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Lower GI Series Market

ID: MRFR/Pharma/0287-HCR
105 Pages
Kinjoll Dey
October 2025

Lower GI Series Market Research Report By Procedure Type (Barium Enema, Colonoscopy, CT Colonography, Fluoroscopy), By Application (Diagnostic Imaging, Routine Screening, Disease Monitoring, Therapeutic Intervention), By End User (Hospitals, Diagnostic Laboratories, Outpatient Clinics, Research Institutions), By Product Type (Contrast Media, Imaging Equipment, Consumables, Accessories) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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Lower GI Series Market Summary

As per MRFR analysis, the Lower GI Series Market Size was estimated at 1.82 USD Billion in 2024. The Lower GI Series industry is projected to grow from 1.892 USD Billion in 2025 to 2.796 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 3.98 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Lower GI Series Market is experiencing robust growth driven by technological advancements and a shift towards preventive healthcare.

  • Technological advancements in imaging are enhancing the accuracy and efficiency of lower GI series procedures.
  • North America remains the largest market, while the Asia-Pacific region is emerging as the fastest-growing market for lower GI series.
  • Colonoscopy continues to dominate the market, whereas CT colonography is witnessing rapid growth due to its non-invasive nature.
  • The rising incidence of gastrointestinal disorders and growing awareness of preventive healthcare are key drivers propelling market expansion.

Market Size & Forecast

2024 Market Size 1.82 (USD Billion)
2035 Market Size 2.796 (USD Billion)
CAGR (2025 - 2035) 3.98%

Major Players

GE Healthcare (US), Siemens Healthineers (DE), Philips Healthcare (NL), Canon Medical Systems (JP), Fujifilm Holdings Corporation (JP), Hitachi Medical Corporation (JP), Hologic, Inc. (US), Medtronic (US)

Lower GI Series Market Trends

The Lower GI Series Market is currently experiencing a notable evolution, driven by advancements in imaging technologies and an increasing awareness of gastrointestinal health. As healthcare providers emphasize early detection and diagnosis of lower gastrointestinal disorders, the demand for lower GI series procedures appears to be on the rise. This trend is further supported by the growing prevalence of conditions such as colorectal cancer and inflammatory bowel disease, which necessitate effective diagnostic tools. Additionally, the integration of digital technologies into imaging practices is likely enhancing the accuracy and efficiency of these procedures, thereby attracting more patients and healthcare facilities to adopt lower GI series as a preferred diagnostic method. Moreover, the Lower GI Series Market is witnessing a shift towards patient-centered care, with an emphasis on improving patient experiences during diagnostic procedures. This shift may lead to the development of more comfortable and less invasive techniques, which could potentially increase patient compliance and satisfaction. Furthermore, the collaboration between healthcare providers and technology companies is fostering innovation in imaging solutions, suggesting a promising future for the market. As the healthcare landscape continues to evolve, the Lower GI Series Market is poised to adapt and thrive, reflecting the changing needs and preferences of patients and providers alike.

Technological Advancements in Imaging

The Lower GI Series Market is benefiting from rapid technological advancements in imaging modalities. Innovations such as high-definition imaging and real-time visualization are enhancing the quality of diagnostic procedures. These improvements not only facilitate more accurate diagnoses but also reduce the time required for examinations, making them more appealing to both patients and healthcare providers.

Increased Focus on Preventive Healthcare

There is a growing emphasis on preventive healthcare, which is influencing the Lower GI Series Market. As awareness of gastrointestinal health rises, more individuals are seeking routine screenings and diagnostic tests. This trend is likely to drive demand for lower GI series procedures, as they play a crucial role in early detection of potential health issues.

Patient-Centric Approaches

The Lower GI Series Market is increasingly adopting patient-centric approaches, focusing on enhancing the overall patient experience. This includes developing less invasive techniques and improving comfort during procedures. Such initiatives may lead to higher patient satisfaction and compliance, ultimately contributing to the market's growth.

Lower GI Series Market Drivers

Growing Awareness of Preventive Healthcare

The rising awareness of preventive healthcare is a notable driver for the Lower GI Series Market. As individuals become more informed about the importance of early detection of gastrointestinal issues, there is a corresponding increase in demand for diagnostic procedures like lower GI series. Public health campaigns and educational initiatives are encouraging regular screenings, particularly for at-risk populations. This shift towards preventive measures is reflected in the growing number of healthcare facilities offering lower GI series as part of routine check-ups. Consequently, the market is expected to experience growth as more patients seek these diagnostic services to proactively manage their gastrointestinal health.

