US Aesthetics Market Research Report By Procedure (Invasive Procedures, Non-invasive Procedures), By Invasive Procedures (Breast Augmentation, Liposuction, Nose Reshaping, Eyelid Surgery, Tummy Tuck, Others), By Non-invasive Procedures (Botox Injections, Soft Tissue Fillers, Chemical Peel, Laser Hair Removal, Microdermabrasion, Others), By Gender (Male, Female) and By End-User (Clinics, Hospitals, and Medical Spas, Beauty Centers, Home Care) - Forecast to 2035

US Aesthetics Market Overview

As per MRFR analysis, the US Aesthetics Market Size was estimated at 1.44 (USD Billion) in 2023. The US Aesthetics Market Industry is expected to grow from 17.66 (USD Billion) in 2024 to 4.0 (USD Billion) by 2035. The US Aesthetics Market CAGR (growth rate) is expected to be around 12.629% during the forecast period (2025 - 2035).

Key US Aesthetics Market Trends Highlighted

The US Aesthetics Market is experiencing a notable shift driven by increasing consumer demand for non-invasive cosmetic procedures. A growing awareness of personal appearance and a desire for youthful looks are key market drivers. The rise of social media, where individuals seek to enhance their online presence, has also fueled interest in aesthetic treatments. Furthermore, the broader acceptance of aesthetic procedures among various age groups, especially millennials and Gen Z, is shaping market dynamics and creating a diverse customer base. In recent times, the trend towards minimally invasive procedures continues to gain traction, as patients prefer treatments with less downtime.

Advanced fillers and skin rejuvenation treatments are newer products that show continuous market evolution. These changes stimulated the development of new technologies and techniques, making procedures more effective and safer. New innovations in business, such as men's grooming and custom aesthetic care for specific ethnicities, create a niche market on which these businesses can capitalize. The growth of telehealth services in the aesthetic field opens new possibilities for consulting and aftercare follow-ups, as it makes treatment more available to clients. It is now more common for consumers to expect and demand customized aesthetic services that address their individual desires and needs.

The demand for natural-looking results over dramatic transformations is defining current industry standards and encouraging providers to focus on enhancing patient outcomes and satisfaction. As technological advancements and cultural trends continue to evolve, the US Aesthetics Market will likely adapt to meet the changing preferences of its consumers.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Aesthetics Market Drivers

Growing Demand for Non-Surgical Aesthetic Procedures

In the US Aesthetics Market Industry, there is a significant surge in the demand for non-surgical procedures such as Botox and fillers. According to the American Society of Plastic Surgeons, non-invasive procedures have seen an increase of nearly 200% in the past decade alone. This trend is driven largely by millennials and Gen Z, who are increasingly prioritizing aesthetics and are more open to cosmetic enhancements. Furthermore, notable organizations like the American Academy of Facial Esthetics report that advancements in technologies related to non-surgical options have made these procedures safer and more effective, leading to higher consumer confidence.

The rise in social media and celebrity endorsements also plays a critical role in this growing demand, as these platforms glamorize aesthetic improvements and encourage individuals to invest in their appearance. The shifting cultural norms surrounding aesthetics are expected to contribute significantly to the growth of the US Aesthetics Market in the coming years as consumers seek out innovative solutions for skin enhancement without the need for invasive surgeries.

Increased Awareness about Aesthetic Treatments

The US Aesthetics Market Industry is significantly benefitting from the rising awareness and education surrounding aesthetic treatments. Academic institutions and various health organizations have started promoting aesthetic education, leading to an informed consumer base. For instance, the American Society for Aesthetic Plastic Surgery has documented an increase in the number of individuals exploring the benefits of aesthetic procedures, reporting a 30% increase in information-seeking behavior among potential patients over the last five years.

This trend is further amplified by the extensive outreach efforts by aesthetic clinics and procedures, which not only educate consumers on available treatments but also highlight their benefits. A greater understanding of treatment options encourages more individuals to consider aesthetic improvements, thereby propelling the growth of the industry.

Technological Advances in Aesthetic Treatments

Technological innovation is a critical driver of growth in the US Aesthetics Market Industry. With the advent of new, minimally invasive technologies such as laser treatments and ultrasound therapy, the options available for aesthetic enhancements continue to expand. According to industry statistics, the introduction of advanced aesthetic devices has led to a 75% increase in the types of procedures that can be offered in the market over the last five years.

