Low Fat Yogurt Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

LOW FAT YOGURT MARKET The global low-fat yogurt market is expected to reach USD 15.0 billion in 2023 and is projected to reach USD 20.5 billion by 2032, at a CAGR of 3.5% from 2024 to 2032. This steady growth shows the strong demand for low-fat yogurt products, driven by the increasing health consciousness of consumers and the growing demand for nutritious food. As consumers become more aware of the health benefits of low-fat dairy products, the market will grow steadily. In addition, the new product development and improvement of the marketing strategy will further drive the market. The low-fat yogurt industry is driven by several factors, including the trend of healthy diet, the development of the health movement, and the progress of food technology, which can make the low-fat yogurt more delicious and tastier. The major players in the industry, such as Danone, Chobani and Yoplait, have made significant investments in product development and strategic cooperation, and have launched new products with new flavors and formulas. , in line with different consumer tastes. Chobani launched a low-fat yogurt enriched with probiotics. Danone has launched a series of green and sustainable products to meet the needs of consumers who pay attention to the environment. These strategic initiatives are the main drivers of the market, and the key to positioning the company in an increasingly competitive market.

Regional Market Size

Regional Deep Dive

Low-fat yogurt is a market with a growing number of consumers, driven by increasing health consciousness and a growing demand for healthy dairy alternatives. North America is characterized by a strong preference for low-fat and high-protein products, while Europe is characterized by a wide range of flavors and organic products. The Asia-Pacific region is characterized by an increase in yogurt consumption due to changing dietary habits and urbanization, while the Middle East and Africa are gradually adopting low-fat yogurt as part of a healthy diet. Latin America is also experiencing growth, influenced by local tastes and the introduction of new products. The overall market is characterized by regional preferences, health trends and product innovations.

Europe

• The European market is seeing a trend towards organic low-fat yogurt, with companies like Müller and Yoplait launching certified organic lines to meet the growing demand for clean-label products.
• Sustainability initiatives are gaining traction, with brands such as Alpro focusing on eco-friendly packaging and sourcing practices, which resonate with environmentally conscious consumers.

Asia Pacific

• In Asia-Pacific, the introduction of probiotic low-fat yogurt is gaining popularity, with companies like Yakult and Nestlé expanding their product ranges to include functional benefits that appeal to health-focused consumers.
• Cultural shifts towards Western dietary habits are influencing the growth of low-fat yogurt, particularly in urban areas of countries like China and India, where convenience and health are becoming paramount.

Latin America

• In Latin America, the trend of incorporating local flavors into low-fat yogurt is gaining momentum, with brands like Laive and Danone launching products that feature tropical fruits and traditional ingredients.
• Economic factors, such as rising disposable incomes, are enabling consumers to opt for premium low-fat yogurt products, leading to an increase in market offerings.

North America

• The rise of plant-based alternatives has led major companies like Danone and Chobani to innovate their low-fat yogurt lines, incorporating ingredients like almond and coconut milk to cater to vegan consumers.
• Regulatory changes in food labeling, particularly the FDA's updated guidelines on nutritional claims, are prompting manufacturers to reformulate their products to meet new standards, thereby enhancing transparency and consumer trust.

Middle East And Africa

• The Middle East is witnessing an increase in low-fat yogurt consumption due to rising health awareness, with local brands like Almarai introducing low-fat options to cater to this trend.
• Government initiatives promoting healthier eating habits are encouraging the consumption of low-fat dairy products, which is expected to boost market growth in the region.

Did You Know?

“Did you know that low-fat yogurt can contain up to 50% less fat than regular yogurt, making it a popular choice for those looking to reduce calorie intake while still enjoying dairy products?” — International Dairy Federation

Segmental Market Size

Low-fat yogurt is a dynamic market within the dairy industry, and it is growing steadily. The main reason for this is the growing obesity problem and the related health issues. As a result, consumers are looking for healthier diets. Regulations promoting healthier food choices in schools and public institutions also play a role. In general, the low-fat yogurt market is in a mature phase, and it is companies such as Chobani and Danone that are the market leaders, with their new products and effective marketing strategies. The main use is for breakfast and as a snack, but the product can also be used as a substitute for butter and oil in cooking and baking. There are a number of trends that can accelerate growth, such as the plant-based diet and the green economy, as consumers increasingly prefer products with a lower environmental impact. The development of the market is also influenced by technology, such as advanced fermentation processes and probiotics, which ensure that low-fat yogurt will remain an important component of healthy diets.

Future Outlook

From 2023 to 2032, the low-fat yogurt market will grow steadily, with a CAGR of 3.5% from a value of 15.3 billion to 20.4 billion. , driven by a growing appetite for healthy food, as well as a growing awareness of the health benefits of low-fat dairy products. The penetration of low-fat yogurt will also increase. By 2032, it is expected to account for about 30% of the total yogurt market, compared to about 25% in 2023. Especially among health-conscious consumers such as millennials and Gen Z, they are more likely to choose low-fat yogurt as a snack. Moreover, as a result of technological advances in the production process and new flavors, the appeal of low-fat yogurt is expected to further increase. Suppliers will also be able to invest in clean-label formulations and pro-healthy additions, in response to the growing demand for "functional food". Moreover, the green and sustainable practices of companies and the use of sustainable packaging have become a major factor in consumers' purchase decisions. The low-fat yogurt market will benefit from the trend of healthier food. , the trend of "green" food, and the trend of sustainable development. All these factors, together with the policy support of the government, will create a good environment for the low-fat yogurt market to grow steadily until the end of the decade.