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Position Tracking System Market Share

ID: MRFR//3973-HCR | 100 Pages | Author: Aarti Dhapte| November 2024

Companies involved in the Position Tracking System Market strive to increase their portion of this highly competitive market by devising better strategies than their competitors in order to differentiate themselves from them.

Product differentiation is one common strategy employed by firms operating in the Position Tracking System Market. They create unique properties and functions for their location trackers that distinguish them from other companies’ products like Apple Watch 2 GPS Tracker Plus or Google Maps Navigation Systems. Such firms attract many customers in their target market through providing innovative solutions, hence increasing their market share.

Another effective positioning strategy is cost leadership. Some companies focus on offering their tracking systems at lower prices compared to their competitors. These firms have realized that they could capture a bigger portion of the market by using economies of scale to produce tracking devices at lower prices and sell them below the competitor’s price while still making a profit. Thereby they can retain customers and attract new ones.

Also, a niche market strategy is used by firms in Position Tracking System Market. They do not target the whole market but instead aim at a specific group of customers with unique needs and preferences. Hence these companies customize their location services for such markets thus becoming professionals in those areas alone; thus enabling them have loyal clients and dominate such markets.

Additionally, organizations use a customer-centered positioning strategy. This involves understanding the customers’ pain points and creating tracking systems that can address these specific needs. Superior customer service and support enable businesses to build stronger ties with their clients thus enhancing loyalty and market shares.

Lastly, firms operating in the Position Tracking System Market as well embrace brand positioning strategies. They invest in constructing a powerful brand image and reputation within the market. By presenting themselves as industry pioneers and makers of innovative products, companies are able to attract other individuals who highly regard reliability and trustworthiness. As such, this tactic helps them stand out from other competitors hence gaining more market share.

Position Tracking System Market Overview


The global position tracking system market is growing at a huge CAGR. Various factors are pushing the market forward. The main feature of the Positioning tracking system is that it helps to track the live positioning of a person or an object. It is possible with the help of sensors and other new technologies. These sensors provide accurate data that helps us to know about the real-time position of the person or the object.


Position Tracking System Market


 


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


The market value of the Global Position Tracking System Market value will reach millions. One of the major drivers of the market growth is the rising demand for the position tracking system among retailers. Also, the growing use of vehicle tracking is fuelling the market growth. Along with that, it is projected that the Position Tracking System Industry will grow at an exponential rate as they are also used in marine applications.


The position tracking system gives accurate data about the elevation, range, and earing of the target. Additionally, the use of position tracking system is used in advanced electronic gadgets for example tablets, smartphones, wireless bands, etc. These broad uses are projected to grow during the forecast period. Furthermore, the rising demand for enhanced security levels among enterprises with the help of tracking systems is driving the market.


The North American region will hold the largest market share. It is because of the early adoption of several advanced technologies in various devices. Then the European region will have the largest market share after North America.  Some restraints can hinder the market growth during the forecast period. However, the important steps and strategies by the key players will help the market to thrive.


COVID-19 Analysis


The COVID-19 disease had a major impact on the Position Tracking System Industry. Due to lockdown, the movement from one place to another one restricted. It was a major hindrance for the market. Along with that, various companies had to shut down their manufacturing units due to the outbreak. However, it is anticipated that if the pandemic can be controlled in the upcoming years, then the market will regain its growth.


Market Dynamics


Market Drivers


Several drivers of the Position Tracking System Business will help the market to reach new heights. The increasing demand from the retailers for the indoor tracking system is the major reason. Also, the growing demand for vehicle tracking systems and marine applications will propel the market growth. Especially, the use of tracking systems in electronic gadgets for example mobile phones, tablets, will improve the market growth. The position tracking systems also help to provide accurate data and enhance the security of the product.


Restraints


There are several restraints that are speculated to hamper the market growth during the forecast period. The high cost of implementation and implementation has a negative impact on the market. Also, their demand for other cheap alternatives is expected to restrict the market growth to some extent.


Opportunities


The growing demand for Position Tracking System Business is one of the major drivers of the market. The use of app-based systems for transportation will be a great opportunity for the market. The position tracking systems provides accurate data that helps to enhance the safety of a person or vehicle.


Challenge


One of the major challenges for the growth of the Position Tracking System Business is the huge costs. Also, the development of cheap products in the market will be a huge challenge for the market growth. Along with that, the severe environmental condition can also harm the devices that can be challenging for the market.


