Packaged Coconut Water Market Trends

Global Packaged Coconut Water Market Overview

Packaged Coconut Water Market Size was valued at USD 2.69 billion in 2023. The Packaged Coconut Water industry is projected to grow from USD 2.91 billion in 2024 to USD 4.96 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.91% during the forecast period (2024 - 2032). They are increasingly adopting several healthy and nutritional drinks to maintain a healthy lifestyle. The excessive consumption of sugary and carbonated beverages causes several health issues, such as obesity, cardiovascular diseases, and diabetes, in almost all age groups ranging from kids to the working-class population are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Packaged Coconut Water Market Trends

• Growing preference for natural drinks is driving the market growth

Globally, consumers are becoming more health-conscious and seeking healthier products such as coconut water, which is marketed as a dehydrator, a natural diuretic, a digestive soother, and a cholesterol-lowering effect. Low-sugar products are appreciated by consumers, which is quite seen in the increase in sales of coconut water across various countries in recent years. The consumption of organic products is increasing in developed regions such as Europe and is quite positively influencing the consumption of organic coconut water. With more innovative coconut products introduced into the market, the demand for these products is expected to grow market CAGR during the forecast period. Moreover, coconut is widely preferred by consumers with inclinations towards sports as coconut water is commonly referred to as a natural energy drink as it contains antioxidants and other nutritional properties which help regain lost energy during sports participation. This accelerated the usage of coconut water among consumers in the market.

Additionally, the Rapidly changing retail industry and growing awareness about the health benefits of consuming coconut water will likely drive the packaged coconut water market worldwide. Packaged coconut water is consumed as a refreshing drink, providing various health benefits. Increasing health concerns are expected to drive the packaged coconut water market majorly. Nowadays, people are inclined toward organic and natural products. The health benefits and low-calorie count have made coconut water the best alternative to high-calorie juices and carbonated beverages. Companies are focusing on product appearance and packaging attractiveness to enhance product appeal and expand the customer base of packaged coconut water across the globe. Manufacturers are striving to manufacture packaged coconut water in different flavors. The increasing trend of ready-to-go products and rapid urbanization are major factors boosting the demand for various packaged products projected to impact the packaged coconut water market revenue positively.

Packaged Coconut Water Market Segment Insights

Packaged Coconut Water Category Insights

Based on Category, the Packaged Coconut Water market segmentation includes pure coconut water and mixed coconut water. The pure coconut water segment dominated the market. The consumer's top concerns are fitness and health. Active, health-conscious consumers now prefer natural energy drink alternatives to ones containing caffeine and sugar. Pure coconut water is becoming increasingly well-liked as a natural sports beverage due to its nutritional characteristics, electrolytes, and minerals.

Packaged Coconut Water Packaging Insights

Based on packaging, the Packaged Coconut Water market segmentation includes bottles, cartons, pouches, and cans. The bottles segment dominated the market due to the convenience, ease of handling, and longer shelf life of bottled coconut water compared to other packaging types.

Packaged Coconut Water Distribution Channel Insights

The Packaged Coconut Water market segmentation, based on distribution channels, includes store-based and Non-store based. The store-based distribution channel category generated the most income. These stores offer various goods and often act as a one-stop solution for shopping for all standard requirements. Thus, these stores are preferred while shopping for groceries and everyday edibles. Along with this, the cost of operation and selling overheads is quite low. The large volume of sales also leads to better economies of large-scale operation.

Figure1: Packaged Coconut Water Market, by Distribution channel, 2022 & 2032 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Packaged Coconut Water Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American packaged coconut water market will dominate this market, owing tothe huge demand that has led to the product's availability in almost every shop. Along with its consumption as a nutritious health drink, the drink is largely used for curing a hangover. Agua de coco is one of the most popular drinks made using coconut water and is considered healthy for curing a hangover.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2: PACKAGED COCONUT WATER MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe Packaged Coconut Water market accounts for the second-largest market share due to the rising demand for healthy beverages among millennials has led to multiple companies launching their products in this region. Further, the German Packaged Coconut Water marketheld the largest market share, and the UK Packaged Coconut Water market was the fastest-growing market in the European Region.