Regulatory Support and Reimbursement Policies

Regulatory support and favorable reimbursement policies are crucial drivers for the Lower GI Series Market. Governments and health organizations are increasingly recognizing the importance of early diagnosis in managing gastrointestinal diseases, leading to supportive policies that promote the use of lower GI series. Reimbursement for these procedures is becoming more standardized, which encourages healthcare providers to offer them as part of routine diagnostic services. This financial backing not only enhances accessibility for patients but also incentivizes healthcare facilities to invest in the necessary technology and training. As a result, the market for lower GI series is likely to benefit from these supportive regulatory frameworks.

Rising Incidence of Gastrointestinal Disorders

The increasing prevalence of gastrointestinal disorders, such as inflammatory bowel disease and colorectal cancer, appears to be a primary driver for the Lower GI Series Market. According to recent data, the incidence of colorectal cancer has been steadily rising, with estimates suggesting that it could become one of the leading causes of cancer-related deaths. This trend necessitates advanced diagnostic tools, including lower gastrointestinal series, to facilitate early detection and treatment. As healthcare providers seek to address these rising health concerns, the demand for lower GI series procedures is likely to grow, thereby propelling the market forward. Furthermore, the emphasis on timely diagnosis and intervention in gastrointestinal health is expected to enhance the adoption of lower GI series as a standard diagnostic procedure.

Technological Innovations in Imaging Techniques

Technological advancements in imaging techniques are significantly influencing the Lower GI Series Market. Innovations such as digital radiography and improved imaging software have enhanced the accuracy and efficiency of lower GI series procedures. These advancements not only improve diagnostic capabilities but also reduce patient exposure to radiation, which is a critical concern in medical imaging. The integration of artificial intelligence in image analysis is also emerging, potentially streamlining the diagnostic process and improving outcomes. As healthcare facilities increasingly adopt these cutting-edge technologies, the market for lower GI series is likely to expand, driven by the need for more precise and patient-friendly diagnostic options.

Aging Population and Increased Healthcare Expenditure

The aging population is a significant factor contributing to the growth of the Lower GI Series Market. As individuals age, the likelihood of developing gastrointestinal disorders increases, leading to a higher demand for diagnostic procedures. Additionally, the rise in healthcare expenditure among older adults facilitates access to advanced diagnostic tools, including lower GI series. Data indicates that healthcare spending is projected to rise, particularly in developed regions, as aging populations seek comprehensive healthcare services. This trend is likely to bolster the market for lower GI series, as healthcare providers aim to meet the diagnostic needs of an increasingly elderly demographic.

Market Segment Insights

Lower GI Series Market Procedure Type Insights  

The Global Lower GI Series Market is characterized by a diverse range of procedure types, each offering unique capabilities in diagnosing gastrointestinal conditions. The overall market in 2024 is valued at 1.82 USD Billion and is expected to grow significantly by 2035. Within this growth, the segmentation reveals varying contributions from different procedures. Barium Enema is a notable procedure valued at 0.45 USD Billion in 2024, reflecting its importance in visualizing and diagnosing abnormalities in the colon, which is crucial for identifying issues like tumors or blockages.

The procedure is projected to rise to 0.7 USD Billion by 2035, indicating a steady growth trend. Colonoscopy plays a significant role in this market, with a valuation of 0.7 USD Billion expected in 2024 and projected to reach 1.1 USD Billion by 2035. This procedure, known for its comprehensive examination of the colon, dominates the market due to its effectiveness in screening for colorectal cancer and other disorders, making it a preferred choice among healthcare providers. CT Colonography, valued at 0.35 USD Billion in 2024, is anticipated to grow to 0.55 USD Billion by 2035.

This less invasive imaging method provides valuable insights and is gaining traction due to its ability to offer high-resolution images of the colon. In contrast, Fluoroscopy, with a valuation of 0.32 USD Billion in 2024, is also significant, albeit smaller in the market share, growing to 0.45 USD Billion by 2035. This imaging technique permits the observation of the gastrointestinal tract in real-time, which is valuable for assessing functional aspects of the colon.

The combination of these procedure types showcases the Global Lower GI Series Market's versatility, with Colonoscopy holding the majority share, primarily attributed to its critical role in preventive healthcare. The continuous advancements in medical technology, better patient acceptance, and increasing awareness of gastrointestinal health are propelling the growth of these procedures, making the Global Lower GI Series Market an essential component of modern medical diagnostics.

