IoT Security Market Share

Introduction: Navigating the Competitive Landscape of IoT Security

Competition is growing in the IoT security market, pushed by rapid technological development, a stricter regulatory environment and an increased demand for data security. The leading players, including IoT platform vendors, system integrators and new AI-driven players, are all pursuing a leadership position by focusing on technology-based differentiators, such as machine learning, automation and biometrics. These capabilities not only enhance security but also help to improve the efficiency of the whole system, and therefore help the vendor to win a larger market share. Also, new opportunities are emerging, especially in North America and Asia-Pacific, where the strategic trend is to integrate green resources and scalability. These developments are crucial for C-level managers and strategic planners trying to navigate the increasingly complex IoT security landscape.

Competitive Positioning

Full-Suite Integrators

These vendors provide IoT security solutions that combine a variety of security measures to ensure complete protection.

Specialized Technology Vendors

There are also some specialized companies which focus on one or two particular security issues in the IoT landscape.

Infrastructure & Equipment Providers

These suppliers provide the basic hardware and the required framework for secure IoT deployments.

Telecommunications & Managed Services

These companies provide the IoT devices with the connectivity and managed services needed for safe, reliable communication.

Cybersecurity Specialists

These companies offer cyber security solutions for the IoT, focusing on threat detection and response.

Emerging Players & Regional Champions

• Armis (USA): Specializes in the protection of unmanaged devices, recently teamed up with a major health care provider to protect the IoT, challenging the established vendors by offering a unique visibility solution for non-classic endpoints.
• Forescout (USA): Provides a comprehensive IoT security platform, including both device visibility and control, and has recently installed solutions in a large manufacturer. Forescout complements the offerings of traditional security vendors with its device management capabilities.
• SecuriThings (Israel): IoT security management, has just been awarded a contract by a smart city project to secure the connected devices. It has become a challenger of the large cyber security companies, offering solutions tailored to the IoT environment.
• Zingbox (USA): Provides IoT security based on artificial intelligence. It has recently teamed up with a telecommunications company to enhance its IoT security offerings. It complements established vendors by integrating its advanced analytics into existing security frameworks.
• The Canadian company Sierra Wireless offers both IoT security and connectivity solutions. It has recently launched a new security feature for its IoT modules that takes on the established security vendors by putting security in the hardware.

Regional Trends: The IoT Security Market is expected to be dominated by North America and Europe in 2025, driven by stricter regulations and a growing awareness of the security threats. Moreover, the market is also expected to be driven by the growing number of new players offering IoT security solutions tailored to the needs of specific industries, such as smart cities, health care, and manufacturing. There is a growing trend to integrate artificial intelligence (AI) and machine learning into IoT security solutions to improve the threat detection and response capabilities. Moreover, collaborations between the new players and the established players will also be seen to strengthen the IoT security solutions.

Collaborations & M&A Movements

• The two companies also teamed up to combine Cisco’s IoT security solutions with IBM’s Watson AI. The goal was to enhance the threat detection and response capabilities of smart cities, and thus improve their position in the IoT security market.
• Early in 2025, Palo Alto acquired the IoT security company Zingbox, thereby increasing its market share in the field of IoT security.
• Honeywell and Microsoft have announced a collaboration to develop a new security framework for the Internet of Things. This framework will focus on meeting the requirements of emerging regulations and will help both companies compete in the industrial IoT market.

Competitive Summary Table

Conclusion: Navigating the IOT Security Landscape

Towards 2025, the IoT security market is characterized by intense competition and high fragmentation, with both traditional and new players competing for market share. Regions are characterized by a growing focus on compliance and regulatory frameworks, particularly in North America and Europe. These factors will influence the strategies of the suppliers. Meanwhile, the established players will continue to strengthen their solutions based on their strong reputation and financial resources, while the new entrants will focus on developing new and innovative solutions that are based on artificial intelligence, automation and sustainability. Suppliers who want to lead in this market must be able to deliver flexible and scalable security solutions. They should therefore focus on developing these capabilities in cooperation with and investment in these to keep ahead of the competition and meet the diverse customer needs.