Internet of Things IoT Insurance Market Summary
As per MRFR Analysis, the Global Internet of Things (IoT) Insurance Market is poised for substantial growth, with a market size of 5.1 USD Billion in 2023. The market is projected to expand from 5.82 USD Billion in 2024 to 25 USD Billion by 2035, reflecting a compound annual growth rate (CAGR) of approximately 14.17% during the forecast period from 2025 to 2035. This growth is driven by the increasing adoption of IoT devices across various sectors, enhancing data collection and risk assessment for insurers.
Key Market Trends & Highlights
The IoT Insurance Market is witnessing transformative trends fueled by technological advancements and rising connectivity.
- Market size in 2024: 5.82 USD Billion; projected to reach 25 USD Billion by 2035.
- CAGR from 2025 to 2035: 14.17%; driven by the adoption of IoT devices.
- Cybersecurity insurance is growing at 22% annually, highlighting the need for comprehensive coverage.
- North America is expected to dominate the market with a valuation of 10.5 USD Billion by 2035.
Market Size & Forecast
2023 Market Size: USD 5.1 Billion
2024 Market Size: USD 5.82 Billion
2035 Market Size: USD 25 Billion
CAGR (2025-2035): 14.17%
Largest Regional Market Share in 2024: North America.
Major Players
Key players include Zurich Insurance Group, Nationwide Mutual Insurance Company, Liberty Mutual, MetLife, AIG, Berkshire Hathaway, Allianz, Swiss Re, The Travelers Companies, Chubb, and Munich Re.
Key Internet of Things (IoT) Insurance Market Trends Highlighted
A number of industries are seeing major shifts in the Internet of Things (IoT) insurance industry as a result of the proliferation of IoT devices. Insurers can utilise the data collected in real-time for risk assessment and tailored policy offerings, made possible by the proliferation of linked technologies. With the increasing reliance on smart technologies by both businesses and consumers, insurers are placing a strong emphasis on integrating the Internet of Things (IoT) with insurance products. This will help to enhance the efficiency and accuracy of underwriting and claims processing. An increasing number of cyber threats and data breaches have led to a greater requirement for risk management solutions, which in turn has driven the market.
The demand for innovative insurance solutions customized to IoT applications is being driven by the growing understanding of the advantages of IoT in improving risk mitigation measures. Innovations in data analytics and AI are also changing the insurance industry by helping companies make sense of the data gathered by internet of things (IoT) devices. A potential opportunity is the creation of new insurance models that use data from the internet of things to provide individualized coverage and dynamic pricing. Smart homes, linked automobiles, and telemedicine are some of the new areas that insurers are trying to get into. To further improve service offerings and increase market reach, partnerships with tech providers and startups can be advantageous.
Compliance is becoming more important in determining industry practices, as evidenced by the recent move towards regulatory considerations controlling IoT data usage. Insurers are adjusting their strategy to conform to the ever-changing restrictions imposed by governments worldwide regarding customer privacy and data protection. This keeps customers' faith in these new products and services while the Internet of Things insurance market grows steadily.
Internet of Things (IoT) Insurance Market Drivers
Growth in Connected Devices and IoT Adoption
The exponential increase in connected devices is a significant driver for the Internet of Things (IoT) Insurance Market Industry. According to a report by the International Telecommunication Union, it is projected that there will be over 30 billion connected devices by 2030, up from 8 billion in 2020. This growth provides insurers with an expanding pool of data to assess risks and optimize policies. Major tech companies like Cisco and IBM are heavily investing in IoT technology, which further drives the proliferation of devices that require tailored insurance products.
These organizations contribute to innovations in IoT solutions, emphasizing the need for specialized insurance coverage as potential risks from these devices grow.
Rise in Cybersecurity Threats
The increasing frequency of cyberattacks presents a vital motivation for the growth of the Internet of Things (IoT) Insurance Market Industry. The Cybersecurity Index 2020 indicates a significant rise in cyberattacks, with a 400 percent increase in malware attacks since the onset of the COVID-19 pandemic. As organizations adopt IoT devices, they become more susceptible to cyber threats, prompting a demand for comprehensive cyber insurance solutions.
Established companies such as Symantec and McAfee reflect this trend by enhancing their cybersecurity services and solutions, indicating a robust need for insurance products that cover cyber risks associated with IoT technologies.
Regulatory Compliance and Industry Standards
Regulatory developments are accelerating the need for the Internet of Things (IoT) Insurance Market Industry. Governments and regulatory bodies are increasingly enacting laws that require businesses to maintain specific data protection and privacy standards with IoT devices. The European Union's General Data Protection Regulation (GDPR) serves as a prominent example, necessitating compliance that can impose hefty fines on non-compliance.