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Lower GI Series Market Application Insights  

The Global Lower GI Series Market revenue is poised for notable growth, projecting a substantial valuation of 1.82 USD Billion by 2024. This market encompasses various applications critical to gastrointestinal health, which include Diagnostic Imaging, Routine Screening, Disease Monitoring, and Therapeutic Intervention. Diagnostic Imaging plays a vital role as it enhances visualization of lower gastrointestinal disorders, aiding in accurate diagnoses. Routine Screening is essential for early detection of potential health issues, significantly impacting patient outcomes, while Disease Monitoring is crucial for tracking the progression of conditions over time.

Therapeutic Intervention addresses active diseases, offering treatments based on the assessments made through other applications. Current trends highlight increasing awareness of gastrointestinal health alongside rising healthcare expenditures, all contributing to the market's expansion. However, challenges such as regulatory hurdles and the necessity for skilled professionals remain pertinent. Opportunities lie in technological advancements and the growing preference for non-invasive procedures in the industry, further fueling the Global Lower GI Series Market growth toward its future projections. As the market evolves, these applications will continue to transform patient care in the gastrointestinal sector.

Lower GI Series Market End User Insights  

The Global Lower GI Series Market is poised to experience steady growth in the coming years, with significant contributions from various End User categories. In 2024, the overall market is valued at 1.82 USD Billion, reflecting a growing demand across healthcare sectors. The market encompasses multiple End Users such as Hospitals, Diagnostic Laboratories, Outpatient Clinics, and Research Institutions, each playing a pivotal role in the delivery of lower gastrointestinal diagnostic services. Hospitals are particularly important as they provide comprehensive care, housing advanced diagnostic technologies. Diagnostic Laboratories serve as critical hubs for accurate and timely test results, significantly impacting patient outcomes.

Outpatient Clinics continue to gain traction due to the rising preference for minimally invasive procedures, providing accessible diagnostic services to patients. Furthermore, Research Institutions contribute to the market by enabling advancements through innovative techniques and studies. Together, these End Users collectively drive the demand for the Global Lower GI Series Market, highlighting the diverse applications and critical need for effective gastrointestinal health management globally. Market growth is fueled by an aging population, an increasing prevalence of gastrointestinal disorders, and a growing focus on preventive healthcare.

However, challenges such as regulatory hurdles and the need for skilled professionals pose significant considerations for continued development in this sector.

Lower GI Series Market Product Type Insights  

The Global Lower GI Series Market is a vital segment in the healthcare industry, with a valuation of 1.82 billion USD in 2024 and expected growth to 2.8 billion USD by 2035. Within this market, the segmentation by Product Type encompasses Contrast Media, Imaging Equipment, Consumables, and Accessories, each playing a crucial role in diagnostics and therapeutic procedures. Contrast Media is essential for enhancing the visibility of the gastrointestinal tract during imaging processes, thus significantly impacting diagnostic accuracy. Imaging Equipment, comprising x-rays and various imaging technologies, presents significant advancements that improve patient outcomes through clearer, more detailed visuals.

Consumables, such as syringes and other disposable items, are indispensable for maintaining hygiene and efficiency in procedures. Accessories, while often overlooked, are crucial for the operational efficiency of imaging equipment supporting various healthcare applications. As the market continues to evolve, it presents considerable opportunities for innovation and expansion, addressing critical healthcare needs globally.

Get more detailed insights about Lower GI Series Market

Regional Insights

North America : Healthcare Innovation Leader

North America is the largest market for the Lower GI Series Market, accounting for approximately 45% of the global market share. The region's growth is driven by increasing prevalence of gastrointestinal disorders, advancements in imaging technologies, and supportive regulatory frameworks. The demand for early diagnosis and treatment options is further fueled by rising healthcare expenditures and a focus on preventive care. The United States leads the market, supported by a robust healthcare infrastructure and the presence of key players like GE Healthcare and Hologic, Inc. Canada follows as the second-largest market, contributing around 10% to the overall share. The competitive landscape is characterized by continuous innovation and strategic partnerships among leading companies, enhancing their market presence and service offerings.

