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South Korea Aesthetics Market Research Report By Procedure (Invasive Procedures, Non-invasive Procedures), By Invasive Procedures (Breast Augmentation, Liposuction, Nose Reshaping, Eyelid Surgery, Tummy Tuck, Others), By Non-invasive Procedures (Botox Injections, Soft Tissue Fillers, Chemical Peel, Laser Hair Removal, Microdermabrasion, Others), By Gender (Male, Female) and By End-User (Clinics, Hospitals, and Medical Spas, Beauty Centers, Home Care) - Forecast to 2035


ID: MRFR/HC/43602-HCR | 128 Pages | Author: Rahul Gotadki| April 2025

South Korea Aesthetics Market Overview


As per MRFR analysis, the South Korea Aesthetics Market Size was estimated at 0.17 (USD Billion) in 2023. The South Korea Aesthetics Market Industry is expected to grow from 2.1 (USD Billion) in 2024 to 4.5 (USD Billion) by 2035. The South Korea Aesthetics Market CAGR (growth rate) is expected to be around 7.163% during the forecast period (2025 - 2035).


Key South Korea Aesthetics Market Trends Highlighted


The South Korea Aesthetics Market is witnessing several noteworthy trends that reflect changing consumer behaviors and preferences. A significant driver of this market is the increasing awareness and acceptance of aesthetic procedures among the South Korean population, especially the younger demographic. With South Korea being known for its beauty culture and innovative skincare products, many citizens view aesthetic treatments as essential to their personal care routines. This cultural inclination fosters an environment where both invasive and non-invasive procedures, such as fillers, Botox, and skin rejuvenation treatments, gain immense popularity.

This market offers opportunities for growth with the emergence of technological solutions such as the application of artificial intelligence and modern laser technologies in beauty practices. South Korea’s focus on research and development in the beauty and aesthetics industries enhances the availability of new products that seek to meet changing consumer expectations for safe and efficient treatment alternatives. Recently, there has been an increasing tendency to use social media as a platform for beauty clinics and influencers to share before-and-after images and treatment procedures to promote their services. This visibility affects prospective clients, enabling them to reach a broader market and facilitating more educated choices among consumers.
Additionally, the focus on holistic beauty is growing, leading to increased interest in combination therapies that focus on overall wellness along with aesthetic improvements. As South Korea continues to be a trendsetter in beauty and aesthetics, these factors will likely shape the growth trajectory of the aesthetics market in the region.


South Korea Aesthetics Market Overview


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


South Korea Aesthetics Market Drivers


Rising Demand for Non-Surgical Cosmetic Procedures


In South Korea, there has been a significant surge in the demand for non-surgical cosmetic procedures, which can be attributed to the growing awareness and acceptance of aesthetic treatments among all demographics. According to the Korean Society of Aesthetic Plastic Surgery, non-surgical procedures such as Botox and dermal fillers have increased in popularity by approximately 20% over the last three years. This trend is fueled by the country's strong beauty culture, where individuals seek to enhance their appearance without the long recovery times associated with surgical interventions.

Aesthetic clinics are witnessing a steady increase in clientele, especially among younger individuals in urban areas who are more receptive to these non-invasive options. Additionally, the rise in social media influence has contributed to this demand, as individuals seek to achieve the 'ideal' look showcased by trendsetters and influencers. This shift towards non-surgical solutions is expected to continue driving growth within the South Korea Aesthetics Market Industry as more clinics expand their offerings to meet the rising consumer preferences for both results and convenience.


Advancements in Aesthetic Technology


Innovations within the aesthetic technology sector are propelling the South Korea Aesthetics Market Industry forward. The integration of cutting-edge technologies such as laser therapy, radiofrequency, and ultrasound in cosmetic treatments is attracting a growing clientele. A report from the Ministry of Health and Welfare indicates an increase in the adoption of these advanced technologies within clinics, with over 15% of aesthetic facilities now utilizing state-of-the-art equipment to provide more effective results.

This technological transformation not only enhances the efficiency and safety of procedures but also expands the range of services and treatment options available to consumers. Additionally, domestic companies developing proprietary technologies are contributing to this innovation, creating a fertile ground for continued growth in the sector.


Growing Aging Population


The aging population in South Korea is significantly influencing the growth of the South Korea Aesthetics Market Industry. According to the Statistics Korea report, by 2030, it is projected that over 25% of the South Korean population will be 65 years or older. This demographic shift is driving an increased demand for aesthetic treatments aimed at reducing signs of aging, thereby reshaping consumer preferences. As older individuals seek solutions for wrinkle reduction, skin rejuvenation, and other age-related concerns, aesthetic clinics are capitalizing on this opportunity by tailoring their services to cater to mature clients.

Government initiatives promoting health and well-being for the elderly population are also encouraging greater participation in aesthetic procedures, as maintaining a youthful appearance becomes a priority for many seniors.


South Korea Aesthetics Market Segment Insights


Aesthetics Market Procedure Insights


The Procedure segment of the South Korea Aesthetics Market exhibits a dynamic landscape characterized by increasing consumer interest and innovation in aesthetic enhancements. South Korea is recognized for its advanced beauty and wellness culture, which has propelled a significant demand for various beauty procedures. The market is diverse, with a notable emphasis on both Invasive Procedures and Non-invasive Procedures, each capturing the attention of consumers for different reasons. Invasive Procedures have gained popularity due to their quick results and the ability to achieve dramatic aesthetic transformations, thus attracting a broad demographic seeking enhanced appearance.

Conversely, Non-invasive Procedures are favored for their minimal downtime and reduced risk, appealing to those who are hesitant about surgical interventions. The growing trend of personalized beauty solutions and the influence of social media on beauty norms fuel this market segment's expansion. Furthermore, as technology continues to advance, the availability of minimally invasive techniques has also surged, enhancing the appeal and accessibility of these procedures. The interplay between aesthetic desires and cultural standards in South Korea shapes patient choices and drives market trends, resulting in robust competition among service providers.

As urban populations seek ways to maintain youthful appearances amid their fast-paced lifestyles, the Procedure segment stands as a critical focal point in the South Korea Aesthetics Market, illustrating a culture that values both image and innovation.


South Korea Aesthetics Market Procedure


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Aesthetics Market Invasive Procedures Insights


The South Korea Aesthetics Market has seen considerable expansion, particularly within the Invasive Procedures segment, which is critical to the overall industry's growth. This segment encompasses several key procedures such as Breast Augmentation, Liposuction, Nose Reshaping, Eyelid Surgery, and Tummy Tuck. These procedures have gained immense popularity among South Koreans, driven by a strong cultural emphasis on beauty standards and self-image. For instance, Breast Augmentation often stands out due to its prominent role in enhancing body proportions, while Liposuction continues to appeal to individuals seeking body contouring.

Nose Reshaping and Eyelid Surgery are notably significant as they align with local aesthetic preferences, making them a staple in the market. The rise in social media and its influence on beauty ideals have also propelled the demand for these services. Additionally, advancements in surgical techniques and technology have made these invasive procedures safer, which further attracts consumers. Despite these growth opportunities, challenges such as regulatory issues and the need for skilled practitioners remain relevant in shaping the market dynamics.

Overall, the South Korea Aesthetics Market segmentation clearly illustrates a competitive landscape in Invasive Procedures, reflecting diverse consumer needs and evolving trends.


Aesthetics Market Non-invasive Procedures Insights


The Non-invasive Procedures segment within the South Korea Aesthetics Market reflects a growing trend towards minimally invasive solutions that cater to consumers desiring aesthetic enhancements without the extended recovery times associated with surgical procedures. This segment encompasses various treatments, including Botox injections, soft tissue fillers, chemical peels, and laser hair removal, each playing a significant role in the market's expansion. Botox injections are particularly noteworthy for their widespread popularity, largely due to their effectiveness in reducing wrinkles and enhancing facial aesthetics, which resonates well with South Korea's beauty standards that prioritize youthful appearances.

Similarly, soft tissue fillers complement this trend by providing volume and contour, making them essential for individuals seeking quick and noticeable changes. Chemical peels, favored for skin rejuvenation and laser hair removal and known for their long-term hair reduction effects, further highlight the versatility of non-invasive solutions in addressing various aesthetic concerns. Additionally, the market for microdermabrasion and other techniques continues to evolve as technology advances, allowing consumers in South Korea to explore a variety of affordable and effective options.

Collectively, these factors contribute to the robust dynamics of the South Korea Aesthetics Market as demand for non-invasive procedures grows, driven by an increasing cultural emphasis on personal appearance and well-being.


Aesthetics Market Gender Insights


The South Korea Aesthetics Market showcases a diverse landscape driven by gender dynamics, reflecting varying preferences and cultural values. The male segment is experiencing a noticeable rise in popularity, fueled by increasing awareness and acceptance of aesthetic procedures among men, who seek enhancements ranging from skincare to cosmetic surgery. This can be attributed to a changing societal perception where grooming and personal appearance are prioritized. Meanwhile, the female segment continues to dominate the market, often characterized by a long-standing tradition of beauty ideals that emphasize youth and flawless skin.

Women in South Korea tend to invest significantly in aesthetic treatments, driven by societal pressures, media influences, and the aspiration for beauty standards. The growing trend of personalization in aesthetics is on the rise, catering to the specific needs of both genders, thereby reflecting broader shifts in consumer behavior. Moreover, technological advancements and innovations are creating new opportunities for enhancing service offerings tailored to each gender, thus driving market growth and enhancing overall profitability in the South Korea Aesthetics Market.


Aesthetics Market End-User Insights


The End-User segment of the South Korea Aesthetics Market plays a crucial role in shaping the industry landscape, reflecting diverse consumer preferences and demand for aesthetic treatments. Among the prominent providers, Clinics, and Hospitals have become essential due to their ability to offer advanced procedures and medically supervised treatments, capturing a significant share of the market. Medical Spas, combining relaxation with cosmetic services, have gained popularity, catering to clients seeking both aesthetic enhancement and wellness. Beauty Centers are also an integral part of this segment, focusing on non-invasive treatments and personalized services, which resonate well with the growing beauty-conscious population in South Korea.

Additionally, Home Care solutions contribute to the segment by offering convenience and accessibility, making aesthetic care an integral part of everyday routines for many consumers. Growing trends in the South Korea Aesthetics Market point towards increased consumer interest in personalized beauty treatments and non-surgical procedures, fueled by social media and a desire for enhanced appearance. As a result, this segment is positioned for continuous growth, reflecting the evolving landscape of beauty and wellness in the region. The ongoing innovations and technological advancements within the aesthetic field further strengthen the importance of these user channels, creating numerous opportunities for expansion and development.


South Korea Aesthetics Market Key Players and Competitive Insights


The South Korea Aesthetics Market has emerged as a highly competitive arena characterized by a blend of innovation, advanced technology, and rapidly growing consumer demand for aesthetic procedures. South Korea, a global leader in cosmetic procedures, has seen a surge in both surgical and non-surgical treatments, creating a vibrant environment for various market players. As consumers increasingly prioritize appearance and seek transformative enhancements, companies in the aesthetics sector are continuously evolving their service offerings. Competitive insights reveal a landscape where marketing strategies, product differentiation, and technological advancement play crucial roles in shaping consumer preferences and influencing purchase decisions.

Allergan maintains a strong presence in the South Korea Aesthetics Market, leveraging its reputation and innovative product portfolio to capture significant market share. Renowned for its commitment to quality and scientific research, Allergan's flagship offerings, such as its popular dermal fillers and Botox, resonate well with the Korean clientele who seek non-invasive solutions to enhance their aesthetics. The company has strategically positioned itself by focusing on education and training for medical professionals, ensuring a knowledgeable network that can effectively promote its products. This commitment to professional development, coupled with strong brand recognition, positions Allergan as a leading player in South Korea's competitive aesthetic landscape.

Cynosure holds a noteworthy position in the South Korean Aesthetics Market, offering a diverse range of aesthetic and medical devices predominantly known for laser technology and energy-based systems. The company specializes in key products such as laser hair removal, body contouring, and skin revitalization, catering to the growing consumer base that seeks non-invasive and minimally invasive treatment options. Cynosure’s strengths lie in its strong emphasis on research and development, which allows for continuous innovation and adaptation to market trends. Additionally, the company's strategic mergers and acquisitions have bolstered its product offerings and market presence in South Korea, enhancing its ability to compete effectively in a landscape marked by rapid advancements and evolving consumer preferences. This comprehensive approach has solidified Cynosure's footprint in the region, attracting a diverse clientele seeking effective aesthetic solutions.


Key Companies in the South Korea Aesthetics Market Include:



  • Allergan

  • Cynosure

  • Croma Pharma

  • Samsung Biologics

  • Sientra

  • Dae Hwa Pharmaceutical

  • Evolus

  • Hugel Aesthetics

  • Hugel

  • Aesthetics Bio

  • LG Chem

  • Medytox

  • Revance Therapeutics

  • Korea United Pharm


South Korea Aesthetics Market Industry Developments


In recent months, the South Korea Aesthetics Market has witnessed notable developments, with companies like Allergan and Evolus expanding their product offerings, enhancing their competitive positioning in the industry. Furthermore, Dae Hwa Pharmaceutical has focused on increasing its market presence by launching new dermal filler products. The growth trajectory of the aesthetics market is exemplified by substantial revenue increases among key players; for instance, Medytox reported a remarkable rise in sales due to heightened consumer interest in non-invasive procedures.

Merger and acquisition activity has also been present in the sector, such as when Sientra announced its acquisition of a minority stake in a biopharmaceutical firm in September 2023, highlighting ongoing consolidation efforts. Similarly, Hugel Aesthetics has continued to strengthen its market position through strategic partnerships and alliances. The South Korean government's initiatives to promote foreign investments and the growing demand for aesthetic procedures are expected to further drive market growth. These factors collectively underscore the South Korea Aesthetics Market's dynamic nature, characterized by innovation, investment, and an increasingly competitive landscape in the cosmetic and aesthetic sectors.


South Korea Aesthetics Market Segmentation Insights


South Korea Aesthetics Market Procedure Outlook



  • Invasive Procedures

  • Non-invasive Procedures


South Korea Aesthetics Market Invasive Procedures Outlook



  • Breast Augmentation

  • Liposuction

  • Nose Reshaping

  • Eyelid Surgery

  • Tummy Tuck

  • Others


South Korea Aesthetics Market Non-invasive Procedures Outlook



  • Botox Injections

  • Soft Tissue Fillers

  • Chemical Peel

  • Laser Hair Removal

  • Microdermabrasion

  • Others


South Korea Aesthetics Market Gender Outlook



  • Male

  • Female


South Korea Aesthetics Market End-User Outlook



  • Clinics, Hospitals, and Medical Spas

  • Beauty Centers

  • Home Care

Report Attribute/Metric Details
Market Size 2023 0.17 (USD Billion)
Market Size 2024 2.1 (USD Billion)
Market Size 2035 4.5 (USD Billion)
Compound Annual Growth Rate (CAGR) 7.163% (2025 - 2035)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Billion
Key Companies Profiled Allergan, Cynosure, Croma Pharma, Samsung Biologics, Sientra, Dae Hwa Pharmaceutical, Evolus, Hugel Aesthetics, Hugel, Aesthetics Bio, LG Chem, Medytox, Revance Therapeutics, Korea United Pharm
Segments Covered Procedure, Invasive Procedures, Non-invasive Procedures, Gender, End-User
Key Market Opportunities Increasing demand for minimally invasive procedures, Growing popularity of skincare treatments, Rising influence of K-beauty trends, Expanding wellness and self-care culture, Increase in medical tourism for aesthetics
Key Market Dynamics rising consumer demand, increasing disposable income, technological advancements, strong influence of beauty trends, growing medical tourism
Countries Covered South Korea


Frequently Asked Questions (FAQ) :

The South Korea Aesthetics Market is expected to be valued at 2.1 billion USD in 2024.

By 2035, the market is projected to reach a value of 4.5 billion USD.

The market is expected to grow at a CAGR of 7.163 percent from 2025 to 2035.

The market is divided into invasive and non-invasive procedures.

In 2024, invasive procedures are valued at 0.9 billion USD.

By 2035, non-invasive procedures are expected to reach a value of 2.6 billion USD.

Major players include Allergan, Cynosure, Croma Pharma, and Samsung Biologics among others.

Both invasive and non-invasive procedures are expected to show significant growth rates through 2035.

Emerging trends include advances in technology for procedures and increased consumer awareness.

Challenges include regulatory hurdles and competition among key players in the market.

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