As per MRFR analysis, the South Korea Emotion Analytics Market Size was estimated at 70.31 (USD Million) in 2023.The South Korea Emotion Analytics Market is expected to grow from 82.81(USD Million) in 2024 to 387.27 (USD Million) by 2035. The South Korea Emotion Analytics Market CAGR (growth rate) is expected to be around 15.054% during the forecast period (2025 - 2035).
Key South Korea Emotion Analytics Market Trends Highlighted
The increasing need for consumer insights across a range of industries is driving notable market developments in South Korea's emotion analytics industry. Businesses now need to better understand emotional responses in order to improve client engagement, since e-commerce and social media platforms have led to an increase in digital connections.
In order to enhance brand loyalty and offer individualized experiences, businesses are progressively incorporating emotion analytics into their customer service plans. Additionally, the creation of increasingly complex emotion identification systems is being aided by technical developments like artificial intelligence and machine learning, which enable real-time sentiment monitoring of customers.
Given the high level of technological penetration in the nation, opportunities to be investigated in the South Korean Emotion Analytics Market include using data from wearables and smart devices. Businesses may collect distinct emotional data to inform tailored marketing efforts as more customers engage with these platforms.
Furthermore, South Korea's gaming and entertainment sectors are using emotion analytics to produce more engaging experiences and gather user opinions to improve their product lines. Recent trends indicate a greater emphasis on data privacy ethics as businesses work to be open and honest about the sources and uses of emotional data.
Organizations are being pushed to implement responsible data management procedures by regulations established by the Korean government. Furthermore, the focus on mental health has increased interest in emotion analytics as a means of comprehending emotional health, opening doors for partnerships between the wellness and IT industries.
In conclusion, the field of emotional analytics in South Korea is developing quickly, marked by potential for data use, technological breakthroughs, and a keen awareness of moral behavior.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
South Korea Emotion Analytics Market Drivers
Growing Demand for Customer Insights in Marketing
In South Korea, businesses are increasingly recognizing the significance of emotional analytics in refining their marketing strategies. With a young, digitally savvy population, brands such as Samsung and LG are leveraging emotion analytics to enhance customer experience and drive sales.
According to a report by the Ministry of Science and ICT, approximately 70% of South Korean consumers prefer brands that communicate with them emotionally. This growing inclination towards emotionally driven marketing can significantly boost the South Korea Emotion Analytics Market, as it emphasizes understanding customer sentiment through analytical tools.
The integration of artificial intelligence and machine learning technologies is further enabling companies to obtain real-time insights into consumer sentiment, providing a competitive edge in the market. This development leads to more informed marketing approaches which are expected to enhance customer loyalty and conversion rates, supporting market growth in this sector.
Increased Adoption of Artificial Intelligence in Various Sectors
The South Korean government has actively promoted the adoption of Artificial Intelligence technologies across various sectors, including healthcare, finance, and retail. The 2023 AI strategy outlined by the Ministry of Science and ICT emphasizes the need for smart technologies to improve operational efficiencies.
As a result, organizations such as Hyundai and SK Telecom are investing heavily in emotion analytics solutions that utilize AI for understanding consumer behavior.
It is estimated that by 2025, the AI market in South Korea will reach USD 10 billion, with a significant portion directed towards emotion analytics applications. This driver indicates a robust potential for the South Korea Emotion Analytics Market, as organizations look to incorporate emotion-driven insights into their strategic initiatives.
Focus on Mental Health and Well-Being
With increasing awareness around mental health issues in South Korea, there is a growing emphasis on emotional well-being across various demographics. Government initiatives, like the Mental Health Promotion Act, aim to address mental health with a focus on emotional analytics tools to monitor and improve individual health outcomes.
In 2022, surveys indicated that 40% of South Koreans reported experiencing stress-related issues. This creates a need for emotion analytics solutions, prompting healthcare providers and mental health organizations to adopt emotion recognition technologies.
This focus on mental health through advanced analytics corresponds to a significant opportunity for growth in the South Korea Emotion Analytics Market, as it addresses the urgent demands of society for improved emotional health support.
South Korea Emotion Analytics Market Segment Insights
Emotion Analytics Market Application Insights
The South Korea Emotion Analytics Market, particularly in the Application segment, is witnessing considerable growth driven by technological advancements and the increasing need for businesses to understand consumer sentiments.
As companies across various industries strive to enhance customer experiences, tools like Voice Analysis are becoming significant, enabling organizations to interpret emotions and sentiment from voice interactions effectively. This technology facilitates improved customer service strategies and fosters meaningful engagement.
Similarly, Facial Expression Recognition has emerged as a crucial component, allowing businesses to gauge customer reactions in real time. It is particularly prevalent in sectors like retail and entertainment, where understanding consumer emotion can directly affect purchase decisions and user experience.