Consequently, businesses in the IoT sector are seeking insurance to mitigate risks associated with potential regulatory breaches. Established organizations like the European Union Agency for Cybersecurity are providing guidelines that highlight the importance of having adequate insurance mechanisms in place.
Internet of Things (IoT) Insurance Market Segment Insights
Internet of Things (IoT) Insurance Market End User Insights
The Internet of Things (IoT) Insurance Market is experiencing notable growth, particularly in the End User segment which plays a crucial role in its valuation. By 2024, the overall market is expected to reach a valuation of 5.82 USD Billion and increase significantly by 2035 to an estimated 25.0 USD Billion. Within this segment, the End User is further defined into three categories: Individual, Small and Medium Enterprises, and Large Enterprises, each contributing distinctly to the market dynamics and revenues. The Individual category, with a market valuation of 1.52 USD Billion in 2024 and a projected growth to 6.75 USD Billion by 2035, represents a significant opportunity as personal data and connected devices continue to proliferate. This sub-segment highlights the importance of individualized insurance offerings that cater to the insurance needs of tech-savvy consumers who rely increasingly on smart devices.
Moreover, the Small and Medium Enterprises category is projected to be valued at 2.25 USD Billion in 2024 and is expected to expand to 9.93 USD Billion by 2035, showcasing its potential growth driven by the increasing adoption of IoT technologies in various business operations. SMEs are implementing IoT solutions to enhance efficiency, safety, and operational effectiveness, which subsequently drives the demand for insurance products tailored for their specific needs in minimizing risks associated with technology usage. This makes the Small and Medium Enterprises segment critical for insurance companies looking to engage with a vast range of businesses that account for a significant portion of the economy.
On the other hand, the Large Enterprises segment, valued at 2.05 USD Billion in 2024 and expected to grow to approximately 8.32 USD Billion by 2035, also holds a substantial position in the Internet of Things (IoT) Insurance Market. These enterprises often face more complex and unique risks due to their extensive operations and large-scale deployments of IoT devices, which in turn leads to a higher demand for comprehensive insurance solutions. The utilization of IoT devices in Large Enterprises can amplify efficiency but also heightens vulnerability to data breaches and technological failures, making appropriate insurance coverage essential.
As these three segments demonstrate their significance in driving market growth, the overall market statistics reflect a robust trajectory fueled by technological advancements and increasing adoption of connected devices across various industries. The Internet of Things (IoT) Insurance Market segmentation further illustrates the diverse needs and challenges faced by different user categories. The individuals, Small and Medium Enterprises, and Large Enterprises collectively contribute to a better understanding of market trends, growth drivers, opportunities, and challenges in the evolving landscape of IoT insurance solutions.
Internet of Things (IoT) Insurance Market Type of Insurance Insights
The Internet of Things (IoT) Insurance Market is experiencing notable growth, projected to reach a valuation of 5.82 billion USD by 2024. This market segmentation by Type of Insurance includes Health Insurance, Property Insurance, Liability Insurance, and Cyber Insurance, each contributing differently to the industry's landscape. Health Insurance is increasingly leveraging IoT technologies to monitor patient health in real-time, enhancing risk assessment and premium pricing mechanisms. Property Insurance benefits significantly from IoT applications that provide smart home security and damage prevention, thus appealing to a tech-savvy consumer base.
Liability Insurance is vital for businesses managing risks associated with IoT devices, ensuring coverage against claims stemming from product failures. Furthermore, Cyber Insurance is gaining traction as businesses face rising threats from cyberattacks in an interconnected world, focusing on mitigating financial losses due to data breaches and online threats. Collectively, these segments illustrate the diverse applications of IoT in insurance, underpinning the market's robust growth driven by technological advancements and an increasing demand for personalized insurance solutions.
Emerging trends in the Internet of Things (IoT) Insurance Market statistics indicate a rising adoption of IoT technology, presenting substantial opportunities for insurers to develop innovative products and enhance customer experiences.
Internet of Things (IoT) Insurance Market Technology Used Insights
The Technology Used segment within the Internet of Things (IoT) Insurance Market showcases significant potential as it evolves to address the unique needs of various industries. As of 2024, the overall market is projected to be valued at 5.82 billion USD, with key technologies such as wearables, smart home devices, connected vehicles, and Industrial IoT gaining momentum. Wearables are becoming increasingly important as they help monitor health and lifestyle metrics, leading to personalized insurance offerings. Smart home devices enhance security and energy efficiency, making them attractive for homeowners' insurance policies.
