India Entertainment Media Market Research Report: By Type (Music Theater, Radio and Broadcasting, Social Media, Films, Sports, Animation, Gaming Gambling, Outdoor/Leisure, Books and Magazine, Amusement park/facilities, Toys, Art) and By Application (Wired, Wireless) - Forecast to 2035.

India Entertainment Media Market Overview

As per MRFR analysis, the India Entertainment Media Market Size was estimated at 175.92 (USD Billion) in 2023.

The India Entertainment Media Market Industry is expected to grow from 191.93 (USD Billion) in 2024 to 500.29 (USD Billion) by 2035. The India Entertainment Media Market CAGR (growth rate) is expected to be around 9.1% during the forecast period (2025 - 2035).

Key India Entertainment Media Market Trends Highlighted

Digital revolution and changing customer tastes are causing notable changes in the India Entertainment Media Market. The main market driver is the fast expansion of internet penetration and smartphone use, which lets more people access materials anywhere and anytime. As a result, streaming services have become very popular, and, especially among younger groups, consumption of on-demand material and subscription-based models has grown. Moreover, regional content development is becoming more popular as viewers search for entertainment that connects with their cultural background, thereby supporting local language movies and programs.

Immersion experiences are getting increasingly popular recently as virtual and augmented reality take the stage in entertainment offerings. Live streaming and gaming platforms have exploded with events like the epidemic, drawing more people into online entertainment and offering chances for content providers and sponsors. The emergence of social media has transformed media consumption via audience interaction, promoting user-generated content and groups centred on specific genres or interests. Looking forward, using the growing desire for customized content and interactive experiences will provide plenty of chances to grab the market.

Cooperation between internet businesses and conventional media outlets helps to improve output quality and reach. The regulatory environment is changing to help new business models as India keeps pushing its creative ability and supports entertainment industry investments. Players in the India Entertainment Media Market may take advantage of this environment to satisfy evolving customer needs using several avenues for innovation and development.

Fig 1: India Entertainment Media Market Overview

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

India Entertainment Media Market Drivers

Growing Digitalization and Internet Penetration

Growing digitization and internet penetration rates are driving notable expansion in the Indian entertainment Media Market Industry. More than 800 million Indians will be utilizing the Internet by 2023, a significant increase of over 18% from last year. Different government projects aiming at improving digital literacy and increasing broadband access across rural and urban regions help explain this spike.

Moreover, the Telecom Regulatory Authority of India (TRAI) has been extremely helpful in encouraging reasonably priced data plans, therefore encouraging the usage of streaming services and online content. Offering specialized material that speaks to several Indian cultures, big companies such as Netflix, Amazon Prime Video, and Disney+ Hotstar are profiting from this trend. The market for streaming platforms is likely to expand significantly, given a projected rise in internet users estimated to reach around 1 billion by 2025, suggesting a bright future for the India Entertainment Media Market Industry.

Rise in Digital Payment Solutions

Another major force behind the development of the Indian entertainment Media Market Industry is the increasing use of digital payment options in government programs like "Digital India." The launch of systems like UPI (Unified Payments Interface), which facilitates seamless transactions, has accelerated the change toward digital payments. Reflecting a significant rise in customer confidence and convenience, recent figures reveal that the number of digital payment transactions in India jumped to over 7 billion in a single month in 2023.

This growing trend has simplified customers' access to different entertainment and media services, improving the income-generating potential for content producers. Leaders in the sector, such as Paytm and PhonePe, facilitate this change by enabling consumers to buy digital content and subscribe to media services.

Emerging Content Consumption Trends Among Youth

About half of India's young population significantly shapes the patterns of the Indian entertainment Media Market Industry. Recent polls show that around 75% of millennials and Gen Z Indians choose internet material over more conventional media sources. The growing availability of cell phones and cheap internet connectivity shape this change. Consequently, social media sites like Instagram and TikHub are becoming the primary sources of content intake and delivery.