The Asia-Pacific Packaged Coconut Water Market is expected to grow at the fastest CAGR from 2023 to 2032. This is because products made from coconut water are widely used in the food and beverage industries in many Asian nations. The market is expanding significantly in the Region along with increasing knowledge of coconut water as a sports or refreshment drink. Moreover, China’s Packaged Coconut Water market held the largest market share, and the Indian Packaged Coconut Water market was the fastest-growing market in the Asia-Pacific region.

Packaged coconut water Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the packaged coconut water market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, packaged coconut water industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Packaged Coconut Water industry to benefit clients and increase the market sector. The Packaged Coconut Water industry has offered some of the most significant medical advantages in recent years. Major players in the Packaged Coconut Water market, including All Market Inc., Naked Juice Company, New Age Beverages Corporation, Celebes Coconut Corporation, Elegance Brands, Inc., Vaivai SAS, Elegance Brands, Inc., C20 Pure Coconut Water, LLC, PepsiCo (O.N.E. Coconut Water), The Coca-Cola Company (ZICO), Harmless Harvest, and COCOZZA, and others, are attempting to increase market demand by investing in research and development operations.

PT Kalbe FarmaTbk, or Kalbe, is an Indonesian pharmaceutical, healthcare, and nutrition company established in 1966. The company has expanded through strategic acquisitions of pharmaceutical companies, becoming an integrated consumer health and nutrition enterprise. KalbeFarma launched coconut water, Hydro Coco, with vitamin D3. Indonesia’s Kalbe Farma has introduced Hydro Coco VITA-D, which is said to be the first vitamin D3 drink. Coconut water offers 600 IU of vitamin D3, meeting 100% of the RDI for vitamin D3, which helps to improve immunity. The beverage comes with the Healthier Choice logo.

Del Monte Foods Inc. is an American food production and distribution company headquartered in Walnut Creek, California. Del Monte Foods is one of the country's largest producers, distributors, and marketers of branded processed food for the U.S. retail market, generating approximately $1.8 billion in annual sales.Del Monte launched its first packaged coconut water in India. The company claims King Coconut Water is loaded with electrolytes and helps hydrate and replenish lost body fluids. The company claims that the products contain Sodium, Potassium, and Calcium.

Key Companies in the packaged coconut water market include

• All Market Inc.


• Naked Juice Company


• New Age Beverages Corporation


• Celebes Coconut Corporation


• Elegance Brands Inc.


• Vaivai SAS


• Elegance Brands Inc.


• C20 Pure Coconut Water LLC


• PepsiCo (O.N.E. Coconut Water)


• The Coca-Cola Company (ZICO)


• Harmless Harvest


• COCOZZA

Packaged coconut water Industry Developments

Zinc and vitamin C-containing "Organic Immune + Probiotics" was released by Harmless Harvest.

PepsiCo introduced the "Hydrate + Recover" line, which features flavors including Orange Mango and Watermelon Lime along with additional electrolytes.

January 2022: Kalbe Farma launched coconut water, Hydro Coco, with vitamin D3. Indonesia’s Kalbe Farma has introduced Hydro Coco VITA-D, which is said to be the first vitamin D3 drink. Coconut water offers 600 IU of vitamin D3, meeting 100% of the RDI for vitamin D3, which helps to improve immunity. The beverage comes with the Healthier Choice logo.

June 2021: Danone Manifesto Ventures (DMV) announced that it had acquired a majority stake in Harmless Harvest, a leader in organic coconut-based products, including coconut water.

Packaged Coconut Water Market Segmentation

Packaged coconut water Category Outlook

• Pure coconut water


• Mixed coconut water

Packaged coconut water Packaging Outlook

• Bottles


• Cartons


• Pouches


• Cans

Packaged coconut water Distribution Channel Outlook

• Store-Based


• Non-Store-Based

Packaged coconut water Regional Outlook