Medical device companies like Allergan and Galderma have been at the forefront of developing cutting-edge solutions that not only ensure the safety of procedures but also enhance the effectiveness of treatments. The positive outcomes from these technological advancements have resulted in increased satisfaction among patients, demonstrating a correlation between innovation and consumer willingness to pursue aesthetic enhancements.

Growing Middle-Class Population with Discretionary Income

The increasing affluence of the middle-class population in the US is another key driver propelling the US Aesthetics Market Industry. Statistics indicate that the US middle class is expected to grow by approximately 9 million households by 2030, leading to an increase in disposable income and a willingness to spend on aesthetic procedures. Economic reports show that the middle-class demographic is more likely to allocate a percentage of their income to personal appearance and wellness, significantly impacting the market.

Organizations like the Pew Research Center have highlighted that as income levels rise, so does the likelihood of individuals seeking aesthetic enhancements. This generational shift toward prioritizing beauty and self-care is creating a ripe environment for the US Aesthetics Market to thrive.

US Aesthetics Market Segment Insights

Aesthetics Market Procedure Insights

The US Aesthetics Market is experiencing a transformative phase, particularly within the Procedures segment, which plays a crucial role in shaping market dynamics. This segment has grown significantly over recent years due to an increasing consumer focus on aesthetics spurred by social media influence and evolving beauty standards. Insights into the Procedures segment reveal a clear bifurcation between Invasive and Non-invasive Procedures. Non-invasive Procedures have gained remarkable popularity owing to their minimal recovery time and reduced risk, thereby attracting a wider audience looking for effective yet safe options for aesthetic enhancement.

These procedures often include treatments like dermal fillers and laser therapies, which cater to a demographic that seeks convenience without compromising on results. On the other hand, Invasive Procedures, which may involve surgical interventions, still hold a substantial presence within the market due to their high-impact results and long-lasting effects, securing a devoted clientele willing to invest in significant transformations. The significance of these Procedures within the US Aesthetics Market is underscored by the technological advancements that continually enhance safety and efficacy in both categories.

Furthermore, as the US population ages, an increasing demand for both types of treatments is anticipated, indicating growth opportunities driven by a desire to maintain youthful appearances. However, market players face challenges such as regulatory hurdles and the need for professional training, which could hinder rapid expansion in certain areas. Nonetheless, the ongoing innovations and trends toward personalized treatment plans indicate that the Procedures segment holds a promising path for future growth within the broader scope of the US Aesthetics Market.

Collectively, these factors contribute to a vibrant marketplace where consumer preferences are continuously reshaping the landscape, providing ample opportunity for engagement and investment in both Invasive and Non-invasive Procedures. The focus on quality outcomes and patient safety remains paramount, ensuring that industry stakeholders remain agile and responsive to the evolving demands of the US market. Moreover, the rise of telemedicine has significantly reshaped how practitioners interact with patients, further enhancing accessibility and personalized service offerings.

As public awareness rises regarding aesthetic procedures, facilitated by digital communication channels, the Procedures segment is expected to maintain a dynamic environment for growth in the years to comeindicating robust potential for both Invasive and Non-invasive categories.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Aesthetics Market Invasive Procedures Insights

The Invasive Procedures segment of the US Aesthetics Market has increasingly gained traction over recent years, highlighting a growing consumer preference for surgical interventions in achieving desired aesthetic outcomes. This segment includes diverse procedures such as Breast Augmentation, which remains one of the most sought-after options for enhancing body image and self-confidence among women. Liposuction is another prominent procedure, often favored for its effectiveness in removing stubborn fat deposits, thereby contributing to a more contoured physique.

Nose Reshaping, or rhinoplasty, holds significant importance for individuals wishing to enhance facial symmetry and polish their appearance. Eyelid Surgery addresses signs of aging, catering to those looking to rejuvenate their eyes and restore youthful vitality. The Tummy Tuck procedure has become a key consideration for patients aiming to achieve a flatter abdominal profile, particularly post-pregnancy or significant weight loss. Overall, the segment showcases a robust landscape driven by social media influence, technological advancements, and a rising emphasis on aesthetic enhancement, making the US Aesthetics Market a notable player in the global industry for invasive cosmetic procedures.

