Kids Tablet Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The market for children’s tablets is growing rapidly, from a value of $22.2 billion in 2024 to $83.9 billion in 2032. It is growing at an annual average growth rate of 18.1% over the forecast period. The growth is mainly due to the increasing use of digital learning tools and the growing demand for educational content for children. Parents are more and more aware of the benefits of technology in facilitating learning. The integration of interesting and entertaining applications in children's tablets is therefore becoming increasingly important for parents. Further developments, such as the improvement of screen quality, the development of parental controls and the availability of age-appropriate content, will continue to drive the market forward. Amazon, with its Fire tablets for children, and Apple, with its iPads for children, are leading the way with the development of new features and strategic alliances with educational content suppliers. These efforts not only increase the attractiveness of the products, but also ensure that the tablets meet the changing needs of children and parents, thus securing their position in the rapidly growing market.

Regional Market Size

Regional Deep Dive

The market for tablets for children is growing dynamically in several regions, driven by growing digitalization and the demand for educational technology. North America is characterized by high spending power and the focus on educational content, while Europe combines innovation and a regulatory framework that promotes child safety in the digital world. The Asia-Pacific region is characterized by rapid uptake due to rising incomes and Internet penetration, while the Middle East and Africa are embracing digital learning tools, albeit at a slower pace. Latin America is also gaining in importance and is showing great interest in the development of learning solutions for children. Each region has its own opportunities and challenges that shape the overall market for tablets for children.

Europe

• The European Union's Digital Education Action Plan is promoting the integration of digital technologies in education, leading to increased investment in kids' tablets that support interactive learning.
• Companies like Samsung and Lenovo are focusing on developing tablets with parental control features, catering to the growing demand for safe digital environments for children.

Asia Pacific

• The rapid growth of the e-learning sector in countries like India and China is driving the demand for kids' tablets, with local companies such as Micromax and Xiaomi launching affordable devices tailored for educational purposes.
• Government initiatives, such as the 'Digital India' campaign, are encouraging the adoption of technology in education, further boosting the kids' tablet market in the region.

Latin America

• The increasing penetration of the internet and mobile devices in Latin America is fostering a growing market for kids' tablets, with companies like Positivo Tecnologia launching affordable options for families.
• Educational programs supported by governments, such as Brazil's 'One Laptop per Child' initiative, are promoting the use of tablets as learning tools for children.

North America

• The rise of remote learning due to the COVID-19 pandemic has significantly increased the demand for kids' tablets, with companies like Apple and Amazon launching child-friendly devices and educational apps tailored for young users.
• Regulatory changes, such as the Children's Online Privacy Protection Act (COPPA), are influencing how companies design their products, ensuring that they prioritize data privacy and security for children.

Middle East And Africa

• The UAE's Vision 2021 initiative emphasizes the importance of technology in education, leading to increased investments in digital learning tools, including kids' tablets.
• Local startups are emerging, focusing on creating culturally relevant educational content for children, which is expected to drive the adoption of tablets in the region.

Did You Know?

“In 2022, it was reported that over 50% of children aged 6-12 in the U.S. owned a tablet, highlighting the significant role these devices play in modern childhood education and entertainment.” — Pew Research Center

Segmental Market Size

The children's tablet market is an important part of the whole consumer-electronics market, and is growing steadily, mainly due to the growing demand for educational and entertaining devices tailored to children. The emergence of digital learning tools and the growing acceptance of technology in early childhood education are the main drivers for this segment. Also, parents are looking for a combination of educational content and parental controls, which ensure a safe digital environment for their children. The current market is in the mature phase of its development, with the Fire for Kids Edition and the iPad Mini for Children leading the way. These devices are widely used in educational institutions and at home, enabling children to learn in an interactive way. The main trends that accelerate the growth of the market are the digital transformation of education, which has been accelerated by the COVID-19 pandemic, which has led to an increase in distance learning. Moreover, the development of child-friendly technology, such as parental controls and educational applications, is a key driver of the segment's development, making the tablet more attractive to both parents and educators.

Future Outlook

From 2024 to 2032, the global kid's tablet market is expected to grow at a CAGR of 18.1%. The growth is due to the growing digital literacy of children and the demand for educational content that enhances their learning experience. By 2032, it is expected that more than 60% of households with children will own a tablet for educational purposes, indicating a shift towards a more individualized learning tool. The key technological developments such as the improved screen resistance, the enhanced parental control features and the integration of artificial intelligence in order to personalize the learning experience are expected to drive the market. Furthermore, the growing trend of distance learning and digital schools, which has been accelerated by the scourge of Covidia -19, has made tablets indispensable learning tools. The government's support for the digitalization of schools is expected to increase the demand for tablets in schools and in homes. In order to ensure the growth of the market, manufacturers will need to focus on developing engaging, safe and educational content that will attract both children and parents.