North America Hearing Aid Market Analysis

North America Hearing Aid Market Overview

North America Hearing Aid Market Size was valued at USD 7.1 Billion in 2022. The North America Hearing Aid market industry is projected to grow from USD 7.71 Billion in 2023 to USD 14.92 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024 - 2032). Increasing rates of hearing problems, an increase in the use of smart hearing aids, and improved research and development capabilities are the vital market drivers expediting market’s growth.

Source Secondary Research, Primary Research, MRFR Database, and Analyst Review

North America Hearing Aid Market Trends

• Growing obese population is driving the market growth

Market CAGR hearing aid is being driven by the rising prevalence of hearing disorders. A person who is obese has an abnormally high level of fat in their body, which could be harmful to their health. The market's growth can be associated to the rising use of hearing aids, rising public awareness of technologically sophisticated tools for treating hearing loss and deafness, and rising rates of hearing loss due to an aging population. It is a technologically advanced sector that has witnessed the introduction of unique goods including hearing aids that are invisible, smart-linked, AI- and Bluetooth-enabled, and work with both Android and iOS. For instance, Phonak unveiled the world's first waterproof rechargeable hearing aid, the Audéo Life, in August 2021.

As a result, hearing aid manufacturers are enhancing the user experience for patients with new functions and technologies, which is anticipated to drive market expansion in the upcoming years. According to the National Institute on Deafness and Other Communicable Disorders, 15% of Americans who are 18 years of age and older have hearing loss. The FDA proposed creating a new class of inexpensive over-the-counter (OTC) hearing aids in October 2021. This created a new source of income for companies trying to get into the OTC hearing aid market. The U.S. hearing aids industry is expected to benefit long-term from such significant governmental and regulatory assistance.

In both established and emerging economies, hearing service offices and general healthcare service organizations of local governments place a strong emphasis on the early detection of deafness and the distribution of hearing aids to individuals. Healthcare infrastructure in these nations is increasing quickly as the healthcare industry in developing economies moves towards privatization. The demand for these gadgets and associated diagnostic services is growing as a result of education efforts and public health awareness initiatives. The healthcare sector has been significantly impacted by the COVID-19 outbreak. Many hospitals were at capacity for beds.

To better distribute resources, several elective treatments were also delayed or canceled. The Hearing Industries Association (HIA) forecasts a 20% fall in hearing aid sales in the United States in 2020. The reason for this was a drop in the volume of audiology consultations. Major manufacturers' goods sales plummeted as a result. Despite all of these challenges, the COVID-19 situation is beginning to normalize, which is helping the hearing aids industry as well as other medical sectors gain ground. Thus, driving the North America Hearing Aid market revenue.

North America Hearing Aid Market Segment Insights

North America Hearing Aid Product Insights

The North America Hearing Aid market segmentation, based on product includes Receiver-in-canal, Completely-in-canal, Behind-the-ear, In-the-ear, Tinnitus, Single-sided hearing, Hearing amplifiers, Invisible, Pocket hearing aids made for iPhone, and Hearing aid accessories. The largest revenue share was formed by the behind-the-ear category. The tiny, curved housing of BTE hearing aids easily fits behind the ear. These products can be altered by connecting them to outside sound sources like infrared listening devices and auditory training equipment. Bluetooth functionality in various BTE versions enhances wireless communication and boosts the industry. Because they have a powerful amplifier and a large battery, these gadgets also have stronger sound amplification. The younger generation prefers BTE devices because they are simple to use and maintain. Additionally, they don't need to be replaced as the youngster gets older.

North America Hearing Aid End-User Insights

The North America Hearing Aid market segmentation, based on end-user, includes Adults, and Pediatrics. During the projection period, it is anticipated that the adults segment will have a lopsided proportion of the market. The nation's ageing population as well as the rising public knowledge of the market's array of products for the treatment of auditory impairment are key factors in the segment's domination. For instance, roughly 28.8 million senior persons in the U.S. could benefit from hearing aids, as per the National Institute of Deafness and Other Communication Disorders (NIDCD). Additionally, the study found that over 56.4 million Americans were 65 years of age or older at the time.

Figure 1 North America Hearing Aid Market, by End User, 2022 & 2032 (USD Billion)

Source Secondary Research, Primary Research, MRFR Database, and Analyst Review

North America Hearing Aid Regional Insights

By region, the study provides market insights into North America. The US Hearing Aid market area will dominate this market. The dominance of the U.S. market in this area can be ascribed to improvements in hearing aid technology as well as an increase in ear-related clinics and hospitals. Children in the US and Canada frequently have hearing loss. In Canada, five out of every 1,000 newborns had hearing loss. The American public now has better access to hearing aids thanks to the U.S. Food and Drug Administration's minimal expenses for hearing problems

Further, the major countries studied in the market report are The US and Canada.