Well-known businesses like ZEE5 and ALTBalaji are emphasizing creating content specifically for younger consumers, which drives higher viewing and subscription prices. In the years to come, this demographic change toward digital content consumption is expected to propel not just audience involvement but also an increase in advertising income.

India Entertainment Media Market Segment Insights

Entertainment Media Market Type Insights

The India Entertainment Media Market has been increasingly diverse, reflecting the varied tastes and preferences of its population. The market encompasses several compelling domains such as Music Theater, Radio and Broadcasting, Social Media, Films, Sports, Animation, Gaming Gambling, Outdoor/Leisure, Books and Magazine, Amusement Park/Facilities, Toys, and Art. Music Theater holds a significant place as a cultural cornerstone, showcasing both traditional performances and contemporary adaptations, thus attracting a wide audience.

Radio and Broadcasting continue to play a vital role in information dissemination, especially in rural areas where access to digital mediums may be limited, making it a crucial channel for entertainment and news. The rise of Social Media has transformed the way content is consumed and shared, becoming a platform that not only promotes various entertainment genres but also allows for direct audience engagement.

Films remain a dominant force within the market, with India being home to one of the largest film industries in the world, producing a plethora of content that resonates with diverse demographics.
Sports have also seen increased investment and viewership, with events like cricket drawing massive audiences, creating substantial economic impact and sponsorship potential.

The Animation sector is gaining traction through a growing appetite for animated series and films, appealing particularly to younger audiences, signifying a shift in content consumption patterns. The Gaming Gambling segment is emerging rapidly, driven by the proliferation of mobile technology and internet accessibility, which has significantly changed gaming trends and user engagement.

Outdoor and Leisure activities are increasingly being explored by urban populations, tapping into the need for recreation and relaxation, fostering a growing sector for related entertainment facilities. The market for Books and Magazines, while challenged by digital formats, continues to thrive, reflecting a strong reading culture in India. Amusement parks and facilities serve as significant entertainment hubs, particularly for families, contributing to urban tourism and leisure spending.

The market for Toys, often associated with children's education and creativity, remains robust, as parents increasingly invest in quality and educational products. Lastly, the Art segment emphasizes India's rich artistic heritage, with growing appreciation and initiatives for preservation and promotion, helping to forge a unique identity in both domestic and international markets. Overall, the India Entertainment Media Market highlights a blend of traditional and modern influences, creating numerous opportunities for growth and innovation across various entertainment types, thus holding significant potential for investors and stakeholders.

Fig 2: India Entertainment Media Market Insights

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Entertainment Media Market Application Insights

The India Entertainment Media Market is experiencing robust growth, particularly within the Application segment, which includes both Wired and Wireless platforms. This segment has shown significant importance, driven by the rising internet penetration and mobile device adoption across the country. With the proliferation of high-speed networks, wireless applications have become increasingly popular, enabling seamless access to content on the go and shaping consumption habits. In India, the need for diverse content has led to an expanding variety of platforms, catering to different demographics and preferences.

Wired applications, while more traditional, continue to hold their ground by offering stable connectivity for streaming, gaming, and other forms of media. The shift towards digital consumption has influenced this market’s dynamics, thus evolving the way entertainment is delivered and consumed. Additionally, an increase in disposable income and changing lifestyles are fueling demand for premium content, making it essential for players in the India Entertainment Media Market to focus on innovative solutions. With both Wired and Wireless applications competing for audience attention, the segment stands as a crucial battleground for growth and differentiation in this fast-evolving industry landscape.