Connected vehicles not only improve convenience and safety but also provide critical data for automotive insurance, influencing risk assessments and claims management. Meanwhile, Industrial IoT is revolutionizing sectors such as manufacturing and logistics by enabling real-time monitoring and risk mitigation strategies. The overall growth of these technologies is driven by increasing demand for connected devices, advancements in data analytics, and enhanced customer experience. However, challenges such as data privacy concerns and technological integration remain.
Overall, the Internet of Things (IoT) Insurance Market statistics suggest a robust trajectory influenced by these technologies, which continue to redefine the insurance landscape.
Internet of Things (IoT) Insurance Market Application Insights
The Internet of Things (IoT) Insurance Market, focusing on the Application segment, is projected to achieve a valuation of 5.82 billion USD by 2024, reflecting significant growth and a rising interest in integrating IoT solutions within the insurance sector. Among the varied applications, Telematics has gained prominence, revolutionizing auto insurance by allowing real-time monitoring of driving behavior, thereby enhancing risk assessment and pricing models. Similarly, Smart Home Monitoring has emerged as a pivotal application, providing homeowners with coverage against unforeseen damages while promoting security enhancements through interconnected devices.
Health Monitoring is also noteworthy, as wearable technology accumulates health-related data, fostering personalized insurance plans and proactive healthcare management. Additionally, Asset Tracking has captured market interest by optimizing the protection of valuable assets, improving loss prevention strategies and claim efficiencies. As these applications evolve, they highlight the potential of leveraging IoT technologies to streamline processes, enhance customer experiences, and drive the overall Internet of Things (IoT) Insurance Market revenue upward.
With a projected market growth driven by technological advancements and increasing consumer demand, the industry is set to address emerging challenges and capitalize on new opportunities through innovative IoT applications. The Internet of Things (IoT) Insurance Market segmentation reveals a landscape rich in opportunities, where the convergence of digital solutions and traditional insurance paradigms creates a robust ecosystem for stakeholders.
Internet of Things (IoT) Insurance Market Regional Insights
In the Internet of Things (IoT) Insurance Market, the regional segmentation showcases a diverse playing field marked by significant growth across various geographies. North America leads the market, valued at 2.5 USD Billion in 2024 and projected to reach 10.7 USD Billion by 2035, primarily due to advanced technological infrastructure and high adoption rates of IoT applications in various sectors. In Europe, the market starts at 1.5 USD Billion in 2024, with a rise to 6.5 USD Billion by 2035, driven by regulatory support and increasing awareness of IoT benefits among businesses.
South America is expected to grow modestly, beginning at 0.5 USD Billion in 2024, reflecting the region's gradual introduction to IoT innovations. Asia Pacific shows substantial potential, starting at 0.9 USD Billion in 2024, with projections of 4.8 USD Billion by 2035, fueled by rapid urbanization and investment in smart technologies. Lastly, the Middle East and Africa market, while currently valued at 0.42 USD Billion in 2024, is anticipated to grow to 1.5 USD Billion by 2035 due to improving digital connectivity and economic diversification efforts.
Each of these regions contributes uniquely to the Internet of Things (IoT) Insurance Market statistics, showing varying degrees of growth driven by local market dynamics, technological advancements, and business engagement.
Internet of Things (IoT) Insurance Market Key Players and Competitive Insights
The Internet of Things (IoT) Insurance Market is rapidly evolving, fueled by the proliferation of connected devices and smart technologies. As industries integrate IoT capabilities, the demand for specialized insurance coverage that addresses the unique risks associated with these technologies is growing significantly. This market is characterized by a diverse landscape of insurers leveraging data analytics, real-time monitoring, and risk assessment strategies to create tailored insurance products. Increasing connectivity and digital transformation across sectors such as automotive, healthcare, manufacturing, and agriculture are driving innovation in this space. Additionally, partnerships between technology firms and insurance companies are fostering development and expanding service offerings. The competitive insights within this market reveal that companies are focusing on adaptability and responsiveness to changing consumer needs and emerging threats.
Farmers Insurance stands out within the Internet of Things (IoT) Insurance Market due to its innovative approach to leveraging technology for risk assessment and policy management. The company has made significant investments in digital platforms that enhance customer experience, streamline claims processing, and empower policyholders with real-time data insights. This commitment to technology has allowed Farmers Insurance to establish a robust presence in the IoT insurance space by effectively addressing the specific risks associated with IoT devices and data usage. The company's strengths lie in its customer-centric solutions, which encompass a wide range of IoT applications, enabling comprehensive coverage options. By adapting to market demands and ensuring that its offerings are in line with technological advances, Farmers Insurance has positioned itself as a competitive player in the landscape of IoT insurance.
