Keratin Market Research Report By Product Type (Natural Keratin, Synthetic Keratin), By Application (Hair Care Products, Cosmetics and Personal Care Products, Pharmaceutical Products, Industrial and Automotive Applications), By End-Use (Professional Salons, Home Use, Industrial, Pharmaceutical), By Source (Animal-based Keratin, Plant-based Keratin, Lab-grown Keratin) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032.

Global Keratin Market Overview

The Keratin Market Size was estimated at 3.75 (USD Billion) in 2022. The Keratin Industry is expected to grow from 4.03(USD Billion) in 2023 to 7.72 (USD Billion) by 2032. The Keratin Market CAGR (growth rate) is expected to be around 7.49% during the forecast period (2024 - 2032).

Key Keratin Market Trends Highlighted

The  keratin market is projected to exhibit a significant growth over the coming years, driven by increasing awareness about hair care and the growing popularity of keratin treatments. Key market drivers include the rising demand for hair straightening and smoothing treatments, as well as the increasing prevalence of hair damage due to environmental factors and chemical treatments. Opportunities to be explored include the development of new and innovative keratin-based products, such as leave-in conditioners and hair masks. Recent trends in the keratin market include the growing adoption of natural and organic keratin treatments, as well as the emergence of keratin-infused hair care products. Key players in the market are investing in research and development to create advanced keratin-based solutions that meet the evolving needs of consumers.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Keratin Market Drivers

Rising Demand for Hair Care Products

The  keratin market is primarily driven by the increasing demand for hair care products. Keratin is a natural protein that is found in hair, skin, and nails. It helps to strengthen and protect hair and makes hair less prone to breakage and damage. As a result, keratin-based hair care products, such as shampoos, conditioners, and serums, have become very popular with consumers. These products help to repair damaged hair, reduce frizz, and improve hair health overall.The rising awareness of the benefits of keratin for hair care is expected to continue to drive the growth of the  keratin market in the future.

Growing Popularity of Keratin Treatments

Another major driver of the  keratin market is the growing popularity of keratin treatments. Keratin treatments are professional hair treatments that involve applying a keratin-based solution to the hair. This solution helps to smooth and straighten the hair, making it more manageable and frizz-free. Keratin treatments have become increasingly popular in recent years, as they offer a long-lasting way to improve the appearance of hair. The growing demand for keratin treatments is expected to continue to drive the growth of the  keratin market in the coming years.

Increasing Disposable Income

The growth of the  keratin market is also facilitated by the increasing disposable income of the consumers in the developing countries. As the customers have more money to spend on products that are not essential, they are eager to purchase such things as hair care remedies and products. Thus, the demand for goods and services on the basis of keratin is likely to grow in the foreseeable future.

Keratin Market Segment Insights

Keratin Market Product Type Insights

The  Keratin Market is segmented by product type into natural keratin and synthetic keratin. Natural keratin is extracted from animal sources such as wool, feathers, and horns, while synthetic keratin is produced chemically. Natural keratin costs more than synthetic keratin, but it is more effective and longer-lasting. Moreover, natural keratin is more biocompatible, which means that it is less likely to cause an allergic reaction. For this reason, natural keratin is used in high-end hair care products as well as medical applications. Meanwhile, synthetic keratin is a less expensive alternative to natural keratin but is not as effective, long-lasting, or biocompatible.This cannot be controlled, as finally, both types of keratin are growing. As for the growing market for natural keratin, there are many reasons. One of them is the increased demand for keratin-based hair care products. The uses and benefits of keratin for hair are very well-known. Namely, keratin strengthens hair, makes it shinier, and reduces frizz. Moreover, keratin is extremely effective when used to treat damaged hair. The uses of keratin in medicine are also growing. Although regenerative medicine is a relatively recent trend and requires significant research, it is likely to remain popular and will push the uses of keratin in medicine outside the existing range and scale.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Keratin Market Application Insights

The  Keratin Market segmentation based on Application includes Hair Care Products, Cosmetics and Personal Care Products, Pharmaceutical Products, and Industrial and Automotive Applications. Among these segments, Hair Care Products held the largest market share in 2023, driven by the rising demand for hair care products that promote hair growth, improve hair texture, and reduce hair damage. The growth of this segment can also be attributed to the increasing popularity of keratin-based hair treatments, such as Brazilian blowouts and keratin smoothing treatments.The cosmetics and Personal Care Products segment is expected to witness significant growth over the forecast period, owing to the increasing use of keratin in skincare and cosmetics products. The growing demand for anti-aging products and the rising awareness of the benefits of keratin for skin health are driving the growth of this segment. Pharmaceutical Products segment is also expected to grow steadily over the forecast period, as keratin is increasingly used in wound healing and tissue regeneration applications. The industrial and Automotive Applications segment is expected to have a moderate growth rate, driven by the rising demand for keratin in the automotive industry, where it is used in interior components and coatings.