India Entertainment Media Market Key Players and Competitive Insights

Rapid expansion and intense rivalry among many businesses across sectors like television, cinema, digital media, and live events define the always-changing scene of the India Entertainment Media Market. Changing customer tastes, technical innovation, and growing adoption of cell phones and internet access drive the industry. The market entices local and foreign businesses to grab a significant audience share as the growing population supports different media consumption. Streaming services have heightened the competitive landscape even more and driven both incumbent companies and new competitors to commit significantly to audience interaction, multi-platform distribution, and content production. Players are always creating original material to set themselves apart and fit the ever-changing customer behavior, which creates both possibilities and problems for the industry.
Leveraging its extensive content collection and brand name, Walt Disney has been prominent in the India Entertainment Media Market. The company's strengths are its ability to appeal to many groups through various programming, including animated features, live-action movies, and family-friendly material. Disney+ Hotstar's market position has improved significantly by satisfying the rising need for streaming services. The site appeals especially to Indian viewers as it provides an extensive collection of worldwide Disney films and locally relevant material. Walt Disney's partnerships with gifted local artists improve its capacity to interact and draw viewers; its existing distribution systems help to reach viewers efficiently across many media. This strategy has helped Walt Disney to become a strong rival in the ever-packed Indian entertainment market.
With its varied range of goods and services—including television channels, internet platforms, and motion pictures—Viacom18 has achieved remarkable progress in the India Entertainment Media Market. Renowned for its dynamic content approach, Viacom18 offers various general entertainment, sports, and specialist programs appealing to different audience categories. Launching its OTT platform, which highlights original series, films, and live sports, addresses the rising demand for digital content and enhances its market position. The company's strong awareness of local culture and unique content creation approach help it remain relevant in the cutthroat environment. Viacom18 has also participated in innovative mergers and acquisitions, improving its capacity and increasing its influence within the Indian entertainment scene. Viacom18's initiative-taking attitude to expansion and dedication to creativity help to confirm its significant role in determining the direction of the entertainment scene in India.

Key Companies in the India Entertainment Media Market Include

• Walt Disney


• Viacom18


• Inox Leisure


• Balaji Telefilms


• Times Group


• Amazon Prime Video


• Zee Entertainment


• HDFC Bank


• Tata Group


• BookMyShow


• Sun TV Network


• Sony Pictures


• Reliance Entertainment


• Netflix


• Eros International

India Entertainment Media Market Industry Developments

The India Entertainment Media Market is witnessing dynamic growth, with digital streaming subscriptions surging significantly. Companies like Amazon Prime Video and Netflix continue to expand their content libraries to capture a larger audience. In October 2023, Zee Entertainment's revenue increased due to strategic partnerships, enhancing its market reach, while Inox Leisure reported a rise in box office collections, reflecting an uptick in cinema attendance post-pandemic. In terms of mergers and acquisitions, in September 2023, Walt Disney announced plans to acquire certain regional rights in India, reflecting an ongoing strategy to diversify its content offerings. Additionally, Viacom18 expanded its digital footprint by investing in a new platform, indicating a shift towards OTT services. The entertainment market's valuation saw remarkable growth, driven by increased consumer spending and digital engagement, with the government announcing initiatives to promote local content creation, thus boosting the industry further. Recent developments indicate a shift towards more localized and diverse content to cater to the varying tastes of Indian audiences, further evolving the landscape of entertainment and media.

Entertainment Media Market Segmentation Insights

Entertainment Media Market Type Outlook

• Music Theater


• Radio and Broadcasting


• Social Media


• Films


• Sports


• Animation


• Gaming Gambling


• Outdoor/Leisure


• Books and Magazine


• Amusement park/facilities


• Toys


• Art

Entertainment Media Market Application Outlook

• Wired


• Wireless

Report Attribute/Metric	Details
Market Size 2018	175.92(USD Billion)
Market Size 2024	191.93(USD Billion)
Market Size 2035	500.29(USD Billion)
Compound Annual Growth Rate (CAGR)	9.1% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Walt Disney, Viacom18, Inox Leisure, Balaji Telefilms, Times Group, Amazon Prime Video, Zee Entertainment, HDFC Bank, Tata Group, BookMyShow, Sun TV Network, Sony Pictures, Reliance Entertainment, Netflix, Eros International
Segments Covered	Type, Application
Key Market Opportunities	Digital content streaming growth Regional language programming demand Interactive gaming and esports boom AR/VR experiences in entertainment Increased investment in content creation
Key Market Dynamics	Digital transformation acceleration Increasing OTT consumption Expanding regional content production Rise of esports industry Growth in ad spending
Countries Covered	India