Figure 2 NORTH AMERICA HEARING AID MARKET SHARE BY REGION 2022 (USD Billion)

Source Secondary Research, Primary Research, MRFR Database, and Analyst Review

Canada’s Hearing Aid market accounts for the second-largest market share due to the low cost of bariatric surgery and the rise in the number of diabetes people. The market growth rate in Canada is being accelerated by rising capital income, expanding earphone and headphone use, and Bluetooth uses with loud volume and loud voices. The percentage of Canadians who wear hearing aids is only 5%. However, due to rising consumer awareness of hearing aids, an increase in the number of product launches, and government regulatory approval of the devices, demand will rise during the projection period. The majority of people with hearing impairment are between the ages of 20 & 60, according to the Canada Community Health Survey. These age groups' schooling, employment, and self-confidence are all impacted by this issue. The market is favored by Canada's expanding use of invisible hearing aids.

North America Hearing Aid Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the North America Hearing Aid market, grow even more. Market players are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, North America Hearing Aid industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the North America Hearing Aid industry to benefit clients and increase the market sector. In recent years, the North America Hearing Aid industry has offered some of the most significant advantages to medicine. Major players in the North America Hearing Aid market, including Sonova (Switzerland), Cochlear Ltd (Australia), GN Store Nord A/S (Denmark), Sivantos Pte. Ltd (Singapore), Arphi Electronics Private Limited (India), Demant A/S (Denmark), Starkey (US), WIDEX INDIA PRIVATE LIMITED (Denmark), Zounds Hearing (US), SeboTek Hearing Systems, LLC (US), Audina Hearing Instruments, Inc. (US), and Microson (Spain), and others, are attempting to increase market demand by investing in research and development operations.

A manufacturer of medical devices, Cochlear Ltd. (Cochlear) provides consumers with implantable hearing solutions. The company creates, produces, and sells electronic implanted hearing devices. The company makes hearing aids for those who have ear nerve damage-related hearing loss. Cochlear implant systems, bone conduction systems, acoustic implants, bone-anchored prosthetics, and wireless accessories such wireless tiny microphones, phone clips, and television streamers are some of its main products. In North America and Europe, it has production facilities and regional distribution hubs. The corporation operates in the Americas, the Middle East, Asia-Pacific, and Europe. The business markets its goods through local offices, distributors, agents, and subsidiaries. The headquarters of Cochlear is located in Sydney, New South Wales, Australia. In February 2023, Cochlear announced that it will now support Audio Streaming for Hearing Aids (ASHA) on compatible Fire TV devices for those using hearing implants in advance of International Cochlear Implant Day (February 25, 2023). The development marks the first time that a smart TV set will feed sound directly to a sound processor for a hearing implant.

Advanced hearing care products are developed, produced, and sold by Sonova Holding AG (Sonova). Its main products include custom in-the-ear (ITE), receiver-in-canal (RIC), and behind-the-ear (BTE) hearing aids, as well as FM systems, miniature wireless communication systems, hearing protection items, and invisible extended-wear hearing aids. Through its channel partners, it provides hearing solutions to both adults and children who have severe hearing loss. Among other brands, Sonova Group sells goods under the Phonak, Unitron, Advanced Bionics, AudioNova, Sennheiser, and Hansaton names. The business works in numerous nations in Europe, the Middle East, Africa, the Americas, and Asia-Pacific with the help of subsidiaries and a network of independent distributors. Staefa, Switzerland serves as the home base for Sonova. In August 2022, One of the top national chains of audiological care clinics in China, the HYSOUND Group, will be acquired by Sonova Holding AG, a prominent provider of hearing care solutions. The HYSOUND Group will add almost 200 clinics in more than 20 provinces and more than 70 cities throughout China, considerably expanding Sonova's store footprint and direct consumer access in this quickly expanding market.

Key Companies in the North America Hearing Aid market include

• Sonova (Switzerland)


• Cochlear Ltd (Australia)


• GN Store Nord A/S (Denmark)


• Sivantos Pte. Ltd (Singapore)


• Arphi Electronics Private Limited (India)


• Demant A/S (Denmark)


• Starkey (US)


• WIDEX INDIA PRIVATE LIMITED (Denmark)


• Zounds Hearing (US)


• SeboTek Hearing Systems, LLC (US)


• Audina Hearing Instruments, Inc. (US)


• Microson (Spain)

North America Hearing Aid Industry Developments

September 2022 Sony and WS Audiology of Denmark have partnered to jointly develop hearing aid technology. "Sony and WSA will combine their technological & medical expertise to develop solutions that will shape this new field," the firms stated. According to the website for WS Audiology, 5.5 million hearing aids are sold there every year.

North America Hearing Aid Market Segmentation

North America Hearing Aid Product Outlook (USD Billion, 2018-2032)

• Receiver-in-canal


• Completely-in-canal


• Behind-the-ear


• In-the-ear


• Tinnitus


• Single-sided hearing


• Hearing amplifiers


• Invisible


• Pocket hearing aids


• Made for iPhone


• Hearing aid accessories

North America Hearing Aid End-users Outlook (USD Billion, 2018-2032)

• Adults


• Pediatrics

North America Hearing Aid Regional Outlook

• North America


• US


• Canada