Text Analysis, on the other hand, plays an essential role by extracting emotional sentiment and insights from unstructured data, such as social media posts and online reviews. This capability aids brands in adjusting their marketing strategies to align more closely with consumer preferences and sentiments.
Additionally, Psychographic Analysis offers deeper insights into customers’ personality traits, values, and interests, allowing marketers to tailor their approaches more effectively. The integration of these technologies fosters a comprehensive understanding of consumer behavior, driving significant advancements and operational efficiencies within the South Korean market.
Moreover, with the increasing data availability and the emphasis on customer-centric approaches, the relevance of these analytical methods is poised to expand, promising more personalized and data-driven strategies in the future.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Emotion Analytics Market Deployment Type Insights
The South Korea Emotion Analytics Market is increasingly diversifying across various Deployment Types, primarily characterized by On-Premises and Cloud-Based solutions. On-Premises deployment has traditionally been favored by larger enterprises in South Korea due to heightened data security and control over proprietary information.
This is particularly relevant in industries such as finance and healthcare, where sensitive data management is critical. On the other hand, Cloud-Based solutions are gaining momentum, driven by the growing demand for flexibility and scalability, enabling organizations to adapt their emotion analytics capabilities promptly.
Cloud services also facilitate easier integration with other systems and applications, which is increasingly significant as businesses seek to leverage data analytics for improved decision-making. The growing trend of remote work in South Korea further bolsters the preference for Cloud-Based solutions as organizations strive for operational resilience.
As the landscape of the South Korea Emotion Analytics Market evolves, businesses are actively seeking solutions that offer a blend of robust performance and adaptability to meet their unique needs, reinforcing the importance of both deployment types in the overall market dynamics.
Emotion Analytics Market End-use Insights
The South Korea Emotion Analytics Market demonstrates a comprehensive segmentation by End-use, which plays a crucial role in driving market dynamics. The retail sector utilizes emotion analytics to enhance customer experiences, allowing brands to tailor their offerings based on consumer sentiments and preferences, thus increasing customer loyalty and sales.
In healthcare, emotion analytics has gained prominence for its potential to improve patient engagement and mental health assessments, supporting healthcare providers in delivering personalized care. The automotive industry increasingly integrates emotion analytics into vehicle systems, enhancing user experience by adjusting in-car environments based on driver emotional states.
In the media entertainment realm, understanding audience emotions enables content creators to produce tailored experiences that resonate better with viewers, significantly impacting consumer engagement. Lastly, education leverages emotion analytics to monitor student insights and emotional responses, promoting effective learning methodologies.
This diverse utilization reflects how the South Korea Emotion Analytics Market segmentation across various industries addresses specific needs and capitalizes on the growing recognition of emotional intelligence in data analysis.
Emotion Analytics Market Technology Insights
The South Korea Emotion Analytics Market within the Technology segment is experiencing significant growth, driven by advancements in data analysis and artificial intelligence. Key technologies include Machine Learning, Deep Learning, and Natural Language Processing, which are increasingly adopted across various industries for enhanced customer engagement and sentiment analysis.
The integration of Machine Learning facilitates pattern recognition and predictive analytics, allowing organizations to better understand consumer emotions and behaviors. Deep Learning, with its capacity for processing vast amounts of data, plays a crucial role in improving the accuracy of sentiment detection, enabling more nuanced insights.
Meanwhile, Natural Language Processing is vital for interpreting and analyzing human language, enhancing interactions through chatbots and automated feedback systems. As South Korea's digital landscape evolves, the demand for these technologies continues to expand, reflecting the country's commitment to innovation and technology development.
This steady growth is also influenced by factors such as the increasing usage of social media and the need for personalized customer experiences, which further fuels the advancement of technologies in the Emotion Analytics Market.
South Korea Emotion Analytics Market Key Players and Competitive Insights
The South Korea Emotion Analytics Market has emerged as a significant sector within the broader analytics landscape, driven by the increasing adoption of artificial intelligence and big data technologies.
As businesses strive to understand consumer sentiment and behaviors more profoundly, emotion analytics tools have become essential in delivering insights that can lead to enhanced customer experiences and informed decision-making.
Key players in this market are leveraging sophisticated algorithms and machine learning techniques to analyze unstructured data from various sources, including social media, customer feedback, and video interactions.
This growing focus on emotional intelligence in business strategy is contributing to a competitive environment where innovation, technology integration, and analytical prowess play crucial roles in determining market leadership.
Mimica has established a strong foothold in the South Korean Emotion Analytics Market through its cutting-edge technology that specializes in emotion recognition and sentiment analysis. The company has focused on enhancing the capabilities of its technology by integrating advanced machine learning algorithms to improve accuracy and efficiency in analysis.