Europe : Emerging Market Dynamics

Europe is witnessing significant growth in the Lower GI Series Market, holding approximately 30% of the global share. The region benefits from stringent regulatory standards that ensure high-quality imaging services. Increasing awareness of gastrointestinal health and the aging population are key drivers of demand. Countries like Germany and the UK are at the forefront, with favorable healthcare policies promoting advanced diagnostic technologies. Germany is the largest market in Europe, followed closely by the UK. The competitive landscape features major players such as Siemens Healthineers and Philips Healthcare, who are investing in innovative solutions to enhance patient outcomes. The presence of well-established healthcare systems and ongoing research initiatives further strengthen the market's growth potential.

Asia-Pacific : Rapidly Growing Healthcare Sector

Asia-Pacific is rapidly emerging as a significant player in the Lower GI Series Market, accounting for about 20% of the global share. The region's growth is driven by increasing healthcare investments, rising awareness of gastrointestinal diseases, and a growing population. Countries like China and India are leading this growth, supported by government initiatives aimed at improving healthcare access and quality. China is the largest market in the region, with India following closely. The competitive landscape is becoming increasingly dynamic, with both local and international players like Canon Medical Systems and Fujifilm Holdings Corporation expanding their presence. The focus on technological advancements and collaborations with healthcare providers is expected to further enhance market growth in the coming years.

Middle East and Africa : Untapped Market Potential

The Middle East and Africa region is gradually emerging in the Lower GI Series Market, holding approximately 5% of the global share. The growth is primarily driven by increasing healthcare investments, rising awareness of gastrointestinal health, and the need for advanced diagnostic solutions. Countries like South Africa and the UAE are leading the way, with government initiatives aimed at enhancing healthcare infrastructure and access to diagnostic services. South Africa is the largest market in the region, with the UAE showing significant growth potential. The competitive landscape is characterized by a mix of local and international players, including Hitachi Medical Corporation. The focus on improving healthcare quality and expanding diagnostic capabilities presents numerous opportunities for market expansion in this region.

Lower GI Series Market Regional Image

Key Players and Competitive Insights

The Global Lower GI Series Market is characterized by a dynamic competitive landscape driven by advancements in technology, increasing patient awareness, and a growing emphasis on diagnostic accuracy. As healthcare providers continue to enhance the quality of gastrointestinal diagnostics, leading players in the market are continuously innovating their product offerings to better cater to the needs of patients and healthcare professionals alike. 

This market is integral to the accurate diagnosis of lower gastrointestinal tract conditions, where competition is not solely based on product offerings but also on service quality, customer relationships, and brand reputation. As the demand for non-invasive diagnostic procedures continues to rise, companies operating in this sector are adapting their strategies to ensure they remain at the forefront of technological advancements while navigating regulatory challenges effectively. Pfizer stands as a strong player in the Global Lower GI Series Market, leveraging its deep-rooted expertise in the pharmaceutical sector to offer a robust portfolio aimed at enhancing diagnostic procedures for gastrointestinal conditions.

The company has cultivated a strong market presence by focusing on innovative solutions that are both effective and accessible, aiming to improve patient outcomes through precise diagnostics. 

By continuously investing in research and development, Pfizer has strengthened its position as a reliable provider in this market, distinguishing itself through high-quality standards and effective patient support methodologies. Furthermore, Pfizer's strategic partnerships and collaborations with healthcare institutions and diagnostic centers enhance its visibility and service offerings within the global landscape. Hologic excels in the Global Lower GI Series Market by providing specialized technology and equipment designed for lower gastrointestinal diagnostics. The company's key products and services are tailored to meet the demands of clinicians and patients, facilitating swift and accurate diagnoses.

Hologic's commitment to innovation is evidenced by the development of imaging and diagnostic solutions that embody their expertise in women's health and gastrointestinal health. 

With a solid market presence, Hologic leverages its strengths in technological advancement and dedicated customer service. Additionally, mergers and acquisitions have played a significant role in expanding Hologic's market reach and enhancing its product capabilities, positioning the company to respond adeptly to evolving trends and needs in the global healthcare arena. By maintaining a focus on core competencies and exploring new market opportunities, Hologic continues to solidify its influence within the Global Lower GI Series Market.

Key Companies in the Lower GI Series Market market include

Industry Developments

The Global Lower GI Series Market has witnessed significant activity in recent months, particularly with advancements from major players such as Pfizer, Hologic, Abbott Laboratories, and Thermo Fisher Scientific. Noteworthy developments include increased investments in Research and Development to enhance diagnostic capabilities and improve patient outcomes. 

