, primarily derived from natural sources such as soy and palm, is emerging as a strong alternative to traditional materials as consumers increasingly seek environmentally friendly options with biodegradable characteristics. This aligns with the growing trend towards sustainable products, reflecting a shift in consumer behavior towards buying candles that align with their environmental values. Lastly, Animal Wax, particularly beeswax, represents a niche market that is celebrated for its natural properties and hypoallergenic qualities. While it may cater to a smaller audience, the premium segment of the market finds value in using animal-based products as they are perceived to bring additional health benefits. Overall, the segmentation of the India Candles Market by Material Type showcases a dynamic landscape where consumer choices are heavily influenced by factors such as sustainability, cost, and performance, positioning the market for continued growth and innovation. The differentiation among these materials shapes market statistics and represents various consumption trends, driving the demand within the industry.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Candles Market Category Insights

The India Candles Market is a diverse landscape characterized by various categories that cater to different consumer preferences and needs. Among these categories, the Economic segment plays a crucial role in providing affordable options for consumers, making candles accessible to a wider population. This segment is especially popular during festive seasons and events, where candles are integral to various cultural practices and celebrations. On the other hand, the Luxury segment appeals to consumers looking for high-end products, often emphasizing unique designs, premium quality, and scents that enhance ambiance.

These candles frequently serve as decorative pieces or gifts, capturing the attention of discerning buyers. As the market sees an increasing trend towards sustainability, both segments are influenced by consumer preferences for eco-friendly materials and practices, reflecting a broader shift in purchasing behavior. The combination of these segments presents numerous opportunities for growth within the India Candles Market, driven by changing lifestyles, increased disposable income, and an expanding middle class. Insights from recent market data indicate a strong potential for innovation and product diversity in the luxury segment, while the economical segment continues to hold significant market share due to its affordability and accessibility.

India Candles Market Key Players and Competitive Insights

The India Candles Market has been experiencing significant growth, driven by changing consumer preferences and a rising interest in home decor and wellness products. The increasing demand for aromatic, decorative, and functional candles reflects a shift towards enhancing living spaces, which has attracted numerous players to this vibrant market. The competitive landscape is characterized by various manufacturers and retailers, ranging from established brands to emerging players. To stand out, companies are continuously innovating in terms of design, fragrance offerings, packaging, and sustainability practices, catering to the diverse demands of Indian consumers. This has led to intense competition as firms strive to capture a larger market share and build brand loyalty among consumers who are increasingly motivated by aesthetics, scent, and eco-friendly options.

Zodiac Candles has carved a niche for itself in the India Candles Market by focusing on high-quality materials and unique design elements that appeal to a wide range of consumers. The company’s commitment to innovation is evident in its extensive product line that includes decorative candles, aromatherapy options, and customized goods tailored to meet regional tastes. Zodiac Candles has established a strong presence across various distribution channels, including online platforms and brick-and-mortar stores, ensuring better accessibility for its customers. One of the company’s key strengths lies in its ability to create products that resonate with Indian culture, such as traditional designs during festive occasions, which further enhances its appeal and customer base. By continually refining its offerings and fostering brand loyalty, Zodiac Candles remains a formidable player in the competitive landscape.

Candle4You has gained significant traction in the India Candles Market, known for its extensive portfolio of scented and decorative candles designed to elevate consumer experiences. The company has a diverse range of products that cater to various occasions, from personal use to gifts for celebrations. With a solid online presence and strategic collaborations with retailers, Candle4You has succeeded in reaching a broad audience throughout India. Its strengths include an emphasis on eco-friendly materials and sustainable practices, which increasingly resonate with environmentally conscious consumers. Additionally, Candle4You has made strides in product innovation, often releasing seasonal collections and limited-edition lines that enhance its market relevance. The company has been active in pursuing partnerships and potential acquisitions to expand its product offerings and penetrate new segments, solidifying its position as a competitive force within the Indian market.

Key Companies in the India Candles Market Include

• Zodiac Candles


• Candle4You


• Viva Candles


• Candle Crush


• Hema's Candle


• Almond Blossom


• Mystic Candles


• Home Candles


• Purely Candles


• Scented Candles India


• Kavithas Candles


• The Candle Co.


• CandleCraft


• Maya Candles


• Ellea Candles

India Candles Market Industry Developments

The India Candles Market has experienced notable developments recently, driven by rising consumer demand for scented and decorative candles. In August 2023, Zodiac Candles launched a new range of eco-friendly soy candles, appealing to environmental-conscious consumers. Also, Candle4You has reported a substantial increase in sales, attributed to their unique offerings of customized candles for special occasions. The trend toward home decor enhancements continues to benefit companies like Viva Candles and Candle Crush, who have expanded their product lines to include artisanal candles.

There have been no significant mergers or acquisitions reported among the targeted companies, such as Hema's Candle, Almond Blossom, and Mystic Candles, impacting the India Candles Market recently. However, the overall market is projected to grow, fueled by an increase in disposable income and changing consumer preferences. The demand for premium and scented candles remains strong, reflecting a shift towards luxury home products, which has been intensified over the last two years, notably during the festive seasons. Government initiatives promoting small-scale industries have also positively influenced the growth trajectories of these companies in the sector.

Candles Market Segmentation Insights

Candles Market Material Type Outlook

• Synthetic Wax


• Paraffin Wax


• Vegetable Wax


• Animal Wax

Candles Market Category Outlook

• Economical


• Luxury

Report Scope

Report Attribute/Metric	Details
Market Size 2024	356.12(USD Million)
Market Size 2025	750.0(USD Million)
Market Size 2035	1200.0(USD Million)
Compound Annual Growth Rate (CAGR)	4.365% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Million
Key Companies Profiled	Zodiac Candles, Candle4You, Viva Candles, Candle Crush, Hema's Candle, Almond Blossom, Mystic Candles, Home Candles, Purely Candles, Scented Candles India, Kavithas Candles, The Candle Co., CandleCraft, Maya Candles, Ellea Candles
Segments Covered	Material Type, Category
Key Market Opportunities	Eco-friendly candle production, Luxury scented candles growth, Online sales channel expansion, Customized candle offerings, Festival and gifting demand increase
Key Market Dynamics	increasing demand for aromatherapy, rising gifting culture, growing home decor trend, eco-friendly candle options, expansion of online retail
Countries Covered	India