Cumulative Analysis


With the rising use of advanced technologies the market with experience huge growth during the forecast period 2022-2030. Also, the rising demand for indoor position tracking systems among various industrial sectors will fuel the market. According to Position Tracking System Market Analysis, the market will generate revenue worth several million dollars. Hence, the market will have a substantial Compound Annual Growth Rate 13.90% CAGR during the forecast period 2022 to 2030.


Value Chain Analysis


The evolution of Position Tracking System Market Trends is promoting the growth of the market. Hence, the various advantages such as providing accurate data will improve the market growth during the forecast period. Also, the use of wireless technologies will improve the market growth in the upcoming period.


Market Segmentations


The Position Tracking System Industry is divided into technology, connectivity, type, applications, application, and component. These Position Tracking System Market Segments are further divided into other segments.


On the basis of connectivity, the Position Tracking System Industry is further divided into wireless and wired.


On the basis of type, the market is further classified into outdoor and indoor tracking.


Position Tracking System Industry, on the basis of components, is divided into software and hardware. It is projected that the hardware segment is again divided into battery, display, sensors, diodes, resistors, and capacitors.


On the basis of application, the Position Tracking System Business is further divided into telemetric, fleet analytics, industrial, maritime, and vehicle tracking.


Position Tracking System Business on the basis of the technology is further divided into GIS, WLAN, RFID, GPS, internet tracking, and others.


Regional Analysis


Geographically, the Position Tracking System Market Size is divided into North America, Europe, Asia-Pacific, and the Rest of the World. It is estimated that the North American region will hold the largest market share. The major countries like Canada and the US are responsible for the market growth. It is because the developed infrastructure and influence of major key players are promoting market growth.


After that, The European region will hold the second-largest share in the Position Tracking System Industry. The developed countries such as France, UK, Germany, Italy, and many more are helpful for market growth. Also, the rising demand for enhanced security for their product is driving the market.


The Asia-Pacific region is projected to grow at a rapid speed during the forecast period. Especially countries like Japan, China, and India are contributing to the growth of the region. It is projected that the Asia-Pacific region will experience the fastest growth for the Position Tracking System Industry.


The Rest of the World comprises the Middle East and African region. It is projected that the Position Tracking System Industry will have steady growth in this region. Hence, overall, the market will experience major growth in all the above-mentioned regions in the upcoming period.


Competitive Landscape


There are several key players that are promoting the Position Tracking System Market Growth. These key players use different strategies to grow and improve their business. Different strategies are collaboration, market analysis, acquisition, mergers, partnerships and, many more. Some of the Position Tracking System Market Top Leaders are-



  • Cisco Ssytems, Inc (U.S.)

  • GPATS (U.S.)

  • Trinetra Technologies (India)

  • Rilapp Technologies (India)

  • Kongsberg Maritime (Norway)

  • Position Tracking Systems (U.S.)

  • Kongsberg Maritime (Norway)

  • Advanced Realtime Tracking (Germany)

  • Axestrack (U.S.)


Recent Developments



  • GPS Trackit in 2019 partnered with InTouch GPS, and TSO mobile to improve its business portfolio. This partnership will help the company to provide better solutions to the customers.

  • In ATrack Technology Inc. launched its product called AK7V in 2018. This product will provide advanced solutions for fleet management.


Report Overview


The overview of the Position Tracking System Industry are-



  • Overview of the market

  • COVID 19 analysis

  • Dynamics of the market

  • Value chain analysis

  • Market segmentation

  • Regional analysis

  • Competitive analysis

  • Recent Developments of the key players


Report Score and Segmentation



  • Study Period 2017-22

  • Base Year 2021

  • Forecast Period 2022-2030

  • Historical Period 2019-2020


The scope of the market is to provide insight into the Position Tracking System Market Analysis. This report highlights the growth and strength of the market during the forecast period. The report also provides information about the opportunities, restraints. It also gives subtle information about the key players.


Segmentation Table


By Connectivity

  • Wireless

  • Wired


By Component

  • Software

  • Hardware


By Technology

  • GPS

  • RFID

  • WLAN

  • Internet Tracking

  • GIS

  • Others


By Application

  • Vehicle Tracking

  • Industrial

  • Fleet Analytics

  • Telemetric

  • Maritime


By Type

  • Outdoor Tracking

  • Indoor Tracking


By Region

  • North America

  • Asia-Pacific

  • Europe

  • Rest of the World

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