Zurich Insurance is another key player in the Internet of Things (IoT) Insurance Market, showcasing a strong portfolio of products and services that cater to various sectors utilizing IoT technology. The company emphasizes a proactive approach to risk management by providing clients with solutions that leverage data analytics and IoT connectivity to enhance risk mitigation strategies. Zurich Insurance has established a significant market presence through strategic partnerships and innovation initiatives aimed at enhancing its product offerings. The company's strengths include its comprehensive coverage options, expertise in insuring emerging technologies, and a focus on continuous improvement through mergers and acquisitions that bolster its capabilities in the IoT space. By integrating cutting-edge technology with its insurance products, Zurich Insurance addresses the evolving needs of businesses in the market, ensuring relevant and competitive solutions for its clientele.
Key Companies in the Internet of Things (IoT) Insurance Market Include
- Farmers Insurance
- Zurich Insurance
- AXA
- MetLife
- Chubb
- Berkshire Hathaway
- Liberty Mutual
- Nationwide
- Generali
- Allianz
- AIG
- Munich Re
- State Farm
- QBE Insurance
- The Hartford
Internet of Things (IoT) Insurance Industry Developments
Recent developments in the Internet of Things (IoT) Insurance Market show significant advancements as companies enhance their digital capabilities. Farmers Insurance has reported increased investment in IoT technology to improve risk assessment processes. Zurich Insurance is leveraging IoT solutions to streamline claims processing and customer engagement, while AXA is collaborating with tech firms to promote smart home technologies. Meanwhile, Chubb and Berkshire Hathaway are focusing on integrating IoT data analytics to better understand customer needs and tailor their products accordingly.
In terms of mergers and acquisitions, Liberty Mutual has expanded its portfolio by acquiring an IoT-focused startup in November 2023, aiming to enhance their telematics offerings. Generali and Allianz are also reportedly in talks for strategic collaborations to maximize IoT applications in their insurance operations. The growth in market valuation for firms like MetLife and State Farm is influenced by rising demand for data-driven insurance services that utilize IoT technologies. Over the past two years, key milestones include Munich Re’s launch of connected insurance solutions in January 2022, reflecting the ongoing transformation within the industry as it adapts to innovative technological trends.
Internet Of Things (IoT) Insurance Market Segmentation Insights
Internet of Things (IoT) Insurance Market End User Outlook
- Individual
- Small and Medium Enterprises
- Large Enterprises
Internet of Things (IoT) Insurance Market Type of Insurance Outlook
- Health Insurance
- Property Insurance
- Liability Insurance
- Cyber Insurance
Internet of Things (IoT) Insurance Market Technology Used Outlook
- Wearables
- Smart Home Devices
- Connected Vehicles
- Industrial IoT
Internet of Things (IoT) Insurance Market Application Outlook
- Telematics
- Smart Home Monitoring
- Health Monitoring
- Asset Tracking
Internet of Things (IoT) Insurance Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2023 |
5.1 (USD Billion) |
| Market Size 2024 |
5.82 (USD Billion) |
| Market Size 2035 |
25.0 (USD Billion) |
| Compound Annual Growth Rate (CAGR) |
14.17% (2025 - 2035) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2024 |
| Market Forecast Period |
2025 - 2035 |
| Historical Data |
2019 - 2024 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Farmers Insurance, Zurich Insurance, AXA, MetLife, Chubb, Berkshire Hathaway, Liberty Mutual, Nationwide, Generali, Allianz, AIG, Munich Re, State Farm, QBE Insurance, The Hartford |
| Segments Covered |
End User, Type of Insurance, Technology Used, Application, Regional |
| Key Market Opportunities |
Data-driven personalized insurance products, Enhanced risk assessment capabilities, Integration with smart home technologies, Expansion into emerging markets, Collaboration with IoT device manufacturers |
| Key Market Dynamics |
Increased data analytics capabilities, Growing demand for personalized policies, Rise in connected devices, Enhanced risk assessment models, Regulatory compliance and standards |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Internet of Things (IoT) Insurance Market was valued at 5.82 USD Billion in 2024.
By 2035, the Internet of Things (IoT) Insurance Market is anticipated to reach a value of 25.0 USD Billion.
The market is expected to grow at a CAGR of 14.17% during the forecast period from 2025 to 2035.
North America held the largest market share, valued at 2.5 USD Billion in 2024.
The Asia Pacific region was valued at 0.9 USD Billion in 2024.
The market size for Small and Medium Enterprises was valued at 2.25 USD Billion in 2024.
Major players in the market include Farmers Insurance, Zurich Insurance, AXA, and MetLife, among others.
The market size for Individuals is projected to increase to 6.75 USD Billion by 2035.
Challenges may include data privacy concerns and the complexity of integrating IoT technologies into existing insurance frameworks.
The market for Large Enterprises is expected to reach approximately 8.32 USD Billion by 2035.
