info@marketresearchfuture.com   📞  +1 (855) 661-4441(US)   📞  +44 1720 412 167(UK)
Certified Global Research Member
Isomar fd.webp Wcrc 57.webp
Key Questions Answered
  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
Why Choose Market Research Future?
  • Vigorous research methodologies for specific market.
  • Knowledge partners across the globe
  • Large network of partner consultants.
  • Ever-increasing/ Escalating data base with quarterly monitoring of various markets
  • Trusted by fortune 500 companies/startups/ universities/organizations
  • Large database of 5000+ markets reports.
  • Effective and prompt pre- and post-sales support.

Tea Extracts Market Share

ID: MRFR//8895-HCR | 90 Pages | Author: Snehal Singh| November 2024

The Tea Extracts market is one of the largest players in the global beverage industry and it uses various market share positioning strategies to build and develop its presence in the market. Market share refers to the percentage of total sales that a company controls within a specific industry hence reflecting its competitiveness. A number of approaches are instrumental in maintaining or increasing market share for Tea Extracts.

One basic approach is related to product differentiation and diversification. Thus, different flavors, blends, and functional benefits characterize tea extracts available from different firms in this sector. Companies may thus target different customer segments by offering products tailored to suit unique health trends and consumer preferences, thereby ensuring they engage a larger client base as they secure their existing shares if not expanding on them.

Price strategies are fundamental when companies decide how much market share they would like to have in Tea Extracts. In order for pricing models to be competitive and appealing across various consumer segments, there needs to be a balance between affordability and perceived value derived from purchasing tea extracts. To capture or retain market shares suppliers can decide either discounting prices or offering bundles deals while still others prefer loyalty programs.

Distribution channels serve as major determinants of how far tea extract products go already into the market. Based on such alliances with retailers, supermarkets as well as e-commerce platforms; products reach their customers easily at all times through such distribution networks. The idea is always to make sure that tea extracts can be easily accessed even by those consumers who are found far away thus capturing higher proportion of the entire market.

Continuous innovation is the main driver in placing the Tea Extracts market share. Companies invest in R&D to introduce new tea extract types, flavors, and forms that fit customers’ preferences and health consciousness. New ideas keep brands relevant and attract new customers as well as grow sales.

The market share position for Tea Extracts is also influenced by quality assurance and certifications. In order to develop confidence among consumers concerning teas that meet or surpass standards of quality, sustainably and safety marked well they have been appropriately prepared. Having these labels on product packaging build trust with potential buyers who are concerned about their health thus impacting positively on the market share.

Maintaining a sustained market share growth requires adaptability to market trends and consumer demands. By watching changes in customer preferences like organic tea extracts or functional ones companies can then adjust their strategies accordingly. Responsiveness to changing markets helps maintain competitiveness while ensuring favorable market shares.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 6.50% (2024-2032)

Global Tea Extracts Market Overview


The Tea Extracts Market Size was valued at USD 2.9 billion in 2023. The Tea Extracts industry is projected to grow from USD 3.0885 Billion in 2024 to USD 4.50 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024 - 2032). The rising frequency of people and the food industry's towards vegetable ingredients such as flavoring or flavoring ingredients are the key market drivers enhancing the market growth.


Tea Extracts Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Tea Extracts Market Trends



  • Rising Demand for Dietary Supplements to boost the market growth


The market for tea extract is widely employed in creating nutritional supplements. Nutritional supplements containing tea extracts aid in controlling blood sugar, blood pressure, and weight, preventing disease and recovering from exercise. There are capsules, liquids, and powdered versions of it available. Dietary supplement use has increased over the past few years, and shortly, the industry is anticipated to experience exponential expansion. Growing healthcare expenses and the following emphasis on preventative medicine contribute to the rise of the global market for dietary supplements. Globally, consumers are becoming more health conscious, which affects the sales of dietary supplements as natural alternatives to prescription drugs. Dietary supplements give the body vital nutrients, thereby enhancing metabolism and immunity. Therefore, the Rising frequency of people and the food industry towards vegetable ingredients such as flavoring ingredients have recently enhanced the Tea Extracts market CAGR globally.


However, there have been significant advances in treatment innovations to cater to the demand. For instance, Blood sugar control, disease prevention, and weight loss are all supported by tea extract consumption. Supplements made from the tea plant are referred to as tea extracts. It has concentrated antioxidant, polyphenolic, vitamin, and flavonoid components. Tea extracts have several health advantages, including strengthening liver, brain, and heart function, improving skin quality, and reducing cancer risk are other factors driving the growth of the Tea Extracts market revenue.