In September 2023, Roche announced the expansion of its diagnostics portfolio aimed at lower gastrointestinal diseases, emphasizing precision medicine. Companies like Johnson and Johnson and Boehringer Ingelheim are focusing on innovative therapeutic options that have contributed to market growth, showcasing an increasing market valuation driven by rising demand for effective gastrointestinal diagnostics and treatment solutions. In terms of mergers and acquisitions, a notable transaction occurred in October 2023 when Stryker acquired a small company specializing in advanced imaging technologies for GI applications, enhancing its technological capabilities in the market. 

Other firms, such as Novartis and Medtronic, are similarly pursuing strategic partnerships to bolster their presence in this sector. The ongoing trends indicate a robust competitive landscape fueled by growing patient awareness and healthcare investments globally.

Future Outlook

Lower GI Series Market Future Outlook

The Lower GI Series Market is projected to grow at a 3.98% CAGR from 2024 to 2035, driven by technological advancements, increasing awareness, and rising gastrointestinal disorders.

New opportunities lie in:

  • Development of AI-driven diagnostic tools for enhanced accuracy.
  • Expansion of telehealth services for remote consultations.
  • Investment in patient education programs to improve compliance.

By 2035, the Lower GI Series Market is expected to achieve robust growth, reflecting evolving healthcare needs.

Market Segmentation

Lower GI Series Market End User Outlook

  • Hospitals
  • Diagnostic Laboratories
  • Outpatient Clinics
  • Research Institutions

Lower GI Series Market Application Outlook

  • Diagnostic Imaging
  • Routine Screening
  • Disease Monitoring
  • Therapeutic Intervention

Lower GI Series Market Product Type Outlook

  • Contrast Media
  • Imaging Equipment
  • Consumables
  • Accessories

Lower GI Series Market Procedure Type Outlook

  • Barium Enema
  • Colonoscopy
  • CT Colonography
  • Fluoroscopy

Report Scope

MARKET SIZE 20241.82(USD Billion)
MARKET SIZE 20251.892(USD Billion)
MARKET SIZE 20352.796(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)3.98% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesAdvancements in imaging technology enhance diagnostic accuracy in the Lower GI Series Market.
Key Market DynamicsTechnological advancements in imaging techniques drive demand for Lower Gastrointestinal Series procedures and enhance diagnostic accuracy.
Countries CoveredNorth America, Europe, APAC, South America, MEA

Market Highlights

Author
Kinjoll Dey
Research Analyst Level I

He is an extremely curious individual currently working in Healthcare and Medical Devices Domain. Kinjoll is comfortably versed in data centric research backed by healthcare educational background. He leverages extensive data mining and analytics tools such as Primary and Secondary Research, Statistical Analysis, Machine Learning, Data Modelling. His key role also involves Technical Sales Support, Client Interaction and Project management within the Healthcare team. Lastly, he showcases extensive affinity towards learning new skills and remain fascinated in implementing them.

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FAQs

What is the current valuation of the Lower GI Series Market as of 2024?

The Lower GI Series Market was valued at 1.82 USD Billion in 2024.

What is the projected market size for the Lower GI Series Market in 2035?

The market is projected to reach 2.796 USD Billion by 2035.

What is the expected CAGR for the Lower GI Series Market during the forecast period 2025 - 2035?

The expected CAGR for the Lower GI Series Market during 2025 - 2035 is 3.98%.

Which procedure types are included in the Lower GI Series Market segments?

The procedure types include Barium Enema, Colonoscopy, CT Colonography, and Fluoroscopy.

What was the market value for Colonoscopy in 2024?

The market value for Colonoscopy was between 0.7 and 1.1 USD Billion in 2024.

How does the market for Diagnostic Imaging compare to other applications in 2024?

Diagnostic Imaging had a market value ranging from 0.73 to 1.1 USD Billion, indicating strong demand.

What are the key end-user segments in the Lower GI Series Market?

Key end-user segments include Hospitals, Diagnostic Laboratories, Outpatient Clinics, and Research Institutions.

What was the market value for Imaging Equipment in 2024?

The market value for Imaging Equipment was between 0.6 and 0.9 USD Billion in 2024.

Which companies are considered key players in the Lower GI Series Market?

Key players include GE Healthcare, Siemens Healthineers, Philips Healthcare, and Canon Medical Systems.

What is the anticipated growth trend for the Lower GI Series Market in the coming years?

The market is expected to grow steadily, driven by advancements in technology and increasing demand for diagnostic procedures.

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