Aesthetics Market Non-invasive Procedures Insights

The Non-invasive Procedures segment within the US Aesthetics Market is a vital area that significantly contributes to the overall growth of the industry. This segment encompasses various treatments, including Botox Injections, Soft Tissue Fillers, Chemical Peels, Laser Hair Removal, Microdermabrasion, and Others, allowing consumers to achieve desired aesthetic outcomes without surgical intervention. Botox Injections are particularly popular due to their rapid results and minimal recovery time, making them a go-to choice for many looking to reduce the appearance of wrinkles.

Soft Tissue Fillers also hold a prominent position, providing volume and contour to facial features, and they appeal to a broad demographic seeking natural-looking enhancements. Chemical Peels and Microdermabrasion cater to individuals aiming for smoother and rejuvenated skin, increasing their popularity among skincare enthusiasts. Laser Hair Removal is gaining traction due to its long-lasting results and efficiency, making it a preferred option over traditional hair removal methods. The US Aesthetics Market revenue in this segment reflects growing consumer interest and demand for youthful appearances, driven by evolving beauty trends and a culture increasingly focused on self-care and personal appearance.

The ongoing advancements in technology and techniques further enhance the effectiveness and safety of these non-invasive procedures, addressing consumer concerns and fostering a sense of confidence in their aesthetic choices.

Aesthetics Market Gender Insights

The US Aesthetics Market, characterized by a significant emphasis on gender segmentation, showcases distinct preferences and trends among male and female consumers. Historically, the female segment has dominated this market, driven by a long-standing cultural focus on beauty and aesthetics among women, who often seek various treatments, including skincare, cosmetic procedures, and non-invasive treatments to enhance their appearance. Conversely, the male segment has seen notable growth as societal norms shift, with men increasingly seeking aesthetic enhancements for self-improvement and confidence.

This trend reflects a broader change in the perception of masculinity, where self-care and grooming have become more widely accepted among men. The evolving landscape in the US Aesthetics Market reveals an opportunity for growth in male-focused products and services, aligning with the increasing demand for gender-specific offerings. Additionally, market data illustrates a rising interest from both genders in innovative aesthetic solutions, contributing to the emergence of new trends and technologies that cater to diverse beauty needs. Overall, gender segmentation within the US Aesthetics Market is essential as it highlights the varying motivations and consumer behaviors inherent in the pursuit of aesthetic enhancement across the demographic spectrum.

Aesthetics Market End-User Insights

The US Aesthetics Market encompasses a wide array of End-User segments, including Clinics, Hospitals, Medical Spas, Beauty Centers, and Home Care, each playing a pivotal role in shaping market dynamics. Clinics and Hospitals are essential for providing advanced aesthetic procedures, fostering a rise in minimally invasive treatments, which are preferred for their time efficiency and lower recovery times. Medical Spas combines wellness and aesthetics, driving a trend toward holistic beauty treatments and personalized care, while Beauty Centers cater to a broad consumer base seeking non-invasive aesthetic enhancements such as facials and skin treatments.

Home Care has gained traction, driven by the increasing availability of at-home beauty devices and products, empowering consumers to manage their aesthetic needs independently. The market reflects shifting consumer preferences towards accessible and convenient beauty solutions, influenced by the growing awareness of aesthetics and wellness. Each segment contributes significantly to the overall US Aesthetics Market revenue, responding to varying consumer demands and adopting global beauty trends, thereby enhancing the breadth of offerings and market segmentation within the aesthetics industry.

US Aesthetics Market Key Players and Competitive Insights:

The US Aesthetics Market has evolved significantly over recent years, driven by a rising focus on cosmetic procedures and innovative treatment options aimed at enhancing individual beauty. This market encompasses a wide range of products and services, including dermal fillers, botulinum toxins, laser treatments, and various skincare solutions. The competitive landscape is characterized by a diverse array of players, ranging from established pharmaceutical giants to emerging biotechnology firms. Key drivers of competition include product efficacy, brand reputation, regulatory compliance, and marketing strategies aimed at both healthcare professionals and consumers. Understanding the competitive dynamics in this sector is crucial for stakeholders aiming to leverage market opportunities and achieve sustainable growth.

