Menstrual Cup Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The menstrual cup market is projected to grow significantly, from a projected market value of $13.1 million in 2024 to $31.4 million by 2032. This growth is a robust compound annual growth rate (CAGR) of 16.6% over the forecast period. The rising awareness of sustainable menstrual products and the trend toward environment-friendly alternatives are driving this growth. Demand for menstrual cups, which are reusable and sustainable, is rising. Also contributing to this growth are advances in product design and materials. Softer silicone materials and more comfortable designs have made menstrual cups more appealing to a wider audience. Several companies, including Diva International, Mooncup, and Saalt, are investing in research and development and marketing strategies to capitalize on the growth of this market. Strategic alliances with health organizations and educational campaigns are helping to spread awareness about the benefits of menstrual cups and their role as a viable alternative for managing menstrual health.

Regional Market Size

Regional Deep Dive

The menstrual cup market is growing in all regions, due to an increased awareness of sustainable menstrual products, a change in consumers’ preferences and an increased focus on women’s health. In North America and Europe, the market is characterized by high innovation and the strong presence of established brands, while the Asia-Pacific region is experiencing a rapid uptake due to increasing disposable income and a preference for greener alternatives. The culture of menstruation and the availability of educational resources also play an important role in the development of the market in each region.

Europe

• In Europe, the European Union has initiated programs to reduce plastic waste, which has positively impacted the menstrual cup market as consumers seek sustainable alternatives to traditional menstrual products.
• Innovative designs and materials are being introduced by companies like Mooncup and OrganiCup, focusing on comfort and usability, which are expected to enhance consumer acceptance and market penetration.

Asia Pacific

• The Asia-Pacific region is seeing a surge in local manufacturers entering the menstrual cup market, such as the Indian brand SheCup, which is catering to the growing demand for affordable and culturally acceptable menstrual products.
• Government initiatives in countries like India are promoting menstrual hygiene awareness, which is expected to increase the adoption of menstrual cups among women who traditionally rely on less sustainable options.

Latin America

• In Latin America, the growing awareness of environmental issues is driving interest in menstrual cups, with brands like EcoCup gaining traction among eco-conscious consumers.
• Collaborations between NGOs and local governments are promoting menstrual health education, which is expected to enhance the understanding and acceptance of menstrual cups in traditionally conservative societies.

North America

• The rise of eco-conscious consumerism has led to increased demand for menstrual cups, with companies like DivaCup and Saalt expanding their product lines and marketing efforts to target environmentally aware consumers.
• Recent regulatory changes in the U.S. have encouraged the use of menstrual cups in schools and public facilities, promoting menstrual health education and accessibility, which is expected to further drive market growth.

Middle East And Africa

• In the Near East and Africa, the reluctance to talk about menstruation is slowly being overcome by a growing number of NGOs.
• Local startups are emerging in this region, such as the South African brand, The Cup, which focuses on providing affordable menstrual cups and raising awareness about menstrual health, thereby expanding market reach.

Did You Know?

“Did you know that menstrual cups can last up to 10 years with proper care, making them a cost-effective and environmentally friendly alternative to disposable menstrual products?” — Menstrual Health Alliance

Segmental Market Size

The menstrual cup segment is the most important in the overall feminine hygiene market, which is experiencing strong growth because of the growing awareness of sustainable products and the preference of consumers. The demand for sustainable alternatives to the traditional menstrual products is rising, and there is a growing health consciousness among consumers about the materials used in feminine hygiene products. Regulations that promote sustainable practices also strengthen this segment. In the menstrual cup segment, the adoption is already in a mature stage. In North America and Europe, Diva Cup and Lunette are the market leaders. The use of menstrual cups is primarily for personal use during menstruation, with special emphasis on travel and outdoor activities where the convenience and sustainability of the products are of particular importance. The growth of this market is largely driven by trends such as the world's growing awareness of sustainable practices and health consciousness, which was accelerated by the pandemic of COVID. The use of newer technologies such as molding and design innovations is increasing the user experience, and the NGOs and health associations are promoting the awareness and acceptance of menstrual cups.

Future Outlook

The Menstrual Cup Market is expected to experience a CAGR of 16.6% between 2024 and 2032. The growth of this market is driven by the growing awareness of sustainable menstrual products. In addition, consumers are increasingly seeking alternatives to traditional sanitary products that are more environmentally friendly. This is likely to increase the penetration of menstrual cups. The penetration rate of menstrual cups among women with periods is expected to reach 15–20% by 2032, up from approximately 5% in 2024. These changes are supported by educational campaigns and recommendations from health professionals, which highlight the benefits of menstrual cups, such as cost-effectiveness and reduced environmental impact. Also, technological innovations, such as improved materials and designs, which improve comfort and usability, are expected to play an important role in market growth. In addition, innovations in manufacturing processes are expected to reduce the cost of menstrual cups, making them more accessible to a wider demographic. Supportive policies that encourage menstrual hygiene and health, especially in developing regions, are also expected to contribute to market growth. As societal attitudes towards menstruation continue to change, the menstrual cup market is expected to play an increasingly important role in the broader feminine hygiene industry, in line with the growing trend towards sustainable consumption and the changing preferences of consumers.