Keratin Market End-Use Insights

The end-user segment plays a critical role in driving the  Keratin Market revenue. Among different end-use segments, professional salons hold a dominant position in the market. As of 2023, the professional salon segment accounted for around 60% of the  Keratin Market revenue. The dominance of this segment can be attributed to the high demand for keratin treatments in salons, where professional stylists use keratin products to enhance hair texture, reduce frizz, and improve overall hair health. Home use is another significant segment, accounting for approximately 25% of the  Keratin Market revenue.The increasing popularity of DIY hair care routines and the availability of at-home keratin treatment kits have contributed to the growth of this segment. Industrial and pharmaceutical applications also contribute to the  Keratin Market segmentation, with industries using keratin for various purposes, such as textile manufacturing and pharmaceutical formulations.

Keratin Market Source Insights

The  Keratin Market segmentation by Source comprises Animal-based Keratin, Plant-based Keratin, and Lab-grown Keratin. Animal-based Keratin holds the largest market share due to its wide availability and low cost. However, plant-based Keratin is gaining popularity as a sustainable and ethical alternative. Lab-grown Keratin is still in its early stages of development but has the potential to revolutionize the industry. In 2024, the  Keratin Market revenue from Animal-based Keratin is projected to reach $2.23 billion, while Plant-based Keratin is expected to generate $0.69 billion.The Lab-grown Keratin segment is anticipated to grow rapidly, reaching $0.34 billion by 2024. These figures indicate the growing demand for sustainable and innovative keratin sources in the market.

Keratin Market Regional Insights

The regional segmentation of the  Keratin Market provides insights into the geographical distribution of market growth. In 2023, North America held the largest market share, with a revenue of 1.42 USD billion. Europe followed with a revenue of 0.98 USD billion, while APAC is projected to exhibit the highest growth rate during the forecast period, at a CAGR of 8.2%. South America and MEA are expected to contribute significant revenue to the  Keratin Market, demonstrating the growing demand for keratin in various industries across these regions.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Keratin Market Key Players And Competitive Insights

Every major player in the Keratin Market industry is doing everything in their power to gain a competitive advantage. They achieve this by making several tactical maneuvers like expansion, merger, and acquisition which are considered to be viable factors for growth. The corporate landscape, as observed in the Keratin Market, is characterized by these strategic acquisitions. In order to help companies strengthen their much-needed footholds and create valuable opportunities, allowing them to gain an edge in the market, these maneuvers are gaining traction. The leading players in the Keratin Market are investing in research and development activities to expand their product portfolio.The  Keratin Market is thriving on the back of consumer awareness regarding hair care and the growing demand for natural and organic goods. The  Keratin Market is governed by the presence of several significant as well as mediatory players. Croda International Plc is one of the leading participants in the  Keratin Market. The company operates in over 60 countries and has a strong product offering for the personal care and cosmetics industry. The company's major focus areas are sustainability and innovation, which allows it to have a strong position in the  Keratin Market. BASF SE is a giant in the  Keratin Market with a strong product portfolio of several keratin-based solutions. The company has a strong R focus and has put an emphasis on developing innovative and high-performing keratin-based products. The company's Keratin-based products for  hair care applications are one of the most sold and highly rated products in the  Keratin Market.

Key Companies in the Keratin Market Include

• Unilever


• Procter Gamble


• Revlon, Inc.


• L'Oréal


• Sebastian Professional


• Joico


• Aveda Corporation


• Johnson Johnson


• Wella AG


• Goldwell GmbH


• Kao Corporation


• Henkel


• Beiersdorf AG


• Shiseido Company, Limited


• Coty Inc.

Keratin Market Industry Developments

The  keratin market is projected to reach USD 7.72 billion by 2032, exhibiting a CAGR of 7.49% from 2023 to 2032. The rising demand for hair care products, increasing awareness about the benefits of keratin, and growing disposable income in emerging economies are key drivers of market growth. The Asia-Pacific region is anticipated to hold the largest market share due to the increasing popularity of keratin hair treatments in countries like China, India, and Japan. Key industry participants include Goldwell, L'Oréal, and Unilever, who are focused on product innovation and strategic partnerships to expand their market presence. Recent developments include the launch of new keratin-based hair care products by leading brands, as well as the growing adoption of keratin treatments in salons and spas.

Keratin Market Segmentation Insights

Keratin Market Product Type Outlook

• Natural Keratin


• Synthetic Keratin

Keratin Market Application Outlook

• Hair Care Products


• Cosmetics and Personal Care Products


• Pharmaceutical Products


• Industrial and Automotive Applications

Keratin Market End-Use Outlook

• Professional Salons


• Home Use


• Industrial


• Pharmaceutical

Keratin Market Source Outlook

• Animal-based Keratin


• Plant-based Keratin


• Lab-grown Keratin

Keratin Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa