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South Korea Commerce as a Service Market Research Report By Component (Solutions, Services), By Solution Type (Content & Site Management, Product Information Management, Experience Management, Inventory & Order Management, Payment Process Management, Multi-site Management), By Delivery Model (B2B, B2C, Machine-2-machine Commerce) and By Deployment Type (Public, Private, Hybrid)- Forecast to 2035


ID: MRFR/ICT/57778-HCR | 200 Pages | Author: Aarti Dhapte| July 2025

South Korea Commerce as a Service Market Overview


As per MRFR analysis, the South Korea Commerce as a Service Market Size was estimated at 61.6 (USD Million) in 2023.The South Korea Commerce as a Service Market Industry is expected to grow from 81.62(USD Million) in 2024 to 180 (USD Million) by 2035. The South Korea Commerce as a Service Market CAGR (growth rate) is expected to be around 7.455% during the forecast period (2025 - 2035)


Key South Korea Commerce as a Service Market Trends Highlighted


The South Korea Commerce as a Service market reflects several important trends driven by technological advancements and consumer preferences. The rise of e-commerce has led to an increased demand for robust platforms that streamline transactions and enhance user experience. Mobile commerce is also gaining traction, as South Korea boasts a high smartphone penetration rate, prompting businesses to develop mobile-friendly solutions. Social commerce, where brands leverage social media platforms to facilitate sales, is increasingly popular among younger consumers who prefer to shop through these channels rather than traditional avenues. Key market drivers include the growing inclination towards online shopping, accelerated by the COVID-19 pandemic, which has shifted consumer behavior significantly.


The government’s supportive policies, fostering digital transformation and innovation in the retail sector, further bolster the market's growth. Additionally, the South Korean population's digital-savvy nature acts as a catalyst for adopting commerce as a service solutions that prioritize convenience and efficiency. There are numerous opportunities to be explored in this dynamic market. Local businesses can leverage data analytics to better understand consumer preferences and tailor their offerings accordingly. Collaboration between logistics companies and digital platforms may lead to improved delivery services, meeting the rising customer expectations for speedy fulfillment.


Furthermore, integrating advanced technologies like artificial intelligence and machine learning into commerce as a service solutions can enhance personalization, providing a competitive edge to market players. In recent times, companies are focusing on sustainability and responsible business practices. South Korean consumers are increasingly interested in products and services that reflect their values towards environmental preservation, pushing businesses to adapt accordingly. As the market evolves, staying attuned to these trends will be crucial for participants aiming to succeed in the South Korean Commerce as a Service market.


South Korea Commerce as a Service Market size


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


South Korea Commerce as a Service Market Drivers


Rising Digitalization Among Small and Medium Enterprises


The swift digitization of small and medium-sized businesses (SMEs) is propelling the notable expansion of the South Korean commerce as a service market industry. Over 95% of companies in the region are SMEs, according to South Korea's Ministry of SMEs and Startups. To improve operational efficiency, these companies are rapidly implementing cloud-based solutions. Additionally, studies show that after three years, SMEs who use digital platforms have a 30% boost in sales.


Major players like Naver and Kakao are investing heavily in Commerce as a Service solutions to support SMEs in their digital transformation journeys, leading to a broader adoption of innovative commerce technologies and creating a robust environment for market expansion.


Government Initiatives Promoting E-commerce Growth


The South Korean government has implemented various initiatives aimed at promoting the growth of e-commerce, significantly impacting the South Korea Commerce as a Service Market Industry. For instance, the government’s Digital New Deal initiative emphasizes the enhancement of digital infrastructure, which includes support for Commerce as a Service solutions. 


Recent reports indicate that the Korean government allocated more than 3 billion USD towards digital transformation projects in 2020, which is expected to augment commerce technologies in the region.Such support greatly facilitates a favorable environment for both established businesses and startups, thereby bolstering market growth.


Increasing Consumer Preference for Online Shopping


A notable driver of the South Korea Commerce as a Service Market Industry is the increasing consumer preference for online shopping. According to the Korea Internet & Security Agency, more than 75% of South Korean consumers prefer purchasing goods online, a trend accelerated by the pandemic. This shift in consumer behavior has led to a 20% year-on-year increase in online retail sales. 


Leading e-commerce platforms like Coupang have adapted their services to meet these changing demands, investing in advanced Commerce as a Service solutions to enhance user experience and operational efficiency.This trend is expected to further fuel the market.


South Korea Commerce as a Service Market Segment Insights


Commerce as a Service Market Component Insights


The South Korea Commerce as a Service Market, specifically focusing on the Component segment, showcases a dynamically evolving landscape that is significantly influenced by technological advancements and consumer preferences. This segment is characterized by two primary aspects: Solutions and Services, both of which play crucial roles in the overall functioning of commerce within the region. As the digital economy continues to thrive, the demand for innovative solutions that enhance customer experience and streamline operations is on the rise. Digital payment systems, e-commerce platforms, and data analytics are becoming essential solutions that help businesses adapt to the fast-changing market dynamics.


Moreover, services such as customer support, logistics, and fulfillment are increasingly vital, providing the necessary support for businesses to operate efficiently in a competitive environment. South Korea has seen a surge in the adoption of these components as businesses look to gain a competitive edge through improved service delivery and customer engagement mechanisms. The presence of a robust IT infrastructure and a highly connected population further catalyzes the growth of the Component segment. As businesses leverage these technologies, they can better analyze consumer behavior and preferences, leading to more effective marketing strategies and increased revenue opportunities. Additionally, with the government promoting digital innovation as part of its economic strategy, there exists a conducive environment for the Commerce as a Service segment to flourish. 


The rise of small and medium-sized enterprises in South Korea is driving demand for comprehensive solutions that can accommodate scalability and flexibility. This segment also faces challenges, such as data security concerns and the need for compliance with stringent regulations, but these hurdles present opportunities for service providers to innovate and offer enhanced security protocols and compliance support. Overall, the Component segment in the South Korea Commerce as a Service Market reflects a vibrant ecosystem where solutions and services are not only interlinked but are critical to shaping the future of commerce in the region.


Commerce as a Service Market Component Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Commerce as a Service Market Solution Type Insights


The South Korea Commerce as a Service Market is characterized by a diversified range of solutions catering to various aspects of online commerce. Among these, Content and Site Management plays a critical role in enabling businesses to deliver engaging digital experiences, enhancing user interaction and retention. Product Information Management ensures that accurate and comprehensive product details are effectively shared across platforms, supporting informed purchasing decisions. Experience Management focuses on optimizing customer interactions, which is essential in a competitive landscape, as businesses increasingly prioritize personalization to drive sales.


Inventory and Order Management is vital in maintaining operational efficiency, enabling retailers to meet customer demand accurately while minimizing excess stock. Payment Process Management is crucial as well, as seamless financial transactions remain a top priority for consumers, ensuring satisfaction and repeat purchases. Lastly, Multi-site Management allows businesses to operate across numerous channels and geographies, tapping into different market segments effectively. Collectively, these components contribute significantly to the overall growth of the South Korea Commerce as a Service Market, as organizations adapt to rapidly changing consumer behaviors and technological advancements.The increasing emphasis on digital transformation within South Korea further supports the innovative development of each of these solution types, making them indispensable for future success in the market.


Commerce as a Service Market Delivery Model Insights


The Delivery Model segment within the South Korea Commerce as a Service Market showcases diverse pathways that businesses adopt for facilitating commercial transactions. This segment is instrumental in enabling efficient exchanges and meeting the rising demands from both consumers and businesses. B2B commerce, characterized by transactions between companies, plays a significant role in enhancing supply chain efficiencies, particularly in South Korea's robust manufacturing and technology sectors. On the other hand, B2C commerce leverages digital platforms to connect retailers with consumers, reflecting the increasing preference for online shopping, exemplified by a robust digital infrastructure in the country.


Meanwhile, Machine-2-machine Commerce is emerging as a pivotal enabler of automated transactions, driven by the proliferation of the Internet of Things (IoT). The dynamic nature of these delivery models reflects the South Korea Commerce as a Service Market revenue potential by adapting to evolving consumer behaviors and technological advancements. Hence, understanding these models helps stakeholders navigate the complexities of market growth while addressing the challenges posed by changing regulations and competitive landscape dynamics. The overall landscape is further supported by the government's push towards digitization and innovation, enhancing the opportunities presented by these delivery models.


Commerce as a Service Market Deployment Type Insights


The South Korea Commerce as a Service Market showcases significant potential, particularly when dissecting it through the lens of Deployment Type. The segment encompasses various models, including Public, Private, and Hybrid deployments, each contributing uniquely to the overall market landscape. The Public deployment model serves a wide array of businesses, leveraging shared resources to minimize costs and maximize efficiency. This model is significant as it enables smaller enterprises to access advanced commerce functionalities without heavy infrastructure investments.


Conversely, the Private deployment model is favored by organizations prioritizing data security and control, allowing them to implement tailored solutions that align with specific business needs. This model is especially relevant given South Korea's robust regulatory framework, emphasizing data protection and cybersecurity. Meanwhile, the Hybrid model adeptly combines features of both Public and Private options, rendering it a popular choice among businesses requiring flexibility and scalability.


This model supports variable workloads and can easily adapt to changing market dynamics, which aligns well with the fast-paced evolution of the South Korea Commerce as a Service Market.Each deployment type carries intrinsic advantages, positioning them as vital contributors to the development and proliferation of the commerce industry in South Korea, with a focus on increasing collaboration and efficiency across various sectors.


South Korea Commerce as a Service Market Key Players and Competitive Insights


The South Korea Commerce as a Service Market has experienced significant growth and evolution, influenced by rapid technological advancements, changing consumer behaviors, and an increasingly competitive landscape. This market encompasses various models of commerce and electronic transactions, providing businesses with the necessary tools to optimize sales processes, enhance customer experiences, and streamline operations. As companies look to integrate more sophisticated solutions that cater to the demands of modern consumers, the competition among providers in this sector has intensified. Businesses are leveraging advanced analytics, artificial intelligence, and cloud-based solutions to improve their offerings, making differentiation a critical factor in gaining market share. Observing the strengths and market positioning of key players reveals valuable insights into the dynamics that drive this region's commerce landscape.


Auction stands as a formidable contender within the South Korea Commerce as a Service Market due to its unique business model that emphasizes competitive bidding and real-time engagement. This platform enables customers to experience dynamic pricing, which not only increases engagement but also fosters a sense of urgency among buyers. Auction's strengths lie in its well-established reputation, user-friendly interface, and a robust network of loyal users. By leveraging its efficient logistics and customer service, it has managed to capture a significant portion of the market, allowing for seamless transactions and a high satisfaction rate among consumers. The company continuously innovates by integrating new technology and enhancing its features to align with market trends, further solidifying its presence and competitive edge within the sector.


11st, another key player in the South Korea Commerce as a Service Market, is notable for its comprehensive platform that offers a wide array of products and services tailored to both consumers and businesses. The company stands out with its strategic focus on customer-centric solutions, including various payment options and personalized shopping experiences. 11st has made a mark with its efficient supply chain management and strong partnerships with local vendors, which strengthens its market presence. The company has demonstrated its capability in expanding its services, as seen in recent mergers and acquisitions that enhance its technological capabilities and service offerings. This strategic approach not only helps in maintaining its competitive position but also allows for an expanded portfolio that meets the evolving needs of the South Korean market.


Key Companies in the South Korea Commerce as a Service Market Include



  • Auction

  • 11st

  • Market Kurly

  • Danawa

  • MangoPlate

  • Naver

  • Interpark

  • Tmon

  • Wemakeprice

  • Gmarket

  • SSG.com

  • Coupang

  • Kakao

  • Baedal Minjok


South Korea Commerce as a Service Market Industry Developments


The South Korea Commerce as a Service Market has recently seen significant developments, particularly in e-commerce and digital retail sectors. Companies such as Coupang, Naver, and Gmarket continue to dominate the landscape, leveraging technological advancements to enhance customer experiences. There has been notable investment activity, with Market Kurly and SSG.com expanding their logistics capabilities to meet rising consumer demand, spurred by increased online shopping during the pandemic. Furthermore, in December 2022, Coupang made headlines by acquiring a local logistics firm to optimize delivery services, which reportedly aligns with their growth strategy to improve efficiency and customer satisfaction.


Additionally, the market is witnessing competitive dynamics with Baedal Minjok and Kakao exploring collaborations to enhance their food delivery services, thus expanding their service offerings. The South Korean government's support for digital innovation is also a contributing factor to this growth, with policies aimed at bolstering the e-commerce sector. Over the past two years, the market valuation of these companies has steadily increased, reflecting a strong shift in consumer behavior and a more significant investment in the digital commercial infrastructure.


South Korea Commerce as a Service Market Segmentation Insights


Commerce as a Service Market Component Outlook



  • Solutions

  • Services


Commerce as a Service Market Solution Type Outlook



  • Content & Site Management

  • Product Information Management

  • Experience Management

  • Inventory & Order Management

  • Payment Process Management

  • Multi-site Management


Commerce as a Service Market Delivery Model Outlook



  • B2B

  • B2C

  • Machine-2-machine Commerce


Commerce as a Service Market Deployment Type Outlook



  • Public

  • Private

  • Hybrid

 
Report Attribute/Metric Source: Details
MARKET SIZE 2023 61.6(USD Million)
MARKET SIZE 2024 81.62(USD Million)
MARKET SIZE 2035 180.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 7.455% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
MARKET FORECAST PERIOD 2025 - 2035
HISTORICAL DATA 2019 - 2024
MARKET FORECAST UNITS USD Million
KEY COMPANIES PROFILED Auction, 11st, Market Kurly, Danawa, Yoox NetaPorter, MangoPlate, Naver, Interpark, Tmon, Wemakeprice, Gmarket, SSG.com, Coupang, Kakao, Baedal Minjok
SEGMENTS COVERED Component, Solution Type, Delivery Model, Deployment Type
KEY MARKET OPPORTUNITIES Rapid e-commerce growth, Demand for omnichannel solutions, Integration of AI technologies, Expansion of digital payment solutions, Increasing SME digitalization.
KEY MARKET DYNAMICS Rapid digital transformation, Increasing e-commerce adoption, Growing demand for personalization, Strong mobile commerce growth, Integration of AI technologies
COUNTRIES COVERED South Korea


Frequently Asked Questions (FAQ) :

The South Korea Commerce as a Service Market is expected to be valued at 81.62 million USD in 2024.

By 2035, the South Korea Commerce as a Service Market is anticipated to reach a value of 180.0 million USD.

The market is expected to grow at a CAGR of 7.455% from 2025 to 2035.

The Solutions segment of the market is valued at 35.81 million USD in 2024.

The Services segment is projected to reach a market size of 100.0 million USD by 2035.

Major players in the market include Auction, 11st, Market Kurly, Danawa, and Coupang among others.

The market is divided into two components: Solutions and Services.

Current global trends may significantly enhance opportunities for growth in the South Korea Commerce as a Service Market.

The market growth is driven by the increasing demand for efficient commerce solutions and digital transformation.

Key competitors play a vital role in shaping the market dynamics through innovation and competitive pricing strategies.

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