Tea Extracts Market Segment Insights


Tea Extracts Type Insights


Based on type, the Tea Extracts Market segmentation includes Oolong Tea, Green Tea, and others. The Tea Extracts segment held the majority share in 2022 contribution to around in the global market revenue. The green tea segment accounted for the largest share of the global tea extract market in 2019. Green tea extract is made by withering tea leaves, steaming, rolling, and drying. The leaves undergo minimal processing and contain 80%–90% catechins and flavonols. The infused leaves are green, and the liquor is mild, pale green, or lemon-yellow. Green Tea has a subtle, delicate flavor, and less caffeine than fermented Tea. It is also beneficial to health since non-fermented leaves retain a higher concentration of natural vitamins and polyphenols than fermented leaves. The segment is also expected to register the highest CAGR from 2022 to 2030. That hence, the market growth.


March 2022: Westrock Coffee Company, LLC and S&D Coffee & Tea, a Westrock Coffee subsidiary, announced a united branding that would debut a new visual identity as one company. Moving ahead, the two firms will operate under the same brand, Westrock Coffee, reaffirming their joint ambition to construct and operate the world's most integrated coffee, Tea, and extracts supply chain. Westrock Coffee purchased S&D in 2020, uniting the leading private-label retail coffee company with the leading food service coffee, tea, and extracts company. Under the Westrock Coffee brand, the combined firm is prepared for future growth, with manufacturing, new development, and packaging facilities for Tea, coffee, and extracts in central Arkansas, Concord, North Carolina, and Malaysia recently announced.


Figure 1: Tea Extracts Market, by Type,2024 & 2032 (USD Billion)Tea Extracts Market, by Type,2022& 2030


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Revie


Tea Extracts By Form Insights


Based on the form type, the Tea Extracts Market segmentation includes Powder, Liquid. In 2022, the powder segment accounted for a larger revenue share. It was expected to register a higher growth rate during the forecast period owing to its ease of usage and production. Powdered tea extracts, especially black ones, are easily soluble and contain antioxidants that can function at different temperatures. The segment garnered a Tea Extracts Market share of nearly 80% in 2022 and is expected to maintain its dominance throughout the forecast period. Hence, the rising frequency of people and the food industry towards vegetable ingredients such as flavoring or flavoring ingredients for Tea Extracts positively impacts the market growth.


Tea Extracts By Category Insights


Based on Category, The Tea Extracts Market data has been divided into Organic, Conventional. The conventional segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period; 2022-2030. The main factors influencing the segment's growth include ordinary tea plants' widespread commercial production and sale and their straightforward accessibility. Another factor driving the segment's rise is the availability of conventional tea extracts at lower prices than organic ones.


February 2021: Finlay, one of the leading suppliers of coffee, Tea, and botanical solutions launched a new range of premium, natural, and sustainably sourced tea extracts. This approval has further broadened the growth opportunity for the Tea Extracts industry.


November 2020: Florida Food Products acquired Amelia Bay LLC. With the help of this acquisition, the company aims to expand its product portfolio of natural ingredients.


Tea Extracts By Application Insights


Based on By Application, the global Tea Extracts industry has been segmented into Food & Beverages, Pharmaceuticals &   Nutraceuticals, Personal Care, and Others. With a revenue share of more than 40%, the sector dominated the global market for tea extracts in 2019. One major factor driving the segment's rise is the food and beverage industry's growing demand for natural and organic ingredients. Due to the high antioxidant and other volatile chemical content in different cultivars of Tea, which provides a strong flavor and aroma character, Tea is frequently employed as a functional ingredient in the food and beverage sector. Companies that cater to the food and beverage application include Archer Daniels Midland and Givaudan.


Tea Extracts Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. North America Tea Extracts market accounted for USD 21.3 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. This is attributed to the increasing demand for natural ingredients in various industries such as food & beverages, pharmaceuticals & nutraceutical, and personal care is driving the growth of the North American tea extract market across the Region.


Further, the significant countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: TEA EXTRACTS MARKET SHARE BY REGION 2024 (%)TEA EXTRACTS MARKET SHARE BY REGION 2022Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe's Tea Extracts market accounts for the second-largest market share due to the availability of The increasing demand for natural ingredients in various industries, such as food & beverages, pharmaceuticals & nutraceuticals, and personal care. Further, the Germany Tea Extracts market held the largest market share, and the UK Tea Extracts market was the fastest-growing market in the European Region.