Mimica’s ability to process vast amounts of unstructured data and translate it into actionable insights is one of its notable strengths. Furthermore, the company has been proactive in forming strategic partnerships with local businesses to tailor its offerings to specific market needs, which has further solidified its presence in the region.
The local expertise combined with innovative technology allows Mimica to not only compete effectively but also drive advancements in emotion analytics, aligning its solutions with the unique aspects of the South Korean consumer market.
Hankook Tire, while primarily known for its tire manufacturing, has also made notable strides in the South Korean Emotion Analytics Market by leveraging analytics to gauge customer preferences and enhance brand loyalty. The company has developed services that analyze consumer feedback and emotional responses to its products, thereby improving customer engagement strategies.
Hankook Tire's strengths lie in its established brand reputation, extensive market presence, and commitment to innovation, enabling it to utilize analytics to refine product offerings and customer experience.
Recently, the company has engaged in strategic collaborations and potential mergers aimed at bolstering its technological capabilities and exploring new avenues within the analytics space. This forward-thinking approach positions Hankook Tire as a comprehensive player within the emotion analytics ecosystem, utilizing insights for ongoing product development and tailored marketing strategies in South Korea.
Key Companies in the South Korea Emotion Analytics Market Include
South Korea Emotion Analytics Market Developments
By identifying stress patterns and emotional indications in user behavior, AhnLab improved cybersecurity and endpoint protection technologies in South Korea in June 2024 by integrating emotion detection into its AI-driven Digital Trust platform.
To provide more intuitive and emotionally responsive conversational AI for Korean customers, Naver extended its HyperCLOVA X big language model in January 2025 to include emotion-aware chat capabilities throughout its messaging and smart device ecosystem.
At CES 2025, LG Electronics reaffirmed its "affectionate intelligence" efforts by incorporating speech and emotion sensors into its AI Home Hub (FURON) and next-generation ThinQ platform to facilitate compassionate interactions in both home and mobility settings.
In March 2024, Kakao introduced the Kakao i voice assistant prototype, an emotion-sensing device designed for the Korean telecom, banking, and customer care markets that can use tone analysis to determine a client's mood.
Last but not least, in late 2023, Samsung SDS, the company's IT services subsidiary, unveiled emotion-aware chatbot modules inside its Brity AI platform, giving businesses in the telecom, insurance, and financial sectors the capacity to instantly gauge customer sentiment and modify conversational replies appropriately.
With local tech leaders integrating emotional intelligence into consumer-facing and business-to-business platforms, these developments collectively demonstrate a quickly developing emotion analytics ecosystem throughout South Korea, encompassing cybersecurity, conversational AI, home automation, and enterprise-grade customer engagement.
South Korea Emotion Analytics Market Segmentation Insights
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2023 | 70.31(USD Million) |
| MARKET SIZE 2024 | 82.81(USD Million) |
| MARKET SIZE 2035 | 387.27(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 15.054% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Mimica, Hankook Tire, AhnLab, Goat Technologies, Naver, LG Electronics, Sensible 4, Vcube, Kakao, Daumsoft, Carim, CureMetrix, Qraft Technologies, Samsung SDS |
| SEGMENTS COVERED | Application, Deployment Type, End Use, Technology |
| KEY MARKET OPPORTUNITIES | Growing demand for consumer insights, Integration with AI technologies, Expansion in mental health applications, Rising interest in personalized marketing, Increased use in HR analytics |
| KEY MARKET DYNAMICS | Rising demand for customer insights, Advancements in AI technologies, Increasing use in mental health, Growth of social media analytics, Expanding applications in marketing |
| COUNTRIES COVERED | South Korea |
Frequently Asked Questions (FAQ) :
The South Korea Emotion Analytics Market is expected to be valued at 82.81 million USD in 2024.
By 2035, the market is projected to reach a value of 387.27 million USD.
The market is expected to grow at a CAGR of 15.054% from 2025 to 2035.
Facial Expression Recognition is expected to be a dominating application segment, projected to reach 130.0 million USD by 2035.
Voice Analysis is expected to be valued at 90.0 million USD in 2035.
Key players in the market include Mimica, Hankook Tire, AhnLab, Goat Technologies, Naver, LG Electronics, and Samsung SDS.
Text Analysis is anticipated to be valued at 18.0 million USD in 2024.
Yes, psychographic analysis is expected to grow to 92.27 million USD by 2035, indicating a significant emerging trend.
Facial Expression Recognition is expected to be valued at 25.0 million USD in 2024.
The integration of AI technologies and increasing demand for personalized user experiences are key growth drivers in the market.
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Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
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