Allergan has established itself as a frontrunner in the US Aesthetics Market, primarily known for its extensive portfolio of aesthetic products, which includes notable injectables and skin care solutions. The company leverages a strong research and development backbone that drives innovation, enabling it to introduce advanced solutions that appeal to a broad demographic. Allergan’s emphasis on building strong relationships with practitioners and creating engaging consumer awareness campaigns has solidified its presence in the market. The strength of its brand, along with a focus on quality, efficacy, and patient satisfaction, positions Allergan competitively in an ever-evolving landscape where consumer preferences are increasingly dictating market trends.

AptarGroup plays a significant role in the US Aesthetics Market, focusing on innovative delivery systems designed to meet the needs of a variety of aesthetic treatments. Known for its advanced dispensing solutions, AptarGroup offers key products that enhance user experience in administering cosmetic treatments, ranging from skincare to injectables. The company has created a strong market presence through its commitment to quality, safety, and regulatory compliance, aligning well with the stringent requirements of the aesthetics industry. AptarGroup's strength lies in its technological advancements, operational efficiencies, and focus on sustainability, which resonate well with the evolving preferences of consumers and healthcare providers alike. Recent mergers and acquisitions have further bolstered the company’s capabilities, enhancing its position and expanding its product offerings, establishing a foothold that continues to grow within the US market landscape.

Key Companies in the US Aesthetics Market Include:

• Allergan


• AptarGroup


• Establishment Labs


• Ipsen


• Lumenis


• Sientra


• Galderma


• Evolus


• Hugel


• Cutera


• Hylan


• Medytox


• Revance Therapeutics

US Aesthetics Market Industry Developments

Recent developments in the US Aesthetics Market have been significant, particularly with several companies showing growth and innovation. In September 2023, Allergan announced the expansion of its product line to include advanced dermal fillers, responding to increased consumer demand for non-invasive procedures. Meanwhile, Evolus has been focusing on enhancing its neuromodulators, promoting its unique approach to aesthetics. The M&A landscape saw Sientra acquiring certain assets of a prominent competitor in August 2023, strengthening its position in breast aesthetics. Additionally, Revance Therapeutics is progressing with its DaxibotulinumtoxinA injection, which is expected to compete directly with established players in the market. Companies like Ipsen have also reported robust financial performance driven by demand for aesthetic treatments, indicating a growing consumer interest. The market valuation for these companies continues to rise, propelled by increasing acceptance of aesthetic procedures among different demographics. Over the past few years, the US Aesthetics Market has witnessed significant growth, with a noted surge in demand for minimally invasive treatments and a projected expansion of the total market size by 2025, reflecting changing beauty standards and consumer preferences.

US Aesthetics Market Segmentation Insights

US Aesthetics Market Procedure Outlook

• Invasive Procedures


• Non-invasive Procedures

US Aesthetics Market Invasive Procedures Outlook

• Breast Augmentation


• Liposuction


• Nose Reshaping


• Eyelid Surgery


• Tummy Tuck


• Others

US Aesthetics Market Non-invasive Procedures Outlook

• Botox Injections


• Soft Tissue Fillers


• Chemical Peel


• Laser Hair Removal


• Microdermabrasion


• Others

US Aesthetics Market Gender Outlook

• Male


• Female

US Aesthetics Market End-User Outlook

• Clinics, Hospitals, and Medical Spas


• Beauty Centers


• Home Care

Report Attribute/Metric	Details
Market Size 2023	1.44 (USD Billion)
Market Size 2024	17.66 (USD Billion)
Market Size 2035	4.0 (USD Billion)
Compound Annual Growth Rate (CAGR)	12.629% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Allergan, AptarGroup, Establishment Labs, Ipsen, Lumenis, Sientra, Galderma, Evolus, Hugel, Cutera, Hylan, Medytox, Revance Therapeutics
Segments Covered	Procedure, Invasive Procedures, Non-invasive Procedures, Gender, End-User
Key Market Opportunities	Non-invasive treatments growth, Rising demand for anti-aging solutions, Increased aesthetic awareness among youth, Expansion of online consultation services, Innovative skincare product development
Key Market Dynamics	Growing demand for minimally invasive procedures, Increasing prevalence of aesthetic consciousness, Rise in geriatric population seeking treatments, Technological advancements in treatment options, Expansion of social media influence on beauty standards
Countries Covered	US