The Asia-Pacific Tea Extracts Market is expected to grow at the fastest CAGR from 2022 to 2030. Moreover, the China Tea Extracts market held the largest market share, and the India Tea Extracts market was the fastest-growing market in the Asia-Pacific region


Hence, Asia-Pacific is anticipated to register the highest growth rate over the forecast period from 2022–2030.


Tea Extracts Key Market Players& Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Tea Extracts market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Tea Extracts industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


Manufacturing locally to reduce operating costs is one of the primary business strategies manufacturers adopt in the global Tea Extract industry to benefit clients and expand the market sector. The tea extract industry has provided medicine with some of the most significant benefits in recent years. The Tea Extracts market major player such Taiyo International (Japan), AVT Tea Sources Ltd. (India), Dupont (US), Futureceuticals (US), Kemin Industries (US), Synthite Industries Ltd (India), Archer Daniels Midland (US), Frutarom (US), Martin Bauer Group (Germany), Indena SPA (Italy), Teawolf (US), Phyto Life Sciences Pvt Ltd (India), Halssen & Lyon GmbH (Germany), Harrisons Tea (India), Synergy Flavors (US) and others are working to expand the market demand by investing in research and development activities.


James Finlay & Co was formed in 1750 and became one of Scotland's leading cotton manufacturers and merchants under Kirkman Finlay's leadership. In the 1860s, the firm came under the control of John Muir and diversified into Indian tea plantations.


Finlay, one of the leading suppliers of coffee, Tea, and botanical solutions launched a new range of premium, natural, and sustainably sourced tea extracts in the market.


Westrock Coffee Company, LLC is the leading integrated coffee, Tea, and extract service provider in the US, providing sourcing and financing, supply chain management, roasting, packaging, and distribution services to retailers, restaurants, convenience stores, commercial accounts, and hospitality customers around the world.


Westrock Coffee Company, LLC and S&D Coffee & Tea, a Westrock Coffee subsidiary, announced a united branding that would debut a new visual identity as one company. The two firms will operate under the same brand, Westrock Coffee, reaffirming their joint ambition to construct and operate the world's most integrated coffee, Tea, and extracts supply chain. Westrock Coffee purchased S&D in 2020, uniting the leading private-label retail coffee company with the leading food service coffee, tea, and extracts company. Under the Westrock Coffee brand, the combined firm is prepared for future growth, with manufacturing, new development, and packaging facilities for Tea, coffee, and extracts in central Arkansas, Concord, North Carolina, and Malaysia recently announced.


Key Companies in the Tea Extracts market include



  • Taiyo International (Japan)

  • AVT Tea Sources Ltd. (India)

  • Dupont (US)

  • Futureceuticals (US)

  • Kemin Industries (US)

  • Synthite Industries Ltd (India)

  • Archer Daniels Midland (US)

  • Frutarom (US)

  • Martin Bauer Group (Germany)

  • Indena SPA (Italy)

  • Teawolf (US)

  • Phyto Life Sciences Pvt Ltd (India)

  • Halssen & Lyon GmbH (Germany)

  • Harrisons Tea (India)

  • Synergy Flavors (US)


Tea Extracts Industry Developments


February 2021: Finlay, one of the leading suppliers of coffee, Tea, and botanical solutions, launched a new range of premium, natural, and sustainably sourced tea extracts.


November 2020: Florida Food Products acquired Amelia Bay LLC. With the help of this acquisition, the company aims to expand its product portfolio of natural ingredients.


Tea Extracts Market Segmentation


Tea Extracts By Type Outlook



Tea Extracts By Form Outlook



  • Powder

  • Liquid


Tea Extracts By Category Outlook



  • Organic

  • Conventional


Tea Extracts By Application Outlook



  • Food & Beverages

  • Pharmaceuticals & Nutraceuticals

  • Personal Care

  • Others


Tea Extracts Regional Outlook




  • North America



    • US

    • Canada




  • Europe



    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific



    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Leading companies partner with us for data-driven Insights
client_1 client_2 client_3 client_4 client_5 client_6 client_7 client_8 client_9 client_10
Kindly complete the form below to receive a free sample of this Report
Please fill in Business Email for Quick Response

We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

Purchase Option
Single User $ 4,950
Multiuser License $ 5,950
Enterprise User $ 7,250
Compare Licenses
Tailored for You
  • Dedicated Research on any specifics segment or region.
  • Focused Research on specific players in the market.
  • Custom Report based only on your requirements.
  • Flexibility to add or subtract any chapter in the study.
  • Historic data from 2014 and forecasts outlook till 2040.
  • Flexibility of providing data/insights in formats (PDF, PPT, Excel).
  • Provide cross segmentation in applicable scenario/markets.